Greece
Betsson Becomes the Official Naming Partner and Main Sponsor of ARIS BC
Betsson, one of the world’s leading sports betting and gaming operators, has announced the renewal and expansion of its partnership with ARIS Basketball Club for the 2025/26 season.
Under the new agreement, Betsson will continue as the Main Sponsor of the club while also becoming its Official Naming Partner. The Betsson brand will feature prominently on the front of the official team jersey, reflecting the elevated level of the partnership.
The collaboration, which established in 2023, has gone from strength to strength, built on a shared commitment to promoting basketball and engaging with the passionate ARIS fanbase. This expanded sponsorship reflects the mutual trust, respect and ambition between Betsson and one of Greece’s most historic clubs.
With the arrival of the team’s new investor and owner, Richard Xiao and the launch of an ambitious transformation plan, ARIS BC is entering a new era of growth and modernisation.
Agapitos Diakogiannis, CEO of ARIS BC, said: “Our partnership with Betsson, which is now further strengthened through its role as Main Sponsor and Naming Partner, stands as a strong vote of confidence in ARIS’ vision and momentum. Together, we are entering a new era with the ambition of restoring the club to where it truly belongs – at the top – building on our values, our history, and the unwavering passion of our supporters”.
Thanos Marinos, Managing Director of Betsson Greece, said: “Betsson proudly stands beside ARIS BC during this period of renewal and momentum. Our ambition is to support the club’s growth, enhance its visibility, and deepen the bond with its loyal supporters. ARIS is a legendary club with a unique identity and passionate fanbase, and we are excited to contribute to its journey forward.
“With more than 60 years of history and a presence in more than 24 markets worldwide, Betsson brings global expertise in sports and entertainment, fostering responsible, innovative, and meaningful partnerships that create value for communities and the game alike.”
The post Betsson Becomes the Official Naming Partner and Main Sponsor of ARIS BC appeared first on European Gaming Industry News.
Betsson
Betsson Becomes Official Sponsor of Iraklis FC
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Betsson has become the Official Sponsor of Iraklis FC. Following the success of the Betsson Greek Cup and the sponsorship of OFI Crete, this collaboration further strengthens Betsson’s footprint in Greek football and adds another iconic team to its growing sports family.
With a history spanning more than a century, Iraklis FC stands as a true symbol of sportsmanship, tradition and passion for football. The club has left an indelible mark on Greek football history, inspiring generations of fans while consistently representing the values of integrity, perseverance and fighting spirit.
Starting from the 2025–26 season, the Betsson logo will appear on the back of Iraklis’ jersey, marking a partnership built on shared values of excellence, dedication and fair play.
This sponsorship comes at a pivotal moment for Iraklis, as the team strives for promotion from the Super League 2 and aims to reclaim its place in Greece’s top football division. With Betsson’s support, the “Elder” enters a new era of confidence, ambition and success—both on and off the pitch.
Thanos Marinos, Managing Director of Betsson Greece, said: “We are truly delighted to become the Official Sponsor of this historic club. With more than a hundred years of history, the team embodies values that perfectly align with our own philosophy—passion, integrity, and love for football. Through this partnership, we aim to stand by Iraklis in its effort to return to where it belongs: the top division. We believe our support can make a meaningful contribution to the team’s journey and the club’s long-term ambitions.”
The post Betsson Becomes Official Sponsor of Iraklis FC appeared first on European Gaming Industry News.
Betsson Greece
Betsson Supported Crete Half Marathon as Official Sponsor
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Continuing its longstanding commitment to supporting sports and local communities, Betsson Greece was once again present at one of the island’s most anticipated sporting events.
Celebrating its tenth anniversary this year, the Crete Half Marathon has become a flagship event for the region, attracting thousands of runners from Greece and abroad. Participants took part in the 21.1 km, 10 km and 5 km races, as well as children’s and inclusive races for people with disabilities, reinforcing the event’s inclusive spirit.
Betsson brought vibrant energy to the event, with its lively fan zone becoming a central meeting point for runners and spectators alike, offering gifts, activities and smiles throughout the day. Representing the company at the event, Thanos Marinos, Managing Director of Betsson Greece, took part in the awards ceremony and emphasised Betsson’s commitment to initiatives that promote sports and celebrate the rich culture of Crete.
Adding to the day’s excitement, OFI football players Giannis Theodossoulakis and Manolis Faitakis joined the festivities, engaging with participants, posing for photos and sharing words of encouragement, further amplifying the spirit of community and togetherness that defines the event.
Through its sponsorship of the International Crete Half Marathon, Betsson Greece once again underlines its dedication to promoting sports, fair play and social inclusion. Supporting major and local sporting events across Greece, Betsson continues to champion initiatives that strengthen community bonds and highlight the positive power of sport in society.
The post Betsson Supported Crete Half Marathon as Official Sponsor appeared first on European Gaming Industry News.
CT Interactive
CT Interactive Goes Live on Novibet Greece
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CT Interactive has launched its premium gaming content with Novibet Greece, marking an important achievement in the company’s ongoing European expansion.
This partnership will enable Novibet’s players to enjoy CT Interactive’s versatile gaming content, which is renowned for its dynamic mechanics, innovative features, and player-centric designs. The collaboration underscores the joint commitment of CT Interactive and Novibet to deliver superior entertainment experiences that adhere to local regulatory standards.
“Launching our content exclusively on Novibet Greece is a remarkable milestone for us. It enables us to bring our top-performing games to the Greek market, and we are thrilled to enhance this with our partnership with Novibet, a brand that shares our passion for quality and innovation. Together, we aim to create a lasting impact and elevate the iGaming experience for players in Greece,” said Monika Zlateva, Chief Commercial Officer at CT Interactive.
Greek players can now enjoy a wide selection of CT Interactive’s most popular titles, including Lucky Clover, Win Storm, 40 Treasures, HOT 7s X 2 and The Big Chilli. These games have already demonstrated strong performance in other regulated markets and are expected to achieve high engagement locally as well.
With this exclusive launch in Greece, CT Interactive continues to strengthen its position across Europe by delivering localized, high-performing content that enhances player engagement and supports the market presence of its partners.
The post CT Interactive Goes Live on Novibet Greece appeared first on European Gaming Industry News.
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