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FDJ UNITED Sets Ambitious Sustainability Objectives and Strategies for 2028
FDJ UNITED, a leader in betting and gaming in Europe, has held its Investor Day to present its operational, ESG and financial goals under its “Play Forward 2028” strategic plan.
Stéphane Pallez, Chairwoman and CEO of FDJ UNITED, said: “FDJ UNITED has undergone a considerable transformation since its IPO, with financial and non-financial performance underscoring the success of our strategy for sustainable, profitable growth. 2025 is a pivotal year for the Group, with the consolidation of Kindred, the benefits of which are reflected in our ‘Play Forward 2028’ strategic plan. This plan opens a new chapter in our transformation, with the ambition of asserting our position as Europe’s leading responsible betting and gaming operator, based on a more diversified, more digital and more international business portfolio. ‘Play Forward 2028’ aims to continue to create value for our shareholders and all our stakeholders.”
FDJ UNITED Continues to Pursue Sustainable Value Creation
The Group’s performance in 2019-2024 demonstrated the relevance of its strategy, notably focused on expanding its digital and international presence, while maintaining solid business momentum at its points of sale in France.
As a result, the Group’s international presence now accounts for around 26% of its revenue, compared with 3% in 2019, and the share of digital revenue has risen from 5% to 35% over the period.
Between 2019 and 2024, through a combination of organic growth and acquisitions, FDJ UNITED’s revenue increased by a factor of 1.8, to €3.8 billion,2 with average annual organic growth of over 5%. recurring EBITDA has increased by a factor of 2.3, to €964 million,2 equating to a recurring EBITDA margin that rose by nearly 500 basis points to over 25% in 2024.
This high level of profitability can be explained both by the operating leverage of FDJ UNITED’s businesses and by the performance-driven culture intrinsic to the Group.
Guidance for 2025 Confirmed
Taking into account the strong performance achieved in 2024, the impact in 2025 of the sharp increase in taxes on betting and gaming in France and the Netherlands as well as the stricter implementation of regulations in major markets, FDJ UNITED expects to see revenue remain stable over the financial year, compared to 2024 pro forma, and a recurring EBITDA margin of over 24%.
Solid Targets for 2028
Over the period 2025-2028, FDJ UNITED aims to assert its leadership in Europe as a responsible lottery, gaming and betting operator and expects to see:
• Average annual organic revenue growth of around 5%.
• Recurring EBITDA margin of over 26% by 2028.
Margin growth is driven by the operating leverage generated by business growth combined with the efficiency measures taken by FDJ UNITED, for a total impact over the 2025-2028 period of more than €120 million, more than half of which is attributable to the Online betting and gaming BU and nearly 40% to the French lottery and retail sports betting BU.
The Group will benefit from its past and future investments in the use of data and artificial intelligence to further improve the gaming range and player experience in a responsible manner.
• Recurring EBITDA to free cash flow conversion rate remaining above 80%.
• Cumulative capital expenditure of between €650 and €700 million, equating to an annual amount towards the lower end of the Group’s historical range of 4% to 5% of revenue.
• Net debt to recurring EBITDA ratio less than or equal to 2x, with Investment-Grade debt.
An Attractive Dividend Policy
FDJ UNITED is pursuing its attractive dividend policy, with year-on-year dividend growth reflecting its performance and medium-term outlook, based on a payout ratio of at least 75% of adjusted net profit.
Confirmed Non-financial Commitments
At the same time, FDJ UNITED plans to continue expanding its CSR initiatives and to maintain its non-financial performance at the highest level.
FDJ UNITED is therefore making a dual commitment, unique among betting and gaming operators, to:
• Continue to reduce the proportion of its revenue attributable to high-risk players. In addition to the highly promising results already achieved by both FDJ and Kindred before their tie-up, the Group is working on setting new targets, which will be shared in early 2026.
• Raise the level of its voluntary contribution to social and environmental causes to 5% of the Group’s reported net profit by 2030, compared with 2.7% in 2024.
Within this framework, FDJ UNITED announced an investment of €5 million in Averrhoa Nature-Based Solutions, a fund led by Ardian in partnership with aDryada aiming at restoring forests, wetlands and mangroves and contributing to carbon sequestration from the atmosphere while generating high-quality carbon credits.
The French lottery and retail sports betting BU is aiming to achieve sustainable, profitable growth in its pool of players, across its two distribution channels, complemented by an omnichannel approach.
The main driver of growth over the period 2025-2028 is expected to be the influx of more than one million additional players, compared with 27 million players in 2024. This influx will be driven both by the expansion of the point-of-sale network to cover large food retailers – which could account for 20% of the physical network by 2028, to offset closures in the traditional network of bar-tobacco-press outlets – and by the development of the online channel, which is expected to account for 20% of lottery revenue by 2028. At the same time, the Group’s omnichannel player account and its FDJ & Moi programme will help raise the share of identified players to over 25%.
The BU’s ambition is expected to result in:
• Average annual revenue growth in the low to mid-single digit, low single digit for points of sale and low to mid-teens for ilottery.
• Recurring EBITDA margin of over 35% by 2028.
The Online betting and gaming BU’s ambition is to expand its positions in all its markets, with rapid growth in revenue and even greater growth in profitability.
This responsible development is based on an engaging gaming experience supported by a differentiating marketing strategy, the unique scalable proprietary platform KSP, and greater operational efficiency to outperform the markets in which the Group is present and benefit from significant operating leverage.
The BU’s ambition is expected to result in:
• Growth in market share and stronger positioning in all geographic markets, with the aim of being in the top 3 in seven of its eight main European markets, for average annual revenue growth in the high single digit.
• Higher growth in recurring EBITDA, with a recurring EBITDA margin of over 30% by 2028.
The post FDJ UNITED Sets Ambitious Sustainability Objectives and Strategies for 2028 appeared first on European Gaming Industry News.
There is a new hero in Mexico as FBM® launches the thrilling Croc’s Lock
. This slot game merges an engaging storyline with a disruptive game mechanic based on the Lock feature and two accumulators, taking players into a cartooned adventure with Super Croc full of golden coins to collect.
Croc’s Lock is a 30-line slot filled with adrenaline and great prizes. Super Croc is the character around all action happens. Working with 15 independent reels, Croc’s Lock offers gaming sessions where Super Croc exploits lead the player through an entertaining journey with three new features. The surprise element is always present, as the big prizes can come on the main game or bonus free spins modes.
Extra Coins and Extra Spins unlock extra fun!
The central reel is the focus of the Croc’s Lock game mechanic. Every time players obtain a Super Croc on this position, the Lock Feature is activated. Super Croc liberates all the existing lock symbols and may open the bonus with Extra Coins, Extra Spins or both accumulators combined.
If the bonus mode starts with one chest open, players get five free spins. This number increases to ten free rounds when Super Croc triggers Extra Spins and Extra Coins at the same time. Each accumulator of the Croc’s Lock slot game presents a different feature:
- Extra Spins – Super Croc releases thunders from its fingers, increasing the free spins counter during the bonus rounds.
- Extra Coins – Super Croc changes the reels by shooting flaming coins to introduce more lock symbols on each free round.
The character stays on the central reel during the bonus plays. The features attached to each accumulator appear in the first free spin and can be repeated several times during the bonus rounds.
When players get into the bonus with one of the accumulators active, Super Croc keeps contributing with coins for the unopened chest. These contributions can lead to the opening of the other accumulator, allowing players to benefit from the combined effect of Extra Spins and Extra Coins.
Four jackpots, reel rewinds, and Luck Has Arrived to collect bags of coins
The Lock feature is just a part of Croc’s Lock’s adrenaline injection. This FBM slot offers a complete feature set, including four Progressive Jackpots and two game features ready to keep the players engaged on the screen: Rewind and Luck Has Arrived.
- Progressive Jackpots – Croc’s Lock offers access to four different prize levels – Mini, Minor, Major, and Grand – through a jackpot vault that can appear on the reels during the main game or bonus rounds.
- Rewind – part of the Super Croc special powers, this feature changes the game round outcome. When Crocs hits the paw, one or more reels will change the symbol displayed and deliver a winning round to the player.
- Luck Has Arrived – the lasers coming from the eyes of the Super Croc pre-announce this feature, anticipating a big win for the player.
A villain, a hero and great graphics engage players in a disruptive FBM slot!
Several factors contribute to the immersive game experience offered by Croc’s Lock. Besides the rewards included in the product’s feature set, this FBM slot involves casino players and operators through a compelling narrative with the traditional duel “hero vs villain”.
On one side, the Lock represents the evil force of the game and is visible on all lock symbols landed on the 15 independent reels, bringing challenges to the game hero on each spin. On the other side, Super Croc embodies the superpowers of the good forces on a joyful character, who guides the player on all relevant moments of the game with entertaining animations like the dances, the paw hit, the Extra Spins thunders, the Extra Coins flaming coins or the Luck Has arrived lasers.
The sound effects of Croc’s Lock add an extra layer of enthusiasm, completing the visual effects and animations of the game with sounds that keep on the player’s mind with catchy rhymes and melodies.
Available for the Galaxy II, Auria and Shadow III casino cabinets, Croc’s Lock starts its expansion journey in Mexico. Designed for players looking for significant prizes in durable and long-lasting gaming sessions, this title promises to enchant slot fans spread all over the country.
Following the releases of Jin Qián Link Spirits and Xing Fú Fortune Money Trees, FBM continues renovating its slots portfolio with an innovative, reliable, high-performing casino game. Croc’s Lock is compatible with different casino floor layouts and ready to add value to the casino operator’s portfolio with an exciting narrative and compelling aesthetics, features, and game mechanics.
The post FBM® unveils golden treasures in Mexico with Croc’s Lock™ bites appeared first on Gaming and Gambling Industry in the Americas.
Betsson Group has today launched its flagship brand, Betsson, in Lithuania, marking a new chapter in the Group’s ongoing strategy to unify and elevate its brand presence globally. The rebrand sees the former Betsafe operation transition to the Betsson brand, further strengthening the company’s positioning in regulated markets.
Betsson Group first entered the Lithuanian market in 2016 through the acquisition of TonyBet, which was rebranded as Betsafe the following year. Since then, the brand has gone from strength to strength, establishing itself as one of the leading operators in the country. The transition to Betsson reflects the Group’s ambition to bring even greater consistency, scalability, and brand recognition to its operations across regulated markets. For Lithuanian customers, it ensures the same trusted and seamless gaming experience – now backed by the strength of a globally recognised brand, with expanded resources, international partnerships, and unique fan engagement opportunities.
Jesper Svensson, CEO at Betsson Group, commented, “Lithuania has been an important market for us over the years, and this rebrand is a natural next step in our journey. By aligning our presence in the market under the Betsson brand, we can tap into broader marketing synergies, strengthen our global identity, and continue offering the same great service that our customers know and trust.”
The rebrand reflects Betsson’s ongoing investment in Lithuania, where the company moved into a larger office in Vilnius’ Central Business District just over two years ago. Today, the office is home to around 40 employees working across commercial, payments and support functions.
Over the years, the Group has also built strong local partnerships that demonstrate its commitment to sport. Betsafe is the title sponsor of the Lithuanian Basketball League (Betsafe-LKL), one of the most competitive leagues in the region. The brand also supports both the men’s and women’s Lithuanian national basketball teams, and is a proud sponsor of football club FC Žalgiris.
This brand transition also aligns with Betsson Group’s broader international marketing strategy. The Group is actively investing in high-profile sports sponsorships, including partnerships with Boca Juniors and Racing Club in Argentina, Inter in Italy, Atlético Nacional in Colombia and several other clubs across Europe and Latin America. These global initiatives not only raise brand awareness but also bring added value to local markets like Lithuania through stronger brand recognition and cross-market campaigns.
The post Betsson Group Rolls Out Its Flagship Offering in Lithuania appeared first on European Gaming Industry News.
ELA Games, an innovative iGaming game development studio, has redeveloped its comprehensive Client Area. These changes package crucial assets and data regarding the studio’s games and content in an intuitive and informative manner.
The new Client Area includes the following information:
- Roadmap: B2B clients can now learn about the studio’s plans before they’re revealed to the public. Here, clients can access upcoming games, their information and the company’s forthcoming business plans.
- Game Info: Clients can view ELA Games’ content stats in one consolidated section. They can sort each game by certain metrics, such as RTP%, volatility and more.
- Licensing Info: ELA Games currently has licenses for various regions across Europe, including Malta, Romania, Denmark, and Sweden. Clients can view all the games available in each region to better understand the scope of content applicable to their platforms.
- Visual Assets: Clients can access every game’s visual elements for promotional and marketing purposes and game demos.
ELA Games has grown substantially since its inception, with a significant increase in production output. With more visually-rich content and more technical details for clients to digest, having a consolidated and centralised Client Area that includes all relevant information for B2B clients is essential.
Yaroslav Soloshenko, Business Development Manager of ELA Games, commented on the new improvements, “The Client Area is a useful hub where all our onboarded clients can view game details, our studio’s plans and download any visual assets. This consolidated section makes it easier for operators to interact with our brand and make the most out of our content more effectively. We look forward to making more additions to the improved Client Area as we continue to grow and expand our portfolio.”
The post ELA Games Unveils Revamped Client Area – A Redesigned Hub For B2B Customers appeared first on European Gaming Industry News.
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