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From Vision to Execution. Inside Game Creation: Interview with Will and Ray at DreamPlay

Published

3 months ago

November 26, 2025

In recent years, the iGaming industry has been evolving at an exceptional pace, driven by technological advancements, innovative mechanics, and a deeper understanding of player psychology. Behind every successful slot or casual title stands a team of specialists who transform concepts into polished, engaging experiences enjoyed by players worldwide.

To shed light on how this creative and highly technical process unfolds within DreamPlay, we spoke with Game Producer Ray and Game Designer Will. They shared their insights into modern game development, the principles that guide their decisions, and the factors that shape the creation of new titles in a rapidly changing market.

Q1. Core Elements of Player Perception

Which elements of game design — from mathematical logic to gameplay pace — most often have a decisive influence on a player’s perception of the game?

Will:

It’s all important. The rhythm and potential in the Math balance, the way mechanics are designed and interact with each other, symbols looking and animating in an appealing way, to both avoiding there being repetitive sounds that annoy Players and sounds that celebrate their highs. They all contribute to the overall Player experience.

As a Game Designer, the biggest priority I have is the Player experience, and to achieve that we make sure everyone who contributes to the game is working toward the same goal and supporting every element regardless of the department; for example, ensuring the sound design hypes up the big moments in the Math model or making sure the art and animation properly communicate how the mechanics function.

Q2. Differentiating Similar Slots

In your experience, what makes the difference in production dynamics between slots with similar mechanics? Which development parameters are most critical for the final result?

Ray:

Even when two slots share similar features or math models, the theme, the way the gameplay is presented, and the pacing make a huge difference in how the final product feels. Players can sense a well-balanced math model without needing to understand the technical details — they just feel rewarded for playing, and they understand what the game is trying to offer them.

For us, creating a great player experience is the real differentiator. It’s what separates our games from competitors, even when the mechanics look similar on paper.

Q3. Emotional Triggers in Game Design

In your experience, what design choices have the strongest impact on players’ emotional responses, and how do you approach creating them?

Will:

Some of the strongest emotional responses come from when the Player makes an assumption about the way a feature works, then gets that confirmed with a big win or progression towards something big — the whole potential of the game opens up to them. That’s when the imagination takes over with questions like “What if this mechanic works with that one? That could be huge.” It cements that desire to fully explore the game and everything it has to offer.

Q4. Late-Stage Adjustments in Development

When you have to tweak a game in the later stages of development, what factors usually cause the changes?

Will:

Usually, it’s a complex UI element for an equally complex mechanic; elements like that often need many iterations to make sure we’re communicating to the Player in a way that makes sense to them. One of the biggest barriers preventing Players from enjoying the game is their understanding of it, so effective communication is incredibly important.

It’s never a waste of time to break down that barrier as much as possible so the games can be experienced in their full form.

Q5. Underrated Stages of Slot Development

In your opinion, which stage of slot creation is most often underestimated, even though it affects the integrity of the final product?

Ray:

I think the most underestimated stage is actually the final stretch — the polish and QA phase. This is where we identify small improvements that make the game feel tight, consistent, and enjoyable, and it’s also where we make sure everything meets our quality standards and jurisdictional requirements.

It’s easy to overlook how important this stage is, but it’s often what determines whether the final product feels truly finished.

Q6. A Benchmark Project for the Team

Which project in your practice has become a benchmark for you in production, and what has it taught the team in terms of development efficiency and quality?

Ray:

DreamPlay is still a new company, and we’re all learning how to work together and build our own production rhythm. One project that really stands out for us is Moon Joker. It came together in a way that showed what we’re capable of when every department is aligned.

We had a strong concept; we kept things simple and classic, but we still found room to innovate. Art, design, math, audio, and engineering all pushed in the same direction, and you’ll be able to see that in the final product. It’s a great example of what our team can achieve when everything clicks.

Discover more from DreamPlay:

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Inferno Mayhem

PG Soft cranks up the volume with electrifying Inferno Mayhem slot

Published

54 minutes ago

March 9, 2026

Wladimir P.

pg-soft-cranks-up-the-volume-with-electrifying-inferno-mayhem-slot

PG Soft, the acclaimed mobile game developer, has turned up the heat with Inferno Mayhem, a 5×5 video slot that fuses rock concert intensity with thrilling gameplay. The story unfolds as players step back into the spotlight after Lennox, the king of the stage, mysteriously vanished mid-performance, leaving fans craving a show-stopping experience.

Gameplay and Features

Inferno Mayhem combines collapsing reels, respins, and Wild symbols with multipliers up to x500, immersing players in a roaring rock show atmosphere. Every spin builds toward a mosh pit crescendo, keeping adrenaline levels high.

Respin Feature: Wild symbols can appear on any spin, sometimes carrying multipliers from x2 to x500. When Wilds land, wins are multiplied by the combined total of all multipliers, and a free respin is awarded. Locked Wilds during respins dramatically increase winning potential.
Free Spins Feature: Triggered by Scatters:
- 3 Scatters = 10 free spins
- 4 Scatters = 12 free spins
- 5 Scatters = 15 free spins
  Wild symbols that appear during free spins remain locked until the round ends, boosting chances of epic wins.
Super Feature Buy: For players seeking maximum thrill, this option ensures all Wild symbols carry multipliers between x2 and x500 throughout free spins.

With a maximum win of x25,000 the bet and high session volatility, Inferno Mayhem delivers an electrifying, headbanging experience.

PG Soft commented:
“With Inferno Mayhem, we wanted to capture the adrenaline of a live rock show and bring it to the reels. From the heavy-hitting Respin Feature to the power-packed Free Spins, this hit title has been crafted to get players headbanging while the guitars shred alongside the action.”

Inferno Mayhem exemplifies PG Soft’s signature approach of combining cinematic themes, innovative mechanics, and high-stakes excitement for mobile players.

The post PG Soft cranks up the volume with electrifying Inferno Mayhem slot appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Celtic Coins

Spinomenal expands Hold & Hit 3×3 series with Celtic Coins

Published

54 minutes ago

March 9, 2026

Wladimir P.

spinomenal-expands-hold-&-hit-3×3-series-with-celtic-coins

Leading iGaming content provider Spinomenal has launched its newest release, Celtic Coins – Hold & Hit 3×3, expanding its popular Hold & Hit 3×3 series with a charming Irish twist.

Set against a lush emerald backdrop with a golden border, the game pairs a light-hearted, Irish-inspired soundtrack with a visually engaging 3×3 reel layout. Players encounter a golden Pot of Gold Wild, substituting for all symbols except the Bonus and Bonus Collect. The Bonus symbol appears on reels one and three, while the Bonus Collect is exclusive to reel two.

Landing a Bonus Collect alongside one or more Bonus symbols triggers the Bonus Game, where the triggering symbols remain locked in place. Players fill empty spots and can earn multipliers ranging from x1 to x15 of the total bet. Jackpots include the Mini (x25), Minor (x50), Major (x150), and Grand Jackpot (x1000), with the chance to win up to x5000 the total bet for hitting the maximum. Every Bonus or Bonus Collect symbol refreshes the spin counter to three, keeping the excitement high.

Additionally, the Bonus Blast Feature can activate randomly during the base game, adding more Bonus and Bonus Collect symbols to help trigger the Bonus Game.

Omer Henya, Co-CEO of Spinomenal, said:
“Celtic Coins – Hold & Hit 3×3 is another classy addition to our growing Hold & Hit 3×3 series. The coin-locking feature is on the money and makes for an incredibly exciting reel experience that is perfectly complemented by the jackpots and multipliers on offer.”

The launch reinforces Spinomenal’s commitment to innovative, feature-packed slots that combine visually rich themes with rewarding gameplay mechanics.

The post Spinomenal expands Hold & Hit 3×3 series with Celtic Coins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Betting.za.com

Betting.za.com supports amendments strengthening South Africa’s voluntary exclusion system and compliance requirements

Published

54 minutes ago

March 9, 2026

Wladimir P.

bettingza.com-supports-amendments-strengthening-south-africa’s-voluntary-exclusion-system-and-compliance-requirements

Betting.za.com, a leading South African information site for online betting and gambling, has welcomed the publication of draft amendments to the National Gambling Regulations, 2004 in Government Gazette No. 54106, issued under Government Notice R. 7113 by the Department of Trade, Industry and Competition.

The proposed changes focus on improving the administration and enforcement of South Africa’s Voluntary Exclusion Programme through the National Register of Excluded Persons, alongside updates to technical rules for gambling machine re-certification.

“Stronger, clearer processes around voluntary exclusion are an essential part of player protection,” said Dennis Kumar, lead betting expert at Betting.za.com. “Anything that makes it easier to self-exclude, harder to bypass, and clearer for licensed operators to implement should be supported — because gambling should always remain safe, controlled, and within limits.”

Key Amendments Proposed in the Gazette

1. Clearer Registration for Voluntary Exclusion
Players wishing to self-exclude must submit a notice to the National Gambling Board (NGB) using Form NGB 1/1, in hard copy or electronically, including a recent passport-sized photo or digital image meeting minimum specifications.

2. Defined Timelines for Handling Notices

Operators must forward exclusion notices to the Board on the day they receive them.
The Board must process the notice within five days (excluding weekends/public holidays) and share it with license holders and provincial authorities.
Operators must implement administrative procedures within five days after receipt.
Exclusion takes effect 10 days after submission to the Board.

3. Strengthened Internal Controls
License holders must submit internal control measures to provincial authorities within 90 days of the regulations taking effect, ensuring effective enforcement in gambling venues. Provincial authorities then report both internal controls and provincial registers to the Board.

4. Updated Gambling Machine Re-certification Rules
The amendments revise timing for technical re-certification of gambling machines and devices, including a 24-month window in certain circumstances.

5. Updated Forms
Forms NGB 1/1 and NGB 1/2 have been revised and included in the Gazette annexure.

What This Means for Players

Voluntary exclusion provides a formal “opt-out” mechanism for anyone wanting to limit their gambling activity. Once registered:

Players are excluded from designated gambling areas nationally
Names are added to the National Register of Excluded Persons
Gambling while excluded may result in forfeited winnings, remitted to the Board

The updated forms also reference support services, including the National Responsible Gambling Programme (NRGP) toll-free helpline: 0800 006 008, and an SMS/WhatsApp line.

Implications for Operators and Regulators

The draft regulations emphasize speed, consistency, and accountability:

Operators must escalate notices same-day to the Board
The Board has five days to capture and distribute the notice
Operators have five days to implement administrative processes
Mandatory submission of internal control measures ensures auditability and compliance

Betting.za.com: Championing Safer, Transparent Gambling

Betting.za.com provides independent, plain-language guidance on betting and online casino topics, focusing on licensed operators and player protection.

“Our mission is to be South Africa’s most reliable source for betting and casino information,” said Kumar. “This includes making regulatory updates easy to understand, highlighting practical tools like voluntary exclusion, and ensuring players know where to get help if gambling stops being fun.”

About Betting.za.com
Betting.za.com is South Africa’s trusted destination for expert betting and casino information. Led by Dennis Kumar, the platform publishes independent reviews, guides, and industry updates to help players make informed, safe choices.

Responsible gambling support: NRGP toll-free helpline 0800 006 008

The post Betting.za.com supports amendments strengthening South Africa’s voluntary exclusion system and compliance requirements appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.