SPRIBE, the studio behind the global crash hit Aviator, has introduced its latest high-risk release, Pilot Chicken — a fast-paced crash game built around extreme win potential and simple, nerve-testing gameplay.

The single-player title challenges users to guide Pilot Chicken safely across a busy road. As the character advances, the win multiplier rises continuously — but so does the danger of getting run over. Players must choose the perfect moment to cash out, balancing risk and reward for a chance to reach the game’s maximum multiplier of 1,000,000x.

Following the success of Aviator, which attracts more than 77 million unique monthly players, Pilot Chicken delivers the same quick-round format and decision-driven mechanics that appeal to both casual players and high-stakes bettors.

The game features adjustable volatility, allowing users to toggle risk levels from low to very high, with an RTP of 97%. A Free Bets bonus supports player engagement while offering operators an additional promotional tool. As with all SPRIBE titles, Pilot Chicken operates on a provably fair system to ensure transparency and trust.

Shalva Bukia, CPO at SPRIBE, said: “Pilot Chicken is a high-risk high-reward rush where players must carefully guide him from one side of the road to the other if they are to hit the game’s max win potential of 1,000,000x.

“As with Aviator, the gameplay is simple and the UX intuitive and easy to navigate. This means the learning curve is almost non-existent.

“Pilot Chicken is all about thrilling gameplay, combined with a bit of fun and plenty of agency, giving players a sense of control over the outcome of the game. This is a strong blueprint that we believe will see Pilot Chicken fly just as high as Aviator.”

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Season 4 of Bet It Drives is back, and Episode 2 features Akhil Sarin, CMO at Easygo and the marketing and partnerships mastermind behind Stake.

Sarin dives into the realities of iGaming marketing, sharing how some of the most cost-effective campaigns can deliver massive impact—including a low-budget idea that went viral with over 16 billion impressions.

Key insights from the episode include:

• Stake’s most valuable partnerships and why they worked

• What sets their sponsorship strategy apart

• Common mistakes iGaming marketing teams make

• The one thing Sarin wishes teams focused more on

• Biggest red flags and warning signs in partnerships

• Leadership lessons and internal trust challenges

The episode also features a fun “Confess or Call” segment, highlighting a late-night call to a senior exec about a high-stakes, unconventional idea—a true test of trust and creativity.

“This season is about open conversations, and Akhil was straight with us,” said Yevhen Krazhan, CSO at GR8 Tech and host of Bet It Drives. “iGaming marketers will rethink spend, partnerships, and what truly drives growth after this episode.”

Season 4 also includes a CEO debate with Cedomir Tomic (Founder, Alea) and Oleksandr Feshchenko (CEO, GR8 Tech), along with upcoming insights on crypto payments in iGaming and esports betting strategies.

Watch or listen to Season 4, Episode 2 on:

• YouTube
• Spotify
• Apple Podcasts

The post Akhil Sarin Joins Bet It Drives: Stake’s Growth and What iGaming Gets Wrong About Marketing appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

At SiGMA Eurasia on February 11, Marharyta Yerina, Managing Director of ELA Games, joined the panel “Progress Paths: Making Milestones Matter” to discuss innovative approaches to player retention and engagement. The session, moderated by Tim French (Commercial Manager, Greco Fast Track), explored how studios can design progression systems that go beyond conventional loyalty schemes.

Marharyta emphasized that maintaining player interest often comes from subtle design choices rather than overt progress bars. She highlighted how optimizing volatility and feature frequency creates natural anticipation, keeping players engaged through gameplay rhythm. She also advocated for micro-goals—short, intra-session milestones—and stressed the importance of audio-visual feedback to make moments feel rewarding in real time, rather than relying on long-term VIP systems alone.

The panel featured diverse perspectives from the industry, including Alena Tsuranova (CCO, Megafair) and Bulat Fakhrutdinov (Head of Partnerships, Betronic Software), who discussed how commercial strategies and partnerships shape the player journey.

Marharyta’s participation underscores ELA Games’ commitment to player-centric design and demonstrates how the studio’s “For Players, By Players” ethos translates into creating games that keep audiences coming back, while fostering long-term value in partnerships.

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