Latest News
Betbazar’s AI Revolution: Where Algorithms Play and Humans Watch
Max Sevostianov, CCO at Betbazar, reveals how AI Cricket blurs the line between sport, tech and entertainment — creating a 24/7 AI sports universe — where every match feels alive and every second counts.
- How did the idea of creating AI-driven Cricket come about?
It started from our roots in Live Data Feed and Live Content. We constantly saw the same demand from operators worldwide — they needed fast, round-the-clock sports content that actually feels alive. Traditional virtuals didn’t cut it anymore; they were too static, too predictable.
Cricket, with its global fanbase and built-in drama, became the perfect playground for something new. We wanted to merge sports logic, AI, and entertainment to create a product that doesn’t just simulate a match — it lives one. That’s how AI Cricket was born: a fast, emotional, and unpredictable experience built for the next generation who expect energy, not repetition.
- What market gap does this product fill – and which Operators or regions is it most relevant for?
The biggest gap we saw was the “dead zone” between traditional virtuals and real sports. Virtual games looked repetitive and lifeless, while real matches were limited by schedules and logistics. Bettors were stuck between predictability and waiting.
AI Cricket closes that gap completely. It runs 24/7, behaves like a real sport with live odds movement, and keeps the unpredictability that makes real competition exciting. It’s already resonating strongly in cricket-driven regions — India, Bangladesh, Australia, and across Africa — where players crave constant, authentic action that never sleeps.
- AI Cricket offers a short dynamic format (3–6 minutes). How does it align with the behavior trends of the Next Generation of bettors?
Today’s bettors live in a scroll culture. They want action, not waiting. The next generation grew up on TikTok clips, Reels, and esports rounds that last minutes, not hours. That shift completely changed attention patterns — and we built AI Cricket for that world.
Each match lasts just 3 to 6 minutes — quick, intense and rewarding. It’s snackable entertainment with real IGaming logic behind it. Players can jump in, experience the thrill, and move on — or stay for hours of back-to-back action that never loses momentum.
- How exactly does the AI model work to make every match unpredictable and “alive”?
Behind every match is a living algorithm. Our AI engine processes thousands of variables — team stats, player behavior, pitch and weather conditions, even dynamic momentum shifts. It learns from real cricket patterns but never repeats itself.
That’s what makes it unpredictable — no scripted loops, no recycled outcomes. Every delivery, every wicket, carries its own story. You can literally feel the rhythm of the game changing, just like in live sports. That’s where the emotion comes from — not from animation, but from intelligence.
- How customisable is the product for each Operator’s brand?
We built AI Cricket to be more than a plug-and-play product — it’s a canvas for each Operator’s brand. Our customisation layer lets partners design branded tournaments with their own visuals, logos, and atmosphere.
That means every sportsbook can offer something that feels exclusive — not “another virtual,” but their cricket universe. It’s a powerful way to build loyalty and keep players coming back, because the experience looks, sounds and plays like it truly belongs to that Operator.
- Does Betbazar plan to expand the AI-driven approach to other sports as well?
Absolutely — Cricket was just the opening chapter. The core AI engine we’ve built is flexible enough to adapt to any sport with a short, dynamic format. We’re already experimenting with new disciplines that share the same DNA: fast action, unpredictability, and constant engagement. Our goal is to create a full AI-driven sports universe.
- How do you see AI-powered Content evolving in the iGaming industry over the next 2-3 years?
AI-powered content transforms iGaming by making it faster to test ideas, launch products, and measure results. It turns IGaming into a form of entertainment — offering new, immersive experiences rather than just odds and outcomes. It’s a powerful way for Operators to experiment with different hypotheses, understand player behaviour, and adapt their sportsbook in real time. The line between sports, gaming, and entertainment is fading — and we want Betbazar to lead that evolution.
About Betbazar
Betbazar is a product-first iGaming technology company that empowers Operators with profitable solutions. From low-latency Live Data Feed and AI-driven products to a Turnkey Platform and Sportsbook Solutions, the company delivers performance, reliability and growth Operators need to stay ahead. Betbazar is a long-term technology partner, helping Operators integrate faster, operate smarter and scale stronger.
Website: https://betbazar.com
LinkedIn: https://www.linkedin.com/company/betbazar
David Nilsen Editor-in-Chief at Kongebonus
Kongebonus Awards 2025 Winners Announced
Kongebonus, the premier provider of iGaming news and all things casino and betting in Norway, has revealed the winners of the Kongebonus Awards 2025, with this year’s outcomes disclosed alongside ICE Barcelona.
The Kongebonus Awards, the sole iGaming awards from Norway, are determined by a mix of votes from actual players nationwide and editorial assessments, with this year’s edition reflecting a noticeable change in both reach and participation. The awards garnered a total of 1,192 verified votes, reflecting a 25% rise from the previous year, highlighting their increasing significance for players and industry stakeholders.
Among those rejoicing in triumph this year, Print Studios earned the prestigious Best New Slot award for Uncle Profit. Filip Wargeus, Chief Commercial Officer at Print Studios, stated: “This is incredibly meaningful to us. It’s a genuine reflection of the entire team that our efforts are succeeding and are valued by fans, players, and communities.
ELK Studios was acknowledged as the Most Innovative Game Developer, obtaining 24.75% of the votes, with Jacob Nordwall, Head of Marketing at ELK Studios, stating: “Winning the Most Innovative Game Provider award in 2025 from the Kongebonus Awards is significant for us, particularly since it is solely determined by the Norwegian player community. This strongly shows that our efforts are valued and genuinely connect with players in Norway, and that our commitment to remaining innovative and advancing the industry is being acknowledged.”
Other significant winners featured Push Gaming, recognized as Best Game Developer 2025, while Pragmatic Play’s Gates of Olympus earned the Readers’ Hall of Fame accolade. In contrast to the other categories, the Hall of Fame honors games that have established enduring popularity and attained legendary status throughout time.
David Nilsen, Editor-in-Chief at Kongebonus, said: “The purpose of the Kongebonus Awards is to showcase which studios, games and suppliers have genuinely stood out over the past year. We are not only looking at commercial success, but at quality, innovation and how well experiences are delivered to players. Because the results are shaped by open voting from Norwegian players, the awards reflect what truly resonates with the community while still maintaining a strong industry perspective.”
The post Kongebonus Awards 2025 Winners Announced appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
155.io
155.io Breaks the Mold Again, Introducing the CCTV Game Genre via Rush Hour
155.io, the live content studio transforming real-world games, has launched CCTV.Game, an innovative genre created entirely from live CCTV footage collected worldwide. The category debuts with its inaugural title, Rush Hour. The live game operates around the clock to convert real-life traffic into immediate viewing and wagering entertainment.
The CCTV Game signifies a new path for 155.io, broadening its chaos-oriented philosophy into completely live, real-world settings. Created using numerous live CCTV feeds from around the globe, the game transforms everyday activities into quick, engaging, and immediately bettable entertainment.
Running nonstop, Rush Hour enables players to wager on straightforward, distinct results during rounds lasting under a minute – such as the number of cars that cross a junction or the quantity that turns left or right within a specified timeframe. Each round is dynamic, spontaneous, and influenced by the organic rhythms of the world, instead of standard RNG methods.
Rush Hour’s live recordings feature diverse locations such as Sydney, Swindon, Arizona, and Taipei, as well as landmarks like Patong Beach in Thailand and Abbey Road in London. From everyday crossroads to landmark locations, the entire world transforms into the game board. Crafted for mobile devices, Rush Hour is immediately comprehensible and genuinely engaging, providing a much-needed option to conventional casino formats. CCTV Game embodies 155.io’s fundamental philosophy: chaotic reality, straightforward games, and entertainment designed primarily for mobile.
The launch enhances 155.io’s attraction to the upcoming player generation, merging live-stream culture with instant betting features.
CCTV Game and Rush Hour can now be accessed via Hub88 or through direct integration.
Sam Jones, Founder & CEO of 155.io, commented: “Rush Hour is the first expression of our CCTV Game genre – think Big Brother blended with Polymarket. It’s completely live, and the world is now our studio. CCTV.game takes real-world chaos and turns it into something instantly playable and genuinely entertaining – this is content the next generation will queue up to try.”
He added: “Once you realise the entire world can be a live game feed, there are no boundaries. Live traffic content is just the start – from live wildlife to iconic sporting locations – we’re only just setting off on our journey of what real-world chaos entertainment can be.”
The post 155.io Breaks the Mold Again, Introducing the CCTV Game Genre via Rush Hour appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
MGA Games Launches Poseidon’s Orb Slot Featuring Sticky Wilds and Free Spins
MGA Games, a prominent Spanish firm specializing in content creation for international casino operators, will debut Poseidon’s Orb on January 28, its latest video slot for the .com markets. This title encourages players to join an explorer on an epic quest to find the legendary city of Atlantis.
The game is a Video Slot with 5 reels and 3 rows, offering 10 paylines, and includes Wild and Scatter symbols that activate Free Spins. A remarkable aspect is the Sticky Wilds mechanic in the Free Spins round—an inventive element that boosts thrill and raises winning possibilities. It additionally includes an optional purchase of Free Spins, adjustable for each operator.
The theme of Poseidon’s Orb, drawn from global myths and legends, aims to attract a diverse audience of players. Its stunning visuals and film-inspired score further guarantee an engaging experience brimming with thrills and rewards.
Classified under popular themes like “Adventure,” “Mythology,” “Treasures,” and “Fantasy,” this latest MGA Games Video Slot serves as a valuable enhancement to any operator’s collection, improving player retention and profits, while the Free Spins purchase feature offers an extra revenue opportunity.
The post MGA Games Launches Poseidon’s Orb Slot Featuring Sticky Wilds and Free Spins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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