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Beyond the Hype: How Affiliates Built a Sustainable Success Story with Aviamasters™

Published

4 months ago

September 5, 2025

beyond-the-hype:-how-affiliates-built-a-sustainable-success-story-with-aviamasters

Reading Time: 3 minutes

The rise of casual games in recent years has been difficult to ignore. Otherwise known as crash or instant-win titles, they have proven to be a massive hit with players. Their mobile-friendly interfaces, social features, and made-for-streaming gameplay have made them a viral sensation and have seen many top studios get involved with their own iterations.

However, this market saturation has led to many of these games, especially aviation-themed ones, flying off into the distance and being very quickly forgotten. With every studio trying to crack the market, it can be extremely difficult to achieve long-term, sustainable success.

A Successful Launch

Fortunately, with Aviamasters™, we have struck gold. Not only has our game managed to go viral, but it has also maintained continued, impressive growth over a sustained period. This has been no easy feat. While engaging and unique gameplay mechanics no doubt play their part, the real secret to Aviamasters™’ longevity has been its organic, affiliate-driven growth that has helped create a loyal userbase and allowed it to become a word-of-mouth hit.

Of course, you shouldn’t just take our word for it. The most compelling evidence of Aviamasters™’s success is its impressive metrics. Over a five-month period, the game saw a 740% increase in new players. However, this is not just a fleeting trend or a moment in the spotlight; the game has shown steady growth since its launch.

An Online Community

We believe the root cause of much of this growth is the game’s unique feature — landing the plane and its inherent unpredictability — combined with its incredible online presence and traction, which affiliates and streamers have played a massive role in. The game has generated significant buzz on social media, with over 500 million TikTok views and more than 200 new videos being uploaded daily. This virality has been reinforced by strong affiliate campaigns that have helped build an active community around the game.

This collaborative, community-led approach has helped set Aviamasters™ apart from other games that have struggled to take off in the same way. It has allowed it to create a self-sustaining engine of growth, with new players coming to the game repeatedly.

Of course, there is also a domino effect on the game’s success. The continued interest in Aviamasters™ generates interest in other BGaming products, which, in turn, benefits our operating partners hosting them.

As such, the game is no longer just a huge hit for us, but also a crucial entry funnel for new audiences and their introduction to our products. Likewise, this is hugely beneficial to our operators, providing them with returning customers.

This popularity with our operating partners has been reflected in the demand for custom versions of the game. Shuffle released its own take on the game with Happy Bird, while RainBet offers its own unique version of Aviamasters™, both of which have been a huge success. This level of brand integration highlights the confidence that our partners have in the game. It also demonstrates how Aviamasters™ has become an essential product in their library.

A Recipe for Success

While the numbers tell an impressive story, the success of Aviamasters™ ultimately comes down to its unique gameplay mechanic that has been well-executed and has connected with an audience. The simple combination of something easy to grasp and also deeply engaging has allowed the game to take off and become a viral hit organically.

This, combined with a robust promotional ecosystem and a strong online community, has enabled Aviamasters™ to create a blueprint for casual games looking to build an audience and succeed in an increasingly competitive and challenging market.

Author: Kate Puteiko, CMO at BGaming

The post Beyond the Hype: How Affiliates Built a Sustainable Success Story with Aviamasters™ appeared first on European Gaming Industry News.

AI Casino Recommender

Meridianbet Doubles Down on Belgium: New Casino License Unlocks €455m Market Segment

Published

6 hours ago

December 22, 2025

Wladimir P.

meridianbet-doubles-down-on-belgium:-new-casino-license-unlocks-e455m-market-segment

Editor’s Take

Why this matters: This is a classic “Cross-Sell” play. Meridianbet has already spent seven years building a sports betting database in Belgium. By securing this B+ license, they can now monetize those same users with higher-margin casino products (slots, table games) without needing to acquire new traffic from scratch. With the Belgian casino sector growing at 20% year-over-year, this is a significant revenue unlock for the GMGI portfolio.

The Full Story

Meridianbet, the sports betting and gaming operator owned by Golden Matrix Group Inc. (NASDAQ: GMGI), has successfully expanded its regulatory footprint in Europe by securing a B+ online gaming license in Belgium.

The new license (B+ 4016) authorizes the company to launch a comprehensive online casino platform—featuring slots, table games, and automated live games—starting in January 2026. This move significantly broadens the operator’s capabilities in the country, complementing its existing sports betting operations which have been active in the Belgian market for seven years.

Targeting the Largest Market Segment The strategic rationale behind the license is clear: Casino is now the dominant force in Belgian gambling. According to the Belgian Gaming Commission, the online casino vertical generated €455 million in Gross Gaming Revenue (GGR) in 2023, representing a 20.2% year-over-year increase.

By entering this vertical, Meridianbet gains access to the largest and fastest-growing segment of a market that generated a total of €944.6 million last year.

Tech-First Entry Meridianbet plans to deploy its proprietary AI Casino Recommender technology for the Belgian launch. This system analyzes player behavior and preferences in real-time to deliver personalized game suggestions, a crucial differentiator in a highly concentrated market where just ten operators account for 94% of all online wagers.

Regulatory Context Belgium is known for having one of Europe’s strictest regulatory frameworks, characterized by rigorous compliance standards and player protection protocols. Securing this license validates Meridianbet’s operational standards and deepens its foothold in a “mature” market that is notoriously difficult for new entrants to penetrate.

The post Meridianbet Doubles Down on Belgium: New Casino License Unlocks €455m Market Segment appeared first on Gaming and Gambling Industry Newsroom.

B2B Marketing

LinkDataMedia Drops ‘Startup’ Look with Major 5th Anniversary Rebrand

Published

9 hours ago

December 22, 2025

Wladimir P.

linkdatamedia-drops-‘startup’-look-with-major-5th-anniversary-rebrand

Editor’s Take

Why this matters: In the iGaming affiliate space, the five-year mark is a critical survival threshold. Many media startups fade away before reaching it. LinkDataMedia’s decision to rebrand now is a classic “graduation” signal. By shedding their startup skin for a more corporate, “blue-chip” aesthetic (the stability-focused blue triangle), they are telling operators and partners that they are no longer just an affiliate project, but a stable infrastructure partner ready for larger commercial deals.

The Full Story

LinkDataMedia, the parent company behind the popular affiliate portal Gamblers Connect, has announced a comprehensive corporate rebrand to coincide with its fifth anniversary.

The overhaul includes a completely refreshed brand identity, a redesigned logo, and a fully revamped website, all of which are now live. The move is described by the company not as a mere cosmetic update, but as a strategic pivot designed to distance the business from its “startup roots” and reflect its current status as an established player in the competitive iGaming media landscape.

Visualizing Maturity The new visual language features a modernized blue triangular logo, a shape chosen to represent “stability and forward momentum.” The digital user experience has also been streamlined, offering partners a cleaner interface that aligns better with the company’s matured operational capabilities.

Management Commentary Gjorgje Ristikj, Founder and CEO of LinkDataMedia, commented on the significance of hitting the half-decade milestone in such a volatile industry:

“Surviving the first five years in business takes more than luck. It takes belief, resilience, and the right people around you. This milestone, and the rebrand, reflect exactly that.”

Implementation The new branding has already been deployed across the main corporate website and is currently being rolled out across LinkDataMedia’s social media channels and internal communication platforms. As the company enters its sixth year, the refreshed identity aims to set the stage for a new phase of expansion and innovation.

The post LinkDataMedia Drops ‘Startup’ Look with Major 5th Anniversary Rebrand appeared first on Gaming and Gambling Industry Newsroom.

B2B Gaming Event

Win Systems to Debut New ‘Gold Club Colors’ and WIGOS Upgrades at ICE Barcelona

Published

10 hours ago

December 22, 2025

Wladimir P.

win-systems-to-debut-new-‘gold-club-colors’-and-wigos-upgrades-at-ice-barcelona

Editor’s Take

Why this matters: As ICE makes its historic move to Barcelona, established tech providers like Win Systems are under pressure to bring their “A-game” to the larger venue. The focus here isn’t just on cabinets; it’s the ecosystem. By highlighting WIGOS (their CMS) alongside WIN PAY, Win Systems is positioning itself as an infrastructure partner, not just a hardware supplier. The debut of the Gold Club Colors roulette specifically targets the growing demand for visually customizable electronic table games (ETGs).

The Full Story

Win Systems, the global provider of technology for the gaming and entertainment industry, has confirmed its product roadmap for ICE Barcelona 2026, the sector’s most significant international event taking place from January 19 to 21.

Exhibiting at Stand 3M30 at the Fira Barcelona Gran Via, the company will leverage the new venue to showcase a broad portfolio designed to cover the entire casino floor—from management systems to the gaming floor itself.

Systems and Fintech At the core of the showcase is WIGOS, the company’s flagship Casino Management System (CMS). WIGOS is widely recognized for connecting thousands of machines across multiple countries, and the Barcelona display will focus on advanced tools that streamline daily operations and optimize player retention.

Complementing the CMS, Win Systems will present WIN PAY, its secure transaction platform. As cashless and seamless payment solutions become standard requirements for operators, WIN PAY offers the necessary efficiency and security controls for modern gaming environments.

Hardware: Roulette and Slots On the hardware side, Win Systems is refreshing its electronic table game offering with the new Gold Club Colors electronic roulette. The Gold Club line has long been a staple in the company’s portfolio, known for its compact footprint and reliability; the “Colors” iteration promises to maximize visual impact on the floor.

Alongside the roulette, the company will display its latest slot hardware, including the Sublime and Rhapsody cabinets. These units are designed to house the company’s extensive game library, which has been adapted to suit diverse market profiles from Europe to Latin America.

Strategic Goals Win Systems aims to use the three-day event to reinforce its 30-year legacy in the industry. The company described its participation as a commitment to “continuous innovation,” inviting operators and regulators to explore how their integrated solutions can improve in-room performance.

The post Win Systems to Debut New ‘Gold Club Colors’ and WIGOS Upgrades at ICE Barcelona appeared first on Gaming and Gambling Industry Newsroom.