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Trust your instinct
David Natroshvilli, Founder of SPRIBE, says that without gut feeling and persistence, Aviator would not be the flyaway success that it has become
Aviator is one of the most successful online casino games in the world, with more than 50 million active users placing 400,000+ bets a minute at more than 5,000 online casino brands and counting.
It has become a brand in its own right, helped in part by the multi-million-dollar marketing deals we have with global sports franchises like the UFC and WWE, and teams like A.C. Milan.
But that hasn’t always been the case.
Rewind back to ICE London 2019, and you would have found me and my business partner, Nick, approaching every stand we could to speak to people about this great new game we had created.
We had no stand, no tea and coffee machine, no staff – just the two of us, and an iPad (which we debated long and hard about purchasing because we were a start-up with no money).
But we also had persistence, and despite being turned away by the vast majority of the people we approached, we did manage to have some conversations.
And those who took the time to try the game really got it – this included EveryMatrix, who became one of our first distribution partners (and remains a crucial partner to this day).
When I look back, I think what made us so persistent is that we knew deep down that in Aviator, we had a game-changing product; we just needed to get it in front of the right people.
But this is easier said than done when you are being turned away time after time.
It was also hard to generate interest because ultimately, we didn’t create the crash format. Crash games had been around for several years and were simply not popular with players.
What we had done, though, was revolutionise the format so that it offered a thrilling player experience through a smooth and seamless user interface.
We also built features into Aviator that had never been seen in an online casino game before – I’m talking about real-time leaderboards, in-game chat, multi-bets and multiplayer gameplay.
We’d also spent an incredible amount of time working on the user interface and experience. We knew it had to be smooth and seamless, especially on mobile with one-handed play.
We poured over the fine details and made sure that everything was a simple, fast and easy to understand as possible, while delivering edge-of-the-seat thrills and social interaction.
While we know this is what the players of today are seeking, at the time, this was an entirely new combination of factors, and pretty much everyone we spoke to thought they didn’t work together.
But we knew it worked; we just needed to get a couple of initial partners on board, and we could build momentum from there.
Thankfully for us, that happened with EveryMatrix and the other platform providers and aggregators that took a bit of a risk and added Aviator to their lobbies.
And since then, momentum has built and continues to build as we keep refining Aviator and pushing boundaries, both within the game and how we market it to players.
I know that people look at the Aviator story, especially the meteoric growth it has achieved in recent years, and think it’s been a smooth flight since takeoff.
But the reality is, it has been incredibly turbulent with a lot of tough times along the way.
ICE London 2019 was especially difficult, and in those moments of rejection, pretty deflating. But despite the setbacks, we trusted our instinct and kept knocking on doors until one opened.
This is an industry where fortunes can change on the spin of a reel, and our bet on Aviator has certainly paid off.
But for myself and Nick, as well as the founding members of SPRIBE, it wasn’t really a gamble to begin with.
We knew Aviator would be a hit, we just needed to convince a few other people of that, too.
Six years later, it’s safe to say that none of us expected to see Aviator flying so high, but that we are incredibly proud to see it soaring.
The post Trust your instinct appeared first on European Gaming Industry News.
eSports
Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025
Esports Charts, the leading esports viewership analytics provider, has partnered with StarLadder, a pioneering tournament organiser. The Budapest Major 2025 marks a highly anticipated comeback for StarLadder, as it is their first Counter-Strike Major since 2019 and a significant return to the top-tier esports arena.
As the official analytics partner of the StarLadder Budapest Major 2025, Esports Charts will provide comprehensive, real-time audience data and insights throughout the event. This will empower organisers, teams, sponsors and fans with unparalleled transparency and a deeper understanding of the tournament’s global reach.
Artyom Odintsov, Co-founder and CEO of Esports Charts, said: “We are thrilled and proud to provide viewership analytics for StarLadder for the Budapest Major 2025. Since both Esports Charts and StarLadder are Ukraine-born companies, we share similar values and deal with similar challenges, which brings us even closer.
“It’s genuinely exciting to follow how viewership will develop at this Major. But knowing the expertise, drive, and passion that the organizers are bringing, I have no doubt we’ll witness some incredible things happen in Budapest.
“Esports Charts has always been driven by a mission to provide the esports community with accurate, actionable data, and we look forward to showcasing the impact and audience engagement of this world-class event.”
StarLadder has been a driving force in global esports for almost 15 years now, since hosting its first tournaments in 2011. Renowned for its innovation and reliability, the company has organised some of the industry’s most iconic events. These include the StarLadder Berlin Major 2019, which accumulated over 44 million hours watched and remains in the top 10 CS events by this metric, and the legendary StarSeries tournaments which started back in 2012.
Viacheslav Shcherbakov, Sales and Partnerships at StarLadder, said: “We’ve been working with Esports Charts since their founding and have always valued their professionalism and integrity. In a market where reliable data is essential, Esports Charts provides honest, transparent numbers, exactly the kind of insights sponsors and stakeholders rely on when assessing the potential reach of a World Championship event.
“We’re confident that this partnership will result in a high-quality analysis of our tournament’s performance and the audience data we’ll report to our partners. It’s a collaboration built on trust, shared values, and a deep understanding of what it takes to elevate esports to the next level.”
The Starladder Budapest Major 2025 will be held from November 24 to December 14 in Budapest, Hungary. The event will bring together the world’s top 32 Counter-Strike 2 teams to compete for a $1.25 million prize pool and one of the most prestigious titles in esports.
The post Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025 appeared first on European Gaming Industry News.
Superbet has become the new main sponsor of Jagiellonia Białystok. The logo of one of Poland’s leading bookmakers will appear on the front of the Podlasie team’s match jerseys. This is the fourth Ekstraklasa club, alongside Lech Poznań, Górnik Zabrze and GKS Katowice, to join the bookmaker’s extensive sponsorship portfolio.
The new partnership is more than just a logo on a jersey – the collaboration between Jagiellonia and Superbet is intended to have a particularly fan-focused nature. The brand is announcing numerous dedicated campaigns, events and surprises aimed at fans of the yellow and reds. The first of these has already launched with the announcement of the partnership – and will undoubtedly delight anyone planning to purchase the new jersey.
Superbet will pay a 100 PLN bonus towards the purchase of an official Jagiellonia match jersey. A total of 1920 jerseys will be available as part of the promotion – a number symbolically related to the year the club was founded. The promotion is valid both in-store and online and is open to all Superbet app users.
“When making a purchase in a stationary store, all you need to do is show the installed application, and for online customers, verification will take place via the email address: [email protected], to which you can simply send a short message, and in response, fans will receive a unique code entitling them to purchase a T-shirt at a discount,” explains Bartosz Malaka, Head of Marketing & Sponsoring at Superbet.
However, this is not the end of surprises for fans of the Białystok club, because if they register using the special code “JAGA,” they will also receive a welcome bonus.
“Jagiellonia fits perfectly into our sponsorship strategy – it’s a club with ambition, a strong identity, and enormous potential that combines modernity with local character. W’’re thrilled to be embarking on this journey together. Our logo will now appear on the fronts of the jerseys of four Ekstraklasa clubs, confirming our continued leadership in sports sponsorship,” said Łukasz Seweryniak, General Manager of Superbet Polska.
“Jaga is the perfect partner for us – with a great history and a huge, loyal community of fans who live and breathe this club every day. With them in mind, we’re preparing a whole package of activations, surprises, and events designed to build even stronger bonds. We want to show that just as Jaga is a super club, Superbet is a super sponsor,” Malaka said.
“I am extremely proud and happy to have entered into a partnership with such a renowned and recognizable brand as Superbet. I would like to emphasize that this is the highest-ever sponsorship agreement in the club’s history, which further underscores the importance of this partnership. I believe the word ‘partnership’ is key in the context of our agreement. I am most pleased that we are not just gaining a sponsor, but a true partner with whom we will achieve great things together,” said Ziemowit Deptuła, President of the Management Board of Jagiellonia Białystok SSA.
The partnership with Superbet is another important step in Jagiellonia’s development – not only in terms of sporting activities, but also in terms of modern marketing and fan engagement. Both parties emphasize that this will be a collaboration based on genuine commitment and closeness to fans.
The post Superbet Becomes New Main Sponsor of Jagiellonia Białystok appeared first on European Gaming Industry News.
The Victorian Gambling and Casino Control Commission (VGCCC) has fined the Werribee RSL $30,000 for failing to prevent 2 self-excluded customers from gambling.
VGCCC CEO Suzy Neilan said: “This is the first time the VGCCC has taken disciplinary action against a club or hotel for self-exclusion breaches.
“Self-exclusion programs empower people to manage their gambling by registering to be temporarily or permanently blocked from entering gambling areas of clubs, pubs and casinos.
“By failing to respect a person’s decision to self-exclude, a venue may put customers who have decided to take a break from gambling, or quit altogether, at risk of experiencing gambling harm.”
In January 2024, the VGCCC received an anonymous tip-off that a self-excluded person entered the Werribee RSL gaming room and used the poker machines. The venue self-reported a second breach in May 2024, after realising a different customer had gambled at the venue on at least 4 occasions between February and May 2024.
Ms Neilan said: “Taking disciplinary action is the last resort. We would prefer venues take their harm minimisation responsibilities seriously by complying with their legal obligations, including through the effective implementation of tools like self-exclusion.
“Venues and their staff are the last line of defence for self-excluded customers, who should be able to trust that their decision to self-exclude will be respected. They must have the appropriate controls in place to prevent self-excluded people from entering gaming rooms.”
The VGCCC acknowledged that Werribee RSL cooperated with the investigations and has since taken steps to strengthen its procedures. These include improved and regular staff training, daily audits of the self-exclusion register and greater use of technology to identify self-excluded customers who attempt to enter the gaming room.
This remedial action was taken into consideration in determining the amount of the fine.
The post VGCCC Fines Werribee RSL for Self-exclusion Failures appeared first on European Gaming Industry News.
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