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GambleAware Raises Concern as Demand for Gambling Harm Treatment and Support Almost Doubles Since 2020

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GambleAware’s Annual Treatment and Support Survey 2024 shows a sharp increase in people seeking help for gambling-related harm: almost 1 in 3 (30%) adults who gamble and are experiencing any risk of gambling problems want treatment, support or advice — almost doubling from 17% in 2020.

The number of people affected by family or friend’s gambling has increased from 6% in 2020 to 8% in 2024 — now equivalent to an estimated 4.3 million adults in Great Britain. Estimates based on the YouGov survey also show that around 2 million children may be living in households with an adult experiencing “problem gambling”.

The report, which also explored attitudes towards children’s exposure to gambling, found widespread support for more restrictions on gambling advertising in formats popular with children, with 91% supporting a ban on gambling advertising on TV and video games and 90% supporting a ban on social media.

The report provides new evidence on gambling harms associated with prize draws, such as Omaze or McDonald’s Monopoly. More than a quarter (27%) of people who gamble are estimated to be experiencing any of risk of gambling problems from prize draws, and around 1 in 9 (11%) are estimated to be experiencing “problem gambling”.

GambleAware, the leading charity working to tackle gambling harms in Great Britain, has expressed concern about the sharp increase as it could be an indicator of gambling harm as a growing issue across the country. The data also shows an increase in the proportion of adults who are experiencing “problem gambling”, up from 2.4% in 2020 to 3.8% in 2024.

GambleAware’s report also revealed that there has been an increase in the number of people who are affected by a friend or family member’s gambling; which could include anything from losing money or having relationships break down. The proportion of people affected by someone else’s gambling has increased from 6.5% in 2020 to 8.1% in 2024, and is now equivalent to an estimated 4.3 million adults across Great Britain.

Zoë Osmond OBE, CEO of GambleAware, said: “Gambling can be highly addictive, with devastating impacts on people’s lives, relationships and financial stability. While it is encouraging that more people have sought help, this rise may also point to a growing public health crisis. We are increasingly alarmed by how gambling is being normalised and how frequently people—especially young people—are exposed to gambling across Great Britain.

“To reverse this troubling trend, urgent preventative action is needed. This must include tougher regulation of gambling advertising to stop gambling being portrayed as ‘harmless fun’. There should also be mandatory health warnings on all gambling ads, stricter controls on digital and social media marketing, and a full ban on gambling promotion in stadiums and sports venues to protect children and young people from harm.”

Kate Gosschalk, YouGov Associate Director, said: “We are pleased to share the findings from the latest annual Treatment and Support Survey, a substantial online survey of around 18,000 people in addition to interviews with those who gamble. The new data provides valuable insight about gambling harm, including an increase in the number of people seeking support/treatment over the past five years.”

The post GambleAware Raises Concern as Demand for Gambling Harm Treatment and Support Almost Doubles Since 2020 appeared first on European Gaming Industry News.

fraud prevention platform

The Brains Behind Predictive Fraud: How Frogo Turns Risk into Growth

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Fraud is evolving fast and businesses need more than reactive tools – they need a partner that can predict, prevent and adapt in real time. Frogo, the all-in-one fraud prevention platform, RedCore’s brand, is doing exactly that. From device fingerprinting and AI-powered scoring engines to graph-based forensic tools, Frogo empowers businesses to reduce losses, streamline processes and grow with confidence.

We spoke with Maksym Tkach, CTO at Frogo, about the company’s approach to fraud prevention, model management, transparency and how it’s preparing for next-generation threats.

 

How does Frogo ensure transparency and auditability while running a scoring engine and how do you balance that with real-time performance?

Transparency and speed don’t have to be at odds, we achieve this through careful architecture design. Every decision our system makes is fully traceable. If a transaction is flagged, we don’t just provide a score. We log the full context: the specific policy executed, all input variables and features and human-readable reasons that explain exactly which triggers were activated.

Yet, detailed logging doesn’t slow down the process. Our core decisioning engine responds in milliseconds, while the full audit details are published asynchronously to a message bus and stored separately. This ensures our partners get immediate responses without compromising traceability for our analysts.

How does Frogo manage model drift and concept drift across multiple fraud domains? What strategies ensure seamless retraining or evolution of your models?

Fraud is constantly evolving, so our system must adapt. We take a multi-layered approach:

Drift Detection: We monitor incoming data for inconsistencies, leverage anomaly detection within our rule engine and actively use partner feedback to identify potential issues early.

Seamless Retraining: When a model needs updating, we follow a ‘champion-challenger’ approach. The challenger model is backtested against historical data, shadow-tested in live traffic without affecting decisions and only promoted after proving its superiority.

This structured process allows us to maintain performance, adapt to new threats and minimize any impact on our partners’ operations.

In what ways does Frogo support explainable appeals or reversals? Is there a rollback mechanism?

We believe partners should feel empowered, not constrained by a black box. Every risk decision comes with a detailed, human-readable breakdown of the triggers and scores, forming the basis for appeals.

For reversals:

Case-by-Case: Our FinalReview API lets partners override individual false positives, while feeding back critical ground-truth for future improvements.
Policy Rollbacks: Partners can instantly disable underperforming triggers through our back-office control panel. Every action is fully logged, ensuring transparency and accountability.

As quantum computing and encrypted data processing gain prominence, how is Frogo preparing for next-gen fraud schemes?

We approach next-generation threats proactively.

Quantum Readiness: Our system is crypto-agile – we can swap in quantum-resistant algorithms quickly. Strong encryption, network segmentation and partner-dedicated accounts add layers of protection.
Encrypted Data Processing: We offer flexibility depending on partner needs. Privacy-conscious partners can provide hashed depersonalised data, allowing us to detect fraud without ever getting access to sensitive information.

This dual approach keeps us ahead of evolving threats while respecting privacy and compliance requirements.

Frogo is not just about stopping fraud – it’s about turning risk into growth. By combining real-time automation, AI intelligence and deep forensic capabilities, the platform helps businesses reduce losses, streamline operations and deliver seamless experiences for legitimate users.

If you want to see Frogo in action and explore how the platform can safeguard your business while driving growth, join Maksym Tkach and the Frogo team at SiGMA, November 4-6, booth #1047.

Leap into safety and catch the risks before they catch you.

The post The Brains Behind Predictive Fraud: How Frogo Turns Risk into Growth appeared first on European Gaming Industry News.

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Altenar partners with Onerush for Swedish sportsbook launch

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Altenar has extended its longstanding partnership with Nordplay Group to support the launch of the Onerush brand in Sweden with its award-winning sportsbook technology.

Nordplay Group’s legal entity Buccone Trading Limited recently acquired a licence to operate in Sweden and has quickly gone live with Onerush, powered by Altenar’s sportsbook module. Through Altenar’s fully-managed sportsbook solution, including a vast number of customisable features, 24/7 customer support and advanced reporting tools, the operator is now in a strong position to succeed in the market from launch.

The deal is an extension of an existing partnership which has seen Altenar’s sportsbook being used to great success by the Frank & Fred and Jubla brands in Sweden.

The agreement demonstrates Altenar’s strength as a long-term partner with expertise to help new entrants localise and stay a step ahead when attracting new audiences.

Sam Hill, Sales Director at Altenar, said: “We’re delighted to launch the Onerush brand in another positive step in what is already a successful partnership with their team and brands.

“Our best-in-class sportsbook offering and features will allow Onerush to differentiate their product offering from the competition and establish themselves as a market leader and provide the best user experience to their customers.”

Nicolas Lund, COO at Nordplay Group, said: “In Altenar we’ve found a trusted and reliable partner, supporting a wider offering on several of our brands. It’s therefore been a natural choice to bring them onboard for our latest brand Onerush in Sweden.

“We’re excited and hopeful to see Onerush well received by the Swedish market and together with Altenar will continue to challenge the mainstream to deliver a leading offering with lower friction and more entertaining experiences.”

The post Altenar partners with Onerush for Swedish sportsbook launch appeared first on European Gaming Industry News.

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Alina Popa Chief Commercial Officer at ICONIC21

ICONIC21 Expands in Southeastern Europe Through Strategic Partnership with Soccerbet

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The new agreement spans Bosnia & Herzegovina, Montenegro, and Serbia, introducing ICONIC21’s premium live portfolio and exclusive branded tables for Soccerbet players.

ICONIC21, in-demand iGaming content supplier, has announced a new strategic partnership with Soccerbet, a leading operator across Bosnia & Herzegovina, Montenegro, and Serbia. The agreement expands ICONIC21’s presence in Southeastern Europe and enhances Soccerbet’s live casino offering with a lineup of engaging, high-performance titles tailored for these markets.

In Serbia, the partnership takes a bespoke approach, introducing dedicated Roulette and Gravity Roulette tables under the Soccerbet brand, as well as one dedicated Blackjack table. These custom developments complement ICONIC21’s network live games, giving Soccerbet players access to a full portfolio of premium live entertainment.

The collaboration reflects a shared vision for growth through innovation, localized design, and scalable technology. For ICONIC21, it highlights the company’s steady expansion across regulated markets, driven by partnerships that combine operational excellence with creative execution. For Soccerbet, it reinforces its commitment to offering players best-in-class live gaming experiences supported by trusted, forward-thinking suppliers.

Alina Popa, Chief Commercial Officer at ICONIC21, commented: “Soccerbet is a respected name in the region with a strong focus on delivering quality and authenticity to its players. Partnering with them allows us to showcase the flexibility of our product range and our ability to build branded environments that elevate the live experience. We look forward to seeing this partnership grow across all three markets.”

Marko Jovanovic- Head of Online Casino at Soccerbet, added: “Our collaboration with ICONIC21 represents an important step in elevating our live casino experience. Their ability to combine performance with personalized content fits perfectly with our vision for growth across Bosnia & Herzegovina, Montenegro, and Serbia. The addition of branded tables and custom live titles strengthens our position as a market leader in delivering premium entertainment to our players.”

The partnership marks a strong alignment between two forward-looking brands dedicated to delivering exceptional live gaming experiences across Southeast Europe.

The post ICONIC21 Expands in Southeastern Europe Through Strategic Partnership with Soccerbet appeared first on European Gaming Industry News.

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