The event will take place at the Feira Internacional de Lisboa & Meo Arena from 16–18 September, with more than 30,000 delegates expected to attend. BETER will be welcoming visitors at Stand D240.

Attendees will have the opportunity to explore BETER’s portfolio of world-renowned esports and sports products, as well as discover its latest offerings.

BETER’s esports portfolio includes ESportsBattle tournaments, which deliver non-stop betting action across popular titles such as eFootball, eBasketball, eHockey, and now eTennis—with approximately 500,000 events per year.

BETER’s sports content features the Setka Cup table tennis tournaments and the BSKT Cup basketball league, offering over 144,000 events per year.

At SBC Summit Lisbon, attendees will also be among the first to experience BETER’s latest sports additions, including the GTR Cup tennis tournaments, Padel tennis tournaments, as well as coverage of official cricket tournaments and leagues worldwide.

In total, BETER now provides betting opportunities on approximately 700,000 events per year, with up to 50 markets per event and an average operator margin of 7.5%+. All matches are provided with 24/7 live streaming, real-time data, hyper-accurate odds, and are monitored by BETER’s dedicated Integrity team.

BETER will also present its Esports Odds Feed, delivering market-leading odds for more than 450 tournaments globally, covering 40,000+ pre-match and live events annually, powered by a team of expert traders.

Delegates will get an in-depth view at BETER’s suite of technical and content solutions, designed to elevate bettor engagement.

BETER’s impact on the industry is also reflected in its three nominations at the SBC Awards 2025, in the categories of Esports Supplier of the Year, Live Betting Product, and Sports Data Product.

Gal Ehrlich, CEO at BETER, said: “The SBC Summit is one of the top events on the calendar, and that’s why we will be sending a strong contingent of BETER team members to showcase our impressive stand and demonstrate our award-winning products for esports and sports.

​“We’re already a go-to provider of fast-paced content worldwide, with a growing list of operator partners. We look forward to welcoming delegates to our stand and giving them a firsthand look at our thrilling offerings.”

Chuck Robinson, CRO at BETER, added: “BETER has always been—and will continue to be—committed to remaining the leading provider of 24/7 fast-betting content for esports and sports. We look forward to further highlighting what sets us apart from the rest.

“As always, we take great pride in being able to extol the achievements of our award-winning Integrity team, which ensures that less than 0.01% of BETER events are flagged for suspicious activity. This is one of the key reasons why BETER is trusted by the majority of the industry’s biggest operators.”