Balkans
Merkur Gaming to Participate in Belgrade Future Gaming 2025
Merkur Gaming is going to participate in Belgrade Future Gaming 2025. On May 27 and 28, the German gaming giant will showcase its innovative and attractive product portfolio for the Balkan gaming market at the Belgrade Fair, Hall 4, Booth C1.
“Although regulatory conditions in the Balkans – as in many other parts of the world – have evolved in an extremely challenging manner over the past few years, the region remains one of our most important markets. Our continued presence at trade fairs like Belgrade Future Gaming, despite these challenging regulatory conditions, underscores our confidence and optimism regarding the future of gaming in the Balkans,” said Athanasios “Sakis” Isaakidis, Chief Executive International at Merkur Gaming.
To cater to the specific preferences of customers and players in the region, Merkur Gaming is bringing a tailored portfolio to the Serbian capital. Among the highlights is the company’s proven multi-game package, Merkur Prime, which impresses with a modern menu interface and an enhanced player experience. Merkur Prime also features additional game titles, new harmonised sound effects and optimised win animations, delivering an even more immersive gaming experience. Another standout attraction on the exhibition floor will be the Game Ring platform by Reel Time Gaming, which enjoys immense popularity across the Balkans. The latest version of this multi-game platform will be showcased on the Mod Ex cabinet, featuring Reel Time Gaming’s newest and most popular titles.
As in almost every other gaming market worldwide, Linked Progressive Jackpot systems are extremely popular in the Balkans. A true highlight this year: Clash Link. This system stands out primarily due to its unique jackpot mechanics and the exceptionally high frequency of diverse features, delivering an extra dose of thrill to players while keeping the action level at its peak almost continuously. Equally set to make waves is Link Overdrive. This innovative Linked Progressive Jackpot system promises a first-class gaming experience, featuring the ever-popular Hold ‘n Spin mechanic, enticing free spins with additional reels and the spectacular Big Reel feature. Already well-known yet just as captivating as the latest additions to the portfolio is the popular Five Jackpot Respin feature. It transports players into vast and opulent pyramids, immersing them in the mysteries of ancient Egypt as they chase extraordinary winnings.
“The anticipation for Belgrade Future Gaming is immense. A significant number of our Eastern European customers will be in attendance, giving them the opportunity to experience our modern, high-quality product portfolio firsthand. Engaging in direct and personal exchanges with our partners during the show is a truly valuable experience for us and our business, year after year,” said Borivoje Rajšić, Sales Director at Merkur Gaming Serbia.
The post Merkur Gaming to Participate in Belgrade Future Gaming 2025 appeared first on European Gaming Industry News.
Admiralbet.bg
CT Interactive goes live on Admiralbet.bg
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CT Interactive is thrilled to announce a new partnership with Admiralbet.bg, a well-established global operator with decades of experience and presence across multiple European markets, including Germany, Croatia, Montenegro, Romania, Bosnia and Herzegovina, and Serbia. Following its official launch in Bulgaria in October 2025, Admiralbet.bg will offer Bulgarian players access to CT Interactive’s full portfolio.
The partnership will bring a wide range of high-quality and popular titles to players, including Lucky Clover, Win Storm, 40 Treasures, King of Clovers, and Chilli Fruits, known for their engaging gameplay, dynamic features, and well-designed math models.
“This strategic collaboration with Admiralbet.bg reinforces our commitment to the Bulgarian market and our mission to deliver top-quality gaming content to local players,” said Todor Botsev, Business Development Manager EMEA & Asia at CT Interactive.
“With over 250 premium titles integrated on Admiralbet.bg, we are taking another key step toward building a sustainable and high-quality iGaming experience in Bulgaria,” added Martin Ivanov, Chief Operating Officer at CT Interactive.
“We are extremely excited about our collaboration with CT Interactive. This partnership allows us to offer our users a wide range of high-performing games and strengthens our position as a market leader,” commented Miroslav Mladenov, Chief Operating Officer at Admiralbet.bg.
Through this partnership, CT Interactive and Admiralbet.bg aim to elevate the digital entertainment experience and contribute to the continued growth of Bulgaria’s regulated iGaming sector by providing players with diverse and premium gaming offerings.
The post CT Interactive goes live on Admiralbet.bg appeared first on European Gaming Industry News.
Amusnet
Amusnet Donates a New RFID System to Sofia Library
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In the heart of Sofia, on Slaveykov Square, there is a place where generations have sought and found knowledge, inspiration and silence — the Sofia Library. For almost a century, it has been a magnetic centre for everyone eager to learn and explore.
On its 97th anniversary, the library took another step forward from tradition to the future. Its doors now open not only to the world of literature but also to the digital era, thanks to a new RFID system donated by the Bulgarian software company Amusnet.
The system, installed at the library’s main entrance, enhances security by preventing the unauthorised removal of valuable editions. Yet its importance goes far beyond that. It lays the foundation for the complete modernisation of the processes within this 97-year-old institution.
“The Sofia City Library is part of the cultural memory of our city. We are honored to contribute to its digital transformation so it can continue to inspire generations to come,” said representative of Amusnet.
Radio Frequency Identification (RFID) is a technology that enables contactless recognition and tracking of objects. In libraries, it is applied through microchip tags placed on each book. Unlike traditional barcodes, RFID can read and record information regardless of the tag’s position, surrounding environment or visibility. This allows for faster processing, automated sorting and inventory checks without the need to remove books from the shelves.
Readers can now easily borrow and return books independently, while librarians can focus on what matters most — the connection between people and knowledge.
Welcoming thousands of visitors each month, the Sofia Library continues to evolve. The introduction of RFID technology marks a new beginning which bridges tradition and innovation.
The post Amusnet Donates a New RFID System to Sofia Library appeared first on European Gaming Industry News.
Alina Popa Chief Commercial Officer at ICONIC21
ICONIC21 Expands in Southeastern Europe Through Strategic Partnership with Soccerbet
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The new agreement spans Bosnia & Herzegovina, Montenegro, and Serbia, introducing ICONIC21’s premium live portfolio and exclusive branded tables for Soccerbet players.
ICONIC21, in-demand iGaming content supplier, has announced a new strategic partnership with Soccerbet, a leading operator across Bosnia & Herzegovina, Montenegro, and Serbia. The agreement expands ICONIC21’s presence in Southeastern Europe and enhances Soccerbet’s live casino offering with a lineup of engaging, high-performance titles tailored for these markets.
In Serbia, the partnership takes a bespoke approach, introducing dedicated Roulette and Gravity Roulette tables under the Soccerbet brand, as well as one dedicated Blackjack table. These custom developments complement ICONIC21’s network live games, giving Soccerbet players access to a full portfolio of premium live entertainment.
The collaboration reflects a shared vision for growth through innovation, localized design, and scalable technology. For ICONIC21, it highlights the company’s steady expansion across regulated markets, driven by partnerships that combine operational excellence with creative execution. For Soccerbet, it reinforces its commitment to offering players best-in-class live gaming experiences supported by trusted, forward-thinking suppliers.
Alina Popa, Chief Commercial Officer at ICONIC21, commented: “Soccerbet is a respected name in the region with a strong focus on delivering quality and authenticity to its players. Partnering with them allows us to showcase the flexibility of our product range and our ability to build branded environments that elevate the live experience. We look forward to seeing this partnership grow across all three markets.”
Marko Jovanovic- Head of Online Casino at Soccerbet, added: “Our collaboration with ICONIC21 represents an important step in elevating our live casino experience. Their ability to combine performance with personalized content fits perfectly with our vision for growth across Bosnia & Herzegovina, Montenegro, and Serbia. The addition of branded tables and custom live titles strengthens our position as a market leader in delivering premium entertainment to our players.”
The partnership marks a strong alignment between two forward-looking brands dedicated to delivering exceptional live gaming experiences across Southeast Europe.
The post ICONIC21 Expands in Southeastern Europe Through Strategic Partnership with Soccerbet appeared first on European Gaming Industry News.
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