How Groove Technologies Powered a Landmark Year of Global Expansion

As the iGaming industry enters 2026, award-winning platform and aggregator Groove Technologies is reflecting on a transformative 2025. This landmark year was defined by strategic expansion, technological innovation, and a significant deepening of its global roots, solidifying Groove’s role as a comprehensive growth engine for operators worldwide.

Strategic Leadership and Market Penetration

A key catalyst for this growth was the appointment of Giusy Campo as Business Development Director. With over 15 years of experience (including a notable tenure at GLI), Campo’s mandate was to structure and accelerate the company’s push into complex regulated markets.

The “LATAM Story”: Brazil and Argentina

A headline achievement for the year was securing a license to operate in Brazil as the country launched its regulated market on January 1, 2025. Coupled with established activity in Argentina, this move forms the foundation of Groove’s Latin American strategy.

“Brazil isn’t just another market; it’s a statement of intent,” says Yahale Meltzer, Co-Founder and COO. “With Giusy Campo leading our business development, we are systematically building the partnerships necessary for long-term success in regulated regions.”

 

Technological Innovation: Groove Command & Instant Tournaments

2025 saw Groove transition from a powerful aggregator to a complete engagement ecosystem with the launch of its proprietary Instant Tournaments tool, integrated directly into the Groove Command (Sinatra) Back Office.

Key Platform Advancements:

• Self-Service Marketing: Operators can now launch and manage tournaments and Free Round Bonuses (FRB) in minutes without technical intervention.

• Ecosystem Growth: The platform onboarded 20+ new game providers and 10+ new operator partners in 2025.

• Vertical Expansion: Significant growth in the Sweepstakes and Crypto gaming sectors, responding to evolving partner demand.

Diversified Partnerships: From Crypto to National Lotteries

Demonstrating the platform’s versatility, Groove secured a landmark partnership with Azerlotereya, the national lottery of Azerbaijan. This collaboration validates the robustness and compliance of Groove’s infrastructure in government-backed, high-stringency environments.

Operational Scale and Global Infrastructure

To support these ambitions, Groove scaled its global support network. The company now maintains offices in Israel, Georgia, and Malta, offering 24/7 multilingual technical and account services.

“Our expansion into sweepstakes and crypto wasn’t opportunistic; it was a response to clear partner demand,” reflects Meltzer. “When an operator in Georgia or a partner in São Paulo has a question, they get an answer from someone who understands their market context, not just their technical issue.”

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