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Be Heard Above the Noise: Booming Games’ Dorota Gruszka on Standing Out in the Crowded Slot Studio Market
With over 600 online slot studios competing for operator attention, cutting through the noise has never been harder. In this exclusive article, Booming Games’ Head of Marketing, Dorota Gruszka, shares her strategy for building a distinctive brand, forging lasting operator relationships, and creating campaigns that resonate in a crowded iGaming marketplace.
There are now more than 600 online slot studios, with each vying for operator attention and a solid position for its titles within casino lobbies. These 600+ studios are making a lot of noise, and this makes it incredibly difficult for individual studios to be heard.
But it is possible, requiring a clear strategy, creativity and consistency. Being loud is important – it’s the only way you’re going to be heard – but you also need to be relevant and authentic. And this requires a strong understanding of self.
Studios absolutely must know who they are and what they bring to the table, and ensure that these values are reflected in everything they do, from the games themselves to how they are launched and the nature of the partnerships forged with operators. It even extends to events and social media.
A sharp brand, meaningful relationships and marketing collateral that not only engages but also connects are critical to success. Of course, this is easier said than done, but when you have a strong team, defined goals and a product you believe in, it can be achieved.
Let’s take a closer look at some of the challenges studios face when it comes to marketing their brand and games.
There are plenty of hurdles to clear
The biggest challenge is, of course, standing out in the market, but second to that is navigating the complex and ever-changing regulatory landscape. Providers need to demonstrate compliance and responsible gaming practices, which means marketing must be transparent and aligned with operator expectations.
Another challenge is building and maintaining trust. Operators demand reliable partners that deliver quality products on time while supporting them beyond the initial sale. That means marketing needs to focus on relationship building, not just quick wins.
Then there’s flexibility, which has become a major differentiator. Operators look for partners that can adapt to their needs – the more flexible and collaborative a partner can be, the more value they bring, and this is a message that needs to come across clearly in B2B marketing activity.
Take a multi-layered approach
At Booming Games, we have taken a multi-layered approach to marketing our studio and the games we produce. This includes combining creativity, strategic planning and consistency. Brand awareness isn’t gained overnight – it’s an ongoing process across all channels and touchpoints.
Tactically, we have invested in strong PR and media partnerships and maintain a presence at major industry events. We also leverage social media, posting high-quality content across various channels and digital platforms.
We always go big with our game launches and invest in creative campaigns that showcase each title and ensure it gets noticed by casino managers. This is combined with tailored client communications and eye-catching merchandise that reinforces our visual identity.
The power of LinkedIn
One of the most effective marketing channels for a slot studio is LinkedIn, and we have focused a lot of our efforts on the platform. Since joining Booming Games in 2023, we have grown our follower base from 5,000 to almost 18000.
This growth has given us a much stronger platform from which to showcase our games, share company updates and connect directly with industry professionals. This, in turn, has driven exposure, engagement and, ultimately, led to additional operator partnerships.
Thinking outside the box is also important, especially in such an overcrowded industry.
A good example of this is our Ronaldinho Mascot campaign, which was a huge hit across the expos and saw thousands of people taking and sharing photos with the mascot across various social media channels.
But just as important is to listen carefully to partners, players and the wider market to ensure your brand, values and campaigns evolve and remain relevant and interesting. It’s about creating a brand people recognise, trust and enjoy interacting with.
Brand ambassadors are an important piece of the puzzle
Increasingly, studios are turning to brand ambassadors to help them do this. But it’s important to make sure the ambassador is the right fit – it’s about more than just attaching a famous name to your brand.
At Booming Games, we know first-hand just how effective brand ambassadors can be off the back of our highly successful partnership with footballing legend, Ronaldinho.
We struck a partnership with him just as the Brazilian market was moving toward regulation, and I truly believe it has allowed us to establish a strong foundation and presence in the region.
Ronaldinho is still relevant and popular, and having him associated with Booming Games has given us exposure, recognition and trust. It has also helped us become one of the first game providers to get certified in Brazil, allowing us to leverage the first-mover advantage.
That said, not all brand ambassador deals are as successful as ours with Ronaldinho. Sometimes, they require a lot of effort, coordination and investment and the return might not justify this. That’s why it’s important to evaluate every potential partnership carefully.
Ultimately, the brand ambassador must genuinely resonate with your audience, complement your brand values and support your long-term goals. When done right, it can be a game-changer.
Driving awareness for a studio is harder than ever, but there are plenty of tactics to turn to that can deliver results while having plenty of fun in the process. Being heard is important, but you must be making the right noise in the first place.
The post Be Heard Above the Noise: Booming Games’ Dorota Gruszka on Standing Out in the Crowded Slot Studio Market appeared first on European Gaming Industry News.
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Here are this weeks latest slots releases compiled by European Gaming
Evoplay, the award-winning game development studio, has launched Diamond Hustle, a fast-paced 3×3 slot built for players who crave energy, clarity and explosive features. Set in a neon-drenched underworld where diamonds are currency and every move counts, Diamond Hustle strips back the clutter and brings the action front and centre.
SlotMatrix introduces Circle of Sylvan, a spellbinding new slot where enchanted forests, glowing coins, and powerful jackpots fuse to create fun and exciting potential wins. Deep in the heart of the Sylvan realm lies hidden treasure, guarded by ancient trees and shimmering coins. Players are invited to channel magical energy into the Golden Circle, nourishing the mystical Golden Tree and growing the value of five dynamic Jackpots.
Amusnet presents 100 Extra Crown Buy Bonus, a majestic slot adventure overflowing with dazzling features and thrilling rewards. This 6-reel slot with 100 fixed paylines transports you into a kingdom of elegance and endless opportunities. Each spin feels like a masterpiece, where hidden treasures await daring players.
Inspired Entertainment, Inc., is thrilled to announce the launch of Halloween Golden Winner
, the latest addition to its popular Golden Winner franchise. Just in time for the Halloween season, this exciting new release brings a spooky twist to a fan favourite classic, now available in the B3/LBO and Category C markets.
Welcome to Nip Tuck, the boldest budget cosmetic shop in the world. Sneaky’s first release will rearrange faces in the most wacky and unimaginable way ever. Nip Tuck is the first of 4 releases that Sneaky have planned for 2025, these being Freak Show Revelation, Gopnik and one more which is still lurking in the shadows!
CryptoSlots, a premier online crypto casino, launches its electrifying two-payline Mega Matrix slot, The Line x2. This vibrant sequel builds upon the sleek, minimalist foundation of its popular predecessor, The Line, by adding a second payline and supercharging play with new bonus features.
Just Slots is diving into new territory with its latest slot release, Fish Mafia, an immersive underwater crime adventure. With a network launch on 2 October 2025, Fish Mafia transports players beneath the waves to a city built by fish and sea creatures under mafia rule.
Lottomart has announced the exclusive UK release of Blueprint Gaming’s latest slot, Big Cat Gold. Available only at Lottomart, this thrilling title takes players deep into the savannah, where the fiercest predators roam and golden prizes await.
Stakelogic is cranking up the chaos with the release of Runner Runner ClusterBreaker, an explosive slot that rewrites the rulebook on cluster mechanics with its groundbreaking ClusterBreaker feature. Played on a 5×3 grid, wins are triggered when five or more identical symbols form a cluster anywhere on the reels.
Step into a world of riches and luck with Greedy for Gold Power Hit, the ultimate slot adventure where fortune favours the bold! Join our two greedy leprechaun characters – Finn & Fergus – as they scheme, spin and stash away mountains of gold in their never-ending quest for riches. The game offers up to an incredible 1,944 ways to win.
Award-winning TaDa Gaming is going all out with hell fire gaming fun in Devil Fire Twins. The cute little Devil Wild from Devil Fire and Devil Fire 2 is joined by his twin in the latest release from the innovative content provider. Three rows, five reels and a 40 fixed paylines’ grid is enhanced by two special positions in the centre of reels two and four.
Blueprint Gaming is reeling players back in with the launch of Fishin’ Frenzy Even Bigger Fish 3 Megaways Rapid Fire Jackpots, the next big catch in the industry’s most successful fishing-themed slot series. At the heart of the action is the Money Collect feature.
Amusnet has announced the release of the latest addition to its Art of Gold series – 40 Art of Gold 6 Reels Dice Edition. Amusnet’s this latest Online Casino portfolio addition is a dazzling slot game that fuses artistic elegance with the thrill of classic dice play. This 6-reel slot with 40 fixed paylines invites players into a golden world of fortune and creativity.
Gaming Corps invites players into the golden sands of Egypt, where two of mythology’s most powerful deities face off in a battle for legendary rewards. In Anubis vs Horus: Twin Titans, Gaming Corps pits the jackal-headed guardian of the underworld against the falcon-eyed god of the sky; each wielding unique Wild powers to boost prizes, trigger special features, and unlock the game’s most lucrative mode, Twin Titans Free Spins.
The post Week 39/2025 slot games releases appeared first on European Gaming Industry News.
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Digitain strengthens its regulated presence in Europe by obtaining Belgium’s E Category License.
Digitain, the leading iGaming solutions provider, has announced that it has been officially licensed to operate in Belgium, marking a significant milestone in the company’s ongoing European expansion. This achievement highlights Digitain’s commitment to compliance, innovation, and delivering trusted solutions to its global partners.
Belgium is a highly regulated jurisdiction with strict standards to ensure fair play and responsible gaming. Securing this license further strengthens Digitain’s reputation as a reliable and compliant technology provider, enabling it to offer its award-winning solutions fully aligned with local regulations.
Digitain remains committed to expanding its regulated market presence, fostering partner success, and upholding the highest standards of compliance and data protection.
The post Digitain Expands into Belgium with Regulatory License Approval appeared first on European Gaming Industry News.
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The SYNOT Group will continue its cooperation with the BERANI ZLÍN hockey club as its main partner in the upcoming season. This builds on last year’s partnership, which became an important driver for the further development of hockey in Zlín.
The continued support from SYNOT is a clear signal that investment in sports remains one of the company’s priorities. Ice hockey is perceived as an essential part of community life, bringing joy to fans of all generations and inspiring young athletes to spend their free time actively.
The partnership will once again be reflected in the visibility of the SYNOT brand – from players’ jerseys to the ice rink and other club materials.
As one of the traditional names in Czech sports, the Zlín hockey club holds a special place in the country’s sporting landscape.
The post SYNOT Once Again the Main Partner of the Berani Zlín Hockey Team appeared first on European Gaming Industry News.
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