Latest News

Beyond the Hype: How Affiliates Built a Sustainable Success Story with Aviamasters™

Published

2 months ago

September 5, 2025

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Reading Time: 3 minutes

The rise of casual games in recent years has been difficult to ignore. Otherwise known as crash or instant-win titles, they have proven to be a massive hit with players. Their mobile-friendly interfaces, social features, and made-for-streaming gameplay have made them a viral sensation and have seen many top studios get involved with their own iterations.

However, this market saturation has led to many of these games, especially aviation-themed ones, flying off into the distance and being very quickly forgotten. With every studio trying to crack the market, it can be extremely difficult to achieve long-term, sustainable success.

A Successful Launch

Fortunately, with Aviamasters™, we have struck gold. Not only has our game managed to go viral, but it has also maintained continued, impressive growth over a sustained period. This has been no easy feat. While engaging and unique gameplay mechanics no doubt play their part, the real secret to Aviamasters™’ longevity has been its organic, affiliate-driven growth that has helped create a loyal userbase and allowed it to become a word-of-mouth hit.

Of course, you shouldn’t just take our word for it. The most compelling evidence of Aviamasters™’s success is its impressive metrics. Over a five-month period, the game saw a 740% increase in new players. However, this is not just a fleeting trend or a moment in the spotlight; the game has shown steady growth since its launch.

An Online Community

We believe the root cause of much of this growth is the game’s unique feature — landing the plane and its inherent unpredictability — combined with its incredible online presence and traction, which affiliates and streamers have played a massive role in. The game has generated significant buzz on social media, with over 500 million TikTok views and more than 200 new videos being uploaded daily. This virality has been reinforced by strong affiliate campaigns that have helped build an active community around the game.

This collaborative, community-led approach has helped set Aviamasters™ apart from other games that have struggled to take off in the same way. It has allowed it to create a self-sustaining engine of growth, with new players coming to the game repeatedly.

Of course, there is also a domino effect on the game’s success. The continued interest in Aviamasters™ generates interest in other BGaming products, which, in turn, benefits our operating partners hosting them.

As such, the game is no longer just a huge hit for us, but also a crucial entry funnel for new audiences and their introduction to our products. Likewise, this is hugely beneficial to our operators, providing them with returning customers.

This popularity with our operating partners has been reflected in the demand for custom versions of the game. Shuffle released its own take on the game with Happy Bird, while RainBet offers its own unique version of Aviamasters™, both of which have been a huge success. This level of brand integration highlights the confidence that our partners have in the game. It also demonstrates how Aviamasters™ has become an essential product in their library.

A Recipe for Success

While the numbers tell an impressive story, the success of Aviamasters™ ultimately comes down to its unique gameplay mechanic that has been well-executed and has connected with an audience. The simple combination of something easy to grasp and also deeply engaging has allowed the game to take off and become a viral hit organically.

This, combined with a robust promotional ecosystem and a strong online community, has enabled Aviamasters™ to create a blueprint for casual games looking to build an audience and succeed in an increasingly competitive and challenging market.

Author: Kate Puteiko, CMO at BGaming

The post Beyond the Hype: How Affiliates Built a Sustainable Success Story with Aviamasters™ appeared first on European Gaming Industry News.

EGBA

EGBA Rolls Out Interactive Site for European Safer Gambling Week

Published

52 minutes ago

November 6, 2025

George Miller

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The European Gaming and Betting Association (EGBA) is pleased to announce the launch of the official European Safer Gambling Week 2025 (ESGW25) website, available at www.safergambling.eu, marking an important milestone in preparations for this year’s initiative, which will take place from 17-23 November 2025.

The new website serves as a central hub, offering information about the initiative and sharing important resources for both players and industry stakeholders. It features several dedicated sections designed to support player protection and encourage participation in the initiative:

Support Resources – A comprehensive help page listing helplines and support services across European countries, including contact information for national helplines and self-exclusion systems. Players can find confidential support in their local language.
Events Programme – The growing agenda of conferences, workshops, and webinars taking place throughout the week, covering key topics in player protection. Stakeholders can register for events and view the full programme.
Safer Gambling Tips – Guidance for players, including warning signs to watch for, practical tips to stay in control, and the core safer gambling messages that form the foundation of this year’s initiative.

Join This Year’s Initiative

Now in its fifth year, ESGW25 brings together stakeholders across Europe’s gambling sector in a common mission to promote safe and sustainable play. Last year’s edition brought together 195 organisations from 26 countries, reaching 3.1 million people with important safety messages through a coordinated social media campaign, educational events, and stakeholder collaboration.

Get Involved

Operators, regulators, support organisations, trade associations, technology providers, and other sector stakeholders are invited to participate in ESGW25. Campaign graphics are available in 27 languages and can be requested through the website. For the full events agenda and information on how to get involved, visit www.safergambling.eu.

The post EGBA Rolls Out Interactive Site for European Safer Gambling Week appeared first on European Gaming Industry News.

Central Europe

CT Interactive strengthens presence in Slovakia with launch of new games on Tipos.sk

Published

52 minutes ago

November 6, 2025

George Miller

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Reading Time: < 1 minute

CT Interactive has expanded its footprint in the regulated Slovak market with the launch of a new portfolio of high-quality games on Tipos.sk. The portfolio features a selection of popular slots, including 20 Mega Star, 50 Treasures, 100 x Fresh, Dancing Dragons, Lucky 3 Penguins, and more, with five titles offering the innovative Buy Bonus feature to enhance gameplay strategy and player choice.

The launch will be accompanied by an exclusive tournament with attractive prize pools, providing players with an engaging experience while boosting traffic and visibility on Tipos.sk.

“Our newly certified portfolio delivers a fresh and dynamic gaming experience tailored for the Slovak audience,” said Ivan Zoumpalov, Regional Manager for the Czech Republic and Slovak Republic.

Martin Ivanov, Chief Operating Officer at CT Interactive, added: “The expansion of our content offering on Tipos.sk represents a major step in our broader international growth strategy. We are pleased to deliver a compelling and diverse array of content to our esteemed partner, while reaffirming our long-term commitment to the Slovak market.”

This expansion underscores CT Interactive’s dedication to innovation, regulatory compliance, and delivering premium gaming content to players across global markets.

The post CT Interactive strengthens presence in Slovakia with launch of new games on Tipos.sk appeared first on European Gaming Industry News.

EU gambling policy

Romania Proposes Raising Gambling Age to 21 and Restricting Online Advertising

Published

17 hours ago

November 5, 2025

Zoltan Tundik

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Reading Time: 2 minutes

Romanian lawmakers have introduced new legislative proposals aimed at tightening gambling access and advertising rules, particularly to protect young people. The bills, submitted by MPs Raluca Turcan (PNL) and Diana Stoica (USR), would raise the minimum legal gambling age from 18 to 21 and restrict online gambling advertising between 06:00 and 24:00.

Under the proposals, individuals under the age of 21 would be prohibited from participating in gambling activities, while gambling ads would be banned across online platforms during daytime hours. The legislation also seeks to outlaw the use of influencers, athletes and public figures in gambling promotions.

Protecting young audiences

“We have an obligation to protect our children from the threat of gambling,” said USR deputy Diana Stoica, citing studies showing early exposure to slot machines and online betting among Romanian minors. According to Stoica, brain development, particularly in areas linked to impulse control and decision-making, continues until around the age of 21, making younger individuals more vulnerable to gambling addiction.

“One in four adolescents has played on these so-called ‘machines of death’ before turning 18,” she added, arguing that the legislation is a necessary step to reduce risks.

Aligning with European trends

PNL deputy Raluca Turcan called the proposed age increase a “simple change with deep effects,” noting that countries including Portugal, Greece and Moldova have adopted similar measures. She highlighted that individuals aged 18 to 21 often face increased financial pressure and impulsivity as they enter adulthood, making them a key target group for gambling marketing.

“By raising the age threshold, we protect young people during a vulnerable stage,” Turcan stated, referencing international examples where similar policies reportedly reduced early-age indebtedness and problem gambling cases.

Tighter ad rules and warning messages

The draft legislation further proposes:

A complete ban on online gambling advertising between 06:00 and 24:00
A ban on influencer and public-figure participation in gambling promotions
Mandatory visible harm-prevention warnings across digital and physical gambling environments, modeled after tobacco and alcohol regulation

The measures would amend Romania’s existing legal framework under Emergency Ordinance 77/2009.

What comes next

The bills will now proceed through the legislative process, including debate and committee review. If adopted, the changes would introduce some of the most restrictive gambling-advertising and access rules in the region.

The initiatives reflect an ongoing trend across Europe, where regulators are increasing focus on consumer protection, youth safeguards, and advertising limitations in the gambling sector.

The post Romania Proposes Raising Gambling Age to 21 and Restricting Online Advertising appeared first on European Gaming Industry News.