Greece
Betsson Becomes the Official Naming Partner and Main Sponsor of ARIS BC
Betsson, one of the world’s leading sports betting and gaming operators, has announced the renewal and expansion of its partnership with ARIS Basketball Club for the 2025/26 season.
Under the new agreement, Betsson will continue as the Main Sponsor of the club while also becoming its Official Naming Partner. The Betsson brand will feature prominently on the front of the official team jersey, reflecting the elevated level of the partnership.
The collaboration, which established in 2023, has gone from strength to strength, built on a shared commitment to promoting basketball and engaging with the passionate ARIS fanbase. This expanded sponsorship reflects the mutual trust, respect and ambition between Betsson and one of Greece’s most historic clubs.
With the arrival of the team’s new investor and owner, Richard Xiao and the launch of an ambitious transformation plan, ARIS BC is entering a new era of growth and modernisation.
Agapitos Diakogiannis, CEO of ARIS BC, said: “Our partnership with Betsson, which is now further strengthened through its role as Main Sponsor and Naming Partner, stands as a strong vote of confidence in ARIS’ vision and momentum. Together, we are entering a new era with the ambition of restoring the club to where it truly belongs – at the top – building on our values, our history, and the unwavering passion of our supporters”.
Thanos Marinos, Managing Director of Betsson Greece, said: “Betsson proudly stands beside ARIS BC during this period of renewal and momentum. Our ambition is to support the club’s growth, enhance its visibility, and deepen the bond with its loyal supporters. ARIS is a legendary club with a unique identity and passionate fanbase, and we are excited to contribute to its journey forward.
“With more than 60 years of history and a presence in more than 24 markets worldwide, Betsson brings global expertise in sports and entertainment, fostering responsible, innovative, and meaningful partnerships that create value for communities and the game alike.”
The post Betsson Becomes the Official Naming Partner and Main Sponsor of ARIS BC appeared first on European Gaming Industry News.
Booming Games
Booming Games Partners with Interwetten to Accelerate Expansion into Greece
- Booming Games will engage with Interwetten’s customers in Greece, showcasing its dedication to expanding in regulated international markets.
- Interwetten clients initially enjoy access to 19 games, with upcoming intentions to broaden this selection.
Booming Games, a top supplier of high-quality gaming content, has today revealed a strategic alliance with Interwetten, one of Europe’s biggest online betting and iGaming firms. The collaboration will support Booming Games’ growth in Greece, showcasing its dedication to enhancing its position in regulated markets throughout Europe and further afield.
By accessing one of the largest catalogs of casino games in the iGaming sector, the collaboration will enable Booming Games to explore new opportunities in a burgeoning market. Statistics indicate that the iGaming sector in Greece experienced the highest growth rate in Europe during the second half of 2025, and Booming Games is now positioned to capitalize on this substantial growth potential. The shift also illustrates Booming Games’ dedication to driving growth via innovative technology, as Interwetten aids Booming Games in their client acquisition efforts in Greece.
An initial 19 game releases are currently accessible to players in Greece through Interwetten, and Booming Games intends to swiftly expand this number. Booming Games possesses a robust schedule of game launches and intends to enhance both the quality and number of releases this year, featuring localized versions adapted for particular markets.
Simona Lanzoni, Commercial Director at Booming Games, said: “We are delighted to be partnering with Interwetten to power our expansion into Greece. The collaboration marks yet another landmark moment in Booming Games’ growth journey, broadening the reach of our product suite in Europe. With clear plans to rapidly expand the number of games available on Interwetten, we look forward to building successful, long-term relationships with new customers.”
The post Booming Games Partners with Interwetten to Accelerate Expansion into Greece appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brooks Pierce
Inspired and Allwyn Hellas Launch “Soccer 3.6”
Inspired Entertainment Inc. announced the successful launch of its latest Virtual Sports product, Soccer 3.6, in partnership with Allwyn Hellas, Greece’s largest gaming operator. The innovative new game is now live across approximately 3000 retail venues.
Inspired, as Allwyn Hellas strategic provider of Virtual Sports, has long delivered a diverse and engaging portfolio to one of Europe’s strongest retail gaming networks. The introduction of Soccer 3.6 marks a significant evolution in this collaboration.
At the core of Soccer 3.6 is the debut of a Bet Builder functionality, an advanced feature set enabling players to enjoy more dynamic betting experiences. This mechanic allows players to bet on multiple event outcomes in the same game, significantly enhances engagement and elevates the overall entertainment experience for customers in Greece.
In addition to new gameplay innovations, Soccer 3.6 includes bespoke enhancements developed specifically for Allwyn Hellas, ranging from new animated 2D and in-game design elements to additional triggered messages and preamble banners. These customizations further strengthen Allwyn Hellas’ ability to deliver a localised and highly compelling customer experience.
“We are delighted to expand our longstanding partnership with Allwyn Hellas through the launch of Soccer 3.6, a landmark product that showcases the next generation of Virtual Sports betting. Allwyn Hellas is the first customer to go live with our new Bet Builder mechanics, reflecting our shared commitment to innovation and player engagement,” said Brooks Pierce, President and Chief Executive at Inspired.
“We remain true to our promise to continuously upgrade the experience we offer to our customers. Most recently, we introduced Bet Builder in Virtual Football, bringing into Virtuals a trend that is already shaping Sports Betting and presenting it with a modern visual approach, which refreshes the overall experience. This is the result of our close and long-term collaboration with Inspired, and we are proud to be the first to introduce it to the market,” said Fotis Zisimopoulos, Chief Sales & Marketing Allwyn Stores Officer.
The launch reinforces Inspired’s position as a global leader in Virtual Sports and underscores the Company’s dedication to developing cutting-edge content tailored to its partners’ unique market needs.
The post Inspired and Allwyn Hellas Launch “Soccer 3.6” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Compliance Updates
REEVO Secures Greek Licence for Games and Aggregation Platform
REEVO has announced that it has officially secured regulatory approval in Greece, marking a major milestone in the company’s continued expansion across Europe’s regulated iGaming markets.
The licence, issued by the Hellenic Gaming Commission (EEEP), grants REEVO a Manufacturer Suitability Licence (Category A1), enabling the company to supply its REEVO in-house games and aggregation platform to licensed operators within the Greek market.
The approval also includes the company’s registration in the EEEP Registry of Manufacturers, reinforcing REEVO’s position as a trusted and compliant technology provider within one of Europe’s most established regulated jurisdictions.f
“This licence represents an important step forward for REEVO. Greece is a key regulated market in Europe, and being approved for both our proprietary games and aggregation platform allows us to deliver the complete REEVO experience to operators and players across the country,” said Karl Grech, Head of Business Development at REEVO.
The Greek licence further strengthens REEVO’s growing footprint across regulated jurisdictions, as the company continues to deliver premium gaming content, advanced aggregation technology and fully compliant solutions to operators worldwide.
The post REEVO Secures Greek Licence for Games and Aggregation Platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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