Blokotech

Blokotech serves up Global Padel Tour in collaboration with SiGMA

Published

3 weeks ago

on

January 29, 2026

By

Wladimir P.

blokotech-serves-up-global-padel-tour-in-collaboration-with-sigma

Blokotech, a leading innovator in iGaming software solutions, has launched its Blokotech Padel Tour, a new international sporting circuit combining padel, networking and the global iGaming community, delivered in partnership with SiGMA.

The four-stage event is hosted across four international destinations in 2026, beginning in Buenos Aires, followed by Malta and Miami, before concluding in Rome for the Grand Finale during SiGMA World. Each point on the Tour coincides with the same week as influential iGaming events – including SAGSE, SBC Miami, and SiGMA World – underscoring the tour’s positioning at the intersection of sport, business and community.

Starting next month, each tournament will follow the same format, welcoming a minimum of 24 pairs, split across two competitions: a Beginners tournament and an Advanced tournament. First- and second-place finishers in each category will receive prizes, with each event featuring music, catering, and on-site photography and video to create a premium, social experience for players and guests.

All roads lead to Rome where the Grand Finale will introduce a ranking-based qualification system. Players competing in earlier legs of the tour will earn points for participation and performance, with top-ranked pairs qualifying for the final. Additional places will also be made available via open registration.

The best prizes are reserved for the event in Rome, which include an Omega Speedmaster or IWC watch for Advanced first-place winners, Apple Watch Ultra Pro Prizes for Beginners champions, and professional padel kits plus tickets to a Padel World Tour event for second-place finishers in both categories.

Key dates for the 2026 Blokotech Padel Tour:

Buenos Aires – 16 March (12:00–19:00)
Malta – 28 April (10:00–16:00)
Miami – 9 June (time TBC)
Rome – Grand Finale – 2 November (time TBC)

Blokotech Co-Founder and CEO Salvatore Messina commented: “Padel has a deep and authentic connection to Latin America where our own roots rest as a business. Our aim with the Blokotech Padel Tour is to bring iGaming movers and shakers together for a competition inspired by community and passion. SiGMA has been the perfect partner to help us deliver global concepts synced with some of the industry;s leading events. Join us in BA where it all begins!”

Additionally, SiGMA CMO Lauranne Urban added: “Blokotech’s Padel Tour is a wonderful idea that we’ve been honoured to help bring to life. It will provide the perfect platform for sporting action, networking and industry culture. This initiative aligns with our event philosophy to deliver engaging, community-driven experiences beyond the conference floor.”

The post Blokotech serves up Global Padel Tour in collaboration with SiGMA appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Blokotech

Blokotech and K2 Digital unite to drive a new era of player engagement

Published

6 days ago

on

February 12, 2026

By

Wladimir P.

blokotech-and-k2-digital-unite-to-drive-a-new-era-of-player-engagement

Blokotech, a leading innovator in iGaming software solutions, has entered a strategic partnership with the Digital division of Key2 Group to expand the international distribution of its StickyPlay suite.

The collaboration comes at a critical moment for the industry. As operators prepare for what many are calling the 2026 “efficiency crisis,” the focus is shifting from aggressive customer acquisition strategies to sustainable, long-term player retention. Rising Cost Per Acquisition (CPA) and declining Lifetime Value (LTV) are pressuring operators to rethink traditional bonus-heavy models.

StickyPlay is positioned as a transformative solution to this challenge. By integrating advanced gamification tools such as Plinko, LuckyWheel, and ScoreKing, the suite enables brands to engage players through interactive entertainment rather than costly promotional incentives. The result: turning marketing spend into immersive gaming experiences that drive loyalty.

A Smarter Alternative to Traditional Bonus Models

Operators are increasingly seeking more sustainable business models. StickyPlay replaces blanket bonus campaigns—often vulnerable to abuse—with a competition-driven and socially engaging rewards system. This shift enhances player experience while delivering measurable financial impact.

Data shows that integrating StickyPlay can generate structural bonus savings of between 8% and 10% of Gross Gaming Revenue (GGR), offering operators a powerful margin-protection strategy.

Salvatore Messina, Co-Founder and CEO of Blokotech, commented:

“Integrating StickyPlay aligns with our vision for the future of iGaming—where technology creates a healthier, more engaging, and ultimately more sustainable ecosystem. Millennials and Gen Z players are looking for social validation and fast-paced entertainment. StickyPlay meets these expectations while providing operators with a highly effective onboarding tool and a clear competitive edge through optimized promotional spend.”

Marco Gatti, General Manager of K2, added:

“We are proud to collaborate with Blokotech to introduce StickyPlay to the global market. Today’s operators face a bonus paradox: substantial spending to acquire players who often churn within 48 hours. StickyPlay helps build communities rather than chase short-term traffic. It’s not just about offering games—it’s about defending margins and transforming occasional players into loyal users, significantly reducing reliance on monetary bonuses.”

Redefining Sustainable Growth in iGaming

With acquisition costs climbing and retention becoming the new battleground, the Blokotech and K2 Digital partnership signals a strategic shift for the industry. By combining gamification, community-building, and financial efficiency, StickyPlay is setting a new standard for player engagement and long-term operator profitability.

The post Blokotech and K2 Digital unite to drive a new era of player engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.