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How RocketWisdom Turned From An Internal Activity Into a Marketing Case

Published

3 weeks ago

December 8, 2025

When looking for ways to unite a community through genuine engagement, The Book of RocketWisdom shows what can happen when a brand chooses to honour its players. Originally created as a small tribute — a quiet gesture of gratitude toward the RocketPlay community — the project captures over 100 real strategies, insights and gameplay habits shared by players themselves.

What began as an intimate, non-public initiative has now taken on a life of its own. The book has been downloaded thousands of times and continues to appear in streams, media features and YouTube discussions — a rare case where authentic player voices grew into a meaningful, high-impact content project. Discover how a small, community-led initiative unexpectedly developed into a successful marketing case.

How the Project Started

RocketWisdom began very differently from what it is today. Initially, the project was not designed as a campaign or public initiative. It originated as a small, personal effort within the RocketPlay team — intended solely as a meaningful gesture to the existing community. The team wanted to better understand how players think about the game, how they make intuitive choices during play, and which personal strategies they rely on.

To explore this, RocketPlay didn’t turn to numbers — it turned to people. The team listened to real player voices, collecting their stories, habits and small rituals that shape how they play.

Based on the quality of insights gathered, the decision was made to convert this material into a document that would preserve the authentic voice of the community. That format eventually became The Book of RocketWisdom. Designed as a collection of 100 real strategies based on player stories, it was produced as a warm, personal project. The Book was something intended to remain exclusive to the community, not to be used as a tool for communication or promotion.

An Unexpected Turn

The turning point came from where no one expected it. While the book was still in its final layout, the contractor working on the design felt it was too special to stay unseen — and quietly shared it with a few streamers.

The reaction was immediate. During the final layout stage, the book designers — genuinely moved by the material — shared the book with a small group of streamers, believing it deserved to live beyond a private archive and reach the very players it celebrated.

On air, streamers opened it with surprise, asking, “What is this, and who made it?”
The RocketPlay team watched in real time as curiosity turned into enthusiasm. Within minutes, chat rooms lit up, inboxes began to fill, and it became clear that a tribute intended for a closed community was suddenly becoming a public discovery.

Streamers began flipping through the pages live, reacting to the strategies, laughing, debating them with viewers — all in real time. They still had no idea who created the book. But after a quick search of the title, they found an earlier mention of the project in industry media — one of RocketPlay’s previous publications — and realised the book belonged to RocketPlay.

That moment changed everything.
As soon as the connection was made, the viewer’s interest surged. The RocketPlay inbox filled up almost instantly — emails, DMs, comments, messages from every channel asking the same thing: “Where can I get this book?”

For a project that had never been announced publicly, the volume was overwhelming in the best possible way. It felt like the community had discovered a gift meant for them — and wanted to be part of it immediately.

What started as a quiet internal project had suddenly become something the community was actively asking for — and the momentum was too strong to ignore. The decision to open RocketWisdom to everyone was made almost instantly, driven by the simple thought: if players want it, they should have it.

Within days, the team assembled a dedicated landing page, prepared the book for public release, and shifted the project from an internal archive to open access.

Release and Reaction

The impact of that decision was visible immediately. Website traffic spiked on the launch day. At the time of writing this case, the book has already been downloaded more than 10,000 times. The number continues to rise, which suggests a strong level of sustained interest rather than a short-term campaign effect.

Following release, the project gained momentum naturally. Without formal promotion, RocketWisdom appeared in thematic media reports, industry articles, printed gaming publications and YouTube content. Several streamers integrated the book into their broadcasts, selecting individual strategies and testing them live for their audiences. Those who first showed the book were later contacted, and RocketPlay established partnerships with them, providing personalised bonuses to support their content.

At this stage, the project has featured in approximately 80 streams and has been referenced across more than 50 industry publications. It has also been covered in 3 major interviews and discussed by creators with high viewer reach.

What stands out about RocketWisdom is that it never started as marketing. It began as a warm, community-focused project — and only later turned into a high-performing communication case because players recognised themselves in it. Its success came from resonance, not planning.

For RocketPlay, the project became a reminder of who truly shapes the brand. And for the players, it became a gesture of appreciation that grew far beyond its initial intention. RocketWisdom continues to expand organically, showing that the strongest stories in iGaming still come from people.

The Book of RocketWisdom remains available for free download on the RocketPlay website. It contains 100 real strategies shared by actual players, and can be used by anyone wishing to explore them in practice.

Belatra Games

From ‘Mummyverse’ to Crash Games: Belatra Reviews a Landmark 2025

Published

6 days ago

December 23, 2025

Wladimir P.

from-‘mummyverse’-to-crash-games:-belatra-reviews-a-landmark-2025

Editor’s Take

Why this matters: Belatra has been a steady hand in the slots world for a long time, but 2025 marked a distinct shift in strategy. By entering the Crash vertical with Goose Boom Bang and winning big at SiGMA Africa, the studio is clearly pivoting to capture the high-growth, high-frequency players in emerging markets. They are no longer just a “classic slots” developer; they are diversifying the portfolio to ensure relevance in regions like LatAm and Africa.

The Full Story

Belatra Games, the specialist online slots developer, has issued a strategic review of its 2025 operations, celebrating a 12-month period defined by entry into new game verticals, significant franchise expansion, and high-profile industry recognition.

The year was characterized by a dual strategy: deepening engagement in established markets while aggressively expanding its content portfolio to suit local preferences in emerging territories.

Portfolio Evolution: Crash and Battles 2025 saw Belatra move beyond its traditional slot roots. The company made its debut in the high-demand Crash game vertical with the launch of Goose Boom Bang, a title designed to tap into the fast-paced gameplay preference of younger demographics.

Additionally, the studio introduced a fresh game concept with the launch of Battles, a new format unveiled for the first time in 2025, with further development planned for 2026.

The ‘Mummyverse’ Expands For fans of classic slots, the highlight of the year was the aggressive expansion of the Mummyverse. Belatra nearly doubled the size of this franchise over the year, making it the most extensive game universe in their entire catalog.

The developer also focused on B2B localization, releasing a number of exclusive bespoke games created specifically for selected operator partners to meet specific local market tastes.

Awards and Recognition The company’s strategic shifts were validated by industry accolades. Belatra secured over 30 nominations throughout the year, with standout wins including:

Best Slot Provider (awarded by BitStarz).
Most Played Game of 2025 for Make It Gold at the SiGMA Africa Awards.
Player’s Pick Award.

Management Commentary Misha Voinich, Head of Business Development at Belatra, commented on the studio’s momentum:

“This year has truly defined who we are as a studio – ambitious, creative and focused on building long-term partnerships. We’ve expanded our universes, launched new ones and entered exciting new markets that will all help us carry this momentum into the New Year.”

The post From ‘Mummyverse’ to Crash Games: Belatra Reviews a Landmark 2025 appeared first on Gaming and Gambling Industry Newsroom.

BMM Testlabs

‘Chaos and Soul’: Ebaka Games Plots Global Expansion After Viral Launch

Published

6 days ago

December 23, 2025

Wladimir P.

‘chaos-and-soul’:-ebaka-games-plots-global-expansion-after-viral-launch

Editor’s Take

Why this matters: The “Instant Game” vertical (Crash, Plinko, Mines) is becoming crowded, but Ebaka Games is cutting through the noise with a distinct brand personality. By securing BMM Testlabs certification so quickly after launch, they are signaling to Tier 1 operators that despite their “chaotic” marketing vibe, the math underneath is solid and compliant. The backing of industry veteran Dmitry Belianin also adds immediate commercial credibility to the startup.

The Full Story

Ebaka Games, the fledgling studio that promises to bring “chaos and soul” to the iGaming sector, has outlined an aggressive growth strategy for 2026 following a landmark launch period in late 2025.

The studio, which officially debuted in November, reports that its initial rollout reached more than five million people worldwide. The launch saw its portfolio go live with the operator Menace, serving as the initial testbed for its mechanics and “Ebaka modes.”

The Product: Instant Games with Personality Ebaka is bypassing traditional slots to focus on the high-growth vertical of fast-paced, instant-win games. Their initial lineup includes:

Plinko
Mines
Tower
Limbo
Crash

Differentiation is achieved through unique mascots and signature gameplay tweaks designed to offer high win potential and distinct visual identities, moving away from the generic interfaces often found in this genre.

Regulatory Milestone Crucially for its 2026 roadmap, Ebaka Games has confirmed it has secured certification from BMM Testlabs. This accreditation validates the fairness and integrity of its RNG (Random Number Generator) and game engines, removing a major barrier to entry for regulated markets. With this certification in hand, the studio plans to launch with a number of “major brands” in the coming year.

Management Commentary Vitalii Zalievskyi, CEO of Ebaka Games, commented on the studio’s unorthodox approach:

“It’s only been a few weeks since we first introduced Ebaka Games to the world. The feedback has been breathtaking, and it vindicates the decision for us to take a different path to the rest of the industry. You don’t need huge marketing budgets to grab people’s attention if you are building something truly innovative.”

Industry Backing The studio describes itself as being “created by players for players” but boasts significant industry firepower in its corner. The team includes Dmitry Belianin, a well-known figure in the sector who is the co-founder of Blask and Menace, as well as Managing Partner at Already Media.

The post ‘Chaos and Soul’: Ebaka Games Plots Global Expansion After Viral Launch appeared first on Gaming and Gambling Industry Newsroom.

ARC

Racing Meets Nightlife: SBK Backs ARC’s New ‘Friday Night Live’ Series

Published

6 days ago

December 23, 2025

Wladimir P.

racing-meets-nightlife:-sbk-backs-arc’s-new-‘friday-night-live’-series

Editor’s Take

Why this matters: British racing has a well-documented demographic problem; its core audience is aging. “Friday Night Live” is a direct attempt to fix this by blending high-stakes racing with the “experience economy” (DJs, nightlife vibes) that appeals to Gen Z and Millennials. Bringing SBK on board—a mobile-first, app-only sportsbook—is a perfect demographic fit, while the Racing Post adds the necessary credibility to ensure the actual racing product remains the focus.

The Full Story

Arena Racing Company (ARC) has unveiled the strategic commercial lineup for its upcoming Friday Night Live series, confirming SBK as the Exclusive Betting Partner and The Racing Post as the Official Media Partner.

Set to launch in January 2026, Friday Night Live is a new initiative created in collaboration with youth-focused events company INVADES. The series is designed to overhaul the traditional race day experience, featuring fast-paced fixtures under floodlights, DJ sets, and significant entertainment elements sandwiched between races.

The Commercial Deal

SBK: As the exclusive betting partner, the Smarkets-owned sportsbook will take naming rights and on-course branding for all 35 races. Crucially, these races will be broadcast live on mainstream television via ITV Racing as well as Sky Sports Research.
The Racing Post: As the Official Media Partner, the publication will provide content, coverage, and promotion across its digital platforms, aiming to bridge the gap between established racing purists and the new audience ARC hopes to attract.

A High-Stakes Experiment The series is not just a marketing exercise; it carries serious sporting weight. Each of the five scheduled nights will feature over £200,000 in prize money. The fixtures will rotate across three of ARC’s all-weather tracks: Wolverhampton, Newcastle, and Southwell.

Management Commentary David Leyden Dunbar, Group Director of Commercial Strategy at ARC, was clear about the target audience:

“We have been very clear that one of the aims of Friday Night Live is to engage the next generation of racing fans… Both [partners] have shown real enthusiasm to work with us… as well as using the platform that these fixtures will offer them to also engage with more established racing and sports fans.”

Adam Baylis, Marketing Director at SBK, added:

“Friday Night Live [is] a fresh and engaging concept that brings a new energy to British racing. SBK has always been built around sport… our focus is on enhancing the live race day experience in a fun, social and responsible way.”

The 2026 Schedule The series kicks off immediately in the new year: