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Check Before You Bet – Play Responsibly Ahead of March Madness
On Sunday, March 16, 2025, the 2025 March Madness tournament begins with Selection Sunday at 6 p.m. ET on CBS. March Madness is the coined name for the NCAA Division I men’s basketball tournament, a single-elimination tournament of 68 teams that compete in seven rounds for the national championship. The penultimate (second to last) round is known as the Final Four, where only 4 teams remain.
Check out the full schedule below:
- Selection Sunday: 6 p.m. ET Sunday, March 16 on CBS
- First Four: March 18-19
- First round: March 20-21
- Second round: March 22-23
- Sweet 16: March 27-28
- Elite Eight: March 29-30
- Final Four: April 5 at the Alamodome in San Antonio, Texas
- NCAA championship game: April 7 at the Alamodome in San Antonio, Texas
With March Madness being one of the most anticipated, watched, and wagered-on events in all of sports, the Arizona Department of Gaming (“ADG”) is reminding Arizona residents and visitors to remember to play smart and bet responsibly, remaining within the bounds of the law.
“Every year, March Madness continues to rank among the top sporting events to wager on nationally, as excitement and anxiety builds as fans watch to see if their team will make it to the Final Four,” said Jackie Johnson, ADG Director. “The Department wants to use this opportunity as a chance to remind and encourage Arizona residents, as well as our springtime visitors, to make sure they are enjoying the games responsibly. Protect your bet and ensure your wagers are placed legally and thoughtfully this March.”
Sports Pools – Know What Rules to Follow
In the United States, it is common to see friends, families, and colleagues participate in sports pools for March Madness. These pools are legal as long as the state’s social gambling rules are followed. According to Arizona Law (A.R.S. § 13-3301(9)), social gambling requires:
- That gambling cannot be conducted as business, which means that hosts cannot receive financial benefit, unless they are participating in the game;
- Hosts pay out all pool money to the winner(s);
- Only participants can win; and
- Players compete on equal terms with each other.
A few things to be on the lookout for that indicate illegal gambling:
- Paying a fee to participate, including “suggested” or “voluntary” donations.
- A host who keeps a percentage of the pool for administering the game.
- A required minimum purchase to participate (food or beverage, etc.).
- Unequal odds.
- Underage participants (under 21 years of age).
ADG takes complaints about illegal gambling seriously. To report suspected illegal gambling activity, visit our website at gaming.az.gov/about/contact-us, call (602) 255-3886, or email [email protected]. You can remain anonymous.
Responsible Betting – What to Keep in Mind
With sports betting legal in the state, it has become increasingly important to educate yourself on how you can bet responsibly. Listed below are some helpful tips as part of the American Gaming Association’s (AGA)
Have A Game Plan.® Bet Responsibly.
campaign:
- Set a Budget – It is crucial to keep in mind that everyone will have different budgets; never bet beyond your own means. Be cautious and make sure you set a limit – and stick to it – if you plan on wagering. More information on how to responsibly set a budget for wagering can be found on the AGA’s Have A Game Plan website: How Much Should I Wager?
- Know the Odds – There are plenty of key terms everyone should know when making a sports bet. What’s a parlay? Over/under? Moneyline? If you decide to wager, make sure you are briefed on The Basics of Sports Betting.
- Keep it Social – Whenever gambling, be mindful that all forms of gambling are for the purpose of entertainment. This is not a way to make money. By gaming with friends, family, and colleagues, you can keep playing responsibly and have fun.
- Keep Your Cool – No one’s perfect, and in sports, winning and losing are all part of the game. Whether you’re wagering from the sidelines or watching from home, remember to keep your cool. Good sportsmanship isn’t just for the players on the field; it’s for everyone.
- Play Legally – Legal operators provide important player protections that are not found in the illegal market. Whether you are placing a wager on your phone or at a physical sportsbook, make sure you are using a legal operator in the state. Visit the ADG website to view a full list of the state’s approved operators and retail locations: Approved Operators.
You can view more information on how to bet responsibly by visiting haveagameplan.org. In recognition of Problem Gambling Awareness Month (“PGAM”), the Department wants to remind Arizonans that if you or someone you know has a gambling problem, the Division of Problem Gambling (“DPG”) urges you to get help now by calling 1-800-NEXT STEP (1.800.639.8783), DPG’s confidential helpline, texting “NEXTSTEP” to 53342, or utilizing a chat feature on the DPG website. DPG’s helpline provides confidentiality and connects callers with a master’s level counselor who can connect them with available resources, including statewide treatment providers who specialize in problem gambling.
The helpline is available 24/7 to everyone facing a problem with gambling – individuals and affected family members, friends, or co-workers. Learn more and access resources at problemgambling.az.gov. Additionally, the ADG published a press release on March 3 recognizing PGAM.
Please view the press release by visiting our website’s Media Room, as well as DPG’s PGAM toolkit for more information.
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Boomerang Partners
Overtime begins: Boomerang Partners launches the final stage of the Golden Boomerang Awards 2026
The Golden Boomerang Awards 2026 by Boomerang Partners is moving into its decisive phase. The third and final stage of the tournament – titled “Overtime” – will run from 20 July to 31 August. It marks the last opportunity for participants to reshape the leaderboard and compete for the season’s main prize – an exclusive private dinner with a football legend in September 2026.
Overtime mechanics: points allocation
To intensify competition during the final stretch, Boomerang Partners is introducing an updated scoring system. From now on, affiliate teams will earn 3 points for every FTD generated on any partner brand from the Agency’s clients’ portfolio. In the previous stage, participants received 3 points for each sports FTD and 1 point for each online casino FTD. Now, the value of all FTDs is identical.
Overtime mechanics: performance boosts
Within the Overtime stage of the Golden Boomerang Awards 2026, a set of performance boosts remains active. These mechanics give participating teams the opportunity not only to catch up but also to overtake the leaders.
- Welcome Boost – x2 points for the first 14 days after entering the stage
- Lucky Five – +5 points for achieving 10 Casino FTDs per week
- Last Minutes Winner – x3 points during the final 7 days of Overtime
Martin Černý, CEO at Boomerang Partners said: “Overtime brings the Golden Boomerang Awards 2026 to its most competitive stage. At this point in the tournament, every result can influence the leaderboard, and teams still have the opportunity to improve their positions. We expect the final weeks to bring strong competition and determine the final standings.”
A final stretch where every day counts
With fewer than 40 days left in the GBA 2026, the competition enters its most volatile phase. The leaderboard remains open, and even small performance shifts can significantly alter final standings. Participants are now entering a stage where strategy, timing, and consistent activity define the outcome – and where the final push may determine the season’s ultimate winner.
Overtime has begun. TIME TO WIN THE TITLE.
About Boomerang
Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. In 2024, it launched the inaugural Golden Boomerang Awards – a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Martin Černý – Boomerang Partners’ CEO since June 2025.
The Agency’s clients’ portfolio contains brands offering affiliate and entertainment services across multiple markets in compliance with local regulations. These products provide incentive programs and 24/7 multilingual support.
The post Overtime begins: Boomerang Partners launches the final stage of the Golden Boomerang Awards 2026 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
GR8_TECH
The World Cup Is Over. GR8_TECH Opens “The Locker Room” to Count What It Was Worth
The trophy has been lifted. Now comes the most interesting part for operators: counting the revenue, assessing what worked, learning from what didn’t, and deciding what to change before the next betting event.
On Thursday, August 20, at 4:00 p.m. CEST, GR8_TECH will host “The Locker Room: World Cup Numbers”, a closed-door benchmarking session created to help operators make sense of their tournament results and see how their performance stacked up against the room and the wider market.
Led by Dinos Doxiadis, Head of Sportsbook Business at GR8_TECH, the session will combine anonymized benchmarks with in-depth post-World Cup platform data on margin, player behavior, retention, and peak-load performance. It isn’t a tournament recap, but a working session built around deeper analysis than GR8_TECH releases publicly.
A First Look at the World Cup Numbers
Initial aggregated data from the GR8_TECH platform shows an average tournament margin of over 12%, alongside a significant increase in staking during the knockout stages.
Average stakes during the play-offs were 53% higher than during the group stage, while the average stake on the final was 89% above the tournament average.
Player interest was highly concentrated. Matches featuring Spain, Argentina, England, or France generated 42% of the total World Cup turnover. Argentina was the tournament’s most-bet-on team, accounting for 12.5% of all bets, although Spain finished only 0.09 percentage points behind Argentina by turnover.
The final also created one of the tournament’s most demanding operational moments. Within one minute of the final whistle, GR8_TECH’s platform settled more than half a million bets, demonstrating the level of processing performance required when a global audience reaches the same outcome simultaneously.
Inside The Locker Room, participants will examine what happened across:
- Live betting and bet builders
- Margin and staking dynamics
- Peak-load and settlement moments
- Acquisition compared with player reactivation
- Retention beyond the final whistle
- Unexpected geographic performance
- Operational, product, and campaign failures
- Priorities for the next major event
“The World Cup generates a huge amount of data, but the value comes from understanding what sits behind it,” said Dinos Doxiadis, Head of Sportsbook Business at GR8_TECH. “This session is about identifying the patterns operators might miss in their own reporting, challenging assumptions, and turning one month of World Cup activity into better decisions for future events.”
See How Your World Cup Stacked Up
Leave the session with anonymized benchmarks, exclusive GR8_TECH platform insights, and a clear view of where your World Cup performance led—or lagged—the market.
Turn the lessons into your next strategy. Join The Locker Room: World Cup Numbers on Thursday, August 20, at 4:00 p.m. CEST.
Register here to secure your place.
GR8_TECH. Platform for Champions
GR8_TECH is an award-winning provider, delivering high-performance sportsbook and iGaming solutions that empower operators to lead and win in competitive markets. GR8_TECH’s comprehensive portfolio includes the GREAT_TURNKEY and GREAT_CRYPTO TURNKEY solutions, GREAT_SPORTSBOOK, and GREAT_CASINO AGGREGATION.
With a geo-specific approach to solutions, a focus on practical innovations, and an operator-first mindset, GR8_TECH helps its clients achieve measurable results in their target markets quickly and efficiently. Trusted by top operators worldwide, GR8_TECH has over 100 successful cases and earned multiple recognitions, including the title of Platform Provider of the Year by SBC Awards 2025.
The post The World Cup Is Over. GR8_TECH Opens “The Locker Room” to Count What It Was Worth appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
ELA Games
ELA Games launches Age of Cleopatra slot with Hold & Win bonus
ELA Games has released a new slot, Age of Cleopatra, adding another ancient-Egypt theme title to its portfolio. The studio positions the game as a medium-volatility release and says it is available to demo now.
Age of Cleopatra runs on a 5×3 reel set-up with 25 paylines. ELA Games lists RTP at 93.75% / 95.73%, with Buy Bonus RTP at 93.8% / 95.9%. The maximum win is x5000, according to the company.
In the base game, a Collect Symbol gathers coin prizes visible on the screen, while “colored coins” charge pyramids that can unlock additional value, ELA Games said. The slot’s Hold & Win Bonus Game awards three respins by default (or four in an “Extra Respin” version), with modifiers tied to collected coins.
Features named by the studio include Multipliers, Extra Respins, and an Expand Grid mechanic that increases the layout from 3×5 to 5×5. ELA Games also states that multiple features can trigger at the same time.
“You can’t do justice to a legendary theme with just background art. Building a world around Cleopatra meant it had to feel truly authentic, a standard we apply to all our releases. At ELA Games, we consistently look beyond the visuals to craft an original universe, keeping storytelling through the mechanics at the center of our titles.” Marharyta Yerina, Managing Director at ELA Games.
The post ELA Games launches Age of Cleopatra slot with Hold & Win bonus appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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