Caesars Entertainment
Soft2Bet to Launch Award-winning iGaming Solutions and Products in the US

Soft2Bet announced its plans to launch in the US headlined by the debut of its award-winning Motivational Engineering Gaming Application (MEGA) product, made possible through a market access agreement with Caesars Entertainment. The launch will see Soft2Bet unveil a new iGaming brand in New Jersey, following necessary regulatory approvals, and with a targeted launch in the Summer of 2025.
“As a global company with a proven history of success and innovation, our plans to launch in the US is monumental for Soft2Bet and our continued growth. We are set to redefine gamification here in the US and ultimately provide players with an incredible gaming experience with the debut of a new and transformative iGaming brand this summer,” said Uri Poliavich, Founder and CEO of Soft2Bet.
Soft2Bet’s award-winning MEGA will soon be available to operators in the US. The MEGA product, which Soft2Bet unveiled in 2023, has quickly redefined and transformed gamification with increased engagement, customized player experienc, and a proven player retention model. Operators around the world using Soft2Bet’s MEGA gamification technology platform have seen positive impact with high engagement and retention including: a 400% increase in screen time, 65% increase in Net Gaming Revenue (NGR), 50% increase in deposit amounts and a 45% increase in Average Revenue Per User (ARPU).
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Caesars Entertainment
Caesars Entertainment Unveils Domestic WSOP Online 2025 Fall Bracelet Schedule

Caesars Entertainment announced the domestic schedule for the WSOP Online 2025 fall series. This year’s schedule features 33 coveted bracelet events and marks the first time the fall online series will operate with pooled liquidity across four major U.S. jurisdictions: Nevada, New Jersey, Pennsylvania, and Michigan.
The series kicks off with Event #1: NL Hold’em $300K GTD Mystery Bounty and includes fan favorites such as Event #16: NL Hold’em $500K GTD Mystery Bounty Championship on Oct. 12, Event #25: $1000 Online Championship on Nov. 2, and Event #32: $3200 NL Hold’em High Roller Championship on Nov. 9.
All bracelet and circuit ring winners will receive a $5000 WSOP Paradise package, which includes hotel accommodation and entry into Event #1: Circuit Championship Mystery Bounty No-limit Hold’em, which features a $5M guarantee.
The 2025 WSOP Online fall domestic schedule offers a wide range of buy-ins, with 23 events priced below $1000, seven events at $1000 buy-ins, and three High Roller events at $2000 or higher. Buy-ins range from $250 to $3200 for the series, catering to players of all levels.
“With more than $10 million in guarantees, the 2025 WSOP Online fall domestic schedule promises something for every type of poker player. With four jurisdictions contributing to the fall player pool for the first time ever, the stage is set for the world’s best poker players to compete in a thrilling run of high-stakes action as they chase coveted gold bracelets,” said Danielle Barille, Vice President of Online Poker at Caesars Digital.
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Alex Malchenko Head of Sales at Evoplay
Evoplay strengthens Ontario presence in partnership with Caesars Entertainment

Evoplay, the award-winning game development studio, has partnered with Caesars Entertainment to expand its footprint in the Canadian market, following its initial entry earlier this year. The partnership integrates 20 of the studio’s top-performing titles onto Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in Ontario, including fan-favourites such as Hot Triple Sevens, Triple Chili, and The Greatest Catch Bonus Buy.
Having announced its official entrance into Ontario in March, the collaboration with Caesars marks a significant step in Evoplay’s local strategy. Further standout releases, such as Inner Fire Bonus Buy and Hot Volcano, also launched as part of the initial package, with additional player favourites, including Fruit Nova and Ice Mania.
The collaboration underlines Evoplay’s commitment to working with leading operators to deliver high-quality content tailored to regional audiences.
Alex Malchenko, Head of Sales at Evoplay, said: “Launching with Caesars in Ontario marks a key milestone in our North American strategy.
“It reflects both the strength of our portfolio and our commitment to providing innovative, high-performing content to operators of the highest caliber.”
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “Evoplay brings a fresh and dynamic approach to online gaming, which we’re excited to offer to our players in Ontario. This portfolio of standout titles adds to our growing content library and furthering our ongoing goal of delivering top-tier entertainment experiences to our players.”
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Caesars Entertainment
The 2025 “Low-Wage 100” Report Reveals Significant Employee Pay Disparities in the Gambling Industry

Leading gambling companies Caesar’s Entertainment, MGM Resorts International, and Las Vegas Sands have recently been spotlighted in the 2025 “Low-Wage 100” report. This annual publication by the Institute for Policy Studies and Inequality.org identifies S&P 500 companies that show the smallest median wages for their employees compared to the large earnings of their top executives.
The financial figures reveal significant disparities in compensation. In 2024, Caesar’s CEO Tom Reeg earned $18.4 million, while the average U.S. employee at the company received just $43,880, resulting in a salary gap of 419 to 1. MGM’s CEO Bill Hornbuckle earned $15.8 million, sharply contrasting the company’s median employee salary of $47,607, creating a 332 to 1 ratio. Meanwhile, Las Vegas Sands’ Robert Goldstein took home $21.9 million, dwarfing the $42,426 earned by the typical worker and leading to a 516 to 1 pay disparity.
These pay gaps have sparked ongoing criticism of the casino industry. Since 2019, the top executive pay at Caesar’s has more than doubled, surpassing the 40% wage increase seen among its workforce. Though MGM and Las Vegas Sands have also raised executive salaries at a faster rate than employee wages, their growth was less dramatic compared to Caesar’s.
Experts argue that this imbalance extends beyond optics. The report examines billions spent on stock buybacks which inflate share prices and executive compensation, while funding for employee wages and training remains insufficient. For instance, MGM invested over $9.5 billion in buybacks last year—more than twice what was spent on upgrading its properties.
This uneven pay structure is not limited to major companies in the S&P 500. Smaller gaming firms reveal similar trends. Penn Entertainment reported a striking 734 to 1 gap, with its CEO earning $26.6 million and the average employee making $36,322. Boyd Gaming followed with a 304 to 1 ratio, and Golden Entertainment showed a 155 to 1 difference.
Industry critics suggest these pronounced salary gaps damage employee morale and complicate talent retention, ultimately hindering long-term growth. Calls for reform include proposals to increase taxes on companies with large pay disparities and to levy higher taxes on stock buybacks.
Despite these controversies, these companies remain among Nevada’s top employers and hold substantial influence within the global gambling market. Nevertheless, the study concludes that the industry’s focus on rewarding shareholders and executives over workers will likely persist without regulatory intervention.
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