Gambling in the USA
Las Vegas Casino Culture Suffers Rejection by New Gen Gamblers
The latest statistics confirm the social chatter that Las Vegas tourism has hit a dramatic low, with some even calling Vegas an experience of the past.
Only 3.1 million people visited Sin City in June, down 11.3% compared to last year, according to the Las Vegas Convention and Visitors Authority (LVCVA).
Social media users have called out the high prices of everything from dining to parking, citing these and other reasons for staying away.
Robby Starbuck, conservative activist and host of “The Robby Starbuck Show,” says it is not just prices that are keeping people out of Vegas.
“Now nearly everyone under 40 who bets seems to do it online,” Starbuck said.
“I don’t know one person under 40 who goes to Vegas regularly to bet or play slots,” he added.
“This trend will continue with younger people because, honestly, our minds are wired differently.”
The U.S. online gambling market in 2024 was estimated at $12.68 billion, according to Grand View Research.
Starbuck said generational differences also could be pushing down the popularity of visiting Las Vegas.
“Another differentiator is that older generations focused on real-life interaction, while younger generations feel just as content with parasocial online experiences,” he said.
“The Vegas marketing image is one centered on slots and showgirls, two things young people have no interest in,” said Starbuck.
He added: “The typical casino feel and marketing just won’t be as successful with young people who have 40 options to gamble on their phones from the comfort of their own home.”
An additional generational difference, Starbuck pointed out, is that younger generations are ditching the bottle.
“Younger generations drink alcohol at lower rates than older generations did at their age. That’s going to have a material impact on the Vegas business model if young people drink less,” he said.
The number of people in their 20s who chose to abstain from alcohol more than doubled between 2001 and 2019, going from 9% to 22%, according to a 2019 National Drug Strategy Household survey. And a recent Gallup survey found that roughly 38% of adults under age 35 now identify as fully abstaining from alcohol.
In addition, more than a quarter of Gen Z respondents felt “very concerned” about the potential health effects of drinking alcohol, according to Civic Science.
The hotel industry is also feeling the burn of fewer visitors.
Occupancy rates dropped 6.5%, while average daily room rates have lowered to $163.64 – down 6.6%, according to the LVCVA.
Meanwhile, a 43-story hotel and casino has been put on an indefinite pause, SF Gate reported.
The property has a prime location on the Vegas strip and will remain an empty lot for parking for now.
Starbuck said he’s been to Las Vegas a number of times in his life and doesn’t see himself visiting again unless there is a change.
“If it feels like a place where I can see the future and bring my whole family, then you’ll see me in Vegas again,” he said.
“Without that kind of transformation, Vegas is in trouble in the coming decades,” he predicted.
“If Vegas wants to win with young people in the future, it’s going to have to transition to a must-see destination that makes you feel like you have just entered the future.”
The post Las Vegas Casino Culture Suffers Rejection by New Gen Gamblers appeared first on Gaming and Gambling Industry in the Americas.
Editor’s Take
Why this matters: Florida is a “monopoly market” controlled by the Seminole Tribe, meaning there is only one door in: Hard Rock Bet. By securing vendor registration here, BETER gains access to one of the most populous states in the U.S. without the fragmentation of competition seen in states like New Jersey. The immediate deployment of Setka Cup (table tennis) fills a crucial need for 24/7, fast-paced content during U.S. daytime off-hours.
The Full Story
BETER, the provider of next-gen betting content and data, has officially entered the Florida sports betting market after securing Vendor Registration from the Seminole Tribe of Florida (dba Seminole Gaming).
The regulatory approval allows BETER to supply its fast-paced betting products to the state’s sole authorized operator, Hard Rock Bet.
Day One Impact: Table Tennis Following the approval, BETER has immediately launched its exclusive Setka Cup table tennis tournaments on the Hard Rock Bet platform.
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The Product: Setka Cup provides 24/7 live streaming, real-time data, and odds.
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The Reach: Florida becomes the fifth U.S. state where Setka Cup is available to bettors.
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The Metric: BETER covers approximately 700,000 fast-paced events annually, offering up to 50 betting markets per event with margins often exceeding market standards.
Next Phase: Esports While table tennis is live now, BETER has confirmed that its esports portfolio—specifically ESportsBattle—will be integrated into Hard Rock Bet in the “near future.” This will bring round-the-clock eFootball, eBasketball, and other fast-market disciplines to Florida bettors.
Management Commentary Chuck Robinson, Chief Revenue Officer at BETER, emphasized the strategic value of the exclusive Hard Rock partnership:
“Launching Setka Cup with our partner Hard Rock Bet is particularly significant, as it allows us to introduce our fast-betting content to Florida bettors through a highly trusted sportsbook platform. We see strong long-term potential in Florida… Our esports content, particularly ESportsBattle, will also be going live soon.”
Valeriia Tarchynska, Chief Legal Officer at BETER, noted the complexity of the approval:
“Obtaining vendor registration in Florida reflects the strength of our regulatory strategy… We are grateful to the Seminole Tribe of Florida dba Seminole Gaming for their cooperation throughout the registration process.”
This approval is part of a wider U.S. expansion strategy for BETER, which has already secured access in key states including Ohio, Arizona, and Kentucky.
The post BETER Cracks Florida Market: Setka Cup Now Live on Hard Rock Bet appeared first on Gaming and Gambling Industry Newsroom.
BETER, the award-winning provider of live streaming, real-time data, and odds for fast-paced esports and sports content, has continued its U.S. expansion by securing Vendor Registration in the state of Florida.
The registration was granted by the Seminole Tribe of Florida dba Seminole Gaming, the regulatory authority that also oversees sports betting operations in the state.
Following the approval, BETER’s exclusive Setka Cup table tennis tournaments, featuring live streams, live data, and odds, are now available to bettors via the Hard Rock Bet. This launch marks BETER’s official entry into the Florida market, making Florida the fifth U.S. state where Setka Cup is available.
BETER delivers 24/7 live streaming, real-time data, and hyper-accurate odds for approximately 700,000 fast-paced events each year across a range of esports and sports disciplines, offering up to 50 betting markets per event and an average operator margin higher than the market standard. BETER expects to unlock much of this additional value through the integration of its exclusive ESportsBattle content into the Hard Rock Bet platform in the near future.
All matches are thoroughly monitored by BETER’s dedicated Integrity team, ensuring strict adherence to transparency standards and the rules of fair play.
Chuck Robinson, Chief Revenue Officer at BETER, said: “Securing vendor registration in Florida is another major milestone for BETER and a clear signal of our growing momentum across regulated U.S. markets.
“Launching Setka Cup with our partner Hard Rock Bet is particularly significant, as it allows us to introduce our fast-betting content to Florida bettors through a highly trusted sportsbook platform. We see strong long-term potential in Florida and are excited to continue building our presence here. Our esports content, particularly ESportsBattle, will also be going live soon, further enhancing the overall betting experience in the state.
“Our teams are looking forward to fruitful collaboration.”
Valeriia Tarchynska, Chief Legal Officer at BETER, added: “Obtaining vendor registration in Florida reflects the strength of our regulatory strategy and the expertise of our legal team in navigating the complex U.S. regulatory landscape.
“We are grateful to the Seminole Tribe of Florida dba Seminole Gaming for their cooperation throughout the registration process. This approval further supports our broader U.S. expansion plans as we continue securing licenses and launching our products in key regulated states, including Ohio, Arizona, Kentucky, and others.”
The post BETER Secures Vendor Registration in Florida appeared first on Americas iGaming & Sports Betting News.
Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has strengthened its presence in Latin America after partnering with Brazino777, an online casino and sports betting brand known for its player-first experience and fast withdrawals, to roll out a selection of its top-performing titles to the Brazilian market.
Following the agreement, Greentube’s platform is now live with Brazino777 in Brazil, marking an important milestone in the supplier’s regional growth strategy and reinforcing its commitment to delivering market-relevant content in newly regulated jurisdictions.
As part of the collaboration, Brazino777 players can enjoy some of Greentube’s most popular new releases, including Piggy Prizes
:Wand of Riches 2, Trinity Treasures Wukong Buy Bonus, and Caichen Triple Blossom.
Alongside these titles, a curated selection of Greentube’s iconic classic games have also been integrated, including Book of Ra deluxe, Diamond Link: Mighty Sevens, and Cash Connection – Golden Sizzling Hot.
These games were selected for their proven performance in regulated markets and their strong appeal to Brazilian players, making them an ideal fit for Brazino777’s growing casino offering.
Now, with Brazil’s regulated online gaming landscape offering fresh opportunities, the collaboration is well positioned to reach new heights as the region continues to thrive.
Greentube’s latest Brazilian partnership further reinforces its strategic focus on Latin America as a key growth market. With a diverse portfolio of innovative slots and well-established fan favourites, the company continues to strengthen its position as a leading supplier worldwide.
Wilson Francisco, Sales and Key Account Manage at Greentube, said: “Our launch with Brazino777 is a major step forward for our strategy in Brazil. Their deep understanding of the local audience, paired with Greentube’s commitment to delivering top-performing, culturally relevant content, is a powerful combination.
“We’re confident that this partnership will elevate the player experience and help set new standards in the market.”
Andre Medeiros, Country Manager for Brazil at Brazino777, said: “Greentube’s portfolio is recognised globally for its quality, performance and player appeal. As a brand rooted in Brazilian culture, Brazino777’s focus is simple: a fun, smooth experience our community can enjoy every day.
“Partnering with Greentube reinforces that promise by expanding the entertainment options available to our players in Brazil.”
The post Greentube expands Latin American footprint with Brazino777 partnership appeared first on Gaming and Gambling Industry Newsroom.
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