Greece
Betsson Becomes the Official Naming Partner and Main Sponsor of ARIS BC
Betsson, one of the world’s leading sports betting and gaming operators, has announced the renewal and expansion of its partnership with ARIS Basketball Club for the 2025/26 season.
Under the new agreement, Betsson will continue as the Main Sponsor of the club while also becoming its Official Naming Partner. The Betsson brand will feature prominently on the front of the official team jersey, reflecting the elevated level of the partnership.
The collaboration, which established in 2023, has gone from strength to strength, built on a shared commitment to promoting basketball and engaging with the passionate ARIS fanbase. This expanded sponsorship reflects the mutual trust, respect and ambition between Betsson and one of Greece’s most historic clubs.
With the arrival of the team’s new investor and owner, Richard Xiao and the launch of an ambitious transformation plan, ARIS BC is entering a new era of growth and modernisation.
Agapitos Diakogiannis, CEO of ARIS BC, said: “Our partnership with Betsson, which is now further strengthened through its role as Main Sponsor and Naming Partner, stands as a strong vote of confidence in ARIS’ vision and momentum. Together, we are entering a new era with the ambition of restoring the club to where it truly belongs – at the top – building on our values, our history, and the unwavering passion of our supporters”.
Thanos Marinos, Managing Director of Betsson Greece, said: “Betsson proudly stands beside ARIS BC during this period of renewal and momentum. Our ambition is to support the club’s growth, enhance its visibility, and deepen the bond with its loyal supporters. ARIS is a legendary club with a unique identity and passionate fanbase, and we are excited to contribute to its journey forward.
“With more than 60 years of history and a presence in more than 24 markets worldwide, Betsson brings global expertise in sports and entertainment, fostering responsible, innovative, and meaningful partnerships that create value for communities and the game alike.”
The post Betsson Becomes the Official Naming Partner and Main Sponsor of ARIS BC appeared first on European Gaming Industry News.
Betsson Greece
Betsson Supported Crete Half Marathon as Official Sponsor
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Continuing its longstanding commitment to supporting sports and local communities, Betsson Greece was once again present at one of the island’s most anticipated sporting events.
Celebrating its tenth anniversary this year, the Crete Half Marathon has become a flagship event for the region, attracting thousands of runners from Greece and abroad. Participants took part in the 21.1 km, 10 km and 5 km races, as well as children’s and inclusive races for people with disabilities, reinforcing the event’s inclusive spirit.
Betsson brought vibrant energy to the event, with its lively fan zone becoming a central meeting point for runners and spectators alike, offering gifts, activities and smiles throughout the day. Representing the company at the event, Thanos Marinos, Managing Director of Betsson Greece, took part in the awards ceremony and emphasised Betsson’s commitment to initiatives that promote sports and celebrate the rich culture of Crete.
Adding to the day’s excitement, OFI football players Giannis Theodossoulakis and Manolis Faitakis joined the festivities, engaging with participants, posing for photos and sharing words of encouragement, further amplifying the spirit of community and togetherness that defines the event.
Through its sponsorship of the International Crete Half Marathon, Betsson Greece once again underlines its dedication to promoting sports, fair play and social inclusion. Supporting major and local sporting events across Greece, Betsson continues to champion initiatives that strengthen community bonds and highlight the positive power of sport in society.
The post Betsson Supported Crete Half Marathon as Official Sponsor appeared first on European Gaming Industry News.
CT Interactive
CT Interactive Goes Live on Novibet Greece
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CT Interactive has launched its premium gaming content with Novibet Greece, marking an important achievement in the company’s ongoing European expansion.
This partnership will enable Novibet’s players to enjoy CT Interactive’s versatile gaming content, which is renowned for its dynamic mechanics, innovative features, and player-centric designs. The collaboration underscores the joint commitment of CT Interactive and Novibet to deliver superior entertainment experiences that adhere to local regulatory standards.
“Launching our content exclusively on Novibet Greece is a remarkable milestone for us. It enables us to bring our top-performing games to the Greek market, and we are thrilled to enhance this with our partnership with Novibet, a brand that shares our passion for quality and innovation. Together, we aim to create a lasting impact and elevate the iGaming experience for players in Greece,” said Monika Zlateva, Chief Commercial Officer at CT Interactive.
Greek players can now enjoy a wide selection of CT Interactive’s most popular titles, including Lucky Clover, Win Storm, 40 Treasures, HOT 7s X 2 and The Big Chilli. These games have already demonstrated strong performance in other regulated markets and are expected to achieve high engagement locally as well.
With this exclusive launch in Greece, CT Interactive continues to strengthen its position across Europe by delivering localized, high-performing content that enhances player engagement and supports the market presence of its partners.
The post CT Interactive Goes Live on Novibet Greece appeared first on European Gaming Industry News.
Athens
BETBY STRENGTHENS GLOBAL PRESENCE WITH NEW ATHENS OFFICE
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BETBY, a leading provider of cutting-edge sportsbook solutions, has officially opened its fifth office, this time in Athens, Greece, marking another important milestone in the company’s global expansion journey.
The Athens hub joins BETBY’s growing list of locations, alongside Latvia, Malta, Montenegro, and Barcelona. Establishing a presence in Greece underlines BETBY’s commitment to strengthening its market position across key European jurisdictions, getting closer to its partners, and building long-term collaborations in the region.
Leonid Pertsovskiy, Chief Executive Officer at BETBY, commented: “The opening of our Athens office marks another important step in BETBY’s ongoing growth story. Greece is a fantastic place to find great talent and professionals, and we are delighted to welcome our new Athens team. They will play an important role in strengthening our capabilities and driving BETBY’s success forward.”
With the addition of Athens, BETBY now operates five offices worldwide, reinforcing its reputation as a fast-growing and forward-thinking sportsbook supplier, committed to innovation, customer proximity, and sustainable growth.
To find out more about BETBY, visit: https://betby.com/
The post BETBY STRENGTHENS GLOBAL PRESENCE WITH NEW ATHENS OFFICE appeared first on European Gaming Industry News.
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