Latest News
Checkd Media Partners with BOYLE Sports

Checkd Media, part of Checkd Group, has partnered with leading bookmaker BOYLE Sports to bring back its No Tippy Tappy Football podcast for a new season.
The new partnership with BOYLE Sports, a major player in UK and Irish betting, and the new West Ham sponsors, will see the award-winning podcast return for its most ambitious season yet.
With over 42,600 YouTube subscribers and an audience spanning 150 countries, the podcast saw 4 million views, 282,651 downloads and 8300 new subscribers last season alone.
The No Tippy Tappy Football podcast has run weekly during the regular football season since launching for the 2022 World Cup. Available on YouTube and all major podcast platforms, it will see the return of legendary Premier League manager Sam Allardyce alongside Natalie Pike as hosts, with a range of high-profile guests from the world of football joining throughout the season.
The first episode will launch on 13th August with Chris Powell to coincide with the start of the 2025/26 Premier League season.
Previous guests on the show have included David Moyes, Chris Kamara, Phil Jones, Kevin Nolan, Clinton Morrison and many more, sitting down with Big Sam and Natalie to offer their unique blend of insight and personality on the beautiful game.
The partnership sees the show move into a new state-of-the-art studio, introducing a sharper visual identity and improved production values to better engage its growing audience. All content will be amplified across the Checkd Network, ensuring greater reach across platforms.
No Tippy Tappy Football has had its own success when it comes to trophies, winning best Affiliate Marketing Campaign at the EGR Marketing and Innovation Awards 2024 and taking home the Bronze Award for Best Podcast Organisation at the Football Content Awards 2024, competing alongside major industry names such as The Overlap, Stick to Football, The Rest is Football and Up Front with Simon Jordan.
Previous awards include best Affiliate Marketing Campaign at the EGR Marketing and Innovation Awards 2024, as well as the Bronze Award for Best Podcast Organisation at the Football Content Awards 2024, with the podcast competing against the likes of The Overlap, Stick to Football, The Rest is Football and Up Front with Simon Jordan.
Will Tyrrell, Director of UK Media at Checkd Media, said: “With BOYLE Sports now involved at the top level of English football through their West Ham sponsorship, it’s fantastic to be strengthening what has already been a long-standing and successful partnership with Checkd Media. It’s an exciting time for No Tippy Tappy Football as we refresh the look and feel of the show with a brand-new studio and upgraded production. We’re confident this new chapter will take the podcast to even greater heights, both in terms of content and audience reach.”
Sorin Pereverzov, Affiliate Marketing Manager at BOYLE Sports, said: “Partnering with No Tippy Tappy Football was an easy decision. As proud sponsors of West Ham and a brand with deep roots in both football and horse racing, we’re committed to supporting content that’s authentic, entertaining, and made for true fans.
“This podcast is a standout in the space, offering honest conversations with genuine personalities. We’re excited to support its next chapter.”
The post Checkd Media Partners with BOYLE Sports appeared first on European Gaming Industry News.
Industry Awards
Soft2Bet recognised as Innovator in iGaming Entertainment by SBC Awards 2025

Reading Time: 2 minutes
Soft2Bet has won the Innovation in Casino Entertainment award at the SBC Awards 2025 for its MEGA (Motivational Engineering Gaming Application) solution, recognising the product’s impact on player experience.
Soft2Bet is continuously reshaping the industry through its cutting-edge technologies, bridging the gap between casino and casual gaming. Rather than relying on bonus-heavy acquisition, Soft2Bet unites rigorous compliance and AML policies with fast-moving product innovation and a start-up spirit, bringing leadership and talent together behind MEGA to deliver compliant growth and stronger retention.
iGaming Powered by Entertainment
In 2024, Soft2Bet was recognised for innovation across its platform, including its casino and sportsbook products. This year, Soft2Bet has demonstrated that gamification is entertainment, offering players meaningful progression, real choice and localised experiences. In challenging European markets, Soft2Bet’s brands act as a proof of concept with their successes, demonstrating higher retention, stronger engagement, and sustainable performance, achieved responsibly and without having to rely on excessive bonus offers.
One gamified system for market growth
Gamification in iGaming has evolved from a simple marketing add-on to a core design philosophy that shapes the entire player journey. The Innovation in Casino Entertainment Award recognises this industry-wide shift and sets a clearer standard for the sector. Soft2Bet’s MEGA gamification engine transforms this concept into a unified engagement layer across the casino, fully configurable by market and grounded in missions, seasonal events, and transparent rewards. The result is not only better entertainment and stronger loyalty among players, but also a sustainable model that aligns with local licensing requirements and supports long-term growth.
Rasmus Sojmark, CEO and Founder of SBC, commented: “Soft2Bet is a shining example of innovation in action, so massive congratulations on winning the Innovation in Casino Entertainment award. Their MEGA product is a true benchmark for innovation, and their role in leading the Gamification Academy, which we introduced this year at SBC Summit, shows that they are not only innovators but also knowledge leaders who willingly share their expertise with the entire industry. Their work continues to raise the standard for what entertainment can and should be, so big kudos to the team.”
Oksana Tsyhankova, CCO at Soft2Bet, said: “Soft2Bet team accepts the challenge of delivering the best customer experience and bringing new entertainment to the iGaming industry. We are proving it by aligning leaders and talent across product, compliance and B2B, and by applying strong design, localisation and brand-building expertise”.
Beyond its award-winning product innovations, Soft2Bet also supported the Legends Charity Game, helped to facilitate the Gamification Academy that managed to gather the full audience hall of operators, and judged the inaugural First Pitch competition to bring a fresh layer of interactivity to the event and create something greater, contributing to the industry.
The post Soft2Bet recognised as Innovator in iGaming Entertainment by SBC Awards 2025 appeared first on European Gaming Industry News.
BOS
BOS welcomes proposal to expand criminalization of unlicensed gambling companies

Reading Time: < 1 minute
BOS – the Swedish Trade Association for Online Gambling – comments on the inquiry into the so-called scope of application of the Gambling Act that was submitted to the Ministry of Finance today. The inquiry proposes that passive acceptance of Swedish gambling consumers shall be illegal for gambling companies that do not hold a Swedish gambling license. Gambling companies without a Swedish gambling license must therefore take active measures to exclude Swedish gambling consumers.
BOS welcomes the proposal and has been working towards such a change in the law ever since the reregulation of the Swedish gambling market in 2019.
“This is an important contribution to the possibility of strengthening the Swedish gambling license market, which is now proposed to criminalize almost all unlicensed gambling in Sweden. I foresee the government shortly submitting a bill to the Riksdag in accordance with the investigation’s proposal. Good job Mr. Investigator and with the hope of equally good job from the government and the Riksdag to now proceed with legislation on the matter. Unlicensed gambling in Sweden must be smoked out,” says BOS Secretary General Gustaf Hoffstedt.
The post BOS welcomes proposal to expand criminalization of unlicensed gambling companies appeared first on European Gaming Industry News.
Andrew Mook Head of Brand Marketing at Midnite
Midnite Express: UK sportsbook laying on free coach travel for football fans

Reading Time: 2 minutes
Midnite, Southampton’s official training kit partner and Sheffield United’s principal partner, will be putting on coaches – free of charge – for Saints fans for their 460-mile-round trip to Bramall Lane next Tuesday
UK sportsbook Midnite will be supplying free coach travel for Southampton fans for their trip to Sheffield United on Tuesday, September 30.
Midnite is the official training kit partner of Southampton and the principal partner of Sheffield United for the 2025/26 season, has created The Midnite Express to cover the near 500-mile-round trip to and from Bramall Lane.
The lucky Saints fans will be joined on The Midnite Express coaches by three Southampton legends, with one being none other than Matt Le Tissier.
Le Tissier, who scored 100 goals in 270 top-flight appearances for Saints, said: “With the cost of living crisis that we’ve got going on in this country at the moment, with the train services, it’s really difficult for fans to get to and from these away games.
“And I think The Midnite Express initiative of putting coaches on for the fans to get up to Sheffield United is absolutely brilliant.
“I’ve never been to an away game on an official coach with loads of other Saints fans, so I’m really looking forward to it and looking forward to engaging with the fans on the bus.
“I’m sure we’ll have a good laugh and we’ll have an interesting journey, that’s for sure!”
Andrew Mook, Head of Brand Marketing at Midnite, added: “We’re absolutely delighted to launch The Midnite Express and to be able to offer Southampton supporters free coach travel to and from our principal partner, Sheffield United.
“It’s hugely exciting for us to support the fans in this way and to give them the chance to follow their team without worrying about transport costs for a long midweek journey. It means more Saints fans can focus purely on supporting their team.
“We hope this makes the journey feel a lot closer, and the matchday even more special.”
The post Midnite Express: UK sportsbook laying on free coach travel for football fans appeared first on European Gaming Industry News.
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