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Playing Across the Divide: Lessons that iGaming Can Learn from the Video Game Industry

In the rapidly evolving world of iGaming, the industry finds itself at a fascinating crossroads. Gameplay mechanics, social gaming options, player-to-player competitions, and bonus features have become increasingly complex, and player demand continues to grow.
The days of creating slot games with the same old themes and gameplay features are long gone. Players want a more engaging experience, and one place the industry can find this is by looking across the virtual divide into the world of video games.
A Source of Inspiration
Video games are, in many ways, the defining entertainment medium of this generation, and there are a lot of lessons that iGaming can learn from them.
One thing that has become clear in recent years is that players want a more enriching and engaging iGaming experience. There are several ways to do this; one is through incorporating engaging characters, themes, and narratives into gameplay, and the other is through social features, rewards and interactions.
Video games have succeeded in both areas, with the online gaming boom of the last decade or so highlighting how effective community building and player competition can be. Leaderboards, multiplayer options, tournaments, and social interactions drive player engagement and have been effectively utilised.
A More Personalised and Social Experience
iGaming has, for years, been a solitary experience. Players log in to their online casino accounts, hit spin and play alone. The invention of crash games and more enhanced live-casino games has begun to change this, but there is still much room for growth. Developers can take their game offerings to the next level by incorporating these social, interactive elements.
To make these social experiences feel all the more personal, games and casinos can offer players the chance to customise avatars, profiles, and themes. We have seen this be a massive success in many free-to-play battle royale-style games that have dominated the online gaming world for the last decade.
Adding a personalised touch or striving towards more unlockable content keeps players engaged and returning for more. The latter point is something that is easy to imagine entering the world of iGaming, with players tracking progress and unlocking bonuses/features as games progress.
Developers do not need to wait to make these changes regarding compelling themes and narratives. More intriguing characters or stories in gaming can be an incredibly effective way of gaining traction. Story-based game progression, such as what we offer in our Gates of Hellfire slot, can significantly impact the gaming experience.
A Shift in Mindset
These changes must be implemented from the beginning of the creative process. Slot developers, to truly get the most out of their games, must be looking at their games as a form of entertainment right from the very beginning.
If you look at your slot game as a standard slot, that is all it will be. By approaching the creative process differently, developers can find new ways to entertain their audiences and stand out in an incredibly crowded marketplace.
Of course, pretending there are no obstacles to overcome would be foolish. The gaming industry has vast budgets and many more resources than your standard iGaming company. There is also a much stronger demand for regular content in the iGaming space, with many studios streamlining their creative processes and being able to churn out games regularly. These are all obstacles that developers will need to work around, with advancements in technology no doubt playing their part.
Players’ expectations will continue to rise in the coming years, and iGaming companies must be prepared to adapt. The video game industry is an obvious source of inspiration, not just in terms of gameplay and narrative but also for player retention and marketing. Online slots and games must now be able to offer a more complete experience than ever before, and at Gaming Corps, we aim to be a part of that movement.
Author: Connor Blinman, Head of Games at Gaming Corps
The post Playing Across the Divide: Lessons that iGaming Can Learn from the Video Game Industry appeared first on European Gaming Industry News.
Cubeia
Cubeia expands Originals Studio with Turbo Crash launch

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Cubeia, a Sweden-based iGaming software solutions provider, has unveiled the latest addition to its Originals Studio, Turbo Crash – a fast-paced, adrenaline-fuelled game designed to test players’ instincts.
Turbo Crash challenges players to make the ultimate risk-versus-reward decisions in search of astronomical returns. Players place their bets and watch the multiplier soar higher and higher – but timing is everything. It’s possible to cash out at any moment with a single click and every round can be verified for total transparency and trust thanks to its Provably Fair design.
Turbo Crash continues Cubeia’s Originals Studio mission to create operator-first, fully brandable games inspired by its Operator-Up philosophy – built from the ground up around what operators and their players need.
Cubeia’s investment in gamification and community-driven features is reflected in its latest release with challenges, achievements, and duels all available to bring players closer together.
A very successful first year for Cubeia Originals has validated this approach, and with Turbo Crash, the company is setting the pace for what an Originals experience can become as it scales the portfolio further.
Cubeia’s Head of Sales, Caroline Björkman, said: “Launching Turbo Crash as we approach our first anniversary is the perfect way to celebrate how well Originals Studio has established itself in the market. In less than a year, we’ve launched ten distinctive titles – from Mines and Crash to Turbo Crash – and built a portfolio that operators can rely on and players genuinely enjoy.”
The post Cubeia expands Originals Studio with Turbo Crash launch appeared first on European Gaming Industry News.
Claire Osborne Vice President of Interactive at Inspired Entertainment
INSPIRED EXPANDS ITS iGAMING PORTFOLIO WITH A DUO OF NEW SLOTS: WEREWOLF IT UP! & ZEUS LEGENDS OF OLYMPUS

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Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, is excited to announce the launch of Werewolf It Up! featuring Cash Bank
and Zeus Legends of Olympus
featuring Triple Hit Combo
across the UK and Malta iGaming markets. Packed with captivating visuals and engaging gameplay, this online and mobile slot duo is designed to deliver strong results for operators and offers the best in iGaming entertainment for players.
Werewolf It Up featuring Cash Bank
is the Halloween-themed follow-up to Inspired’s smash hit Wolf It Up! Set in a mystical, spooky forest, the game combines fairy-tale charm with thrilling win potential. The base game introduces cash-packed candy symbols and the Bonus Wolf, which together trigger the Cash Bank Free Spins Bonus with eight free spins. A pseudo-persistence mechanic adds further excitement, with collected candies building towards the Lucky Wheel for chances to win one of four Prize Pots.
As with all our games, players can enhance their gameplay with customisable features including Bonus Buy for instant bonus entry, Fortune Spins for boosted hit potential, and Inspired’s Gamble, for potentially bigger rewards. Werewolf It Up delivers spook-tastic thrills, fun features, and a broad appeal for casual players looking to win big this Halloween.
Zeus Legends of Olympus featuring Triple Hit Combo
is a 5×3 reel, 20 win-line slot adventure that brings the power of Zeus, the King of the Ancient Greek Gods, to the reels. In a new art style for Inspired, the game blends ancient Greek mythology with fun gameplay features, the game introduces Inspired’s new Triple Hit Combo mechanic, designed to deliver escalating excitement and legendary rewards.
Players collect coins to feed three pseudo-persistent bags, Double Coins, Pot Fill, and Zeus Boost, that unlock epic bonus rounds powered by Inspired’s thrilling Win & Spin mechanic. With expanding reels, escalating prizes, and Zeus himself boosting values, every spin builds suspense toward greater wins. Optional features include Bonus Buy, Gamble, and a new multi-level Fortune Bet that allows players to supercharge their bonus rounds. Zeus Legends of Olympus combines a mythic theme and modern gameplay with Inspired’s signature innovation.
Claire Osborne, Vice President of Interactive at Inspired Entertainment, said: “We’re thrilled to unveil these two exciting new slots, each offering something truly unique for players. Werewolf It Up! is set to be this Halloween’s standout game, blending proven mechanics with spooky, visuals that will have players howling with delight. Our seasonal games have become player favorites, and Werewolf It Up! is a perfect addition to our portfolio of holiday-themed titles. Meanwhile, Zeus Legends of Olympus raises the bar with our brand-new Triple Hit Combo mechanic, kicking off a powerful new series of ancient Greek god–themed content. We’re confident both titles will engage players worldwide and deliver outstanding performance at launch and well into the future.”
The post INSPIRED EXPANDS ITS iGAMING PORTFOLIO WITH A DUO OF NEW SLOTS: WEREWOLF IT UP! & ZEUS LEGENDS OF OLYMPUS appeared first on European Gaming Industry News.
Chris Loftus CEO of Northern Lights Gaming
Northern Lights Gaming promotes Chris Loftus to Chief Executive Officer

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Northern Lights Gaming, the award-winning studio known for blockbuster slot titles such as Unusual Suspects and Bison Moon, has promoted Chris Loftus to CEO.
The promotion comes after Andrew Goodale chose to step away from the studio after more than eight years at the helm to pursue other opportunities.
Chris is a seasoned online slot studio executive with more than 17 years of industry experience and joined Northern Lights Gaming back in April 2025 as Commercial Director.
His career began at Inspired Entertainment, where he spent a decade as Head of Content Operations before moving on to 1X2 Network, where he served as Commercial Director for the leading studio and aggregation platform.
This was followed by a stint as Sales Director at fast-growing game studio Playnetic, where he further expanded his expertise in commercial strategy and business development, before joining the Northern Lights Gaming team.
As CEO of Northern Lights Gaming, Chris brings seasoned insight and an energetic approach to the studio, which has both a strong legacy and ambitious plans for the future.
Robert Henrysson, Chairman at Northern Lights Gaming, said: “We are thrilled to promote Chris to the position of CEO and for him to lead Northern Lights Gaming into the next chapter of its success story.
“Of course, we’d like to thank Andrew for his many years of service and for helping to drive Northern Lights Gaming forward with passion and purpose and wish him well for the future.
“Change always brings adjustments, but our direction and mission remain the same – and that’s to create the very best games and experience in the industry.
“And with Chris leading our incredible team and with a strong product roadmap in front of us, we are highly confident of doing just that.”
Chris Loftus, CEO of Northern Lights Gaming, added: “It’s an honour to have been promoted to CEO of Northern Lights Gaming and to have the trust of the team to steer the ship and continue to build on the incredible progress we have already made.
“The key to success for any studio is to create great games that hit the mark with players, and we have the team and process in place to keep adding epic titles to our portfolio.
“Our product roadmap is packed with truly exceptional games, and we can’t wait to see them leave our production line and for players to fire up the reels.”
The post Northern Lights Gaming promotes Chris Loftus to Chief Executive Officer appeared first on European Gaming Industry News.
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