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FDJ UNITED Sets Ambitious Sustainability Objectives and Strategies for 2028

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FDJ UNITED, a leader in betting and gaming in Europe, has held its Investor Day to present its operational, ESG and financial goals under its “Play Forward 2028” strategic plan.

Stéphane Pallez, Chairwoman and CEO of FDJ UNITED, said: “FDJ UNITED has undergone a considerable transformation since its IPO, with financial and non-financial performance underscoring the success of our strategy for sustainable, profitable growth. 2025 is a pivotal year for the Group, with the consolidation of Kindred, the benefits of which are reflected in our ‘Play Forward 2028’ strategic plan. This plan opens a new chapter in our transformation, with the ambition of asserting our position as Europe’s leading responsible betting and gaming operator, based on a more diversified, more digital and more international business portfolio. ‘Play Forward 2028’ aims to continue to create value for our shareholders and all our stakeholders.”

FDJ UNITED Continues to Pursue Sustainable Value Creation

The Group’s performance in 2019-2024 demonstrated the relevance of its strategy, notably focused on expanding its digital and international presence, while maintaining solid business momentum at its points of sale in France.

As a result, the Group’s international presence now accounts for around 26% of its revenue, compared with 3% in 2019, and the share of digital revenue has risen from 5% to 35% over the period.

Between 2019 and 2024, through a combination of organic growth and acquisitions, FDJ UNITED’s revenue increased by a factor of 1.8, to €3.8 billion,2 with average annual organic growth of over 5%. recurring EBITDA has increased by a factor of 2.3, to €964 million,2 equating to a recurring EBITDA margin that rose by nearly 500 basis points to over 25% in 2024.

This high level of profitability can be explained both by the operating leverage of FDJ UNITED’s businesses and by the performance-driven culture intrinsic to the Group.

Guidance for 2025 Confirmed

Taking into account the strong performance achieved in 2024, the impact in 2025 of the sharp increase in taxes on betting and gaming in France and the Netherlands as well as the stricter implementation of regulations in major markets, FDJ UNITED expects to see revenue remain stable over the financial year, compared to 2024 pro forma, and a recurring EBITDA margin of over 24%.

Solid Targets for 2028

Over the period 2025-2028, FDJ UNITED aims to assert its leadership in Europe as a responsible lottery, gaming and betting operator and expects to see:

• Average annual organic revenue growth of around 5%.

• Recurring EBITDA margin of over 26% by 2028.

Margin growth is driven by the operating leverage generated by business growth combined with the efficiency measures taken by FDJ UNITED, for a total impact over the 2025-2028 period of more than €120 million, more than half of which is attributable to the Online betting and gaming BU and nearly 40% to the French lottery and retail sports betting BU.

The Group will benefit from its past and future investments in the use of data and artificial intelligence to further improve the gaming range and player experience in a responsible manner.

• Recurring EBITDA to free cash flow conversion rate remaining above 80%.

• Cumulative capital expenditure of between €650 and €700 million, equating to an annual amount towards the lower end of the Group’s historical range of 4% to 5% of revenue.

• Net debt to recurring EBITDA ratio less than or equal to 2x, with Investment-Grade debt.

An Attractive Dividend Policy

FDJ UNITED is pursuing its attractive dividend policy, with year-on-year dividend growth reflecting its performance and medium-term outlook, based on a payout ratio of at least 75% of adjusted net profit.

Confirmed Non-financial Commitments

At the same time, FDJ UNITED plans to continue expanding its CSR initiatives and to maintain its non-financial performance at the highest level.

FDJ UNITED is therefore making a dual commitment, unique among betting and gaming operators, to:

• Continue to reduce the proportion of its revenue attributable to high-risk players. In addition to the highly promising results already achieved by both FDJ and Kindred before their tie-up, the Group is working on setting new targets, which will be shared in early 2026.

• Raise the level of its voluntary contribution to social and environmental causes to 5% of the Group’s reported net profit by 2030, compared with 2.7% in 2024.

Within this framework, FDJ UNITED announced an investment of €5 million in Averrhoa Nature-Based Solutions, a fund led by Ardian in partnership with aDryada aiming at restoring forests, wetlands and mangroves and contributing to carbon sequestration from the atmosphere while generating high-quality carbon credits.

The French lottery and retail sports betting BU is aiming to achieve sustainable, profitable growth in its pool of players, across its two distribution channels, complemented by an omnichannel approach.

The main driver of growth over the period 2025-2028 is expected to be the influx of more than one million additional players, compared with 27 million players in 2024. This influx will be driven both by the expansion of the point-of-sale network to cover large food retailers – which could account for 20% of the physical network by 2028, to offset closures in the traditional network of bar-tobacco-press outlets – and by the development of the online channel, which is expected to account for 20% of lottery revenue by 2028. At the same time, the Group’s omnichannel player account and its FDJ & Moi programme will help raise the share of identified players to over 25%.

The BU’s ambition is expected to result in:

• Average annual revenue growth in the low to mid-single digit, low single digit for points of sale and low to mid-teens for ilottery.

• Recurring EBITDA margin of over 35% by 2028.

The Online betting and gaming BU’s ambition is to expand its positions in all its markets, with rapid growth in revenue and even greater growth in profitability.

This responsible development is based on an engaging gaming experience supported by a differentiating marketing strategy, the unique scalable proprietary platform KSP, and greater operational efficiency to outperform the markets in which the Group is present and benefit from significant operating leverage.

The BU’s ambition is expected to result in:

• Growth in market share and stronger positioning in all geographic markets, with the aim of being in the top 3 in seven of its eight main European markets, for average annual revenue growth in the high single digit.

• Higher growth in recurring EBITDA, with a recurring EBITDA margin of over 30% by 2028.

The post FDJ UNITED Sets Ambitious Sustainability Objectives and Strategies for 2028 appeared first on European Gaming Industry News.

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N1 Partners launches a promo for N1 Bet: earn extra payouts for your FTDs!

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N1 Partners has just launched a new campaign for its flagship brand – N1 Bet. Until the end of November partners can boost their payouts by up to +7% when driving traffic to two key Tier-1 GEOs: Australia and Germany.

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Promo GEOs: Australia (AU), Germany (DE)
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N1 Bet is a part of a top iGaming affiliate program and one of N1 Partners strongest and most consistent brands, that offers solid conversion, flexible promos, and smart analytics to help affiliates earn more. With an updated design and an optimized retention funnel, the brand performs equally well across online affiliate programs (slots & live) and sports betting segments.

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SOFTSWISS Deepens Safer Play as Platinum Partner of Responsible Gambling Summit 2025

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SOFTSWISS, an international technology provider with over 15 years in the iGaming sector, has partnered with South African entities for the Responsible Gambling Summit 2025, reinforcing its commitment to safe, sustainable play in one of its key growth regions. The two-day summit, organised by the South African Responsible Gambling Foundation, brings together regulators, operators, and experts to advance harm minimisation and industry collaboration.

The Responsible Gambling Summit 2025 will take place from 13 to 14 November in Johannesburg, South Africa, and will include an awards gala dinner recognising initiatives in safer gambling. The programme spans policy, compliance, innovation, and public education, with sessions on illegal market impacts, regulatory development, and technology’s role in prevention and intervention. A SOFTSWISS representative will join the panel discussion ‘Innovation, Technology, and Responsible Gambling’, which explores emerging risks and mitigation strategies in digital environments.

“Industry partnership is essential to keep responsible gambling and player protection visible, effective, and evidence-based across channels. We greatly value the commitment and partnership of prominent international companies, such as SOFTSWISS, whose support brings expertise and resources to these important initiatives in South Africa,” said Sibongile Simelane-Quntana, Executive Director at the South African Responsible Gambling Foundation.

“South Africa is a priority market for SOFTSWISS, and we are proud to support this summit’s mission to advance safer play through collaboration and technology,” said Miranda Guliashvili, Head of Regional Growth at SOFTSWISS. “We continuously apply responsible gambling best practices in our products to help operators build sustainable, compliant growth.”

Building on this commitment, the SOFTSWISS Anti-Fraud team has delivered measurable results: from January to August 2025, it prevented over 15 million euro in fraudulent transactions, resolved more than 56,000 tasks, and processed 70 player complaints submitted to gaming regulators and forums. As fraud tactics evolve – including attempts to use AI-generated deepfakes during verification – SOFTSWISS is strengthening its tools and processes to help operators maintain a secure, transparent environment.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Deepens Safer Play as Platinum Partner of Responsible Gambling Summit 2025 appeared first on European Gaming Industry News.

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Week 42/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

PG Soft, a world-class digital mobile games company, has released its powerful new title, Kraken Gold Rush. PG Soft’s game invites players to embark on the perilous high seas and navigate past The Kraken’s monstrous tentacles, desperate to drag ships into the abyss. Sticky Wilds and multipliers reaching x100 help players hunt down a legendary haul of 10 million gold coins.

PG Soft launches legendary Kraken Gold Rush

Evoplay has launched Velvet Gems, a glamorous slot filled with sparkling stones, seamless gameplay, and high reward potential. The game immerses players in a luxurious realm of shimmering rubies, emeralds, and sapphires, where each spin radiates opulence. Striking visuals and a refined soundtrack create a premium atmosphere, making it a perfect choice for players seeking an elegant, feature-rich experience.

Evoplay releases dazzling new title Velvet Gems

The authorities thought they’d finally locked away The Syndicate, the most notorious crew of fugitives in history. But in Nolimit City’s latest release, Breakout, not even a maximum security prison can hold them. This jailbreak-themed slot adds to the list of this year’s releases; Dead Men Walking, Tsar Wars and Kill Em All.

Nolimit City plans its perfect escape in its latest release, Breakout

Think you are brave enough to return to the Castle of Terror? This lab experiment-horror sequel from Big Time Gaming is a bone-chilling adventure packed with electrifying features designed to give you the fright of your life. This is a slot where players find themselves in a spooky lab where they must brace themselves for Bonus Respins that are triggered by landing Scatters.

Big Time Gaming drops big scares in Castle of Terror II

BGaming brings the party to the reels with the release of its latest slot, Fiesta Clusters. This vibrant, highly volatile slice of action combines the celebratory spirit of Cinco de Mayo with the expressive artistry of Día de los Muertos, delivering vibrant thrills for players and a seasonal spike potential for operators around Halloween.

Party the Night Away in BGaming’s Fiesta Clusters

Push Gaming is set to deliver twice the thrills this Halloween with the release of two new seasonal titles, Tarot Treasures and Tricky Treats. Both games highlight the recent launch of Push Gaming’s new product segmentation. Push Action delivers titles with enhanced layers of mechanics and player interaction, a category which Tarot Treasures proudly joins.

Push Gaming doubles the Halloween thrills with Tarot Treasures and Tricky Treats

Spinomenal has launched Buffalo Rampage – Hold & Hit 3×3, a 3×3 reel, 5 lines video slot. Buffalo Rampage – Hold & Hit 3×3 unfolds across a sun-scorched desert at dusk, framed by towering cacti and brought to life with a slow-paced and Western-inspired soundtrack that immerses players in the action.

Spinomenal presents Buffalo Rampage - Hold & Hit 3x3

TaDa Gaming, has added some dark magic to its TriLuck slots series with its five reels, three rows and 50 fixed paylines new game, 3 Witch’s Lamp. Green, Purple and Blue Potion Pot Scatters can trigger the bonus game’s free spins, five fixed jackpots, ignite coins for wins and increase the bonus prizes.

Blueprint Gaming™ has introduced a new four pots mechanic and enlarged 5×3 grid to its latest release, Cash Strike Power Force 5marking an innovative double debut for the internationally recognised series. With various iterations from the Cash Strike family consistently ranking in the supplier’s top 10 revenue-generating markets, the new title builds on the impressive momentum from its predecessors.

Blueprint Gaming introduces rare four-pots mechanic in Cash Strike Power Force 5

Play’n GO invites players underwater in Bubblin’ Riches, a 6×4 slot where golden coins and greedy fish collide for submerged surprises. Set in a playful underwater reef, Bubblin’ Riches brings a burst of colour and charm to the reels. At the heart of the action is a bloated Goldfish with a hoarding habit – every Coin Scatter that lands could feed its fortune, or set off a surprise payout.

Bubblin’ Riches surfaces with stacks of coin-filled fun

Playson turns up the heat in its scorching new release Flaming Bells: Hold and Win, where nostalgic gameplay is reinspired with a 5,000x Grand Jackpot, Extra Bonus Game and valuable Multipliers. Collect symbols gather all visible cash values from the reels, including other Collect icons and the three in-game Jackpot symbol values.

Fiery stacked multipliers lead the way in Playson’s Flaming Bells: Hold and Win

ELA Games beckons players to step into a shadowy realm of sorcery and mystery with its newest release: Witches’ Book. Bathe in the magic as a powerful coven of three witches conjures their spells across the reels, revealing mysterious rewards and surprises. Each spin is a step toward ultimate strength, where massive riches and bubbling magic await.

ELA Games Casts Its Latest Spell with Witches’ Book

Amusnet has released its latest online video slot, 27 Wild Shots. This vibrant slot game blends the style of classic fruit games with the charm of a fairytale twist, led by none other than the Little Red Riding Hood herself. The three reels burst with familiar symbols of juicy fruits, reimagined in a lively forest theme.

The post Week 42/2025 slot games releases appeared first on European Gaming Industry News.

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