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Compliance Updates

Danish Gambling Authority Launches “Take it ROFUS” Campaign

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The Danish Gambling Authority has launched a new campaign aimed at raising young people’s awareness of the ROFUS self-exclusion scheme.

More than 15,000 young men between the ages of 18 and 25 are currently registered with ROFUS (The Danish Gambling Authority’s Register of Voluntarily Excluded Players).

“For many, games are an entertainment product, but it is important that there is also room for people to take a break from the game – and ROFUS can be a good tool for many. We hope that our new campaign can help inform the target group – which here is primarily younger men – about this,” Anders Dorph, Director of the Danish Gambling Authority, said.

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The Danish Gambling Authority commissioned a study into young men’s relationship with gambling and ROFUS, which shows that gambling plays a large role in young men’s communities, especially at their pre-party events.

An important insight from the interviews was that although gambling is a large part of young people’s social arenas, there is not much talk about the potential negative consequences of gambling.

“When gaming is a big part of the community, it can be vulnerable to speak out and stand out from the crowd. That’s why we hope that a new campaign can start a conversation among young people that it’s okay to skip the game and ‘get it ROFUS’, which is the campaign’s slogan,” Anders Dorph explained.

The “Take it ROFUS” campaign consists of a 60-second film that alternates between a pre-party and an interview situation with six young men. As the film progresses, a discrepancy is depicted between the young men’s statements and their actions. It shows that young people may not be as good at keeping the game under control and looking out for each other as they claim.

The campaign is targeted at young men between the ages of 18 and 24 who have just been given access to gambling for money. An important criterion for the campaign was that it should be designed on the young people’s terms and reflect situations that young people can recognize themselves in. Subsequent tests of the campaign show that it resonates with the target group to a great extent, especially due to its relatable situations and group dynamics, a young language and a pace that young people are familiar with, for example, from content on social media.

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The film, produced by the agency Advice, will be shown in cinemas, on YouTube, Twitch and various streaming services, among other things.

The post Danish Gambling Authority Launches “Take it ROFUS” Campaign appeared first on European Gaming Industry News.

AGCO

MIXI Receives AGCO Approval for PointsBet Acquisition

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PointsBet Holdings Limited announced that MIXI has received written confirmation that AGCO has no concerns with the proposed acquisition by MIXI of the shares in PointsBet Holdings Limited.

PointsBet has also received written confirmation from iGaming Ontario (iGO) in relation to MIXI’s proposed acquisition of shares in PointsBet.

Accordingly, the condition precedent to MIXI’s proposed PointsBet-Board recommended Takeover Bid relating to Ontario approvals in paragraph 4.5 of Schedule 1 of the Bid Implementation Deed dated 16 June 2025 (BID) has been satisfied.

MIXI’s proposed Takeover Bid remains subject to the satisfaction of certain other limited conditions as previously announced, including a 50.1% minimum acceptance of the proposed MIXI Offer (as defined in the BID).

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The Northern Territory Racing and Wagering Commission provided its approval on 24 March 2025 for MIXI to acquire PointsBet. PointsBet confirmed that MIXI’s proposed Takeover Bid is no longer subject to any gaming regulatory approvals.

The post MIXI Receives AGCO Approval for PointsBet Acquisition appeared first on Gaming and Gambling Industry in the Americas.

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Compliance Updates

WorldMatch gains Malta Gaming Authority recognition

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WorldMatch, leading provider of online casino games, is pleased to announce that it has obtained the Recognition Letter from the Malta Gaming Authority (MGA). This important milestone officially authorizes WorldMatch to provide its services to B2C operators holding an MGA license.

The acquisition of the Recognition Letter represents a significant step forward for WorldMatch, greatly expanding its commercial opportunities in regulated markets beyond those it currently serves, and further strengthening the company’s position in the online gaming sector.

“We are extremely proud to have received the Recognition Letter from the Malta Gaming Authority,” said Andrea Boratto, CEO of WorldMatch. “This recognition not only confirms our commitment to high standards of compliance and transparency, but also serves as a key lever to consolidate our presence in regulated markets and grow our customer base globally. In many ways, it’s a return to Malta and at the same time a new opening toward growth opportunities.”

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The Malta Gaming Authority is widely recognized for the excellence and rigor of its regulatory standards. Obtaining the Recognition Letter complements a series of certifications already acquired by WorldMatch in major European markets, further strengthening the company’s reputation as a reliable, compliant, and innovative partner.

With this new authorization, WorldMatch is ready to strengthen its presence in international markets, providing its B2C operator partners with a broad library of high- quality, technologically advanced games.

The post WorldMatch gains Malta Gaming Authority recognition appeared first on European Gaming Industry News.

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BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

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BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.

BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”

With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.

McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.

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The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.

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