Caesars Entertainment
Soft2Bet to Launch Award-winning iGaming Solutions and Products in the US
Soft2Bet announced its plans to launch in the US headlined by the debut of its award-winning Motivational Engineering Gaming Application (MEGA) product, made possible through a market access agreement with Caesars Entertainment. The launch will see Soft2Bet unveil a new iGaming brand in New Jersey, following necessary regulatory approvals, and with a targeted launch in the Summer of 2025.
“As a global company with a proven history of success and innovation, our plans to launch in the US is monumental for Soft2Bet and our continued growth. We are set to redefine gamification here in the US and ultimately provide players with an incredible gaming experience with the debut of a new and transformative iGaming brand this summer,” said Uri Poliavich, Founder and CEO of Soft2Bet.
Soft2Bet’s award-winning MEGA will soon be available to operators in the US. The MEGA product, which Soft2Bet unveiled in 2023, has quickly redefined and transformed gamification with increased engagement, customized player experienc, and a proven player retention model. Operators around the world using Soft2Bet’s MEGA gamification technology platform have seen positive impact with high engagement and retention including: a 400% increase in screen time, 65% increase in Net Gaming Revenue (NGR), 50% increase in deposit amounts and a 45% increase in Average Revenue Per User (ARPU).
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Andrzej Hyla Chief Commercial Officer at Wazdan
Wazdan strengthens US footprint with launch on Caesars Entertainment’s online casino platforms in West Virginia
Wazdan today announced it has strengthened its North American presence with a new launch in West Virginia across Caesars Entertainment’s marquee online casino platforms, including Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino.
Facilitated by the Light & Wonder aggregation platform, the collaboration sees Wazdan titles go live on Caesars’ online gaming platforms serving players across the Mountain State.
West Virginia players can now access a selection of Wazdan’s top-performing releases, including 9 Coins
Grand Gold Edition, Magic Spins
and Hot Slot
: 777 Crown, alongside the supplier’s signature engagement-boosting mechanics such as Cash Infinity
, Hold the Jackpot and Sticky to Infinity
, with each designed to elevate entertainment and deliver measurable growth for operators.
The latest expansion marks another key step for Wazdan in North America, following successful deployments across Michigan, New Jersey, Pennsylvania and earlier entries into West Virginia.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “Launching with Caesars Entertainment in West Virginia is a fantastic achievement for our team and a pivotal moment in our US strategy.
“Caesars is one of the most recognisable names in gaming and bringing our top titles to their online casino brands, via Light & Wonder, allows us to further broaden our reach while delivering the innovative experiences players have come to expect from Wazdan.”
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “Introducing Wazdan’s popular slot titles to our online casino players in West Virginia furthers our continued commitment to providing the best possible user experience.
“This addition expands our library of premium titles, which we look forward to offering across our online casino platforms in the Mountain State.”
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Caesars Entertainment
Caesars Entertainment Unveils Domestic WSOP Online 2025 Fall Bracelet Schedule
Caesars Entertainment announced the domestic schedule for the WSOP Online 2025 fall series. This year’s schedule features 33 coveted bracelet events and marks the first time the fall online series will operate with pooled liquidity across four major U.S. jurisdictions: Nevada, New Jersey, Pennsylvania, and Michigan.
The series kicks off with Event #1: NL Hold’em $300K GTD Mystery Bounty and includes fan favorites such as Event #16: NL Hold’em $500K GTD Mystery Bounty Championship on Oct. 12, Event #25: $1000 Online Championship on Nov. 2, and Event #32: $3200 NL Hold’em High Roller Championship on Nov. 9.
All bracelet and circuit ring winners will receive a $5000 WSOP Paradise package, which includes hotel accommodation and entry into Event #1: Circuit Championship Mystery Bounty No-limit Hold’em, which features a $5M guarantee.
The 2025 WSOP Online fall domestic schedule offers a wide range of buy-ins, with 23 events priced below $1000, seven events at $1000 buy-ins, and three High Roller events at $2000 or higher. Buy-ins range from $250 to $3200 for the series, catering to players of all levels.
“With more than $10 million in guarantees, the 2025 WSOP Online fall domestic schedule promises something for every type of poker player. With four jurisdictions contributing to the fall player pool for the first time ever, the stage is set for the world’s best poker players to compete in a thrilling run of high-stakes action as they chase coveted gold bracelets,” said Danielle Barille, Vice President of Online Poker at Caesars Digital.
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Alex Malchenko Head of Sales at Evoplay
Evoplay strengthens Ontario presence in partnership with Caesars Entertainment
Evoplay, the award-winning game development studio, has partnered with Caesars Entertainment to expand its footprint in the Canadian market, following its initial entry earlier this year. The partnership integrates 20 of the studio’s top-performing titles onto Caesars Palace Online Casino, Horseshoe Online Casino and Caesars Sportsbook & Casino in Ontario, including fan-favourites such as Hot Triple Sevens, Triple Chili, and The Greatest Catch Bonus Buy.
Having announced its official entrance into Ontario in March, the collaboration with Caesars marks a significant step in Evoplay’s local strategy. Further standout releases, such as Inner Fire Bonus Buy and Hot Volcano, also launched as part of the initial package, with additional player favourites, including Fruit Nova and Ice Mania.
The collaboration underlines Evoplay’s commitment to working with leading operators to deliver high-quality content tailored to regional audiences.
Alex Malchenko, Head of Sales at Evoplay, said: “Launching with Caesars in Ontario marks a key milestone in our North American strategy.
“It reflects both the strength of our portfolio and our commitment to providing innovative, high-performing content to operators of the highest caliber.”
Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “Evoplay brings a fresh and dynamic approach to online gaming, which we’re excited to offer to our players in Ontario. This portfolio of standout titles adds to our growing content library and furthering our ongoing goal of delivering top-tier entertainment experiences to our players.”
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