Latest News
MiFinity Brings Google Wallet Integration to Enhance eWallet Experience for Android Customers
MiFinity, the award-winning global eWallet provider, has announced the integration of Google Wallet into its payments ecosystem, enabling Android customers to fund their MiFinity accounts instantly using one of the world’s most trusted and widely adopted payment methods.
This latest integration is part of MiFinity’s ongoing commitment to enhancing the user experience by offering more convenient and flexible ways to fund accounts. It’s a strategic move to meet growing consumer demand for frictionless digital payments, while initially launched within the MiFinity app, this will ultimately help MiFinity’s merchant partners boost conversion, increase deposit success rates, and reduce transaction abandonment. This will be enhanced with a full iFrame and desktop browser rollout planned for the near future.
Sharing his thoughts on the launch, MiFinity CEO Paul Kavanagh said: “The integration of Google Wallet is another important step in our mission to streamline digital payments. Our customers expect fast, secure, and seamless experiences – and now they can enjoy all the benefits of Google Wallet directly within the MiFinity platform. It’s a great addition that aligns with our strategy of putting customers first while supporting our partners in driving revenue and loyalty.”
Key advantages of Google Wallet for MiFinity customers include:
- Faster transactions – Near-instant deposits ensure customers can fund their accounts at the moment of intent.
- Frictionless UX – No more typing in card details – just a tap on a Face ID or Touch ID-enabled device.
- Enterprise-grade security – Google Wallet’s encryption and biometric authentication add another layer to MiFinity’s multi-tiered security stack.
- User confidence – With over 150 million monthly active users globally, Google Wallet is a familiar and trusted payment method that enhances consumer confidence at the point of deposit.
- More choice – Customers can fund their MiFinity account using debit or credit cards already linked to their Google Wallet, expanding payment flexibility.
With Google Wallet now live, MiFinity customers can deposit funds without re-entering card details or switching between services – a key differentiator in high-stakes environments like iGaming and Forex trading, where speed and ease of funding are critical to user satisfaction.
Google Wallet joins MiFinity’s growing portfolio of 80+ integrated local payment methods, including Apple Pay, eVouchers, bank transfers, and local payment options. This positions MiFinity as a go-to partner for merchants looking to expand globally while offering localised, trusted, and high-performing payment options.
Whether you’re an operator in iGaming, a broker in Forex, or a brand in the digital services sector, MiFinity’s ever-evolving payments platform is designed to help you meet user expectations, grow international reach, and optimise the checkout experience.
The post MiFinity Brings Google Wallet Integration to Enhance eWallet Experience for Android Customers appeared first on European Gaming Industry News.
7Games partners with FIRST.bet to deliver Tier-1 sportsbook technology to one of Brazil’s largest casino operators.
7Games, Betão, and R7—brands managed by OIG Gaming Brazil Ltda. and recognized as key players in Brazil’s casino-led betting market—have launched a comprehensive sportsbook platform powered by FIRST.bet’s leading Tier-1 technology.
As one of Brazil’s most prominent casino operators, OIG Gaming Brazil Ltda. opted for FIRST.bet to seamlessly expand its reach into the sports betting sector across its trio of brands. This partnership underscores the scalability and robustness of FIRST.bet, demonstrating its capacity to support large-scale, multi-brand ecosystems in the competitive Brazilian market.
Leveraging FIRST.bet’s SportOS operating system, 7Games developed a customized sportsbook front end tailored to its unique branding and user experience. While players interact with a platform fully reflective of 7Games’ identity—from design to functionality—the underlying engine driving trading, pricing, live markets, and overall performance is powered by FIRST.bet.
As a casino-first operator venturing into sports betting, 7Games required a sportsbook solution aligning directly with the nuances of the Brazilian market. FIRST.bet delivered exactly that: a product optimized for Brazil, complete with Brazilian-Portuguese language capabilities, odds models tailored for national leagues, and high-performance live betting, trading, and risk management systems to meet the demands of a competitive scale.
“Brazil isn’t a market where you can afford slow growth—your product must hit the ground running,” explained Fernando Oliveira Lima, Founder and CEO of 7Games. “FIRST.bet provided us with a solution already optimized for this market, allowing us to concentrate on serving our players rather than troubleshooting underlying technology.”
Echoing this sentiment, Tom Light, Founder and CEO of FIRST.bet, added, “Success in Brazil hinges on getting the product right from day one. Operators who fail to meet those expectations are quickly left behind. With 7Games already commanding significant casino traffic, they now have a sportsbook designed to handle that scale. It’s their unique brand experience backed by an engine built for top-tier performance, which is exactly why we developed SportOS.”
The post FIRST.bet Launches Sportsbook with Brazil’s Biggest Online Casino Operator appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
7Games selects FIRST.bet to bring Tier-1 sportsbook technology to one of the biggest casino operators in Brazil.
7Games, Betão and R7, three brands operated by OIG Gaming Brazil Ltda. and among Brazil’s largest casino-led betting brands, have gone live with a full sportsbook powered by Tier-1 technology from FIRST.bet.
Already among Brazil’s biggest casino operators, OIG chose FIRST.bet to power the move into sports across all three brands, proving the engine reaches Brazil-scale operators running multiple brands at once.
7Games built its own sportsbook front end on SportOS, the FIRST.bet operating system, with the FIRST.bet engine running underneath. Players see a sportsbook that is entirely 7Games, its brand, its design, its experience, while the trading, pricing, live markets and performance come from FIRST.bet.
7Games is a casino-led brand moving into sports, so it needed a sportsbook that already fits Brazil, not one it would have to adapt. FIRST.bet ships that out of the box: a Brazilian-Portuguese product, odds models tuned to the Brazilian leagues, and the live betting, trading and risk management needed to compete at national scale.
“Brazil is not a market you can grow into slowly. The product has to work from day one,” said Fernando Oliveira Lima, Founder and CEO of 7Games. “FIRST.bet gave us a sportsbook that already fits this market, so we could focus on our players instead of fixing the technology underneath them.”
“Brazil rewards operators who get the product right and punishes the ones who don’t,” said Tom Light, Founder and CEO of FIRST.bet. “7Games already commands serious traffic on the casino side. Now they have a sportsbook built to hold up under that kind of pressure, on their own front-end, running on our engine. That is exactly what SportOS was built for.”
The post 7Games, Betão & R7 Launch FIRST.bet Sportsbook in Brazil appeared first on Americas iGaming & Sports Betting News.
The new football-themed title keeps CreedRoomz’ existing mechanics and adds a Maradona-branded visual overhaul and 10,000x max payout claim.
CreedRoomz has launched a new live game show, “Maradona Run,” which the supplier says is backed by official rights and is now available to partner operators on the CreedRoomz Live Casino platform.
The company positions the release around the upcoming World Cup games, with a football-themed reskin of its existing interactive game show concept. CreedRoomz said the game’s “logic and core mechanics remain exactly the same,” while the visual identity has been rebuilt around a 3D animated caricature of Diego Maradona in a number 10 jersey.
Maradona Run combines a lottery-style ball draw, where players can manage up to eight interactive cards, with an “endless runner” bonus round. In the bonus sequence, the Maradona character runs through an obstacle course collecting glowing soccer balls that the supplier says translate into gameplay advantages including multipliers, speed boosts and prize doublers. CreedRoomz stated the game has a maximum payout potential of up to 10,000x the bet.
“Securing the official rights for Maradona Run allows us to hand our partners a massive competitive advantage just in time for the World Cup games,” said Armen Mnatsakanyan, Head of Sales Department at CreedRoomz. “By merging the legendary global appeal of Maradona with our high-retention endless-runner mechanic, we have created a premium crossover product that effortlessly converts football fans into loyal live casino players. The proven logic and math models are exactly what operators trust, but the brand power and vibrant new look make this a must-have commercial powerhouse.”
The title features a live presenter alongside the animated character and includes three bonus ticket tiers—Sprint, Trailblaze, and Marathon—intended to provide multiple bonus-entry paths per round, according to the supplier.
The post CreedRoomz launches Maradona Run live game show with licensed rights appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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