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ACMA Imposes Fine of $500,800 on PointsBet

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The Australian Communications and Media Authority (ACMA) has imposed a fine of $500,800 on PointsBet Australia Pty Ltd for breaching the e-marketing and gambling self-exclusion laws.

Investigations by the Australian Communications and Media Authority (ACMA) found that the company sent more than 800 messages that breached Australia’s spam laws.

PointsBet also contravened laws relating to BetStop – the National Self-Exclusion Register (NSER), by delaying closing accounts of customers who had registered and sending marketing messages to self-excluded persons.

Between September and November 2023, PointsBet sent 705 emails containing a direct link to its betting products without including an unsubscribe function.

The emails were mischaracterised by PointsBet as “non-commercial” despite promoting their services, making them subject to the spam rules.

PointsBet also sent seven marketing emails without recipient consent and 90 commercial texts that did not have sender contact information.

The NSER investigation found PointsBet sent 508 marketing messages to self-excluded individuals in August and September 2023. Under the NSER laws, people registered with the NSER must not be sent marketing materials from a licensed wagering service.

ACMA Chair Nerida O’Loughlin said there are no excuses for gambling companies that fail to understand their legal obligations given the risks to people experiencing gambling harms.

“It is deeply concerning that these failures have impacted PointsBet’s customers, some of whom had taken proactive steps to exclude themselves from online wagering,“ Ms O’Loughlin said.

“People signing up to the NSER are taking positive steps to remove online gambling from their lives. Their decision must not be compromised by companies like PointsBet.

“Wagering providers must also appropriately identify where messages promote or advertise their services and ensure that those messages comply with the rules, including the obligation to promote the NSER.”

The ACMA found that no excluded customers were able to place bets with PointsBet during the period investigated. The ACMA has accepted comprehensive court-enforceable undertakings from PointsBet committing it to reviews into its compliance with spam and NSER laws, actioning any recommended improvements and providing regular training for all relevant staff.

“This action should serve as a warning to all wagering providers that they must meet their legal obligations or face the consequences. We will closely monitor PointsBet’s compliance with its undertakings and with the spam and NSER laws,” Ms O’Loughlin said.

The imposition of a financial penalty was not available to the ACMA for the NSER breaches due to the complex and novel matters investigated. However, a failure to comply with an enforceable undertaking can lead to court-ordered financial penalties.

Compliance with interactive gambling safeguards and misleading spam messages are both current compliance priorities for the ACMA. This is the first enforceable action announced under the NSER rules, and businesses have paid more than $14 million in spam penalties over the last 18 months.

The post ACMA Imposes Fine of $500,800 on PointsBet appeared first on European Gaming Industry News.

Australia

Crown Melbourne Fined for Exclusion Breach

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Crown Melbourne has been fined $100,000 by the Victorian Gambling and Casino Control Commission (VGCCC) for allowing an excluded individual to gamble for nearly 15 hours.

VGCCC CEO Suzy Neilan said the incident underscores the need for safeguards to protect vulnerable individuals.

“Exclusion is a critical harm minimisation tool. It enables a clear barrier between an individual and the gambling environment especially during moments of vulnerability,” Ms Neilan said.

The breach occurred on the evening of 31 October 2024, when the person (who for welfare concerns was excluded by Crown in August 2024) entered Crown Melbourne and gambled continuously for 14 hours and 40 minutes. The person was not approached by a Crown PlaySafe attendant or any other employee during this period.

“For nearly 15 hours, the person was able to gamble continuously without taking a break, interacting with staff, or being identified by Crown’s surveillance systems. Crown staff only became aware of the breach after being alerted by a VGCCC inspector,” Ms Neilan said.

Ms Neilan acknowledged the individual had made efforts to conceal their identity but said the incident indicates that the implemented measures have not sufficiently mitigated potential shortcomings in Crown’s systems and controls in policing the presence of an excluded person.

Crown assisted the VGCCC with this investigation and has implemented further controls in the last 12 months, including reconfiguring gaming floor entrances, reviewing the location of facial recognition cameras and continuous training for entry point officers.

“This incident highlights the challenges of enforcing exclusions, but also the importance of continuous improvement and vigilance. Crown Melbourne must ensure that its procedures are constantly assessed so that the likelihood of an excluded person entering the casino is minimal,” Ms Neilan said.

The post Crown Melbourne Fined for Exclusion Breach appeared first on European Gaming Industry News.

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Australia

VGCCC: EGM Application Improvements Consultation

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VGCCC has launched consultation on proposed reforms to the application process for Electronic Gaming Machine approvals in Victoria.

“Our Electronic Gaming Machine (EGM) application process for new premises approvals under section 3.3.6 and EGM increase applications under section 3.4.17 of the Gambling Regulation Act 2003 is undergoing a significant uplift to align with modern expectations, recent legislative change, and our strengthened mandate to minimise gambling harm. It also intends to reduce red tape by ensuring applicants focus on priority factors that commonly determine the suitability of an application,” VGCCC said.

VGCCC is inviting feedback from all stakeholders — including, but not limited to, industry participants, councils, experts and community organisations — to provide feedback on:

• the clarity and practicality of the revised application and hearing processes

• ambiguities, redundancies or gaps in the revised application form and practice notes

• any other opportunities to improve the application and hearing process.

Consultation period closes on 19 December 2025.

The post VGCCC: EGM Application Improvements Consultation appeared first on European Gaming Industry News.

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ACMA: Self-Excluded Gamblers Report a Better Quality of Life

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New survey figures from the Australian Communications and Media Authority (ACMA) has revealed that around four in five people (77%) who have registered for self-exclusion from online and phone wagering services experience a better overall quality of life.

The ACMA-commissioned research into user experience with BetStop – the National Self-Exclusion Register also found 79% of registrants experienced improved mental health and 69% experience better personal relationships with family, friends and partners.

Almost all (96%) of registrants surveyed also said that they had either completely stopped betting on sports or racing events (81%) or had decreased their betting (15%).

ACMA member Carolyn Lidgerwood said that the survey and research results show how self-exclusion is helping Australians to manage their gambling behaviour.

“We know online gambling causes a great deal of harm for too many in our communities. It is wonderful to see that the national self-exclusion register is having a positive impact. The stories shared with us are both moving and compelling,” Ms Lidgerwood said.

“We want to make sure everyone who uses phone or internet gambling in Australia is aware of their options for self-exclusion.

“It only takes five minutes to register, and this could change your life,” she said.

The research was undertaken by ORIMA on behalf of the ACMA. The report, including individual case studies, is available at BetStop – the National Self-Exclusion Register research.

The findings from this research will also help to inform the statutory review of the NSER that is currently underway.

The release of the research coincides with BetStop – the National Self-Exclusion Register reaching a new milestone, with more than 50,000 Australians now having chosen to self-exclude since the launch of the programme in August 2023. Over 32,000 people currently have active exclusions.

When someone chooses to register, they are excluded from all of the approximately 190 licensed wagering providers in Australia.

The post ACMA: Self-Excluded Gamblers Report a Better Quality of Life appeared first on European Gaming Industry News.

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