Brightstar Lottery PLC
Brightstar Lottery Modernizes Retail and Digital Solutions for Missouri Lottery with OMNIA Deployment
Brightstar Lottery PLC announced that it will deploy its fully-integrated lottery solution, OMNIA, to modernize retail and digital solutions for the Missouri Lottery via an eight-year contract. OMNIA seamlessly connects retail and digital lottery channels and was designed to simplify operations and elevate player experiences. Brightstar will also enhance the Missouri Lottery’s digital program to include Connected Play, second-chance promotions and loyalty program.
“For more than 30 years, the Missouri Lottery has relied on Brightstar’s world-class technology and insight to help contribute more than $8.5 billion to public education throughout our state. We are excited to build upon this long-term partnership over the course of the next eight years and deliver new, premier experiences for our players,” said Lester Elder, Missouri Lottery Executive Director.
“Brightstar is honored to support the Missouri Lottery as it embraces the evolving lottery landscape and implements innovative solutions that will increase flexibility to manage its operations and engage players in new ways. We look forward to delivering these high-performing solutions, while helping the Lottery achieve its goals of maximizing funds to education,” said Scott Gunn, Brightstar Chief Operating Officer North America Lottery.
Brightstar will also deliver new retailer equipment including 5250 Retailer Pro S2s, 2220 GameTouch 28s, 75 GameTouch 20s, 250 GameTouch Draws, 1250 Digital Menu Boards, and an enhanced communications network. These solutions drive player engagement and offer versatility, reliability, and convenience, backed by the high performance and integrity of Brightstar’s market-leading central system.
Brightstar serves nearly 90 lottery customers and their players on six continents. It is the primary technology provider to 26 of the 46 lottery jurisdictions in the US and seven of the world’s 10 largest lotteries.
The post Brightstar Lottery Modernizes Retail and Digital Solutions for Missouri Lottery with OMNIA Deployment appeared first on Gaming and Gambling Industry in the Americas.
Brightstar Lottery PLC
Brightstar Lottery Becomes First Lottery Industry Supplier to Financially Support IPGGC
Brightstar Lottery PLC announced that it is the first lottery industry supplier to fund the International Problem Gambling and Gaming Certification Organization (IPGGC), the leading international body dedicated to certifying professionals in the field of problem gambling and gaming. Brightstar’s donation will directly contribute to the expansion of IPGGC programs including Global Gambling Counselor Certification and the new Collegiate Counselors Gambling Certification.
“The IPGGC applauds Brightstar for leading the industry in its commitment to supporting the certification of problem gambling professionals through this first-of-its-kind donation. Brightstar’s deep understanding of the lottery industry and commitment to responsible gaming will support our mission to ensure that any individual impacted by problem gambling has access to the highest quality of care and support,” said Jody Bechtold, IPGGC Board of Directors President.
“Being the first lottery industry supplier to financially support the IPGGC is a testament to Brightstar’s commitment to comprehensive responsible gaming processes and practices. As a core piece of Brightstar’s Sustainable Play program, responsible gaming is woven into the fabric of our company, and we are happy to back the IPGGC’s mission to increase the availability and certification of responsible gaming professionals,” said Wendy Montgomery, SVP of Branding, Communications and Sustainability at Brightstar.
The post Brightstar Lottery Becomes First Lottery Industry Supplier to Financially Support IPGGC appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Brightstar Lottery PLC
Brightstar Lottery Delivers Industry-Leading Sales Force Automation Solution to Ontario Lottery and Gaming Corporation
Brightstar Lottery PLC announced that it has deployed its Sales Wizard salesforce automation tool to the Ontario Lottery and Gaming Corporation (OLG). Brightstar’s powerful, cloud-based Sales Wizard easily integrates with OLG’s central system and equips sales representatives with actionable insights and compelling data to identify lottery retail opportunities and make every retail visit more effective.
“Brightstar’s Sales Wizard is enabling OLG’s sales force with digital access to actionable data while unlocking operational efficiencies so that our sales representatives can make the best use of every retail visit. Sales Wizard is highly configurable so OLG can leverage this product in a variety of ways to meet our evolving business needs,” said Vanessa Theoret, OLG Sr. Director Retail Sales & Account Management.
“OLG joins 24 other lotteries in using Brightstar’s Sales Wizard to help responsibly grow sales. Sales Wizard was designed to be a flexible, convenient tool for lottery sales representatives to work strategically with retailers, providing data, reports, and insights to understand sales trends and optimize as needed,” said Scott Gunn, Brightstar Chief Operating Officer North America Lottery.
Sales Wizard is the industry-leading sales force automation tool that provides sales teams with timely, relevant information and is available in user-friendly mobile apps for greater efficiency in the field. Currently supporting more than 148,000 retailers globally, Sales Wizard provides data and insights on sales, instant ticket inventory, instant ticket facings, point-of-sale equipment and signage, and much more.
Brightstar serves nearly 90 lottery customers and their players on six continents.
The post Brightstar Lottery Delivers Industry-Leading Sales Force Automation Solution to Ontario Lottery and Gaming Corporation appeared first on Americas iGaming & Sports Betting News.
Asia
Brightstar Lottery Signs Contract with Pan Malaysian Pools
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Brightstar Lottery PLC announced that it has signed a contract with Pan Malaysian Pools SDN BHD (PMP), a licensed numbers forecast operator in Malaysia, to supply and deliver 1200 Retailer Pro S2 terminals as part of PMP’s ongoing quest to upgrade its business infrastructure. The Retailer Pro S2 offers high performance, reliability and a variety of options and peripherals to meet the current and future needs of lotteries and retailers.
“Deploying Brightstar’s Retailer Pro S2 terminals will provide several added benefits for PMP, our retailers, and players. The many components of this sophisticated terminal will support PMP in our efforts to offer modern experiences for our players, reliable solutions for retailers, and enhance productivity and profitability in our business that continuously funds The Community Chest, which establishes and develops schools throughout Malaysia,” said Tan Kong Han, PMP Managing Director.
“Brightstar’s Retailer Pro S2 represents the next-generation evolution of our industry-leading Retailer Pro terminal, now more compact, powerful, and flexible. Designed for dynamic retail environments like those in Malaysia, the S2 redefines player engagement by offering a range of interactive options that elevate the experience for PMP’s players,” said Marco Tasso, Brightstar Chief Operating Officer International and Italy Operations.
Engineered for speed and reliability, the Retailer Pro S2 features a 15.6″ full HD clerk-facing touchscreen and is powered by a high-performance processor that ensures rapid transaction processing. Its ergonomic, modular design supports multiple player-facing displays and a broad range of peripherals – including barcode scanners, fingerprint readers, NFC technology and webcams – enabling flexible and engaging player interactions. This next-generation terminal reflects Brightstar’s commitment to innovation and operational excellence across diverse retail environments.
Brightstar serves nearly 90 lottery customers and their players on six continents. It is the primary technology provider to 26 of the 46 lottery jurisdictions in the US and eight of the world’s 10 largest lotteries.
The post Brightstar Lottery Signs Contract with Pan Malaysian Pools appeared first on European Gaming Industry News.
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