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Trust your instinct
David Natroshvilli, Founder of SPRIBE, says that without gut feeling and persistence, Aviator would not be the flyaway success that it has become
Aviator is one of the most successful online casino games in the world, with more than 50 million active users placing 400,000+ bets a minute at more than 5,000 online casino brands and counting.
It has become a brand in its own right, helped in part by the multi-million-dollar marketing deals we have with global sports franchises like the UFC and WWE, and teams like A.C. Milan.
But that hasn’t always been the case.
Rewind back to ICE London 2019, and you would have found me and my business partner, Nick, approaching every stand we could to speak to people about this great new game we had created.
We had no stand, no tea and coffee machine, no staff – just the two of us, and an iPad (which we debated long and hard about purchasing because we were a start-up with no money).
But we also had persistence, and despite being turned away by the vast majority of the people we approached, we did manage to have some conversations.
And those who took the time to try the game really got it – this included EveryMatrix, who became one of our first distribution partners (and remains a crucial partner to this day).
When I look back, I think what made us so persistent is that we knew deep down that in Aviator, we had a game-changing product; we just needed to get it in front of the right people.
But this is easier said than done when you are being turned away time after time.
It was also hard to generate interest because ultimately, we didn’t create the crash format. Crash games had been around for several years and were simply not popular with players.
What we had done, though, was revolutionise the format so that it offered a thrilling player experience through a smooth and seamless user interface.
We also built features into Aviator that had never been seen in an online casino game before – I’m talking about real-time leaderboards, in-game chat, multi-bets and multiplayer gameplay.
We’d also spent an incredible amount of time working on the user interface and experience. We knew it had to be smooth and seamless, especially on mobile with one-handed play.
We poured over the fine details and made sure that everything was a simple, fast and easy to understand as possible, while delivering edge-of-the-seat thrills and social interaction.
While we know this is what the players of today are seeking, at the time, this was an entirely new combination of factors, and pretty much everyone we spoke to thought they didn’t work together.
But we knew it worked; we just needed to get a couple of initial partners on board, and we could build momentum from there.
Thankfully for us, that happened with EveryMatrix and the other platform providers and aggregators that took a bit of a risk and added Aviator to their lobbies.
And since then, momentum has built and continues to build as we keep refining Aviator and pushing boundaries, both within the game and how we market it to players.
I know that people look at the Aviator story, especially the meteoric growth it has achieved in recent years, and think it’s been a smooth flight since takeoff.
But the reality is, it has been incredibly turbulent with a lot of tough times along the way.
ICE London 2019 was especially difficult, and in those moments of rejection, pretty deflating. But despite the setbacks, we trusted our instinct and kept knocking on doors until one opened.
This is an industry where fortunes can change on the spin of a reel, and our bet on Aviator has certainly paid off.
But for myself and Nick, as well as the founding members of SPRIBE, it wasn’t really a gamble to begin with.
We knew Aviator would be a hit, we just needed to convince a few other people of that, too.
Six years later, it’s safe to say that none of us expected to see Aviator flying so high, but that we are incredibly proud to see it soaring.
The post Trust your instinct appeared first on European Gaming Industry News.
NetBet, a leading online gaming platform, has announced an exciting new partnership with world-renowned boxing & MMA podcast the Fight Disciples, co-hosted by award-winning broadcasters Adam Catterall and Nick Peet.
The partnership will span some of the UFC’s biggest events, including Max Holloway vs. Dustin Poirier at UFC 318, as well as major upcoming boxing bouts.
This partnership builds on NetBet’s recent announcement as the official betting partner of the UFC in the UK and other parts of Europe. It will play a key role in boosting visibility for NetBet’s popular UFC Predictor Game. As part of the collaboration, NetBet branding will feature across all Fight Disciples UFC content, including behind-the-scenes access and exclusive fighter interviews.
Part of this deal will also see the Fight Disciples and NetBet team up to provide all-encompassing coverage for three huge upcoming boxing fights; Oleksandr Usyk vs Daniel Dubois, Katie Taylor vs Amanda Serrano and Saul ‘Canelo’ Alvarez vs Terrance Crawford.
Adam Catterall, co-host of the Fight Disciples Podcast, said: “We’ve always prided ourselves on being the voice of the fight fan, so teaming up with NetBet – the official sportsbook and betting partner of the UFC – is a massive moment for us. This partnership gives us the opportunity to get even closer to the action and, more importantly, bring our audience along with us. Whether it’s behind-the-scenes insight, exclusive content, or on-the-ground access at the biggest events, it’s all about delivering that front-row feeling to our listeners.”
Tristan Wootton, Head of UK at NetBet added: “With NetBet making huge waves in the world of fight sports, this partnership with the Fight Disciples represents another exciting opportunity with regard to brand development. We feel confident that our players will enjoy the engaging content produced from this partnership, with so many brilliant UFC and boxing shows just on the horizon!”
The post NetBet Partners with Fight Disciples appeared first on European Gaming Industry News.
Soft2Bet continues its strategic expansion in Romania through its rapidly growing online entertainment brand, Don.ro, which has entered a multi-year agreement as the main sponsor of CFR 1907 Cluj, one of Romania’s leading football clubs.
Beginning with the 2025-26 Liga 1 season, leading Romanian brand Don.ro’s logo will feature prominently on CFR Cluj’s home and away kits, training gear, and throughout the “Dr. Constantin Rădulescu” stadium. The partnership with CFR Cluj also includes a slate of live and digital activations powered by Soft2Bet’s innovative platform, designed to deepen fan engagement.
“We are excited to announce our partnership with Don.ro, a Romanian brand that shares our values of performance, professionalism, and the desire to build something lasting. The fact that Don.ro is becoming the main partner of our club is both a validation of the work we do every day and an important step in strengthening CFR Cluj’s image both nationally and internationally.
We are pleased to have a dynamic partner by our side, one with a modern vision who believes in the power of sport to inspire and bring people together. Moreover, Don.ro has chosen to offer each season ticket holder this season an official jersey — a gesture of appreciation for the passion and loyalty with which they support us.” — Cristian Balaj, CFR Cluj President.
The partnership between Soft2Bet and CFR Cluj brings together Don.ro’s award-winning online gaming brand and a club with a rich history of success, including eight league titles, four Romanian Cups, and four Super Cups. Both sides are driven by a commitment to high performance, bold ambition, and fresh ideas, which makes this collaboration especially well-aligned.
“We are honored to join the CFR Cluj family, a symbol of excellence in Romanian football. This partnership reflects the shared values that bring us together — performance, responsibility, and respect for the community.
At Don.ro, we are committed to promoting a safe and balanced entertainment environment, and through our collaboration with CFR Cluj, we aim to deliver a strong message about the importance of responsible play, both on and off the field.” — Marius Mirasovici, Official representative of Don.ro brand
The partnership is designed to deliver real value to Don.ro’s players and the wider local community. With Soft2Bet’s backing, Don.ro will launch a range of activations tailored to Romanian audiences, such as exclusive match-day experiences, localised campaigns, community events, and responsible gaming initiatives, bringing fans closer to the action and rewarding their loyalty in meaningful ways.
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, highlighted: “At Soft2Bet, we excel in building powerful and award-winning brands that forge deep connections with players through localised experiences. Don.ro’s partnership with CFR Cluj embodies this vision,combining a top-performing club with our drive for tailored gamified experiences, product excellence, and a passion for performance.”
Launched in 2024 and recognised as “Best Launch of the Year” at the 12th Meeting of Gambling Professionals, Don.ro delivers over 3,484 casino games, a full live-dealer lineup, and a complete sportsbook. The platform runs on Soft2Bet’s proprietary MEGA (Motivational Engineering Gaming Application) technology, which enhances player engagement through mission-based features and in-game challenges.
The post Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement appeared first on European Gaming Industry News.
Here are this weeks latest slots releases compiled by European Gaming
PG Soft has served up a classic slot with its Diner Frenzy Spins. This is a 5-reel, 4-rows video slot featuring connecting ways and sticky symbol respins. Diner Frenzy Spins is set within a vibrant, retro-futuristic diner with a buzzy atmosphere thanks to a playful soundtrack. During any spin, the Mystery Respin may be randomly triggered while the reels are spinning.
ELA Games calls back to a classic yet luxurious gaming experience with its new title, Juicy Crystal. The game offers a unique and modern twist on the beloved and familiar fruit machine format, featuring timeless symbols and rich visuals. The studio’s trademark attention to detail and quality delivers a game that’s exciting, memorable and elegant.
Amusnet presents its newest Online Casino portfolio expansion – a royal-themed slot filled with exciting bonus features. The release adds to the fun of the player-favourite Extra Crown game series, this time with six reels and 100 paylines, top-notch graphics and a vibrant soundtrack. A total of 11 symbols are scattered across the now six reels and 40 fixed paylines, along with some special features that make the gameplay more engaging and fun.
Play’n GO illuminate their classic Moon Princess universe once more with Moon Princess Stargazing, a grid slot set among icy stars and rising multipliers. Set beyond Neptune in the icy reaches of the Kuiper Belt, Moon Princess Stargazing marks a radiant new chapter in one of Play’n GO’s most celebrated series. Players reunite with Star, Nova and Astra – the celestial trio whose powers help forge constellation connections and unlock sky-high wins.
Step into the golden sands of Ancient Egypt with Ra’s Relics Bonanza, a thrilling 6×5 cascading slot adventure from Booming Games! Land 8 or more matching symbols anywhere on the reels to secure a win, as winning symbols vanish and new ones tumble down, unlocking endless chances for treasure. Keep an eye on the Divine Scarab, collecting scatter symbols throughout the base game and triggering Free Spins at any moment.
The post Week 27/2025 slot games releases appeared first on European Gaming Industry News.
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