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BetMGM Partners with Fremantle to Launch New “The Price is Right” Game

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BetMGM and Fremantle, a world leader in creating, producing and distributing entertainment content, announced the introduction of “The Lion’s Share,” a new pricing game for “The Price is Right,” television’s longest-consecutive running game show. BetMGM, a leading iGaming and sports betting operator, will sponsor the game throughout the show’s 54th season. “The Lion’s Share” is the first custom-branded game in the show’s history and will debut Monday, Sept. 22 in the premiere episode on CBS.

“BetMGM is always looking for ways to create legendary moments. This collaboration combines the legacy of an iconic gameshow with the excitement of the BetMGM brand. The rarity of a new pricing game and the opportunity for players to win one of the largest prizes in the show’s history reflects BetMGM’s focus on bringing a world of unmatched entertainment to our players,” Matt Prevost, Chief Revenue Officer at BetMGM, said.

“The Lion’s Share” game was created as part of the partnership between BetMGM and Fremantle and is the first new pricing game to be added to the show since 2021. Contestants will have an opportunity to win up to $500,000 in cash, cars, trips, and prizes. The game begins with a challenge, where players judge if the prices of everyday items are correct. Each right answer earns them a ball, for a maximum of five. They then step into a wind tunnel chamber to collect the number of balls they’ve earned, with each ball corresponding to a particular prize, or possibly a “Lose It All” option. Contestants reveal their prizes one at a time or may stop at any point to keep what they’ve won.

“It’s an exciting moment when a new game is added. Partnering with BetMGM, a brand known for innovation in games and entertainment, is the perfect collaboration. We look forward to bringing a fresh energy to a timeless format, while honoring the iconic gameplay fans know and love,” Suzanne Lopez, COO of Fremantle, said.

In January 2025, BetMGM announced a multi-year agreement with Fremantle that secured the intellectual property rights for iconic game shows “The Price is Right” and “Family Feud” for slots, table games and non-traditional casino games. The Price is Right Big Wheel Bonus is now available exclusively at BetMGM Casino platforms. The Price is Right Fortune Pick and The Price is Right Gold Blitz Ultimate are scheduled to debut in September. Other titles scheduled during the fall include Cliff Hangers, Plinko, The Big Wheel, and Pathfinder. In addition, a “Lion’s Share” online casino game is in development with a planned 2026 release.

BetMGM’s award-winning online casino is home to over 5400 titles across North American markets and one of the largest state-by-state exclusive progressive jackpot networks. BetMGM’s jackpot network currently consists of over 25 games including popular titles such as MGM Grand Millions, Bison Fury, and 15 Lanterns. Players can earn BetMGM Rewards Points and Tier Credits by playing at BetMGM Casino. BetMGM Rewards points can be redeemed for digital bonuses, MGM Rewards Points, and Marriott Bonvoy Points.

The post BetMGM Partners with Fremantle to Launch New “The Price is Right” Game appeared first on Gaming and Gambling Industry in the Americas.

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PA Gaming Control Board Imposes $100,000 Fine on BetMGM

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The Pennsylvania Gaming Control Board (Board) at its public monthly meeting approved a consent agreement presented by the Board’s Office of Enforcement Counsel (OEC) resulting in a $100,000 fine to BetMGM.

In its approval of the consent agreement, the Board agreed that BetMGM failed to have sufficient procedures to prevent fraudulent behavior on its BetMGM and Borgata wagering platforms. This includes insufficient Know-Your-Customer (KYC) protocols that allows for the creation, access and use of multiple accounts by individuals using personal identifying information of other individuals and the funding of those accounts using stolen or fraudulently obtained payment devices.

The consent agreement identified four individual fraud rings that:

1. operated for approximately 25 months until January 2024 with 1567 accounts created using personal identifying information of other individuals and $229,580 of combined wagering;

2. operated for approximately 34 months until November 2024 with 34 accounts created using personal identifying information of other individuals and over $14,598 of combined wagering;

3. operated for approximately 29 months until November 2023 with 119 accounts created using personal identifying information of other individuals and $895,092 of combined wagering

4. operated for approximately 19 months until December 2023 with 304 accounts created using personal identifying information of other individuals and $867,910 of combined wagering.

The Board also took actions to place 16 individuals on its various Involuntary Exclusion Lists. Placement on an Involuntary Exclusion List prohibits individuals from either gaming in a casino in Pennsylvania, via an online betting site regulated by the Board, or at a Video Gaming Terminal (VGT) location.

The actions by the Board include placement of four adults on the Involuntary Casino Exclusion list for leaving minors unattended at a casino property while they gambled:

• A male patron who left an 11-year-old in a vehicle in the parking lot at Hollywood Casino York for 52 minutes while he gambled at slot machines and table games;

• A male patron who left a 5-year-old in a vehicle in the parking lot at Rivers Casino Philadelphia for 17 minutes while he gambled at table games and the sportsbook;

• A male patron who left a 9-year-old in the parking lot at Rivers Casino Philadelphia for 1 hour 7 minutes while he gambled at table games and the sportsbook; and,

• A male patron who left two minors, ages 7 and 12, in a vehicle in the parking lot at Parx Casino for 32 minutes while he gambled at slot machines.

Actions such as these to deny statewide gambling privileges serve as a reminder that adults are prohibited from leaving minors unattended in the parking lot or garage, a hotel, or other venues at a casino since it creates a potentially unsafe and dangerous environment for the children. To complement the efforts by casinos to mitigate this issue, the Board created an awareness campaign, “Don’t Gamble with Kids” (DontGamblewithKids.org).

In addition to the four adults listed above, 12 others were placed on either or both of the Involuntary Casino Exclusion and Involuntary Interactive Exclusion Lists for various actions.

These matters, presented by the Board’s Office of Chief Counsel and the OEC, raise the number of individuals now on the Board’s various Involuntary Exclusion Lists to 1515.

The post PA Gaming Control Board Imposes $100,000 Fine on BetMGM appeared first on Americas iGaming & Sports Betting News.

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MGM Resorts & BetMGM Commit Over $1 Million to Responsible Gaming Initiatives During Problem Gambling Awareness Month

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MGM Resorts International and BetMGM have announced a $1 million expanded commitment to responsible gaming research, public awareness, community partnerships, and employee engagement. This news comes as MGM Resorts and BetMGM join the National Council on Problem Gambling (NCPG) in recognizing March as Problem Gambling Awareness Month (PGAM).

Initiatives include the following:

MGM Resorts & BetMGM Support Independent, Evidence-Based Research

MGM Resorts and BetMGM have jointly committed $450,000 to the International Center for Responsible Gaming (ICRG) to fund a new, groundbreaking research initiative examining sports wagering and its impact on player behavior. This contribution will support independent, peer-reviewed research aimed at developing best practices and strengthening long-term industry sustainability.

“As sports betting continues to grow so must our understanding of its impact on our guests and customers. Investing in high quality research allows us to be guided by valuable data and insights, which will ultimately help us support our patrons, communities and industry,” said Stephen Martino, Senior Vice President and Chief Compliance Officer at MGM Resorts.

Over three years, the research will examine factors that may influence sports betting behaviors, including decision-making and risk patterns across different populations. The study will also explore trends and prevention efforts designed to strengthen industry-wide responsible gaming strategies.

Rhea Loney, Chief Compliance Officer at BetMGM, said: “Problem Gambling Awareness Month is an important reminder of our year-round responsibility to assist and empower our players. We prioritize player protection by investing in education, tools, collaboration, and meaningful support resources. Our commitment remains clear: to help every player make informed decisions and enjoy our products safely.”

Community & State Support Initiatives

In 2026, MGM Resorts and BetMGM will contribute over $850,000 to state and national organizations focused on problem gambling prevention, treatment, and responsible gaming measures. As a Founding Member, MGM Resorts will continue its sponsorship of the annual Nevada Council on Problem Gambling Conference and will feature the organization’s leaders in responsible gaming training sessions for employees.

Expanding GameSense Engagement & Employee Certification

Throughout March and beyond, MGM Resorts and BetMGM will increase responsible gaming messaging across casino floors, sportsbooks, and digital platforms through their shared GameSense program, developed and licensed by the British Columbia Lottery Corporation (BCLC).

This involves:

Expanded nationwide GameSense Advisor training, now exceeding 2000 certified team members equipped to engage guests in proactive conversations and support

Increased responsible gaming visibility across both gaming and non-gaming resort areas, including convention spaces, arenas, theaters, as well as MGM Rewards desks and the BetMGM app, with messages and QR codes reminding players to “take a time-out” and “set a budget”

A Problem Gambling Awareness Month email campaign, featuring GameSense, sent to all BetMGM customers

An MGM Rewards guest survey to measure awareness and perception of responsible gaming initiatives and GameSense

Participation in the Cambridge Health Alliance’s 13th annual Gambling Disorder Screening Day, supported through employee communications and training channels.

Launch of New Responsible Gaming Campaign

This spring, MGM Resorts will introduce a new campaign, Earn More. Play Smart. integrating MGM Rewards with responsible play messaging. The campaign will remind guests that membership comes with responsibility, not just perks. BetMGM’s Mullet Over hockey-themed responsible gaming commercial featuring company ambassador Connor McDavid will continue to air during key sports broadcast across North America and will also be featured prominently across MGM Resorts properties.

The post MGM Resorts & BetMGM Commit Over $1 Million to Responsible Gaming Initiatives During Problem Gambling Awareness Month appeared first on Americas iGaming & Sports Betting News.

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BetMGM and the Cavinder Twins to Debut “The Court of Legends” at Bellagio in Las Vegas for College Basketball Championship

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BetMGM, a leading sports betting and iGaming operator, will team up with Haley and Hanna Cavinder — former Division I basketball players and prominent social media influencers — to unveil The Court of Legends, a first–of–its–kind, speakeasy–style basketball experience, April 4-6 at Bellagio in Las Vegas during the final weekend of March Matchups.

Hidden within the resort, the Court of Legends will feature an immersive, custom-built court serving as the hub for BetMGM’s March basketball celebrations. Throughout the weekend, the venue will host exclusive events and influencer-driven basketball exhibitions, all building toward a Cavinder vs. Cavinder skills showdown on Sunday, April 5. The twins will go head-to–head in custom competitions, with the event live streamed on X, YouTube and the BetMGM app, giving fans a front-row seat to the action.

“BetMGM is committed to creating legendary experiences for our players that go beyond the game, and the Court of Legends will be our most ambitious idea yet. We’re creating something epic that blends basketball, entertainment and the unmistakable energy of Las Vegas. With their rare ability to connect with fans on and off the court, Haley and Hanna are the perfect partners to bring this concept to life,” said Casey Hurbis, Chief Marketing Officer at BetMGM.

The Cavinder twins said in a joint statement: “We’ve played on a lot of courts over the years, but nothing like the Court of Legends. BetMGM is bringing together VIPs, creators, and all the vibes in one place, and we’re excited to step on that floor, compete, and have fun.”

The post BetMGM and the Cavinder Twins to Debut “The Court of Legends” at Bellagio in Las Vegas for College Basketball Championship appeared first on Americas iGaming & Sports Betting News.

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