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ACMA: Four Betting Services Breach Gambling Self-Exclusion Rules

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The Australian Communications and Media Authority (ACMA) has found four wagering service providers – Buddybet, Ultrabet, VicBet and Topbet – breached rules that protect people who registered with BetStop – the National Self-Exclusion Register (NSER).

An ACMA investigation found Buddybet failed to close wagering accounts for people on the NSER and sent marketing to them. The company has since exited the Australian market.

A separate ACMA investigation found Ultrabet reopened the account of someone at the end of their self-exclusion period and allowed that person to bet with that account. Ultrabet also caused marketing to be sent to another self-excluded person.

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Under the NSER rules, once an individual registers with the NSER, wagering service providers must close that person’s account as soon as practicable. Accounts must not be reopened or reinstated once a person ceases to be registered with the NSER.

Instead, people at the end of their self-exclusion period who want to recommence gambling need to make a clear and deliberate choice to do so. Providers must also cease sending self-excluded people any electronic marketing such as emails or texts.

The ACMA has accepted a court-enforceable undertaking from Ultrabet, which commits the company to review its compliance systems and processes and implement improvements.

Following two other separate investigations, online bookmakers VicBet and Topbet have each been issued with a formal warning after the ACMA found they contravened the NSER marketing rules. The ACMA found each company had sent marketing material to a self-excluded person.

Authority member Carolyn Lidgerwood said breaches of the NSER rules can lead to significant harm.

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“Wagering providers should know their obligations under the rules and know that we are enforcing them. The rules about account closure must be complied with,” Ms Lidgerwood said.

“People on the NSER have made a conscious effort to exclude themselves from online gambling services. Sending gambling marketing messages to people who are trying to stop gambling is unacceptable. Betting services must have systems in place that respect the decisions of people to self-exclude, or face further consequences.”

The post ACMA: Four Betting Services Breach Gambling Self-Exclusion Rules appeared first on European Gaming Industry News.

Australia

VGCCC Fines Werribee RSL for Self-exclusion Failures

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The Victorian Gambling and Casino Control Commission (VGCCC) has fined the Werribee RSL $30,000 for failing to prevent 2 self-excluded customers from gambling.

VGCCC CEO Suzy Neilan said: “This is the first time the VGCCC has taken disciplinary action against a club or hotel for self-exclusion breaches.

“Self-exclusion programs empower people to manage their gambling by registering to be temporarily or permanently blocked from entering gambling areas of clubs, pubs and casinos.

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“By failing to respect a person’s decision to self-exclude, a venue may put customers who have decided to take a break from gambling, or quit altogether, at risk of experiencing gambling harm.”

In January 2024, the VGCCC received an anonymous tip-off that a self-excluded person entered the Werribee RSL gaming room and used the poker machines. The venue self-reported a second breach in May 2024, after realising a different customer had gambled at the venue on at least 4 occasions between February and May 2024.

Ms Neilan said: “Taking disciplinary action is the last resort. We would prefer venues take their harm minimisation responsibilities seriously by complying with their legal obligations, including through the effective implementation of tools like self-exclusion.

“Venues and their staff are the last line of defence for self-excluded customers, who should be able to trust that their decision to self-exclude will be respected. They must have the appropriate controls in place to prevent self-excluded people from entering gaming rooms.”

The VGCCC acknowledged that Werribee RSL cooperated with the investigations and has since taken steps to strengthen its procedures. These include improved and regular staff training, daily audits of the self-exclusion register and greater use of technology to identify self-excluded customers who attempt to enter the gaming room.

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This remedial action was taken into consideration in determining the amount of the fine.

The post VGCCC Fines Werribee RSL for Self-exclusion Failures appeared first on European Gaming Industry News.

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Australia

ACMA: ReadyBet Breaches Gambling Self-exclusion Rules

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The Australian Communications and Media Authority (ACMA) has issued ReadyBet with a remedial direction after the company marketed to customers who had registered with BetStop – the National Self-Exclusion Register (NSER).

An ACMA investigation found ReadyBet sent 273 texts and push notifications from its mobile app to self-excluded individuals.

Separately, the company also failed to promote the NSER in 2342 push notifications despite it being mandatory to promote BetStop in any marketing electronic messages.

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The ACMA issued the remedial direction so that ReadyBet takes action to prevent it breaching the rules in the future.

Under the remedial direction, ReadyBet must commission an independent review of its marketing systems, including its use of third-party suppliers.

ReadyBet must also engage a provider to deliver training to its staff to avoid messages being sent to self-excluded individuals.

The ACMA may seek civil penalties if ReadyBet does not comply with the remedial direction.

The post ACMA: ReadyBet Breaches Gambling Self-exclusion Rules appeared first on European Gaming Industry News.

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Unibet Expands Partnership with Sydney Roosters to Support NRLW Team

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Unibet Australia has expanded its partnership with the Sydney Roosters, now including sponsorship of the club’s NRLW team.

This milestone marks a significant step in Unibet’s commitment to gender parity in sport and the continued evolution of rugby league.

Building on a successful and long-standing relationship with the Roosters’ men’s team, this new chapter reflects Unibet’s dedication to supporting the growth of women’s sport and aligning with the values of equality, opportunity and community.

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“We’re thrilled to extend our partnership with the Sydney Roosters to include the NRLW side. This isn’t just about sponsorship—it’s about recognising the incredible talent, passion, and professionalism of the women’s game and ensuring it receives the same backing and visibility as the men’s,” said General Manager Nathan Reeves

The NRLW has seen exponential growth in recent years, with increasing fan engagement, media coverage and grassroots participation. Unibet’s expanded support aims to help accelerate this momentum and provide the Roosters’ female athletes with the same elite-level resources and recognition.

Chief Operating Officer of the Sydney Roosters, Jarrod Johnstone, said: “Unibet has been a valued partner of our club for years, and their decision to support our NRLW team speaks volumes about their belief in the future of women’s rugby league. This partnership is a powerful statement about parity and progress.”

The Partnership was celebrated at the first game of the season where the Roosters defeated the Warriors 30-6. Unibet staff, friends and family attended the match welcoming the team on the field with a guard of honour.

Nicholas Porta, Unibet’s Head of Marketing, said: “Our staff work so hard in delivering our products it was a great way to give back and introduce new fans to the elite women’s game.”

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Marketing Manager Belinda McNulty and the Roosters team have worked in the off season to ensure the partnership extends beyond the logo on playing kit with a launch race day, custom products for the players lounge and bespoke assets across LED and digital to engage fans and celebrate the achievements of the defending premiers.

The post Unibet Expands Partnership with Sydney Roosters to Support NRLW Team appeared first on European Gaming Industry News.

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