Compliance Updates
GambleAware’s Response to Govt Announcement of New Prevention Commissioner
Following the Government’s announcement of the new Prevention Commissioner to be introduced alongside the already announced Research and Treatment Commissioners to tackle gambling harm, GambleAware CEO Zoë Osmond OBE and Chair of Trustees Prof. Siân Griffiths CBE released the following joint statement.
“We welcome the Government announcement that the Office for Health Improvement and Disparities (OHID) will be the Prevention Commissioner within the new statutory system for addressing gambling harms. It is entirely appropriate that a statutory organisation takes on this responsibility, working alongside NHS England, relevant bodies in Scotland and Wales, and UK Research and Innovation (UKRI) in their roles as treatment and research commissioners.
“At GambleAware we have long advocated for a statutory, Government-led approach to addressing gambling harm, recognising it is a serious public health issue which can affect millions of people each year. We are immensely proud of the solid foundations, our flagship campaigns and critical digital interventions that we have developed over the years, which have had input from a breadth of lived experience expertise, and support millions of people each year. We remain committed to ensuring all groups in the population are aware of the risks of gambling and can continue to access free help and support.
“We look forward to working with the Government and three new commissioners to build on the existing expertise and strong capabilities within the current gambling harms system. The breadth of the lived experience community’s expertise is fundamental to the life-saving work of the National Gambling Support Network (NGSN) and is central to GambleAware’s work. We look forward to seeing how the variety and depth of these experiences continue to be recognised and sustained within the future system.
“Alongside this, it is essential that key research, education and training programmes are recognised and maintained. This must include the evidence-based vital prevention programmes we deliver, such as our national public health behaviour change campaign to reduce stigma and the GambleAware website which is accessed by over 5 million people each year and provides access to free self-help tools, advice and other support services. In addition, the hugely impactful work of the wider third sector, including the treatment and prevention activity delivered by the NGSN, which supports thousands of people each year, needs to be fully recognised within the future system.
“To truly address gambling harms, a prevention led population-based public health approach is needed. This must involve engagement with the public health community to ensure an integrated approach at both a national and local level across prevention and treatment, with a focus on achieving an agreed set of public health outcomes. To inform this, we now hope to see details of the new Levy Board and Advisory Panel published soon, to ensure no further delays to the full implementation of the future system.
“As we move forward, we will work with OHID to ensure a smooth and safe transition to the future system. We believe the new system needs effective population-based prevention activity to raise awareness of the risks of gambling and ensure an integrated approach to supporting those at risk of harm. We will strive to play our full part in the future system in whichever way best ensures a collaborative and effective system is created to move us towards our vision of a society free from gambling harm.”
The post GambleAware’s Response to Govt Announcement of New Prevention Commissioner appeared first on European Gaming Industry News.
Entain has officially urged the UK’s Independent Football Regulator (IFR) to ban Premier League clubs from accepting sponsorship from gambling operators that lack a UK license. The call was made in response to the IFR’s Second Licensing Consultation (CP 2/26), in which the IFR is seeking views on a new club licensing regime for the top five tiers of English men’s football.
The IFR’s draft already prohibits English football clubs from accepting income “connected to serious criminal conduct”. Entain is asking the regulator to confirm, in a single line of guidance, that the rule covers the unlicensed gambling operators currently sponsoring six Premier League clubs – operators that commit a criminal offence under section 33 of the Gambling Act 2005 every time they accept a bet from a British consumer.
Stella David, Chief Executive of Entain plc, said: “Premier League clubs are being sponsored by criminal gambling firms. The Independent Football Regulator can stop this tomorrow by simply acknowledging that unlicensed gambling companies targeting UK customers through English football are breaking the law – plain and simple. The regulator does not need any new powers, new legislation, or even a new rule to make this happen. In fact, it has already drafted one. We are asking the regulator to define and apply it before the next season begins. The IFR was created to fix English football’s governance failures. This is one of them.”
The scale of the unlicensed market is significant and growing. Research by Frontier Economics, commissioned by the Betting and Gaming Council, found that 1.5 million Britons stake £4.3 billion a year on unlicensed sites, which already account for 9% of the total UK gambling market, according to analysis by Yield Sec. One in five 18-to-24-year-olds has used illegal channels. An estimated 420,000 British schoolchildren are gambling on the black market, routed there through social media, VPNs and crypto wallets. The Gambling Commission has found that 67% of GamStop users (people who have actively excluded themselves from licensed gambling) report being targeted by black market advertising. Unlicensed operators conduct no affordability checks, offer no self-exclusion tools and answer to no regulator.
Football is one of the black market’s most effective acquisition channels. Research by WARC, commissioned by the Betting and Gaming Council, projects that unlicensed gambling sponsorship will account for more than half of all UK sports sponsorship spend by October 2027, with unregulated firms set to triple their spend on 2019/2020 levels. Yield Sec analysis found that 92% of online betting content in certain social media categories directs users to unlicensed sites. A 2024 audit by Deal Me Out found that 84% of relevant content creators reviewed promoted unlicensed operators.
Entain’s submission to the IFR sets out four specific recommendations:
• Confirm in guidance that income from gambling operators conducting unlicensed activity in the UK constitutes funds “connected to serious criminal conduct” for the IFR’s draft Annex B, Part IV.
• Add a board attestation to the Annual Declaration requiring directors to verify the licence status of any gambling operator with which the club holds a significant commercial arrangement. Annual Declarations are signed by directors and carry legal consequences for false attestation. A vague governance principle cannot create the same accountability.
• Strengthen the Football Club Corporate Governance Code to require boards to treat reputational risk from commercial partnerships as a standing governance responsibility, and to demonstrate proportionate oversight of partners in sectors associated with consumer harm.
• Publish general guidance applicable to all licensed clubs, setting out the due diligence and notification obligations that apply to gambling commercial partners. Entain argues that a club-by-club Discretionary Licence Condition approach is inadequate for what is plainly a market-wide problem: systemic risks require systemic responses.
The IFR’s consultation comes ahead of a forthcoming consultation by the Department for Culture, Media and Sport on banning unlicensed gambling operators from sponsoring British sports teams.
Entain has also written to Richard Masters, Chief Executive of the Premier League, urging an immediate voluntary ban on sponsorship and advertising by unlicensed operators ahead of the 2026/27 season.
The post Entain Urges IFR to Ban Illegal Gambling Sponsorship appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
PlaySmart, a B2C online gaming operator, has been granted an Isle of Man gambling licence by the Isle of Man Gambling Supervision Commission (GSC).
The company said the approval supports its strategic expansion into the B2C market. Local iGaming consultancy firm SolutionsHub supported PlaySmart through the licensing process.
PlaySmart is part of the PlayGaming Group, described as a technology-led gaming platform provider. The group said the licence enables PlaySmart to offer services directly to players under the Isle of Man’s regulatory framework.
Nikola Trajkov, CEO at PlaySmart, said: “Securing an Isle of Man licence represents a major step forward for PlaySmart. As we expand into the B2C space, it was important for us to align with a jurisdiction known for its regulatory integrity and long-term stability.
The Isle of Man provides the certainty and strength that support sustainable growth. This licence allows us to move forward confidently as we continue building a scalable, player-focused business.”
James O’Kelly, Head of Corporate Development at SolutionsHub, added: “It has been a pleasure to support PlaySmart through the Isle of Man licensing process. The team demonstrated a clear commitment to high standards and operational readiness, and we look forward to seeing them grow their B2C offering from the Isle of Man.”
Lyle Wraxall, Chief Executive at Digital Isle of Man, added: “We are pleased to welcome PlaySmart to the Isle of Man’s iGaming sector. The Island continues to attract forward-thinking businesses that value strong regulation, long-term stability and a collaborative ecosystem. PlaySmart’s move into B2C reflects the confidence that technology-led operators place in the Island’s regulatory framework as a foundation for sustainable growth.”
The post PlaySmart secures Isle of Man gambling licence for B2C push appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AGCO
AGCO Takes Enforcement Action Against Two Companies for Allowing Their Games on Unregulated Gaming Websites
The Alcohol and Gaming Commission of Ontario (AGCO) has served Relax Gaming Limited and Arrise Solutions Limited with Orders of Monetary Penalties of $40,000 each. The penalties follow an AGCO investigation that found games created by these companies were available on unregulated gambling websites accessible to Ontario players. Operators of gaming websites that are accessible within Ontario must be registered with the AGCO.
Ontario’s regulated iGaming market is built on clear, enforceable standards that require operators to include strong consumer protections, such as game integrity and responsible gaming safeguards. Unregulated gaming sites do not guarantee player protections or information security and increase the potential risk of harm to players and criminal activity, such as money-laundering and match-fixing. That is why the AGCO actively works to combat unlawful gaming in Ontario.
Relax Gaming and Arrise Solutions are both registered by the AGCO to create and supply slot and casino-style games for play on Ontario’s regulated gaming sites. The AGCO prohibits companies operating in the regulated iGaming market from offering their products to unregulated gaming websites available to Ontario players. Supplying games to such sites helps to sustain unregulated gaming operations.
The AGCO aims to disrupt unregulated gaming and its supply chains to safeguard Ontarians and maintain gaming integrity in the province. The agency monitors the market for regulated entities supplying the unregulated sector.
Following notification from AGCO investigators, both companies cooperated fully with the investigation and took prompt action to restrict access to their games by Ontario players on unregulated sites.
“Ontario’s regulated iGaming market is built on clear rules designed to protect players and hold companies accountable. Unregulated gaming sites operate outside that framework, meaning players have no assurance of fair games, timely withdrawals, or access to meaningful dispute resolution. When regulated games appear on unregulated sites, it risks enabling a market that exposes players to real harm,” said Dr. Karin Schnarr, Chief Executive Officer and Registrar of AGCO.
The post AGCO Takes Enforcement Action Against Two Companies for Allowing Their Games on Unregulated Gaming Websites appeared first on Americas iGaming & Sports Betting News.
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