iGaming
N1 Puzzle Promo by N1 Partners Named Best Advertising and Marketing Campaign at the European iGaming Awards
N1 Partners is proud to announce that N1 Puzzle Promo has been awarded Best Advertising and Marketing Campaign at the European iGaming Awards, recognizing the campaign as one of the most impactful and innovative marketing initiatives in the iGaming industry.
The European iGaming Awards celebrate excellence across the European iGaming industry, honoring companies and projects that demonstrate outstanding performance, creativity, and contribution to the sector.
N1 Puzzle Promo stood out as a large-scale global affiliate marketing campaign that became one of the most visible and performance-driven initiatives in iGaming in 2025. Built around a competitive, leaderboard-based mechanic, the campaign featured a total prize pool of €500,000, with a Robinson R22 helicopter as the ultimate reward. This ambitious concept motivated affiliates worldwide to actively scale traffic and compete for top positions across multiple Tier-1 markets.
The campaign was supported by a strong and continuous online presence throughout the year. N1 Puzzle Promo was actively promoted via leading iGaming media, digital advertising, and social media channels. This ensured consistent 360-degree exposure across all key touchpoints, keeping both existing partners and new affiliates highly engaged. The campaign drove sustained activity across Tier-1 and growth markets, with affiliates increasing their monthly FTD volumes by 150% in 2025 compared to the previous year.
The campaign culminated in a grand final party and winner announcement event in Barcelona, where top-performing partners gathered to celebrate the results together. This transparent and public conclusion reinforced trust, credibility, and community within the affiliate network, transforming months of competition into a shared industry milestone.
“Winning Best Advertising and Marketing Campaign at the European iGaming Awards is a powerful validation of our vision for N1 Puzzle Promo,” said Alexa Bond, Head of Affiliates at N1 Partners. “This wasn’t just a promo, it was a global journey that united partners and drove strong, measurable growth. We’re grateful to our partners and proud to set a new benchmark for affiliate marketing in iGaming.”
This award further strengthens the position of N1 Partners as a team that consistently delivers bold, high-impact marketing solutions and continues to set new benchmarks for affiliate campaigns in the iGaming industry.
The post N1 Puzzle Promo by N1 Partners Named Best Advertising and Marketing Campaign at the European iGaming Awards appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
iGaming
PRAGMATIC PLAY ADDS TO €100,000,000 AWARDED SO FAR WITH NEW DROPS & WINS SEASON
Pragmatic Play, a leading supplier of content to the iGaming industry, has unveiled the seventh season of its popular Drops & Wins campaign, offering a prize pool exceeding €25,000,000.
Since its launch in 2020, Drops & Wins—the industry’s largest provider-funded prize pool—has awarded more than €100,000,000 to players worldwide. The new season will run from 4th March 2026 to 3rd March 2027, featuring over 60 slots each month from Pragmatic Play’s award-winning portfolio, including Sweet Rush Bonanza, Fortune of Olympus, and the upcoming Jelly Express.
The campaign includes Weekly Wheel Drops, where players collect wheel pieces to unlock prizes of up to 100,000x their bet (capped at €100,000), and Daily Tournaments, where players compete on leaderboards to win up to €3,000 by accumulating win multipliers.
Drops & Wins continues to drive strong player engagement and measurable uplift across both new and legacy slots. With 5,000,000 prizes on offer in the seventh season, Pragmatic Play underscores its commitment to providing operators with tools that boost commercial performance and enhance the gaming experience.
Sharon McHugh, Director of Public Relations at Pragmatic Play, said:
“Drops & Wins sets the benchmark for provider-funded prize pools, offering unrivalled scale and engagement at no extra cost for operators. Building on the €100,000,000 awarded to date, this new season gives players even more ways to win on their favourite Pragmatic Play slots.”
The post PRAGMATIC PLAY ADDS TO €100,000,000 AWARDED SO FAR WITH NEW DROPS & WINS SEASON appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Bloko Padel Tour 2026
Blokotech finalises Gold Plus Sponsor portfolio for Bloko Padel Tour 2026
Blokotech, a leading innovator in iGaming software solutions, has officially completed its Gold Plus Sponsor portfolio for the inaugural Bloko Padel Tour 2026, finalising the premium partner lineup ahead of the tour’s international debut.
The milestone reflects strong industry endorsement for the new sport-driven networking concept. Confirmed Gold Plus Sponsors include Clutch, Felina, Scoreconnect, The Power Plugin, and most recently, Belatra Games.
As the final premium sponsor, Belatra Games will benefit from prominent brand exposure throughout the tournament. The company, which operates its Latin American headquarters in Buenos Aires, will receive visibility across official event branding and publications, as well as customised branded padel rackets and exclusive gifts presented to tournament winners.
Launched in collaboration with SiGMA, the Bloko Padel Tour blends competitive sport, high-level networking, and the global iGaming community across four international destinations in 2026. The tour will open in Buenos Aires before heading to Malta, Miami, and concluding with a Grand Finale in Rome during SiGMA World.
The partnership further reinforces the tour’s strong Latin American dimension. Belatra Games’ long-standing presence in the region — anchored by its Buenos Aires headquarters — makes its involvement particularly aligned with the Argentina opening leg.
Blokotech Co-Founder and CEO Salvatore Messina commented:
“We’re delighted to finalise our Gold Plus Sponsor portfolio for the Bloko Padel Tour 2026. The strength and diversity of partners supporting this initiative demonstrates the appetite for meaningful industry connection beyond traditional conference settings. We’re proud to see such strong backing as we prepare to launch in Buenos Aires.”
With its premium sponsor lineup now complete, the Bloko Padel Tour 2026 is positioned to deliver a unique blend of competition, collaboration, and commercial opportunity across key global iGaming hubs.
The post Blokotech finalises Gold Plus Sponsor portfolio for Bloko Padel Tour 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
iGaming
Soft2Bet Powers NEXT Summit: New York as Headline Partner for Third Consecutive Year
New York has firmly established itself as the definitive US-focused iGaming and sports betting event on the East Coast. As one of the first major industry gatherings of the year, NEXT Summit: New York brings together senior leaders shaping the future of regulated gambling across North America and beyond.
Now entering its third year, the Soft2Bet – NEXT collaboration has evolved into a long-term strategic alliance, reflecting shared growth, stability, and a joint commitment to advancing meaningful industry dialogue. What began as headline sponsorship has matured into an ongoing partnership that has consistently elevated the Summit’s seniority, relevance, and commercial impact.
NEXT Summit: New York 2026 is expected to welcome more than 1,500 industry professionals, with a highly curated audience dominated by C-level executives, founders, and directors. The agenda will focus on regulation, market entry, M&A, player engagement, brand trust, and long-term value creation in regulated markets.
As Headline Partner, Soft2Bet’s collaboration with NEXT.io is designed to foster a collaborative environment for sharing market intelligence and strengthening professional ties across the iGaming ecosystem.
Senior Soft2Bet executives will play an active role in the programme:
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Andrew Cochrane, Chief Commercial Officer at Soft2Bet, will deliver a keynote session, drawing on over two decades of experience across regulated markets, international expansion, and commercial transformation.
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David Yatom Hay, General Counsel at Soft2Bet, will join a panel discussion exploring the evolving dynamics of player engagement, offering a legal and regulatory perspective on one of the industry’s most commercially critical challenges.
Pierre Lindh, Co-Founder and Managing Director of NEXT.io, said:
“Reaching a third year with Soft2Bet as our Partner says a lot about the strength and stability of this relationship. We’ve grown together, we’ve scaled together, and we share the same belief that meaningful industry progress comes from collaboration, not just visibility. Soft2Bet consistently shows up with insight, ambition, and a genuine commitment to moving the industry forward, which is exactly what NEXT Summit: New York stands for.”
Andrew Cochrane, Chief Commercial Officer at Soft2Bet, added:
“Our partnership with NEXT.io is built on alignment, not just sponsorship. We share a belief that sustainable growth in regulated markets comes from open dialogue, transparency, and collaboration across the ecosystem. Supporting NEXT Summit: New York for a third consecutive year reflects our commitment to contributing to the industry’s long-term development — bringing operators, suppliers, and regulators into the same room to exchange insight and raise standards together.”
Soft2Bet is widely recognised for its innovative iGaming product development, including its proprietary Motivational Engineering Gaming Application (MEGA), and its expanding footprint across regulated global markets. The continued headline partnership reinforces the company’s long-term commitment to North America and its active role in shaping the industry’s most important strategic conversations.
NEXT Summit: New York 2026 will also feature a dedicated side event, NEXT Focus: Emerging Verticals, alongside an expanded programme designed to maximise senior-level networking, deal-making, and knowledge exchange.
The post Soft2Bet Powers NEXT Summit: New York as Headline Partner for Third Consecutive Year appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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