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Betsson Group Publishes its Results for Q4 and FY 2024

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Betsson Group has published its results for Q4 and FY 2024.

Highlights for the Quarter October – December 2024

• Group revenue was EUR 306.8 (251.9) million, an increase of 22%. Organic increase of 48%.

• Casino revenue increased by 17%. Sportsbook revenue increased by 36% and the sportsbook margin was 9.8% (6.2%).

• EBITDA was EUR 86.4 (71.9) million, an increase of 20%. The EBITDA margin was 28.2% (28.6%).

• Operating income (EBIT) was EUR 70.2 (57.0) million, an increase of 23%. The EBIT margin was 22.9% (22.6%).

• Net income was EUR 53.1 (43.3) million and earnings per share was EUR 0.38 (0.30).

• Operating cash flow was EUR 84.6 (47.6) million.

• Net debt was EUR -139.8 (-59.6) million.

• Active customers amounted to 1.3 (1.3) million.

Highlights for the Period January – December 2024

• Group revenue was EUR 1106.6 (948.2) million, an increase of 17%. Organic increase of 41%.

• EBITDA was EUR 316.0 (262.7) million, an increase of 20%. The EBITDA margin was 28.6% (27.7%).

• Operating income (EBIT) was EUR 256.7 (210.5) million, an increase of 22%. The EBIT margin was 23.2% (22.2%).

• Net income was EUR 183.7 (173.0) million and earnings per share was EUR 1.32 (1.29).

• Operating cash flow was EUR 272.9 (230.4) million.

• The Board of Directors proposes an ordinary dividend of EUR 0.657 (0.645) per share, and a special dividend of EUR 0.10 per share.

CEO Comment

“Strong finish to the best year ever for Betsson — we continue to strengthen our position as one of the global leaders in gaming and betting.

“As we put 2024 behind us, we can conclude that it was the best year ever for Betsson, where we continued to strengthen our position as one of the global leaders in gaming and betting. The year was characterized by high growth, strengthened profitability and strategic investments in line with our long-term goals and our vision to offer the best gaming experience in the industry.

“Our investments in the Latin America and Central and Eastern Europe and Central Asia (CEECA) regions continue to be a key driver of the Group’s growth, and we have successfully built a strong position in several key markets using our expertise in online gaming and our proprietary technology platform and sportsbook. Our commitment to sports and marketing through strategic sponsorships has also played an important role in strengthening Betsson’s brand and engaging our players globally.

“Our investments to strengthen the product offering and increase brand awareness contributed to the excellent results for the year. For the full year 2024 we passed one billion euros in revenue for the first time, which was 17 percent higher than the previous year. At the same time, the EBIT margin strengthened to over 23 percent thanks to our scalable business model and continued cost control. The cash flows of the business and the robust balance sheet enable us to keep paying attractive dividends to our shareholders while we continue investing in future growth. For 2024, the Board has proposed an increased ordinary dividend of 0.657 euros per share, and a special dividend of 0.10 euros per share.

“During the fourth quarter we saw sustained high customer activity in both casino and sports betting. New records were set across the board on a Group level – customer deposits, gaming turnover, revenue and EBIT were the highest ever in a single quarter. Revenue increased by 22 percent and hence passed 300 million euros for the first time in a single quarter. At the same time, EBIT increased by 23 percent compared to the corresponding period in the previous year.

“I would like to thank our employees for their dedication and hard work, which have been instrumental in our continued growth over the past year. We have a fantastic team that continues to deliver exceptional results, and their passion and expertise, combined with our strong corporate culture, position us well for the future.

“We continue to forge new paths and act as pioneers in everything we do and look forward to continuing our growth journey in 2025. Geographic expansion and diversification remain key words for us, and we have a full pipeline of activities to support continued growth. With disciplined capital allocation, promising strategic initiatives and our commitment to strengthening the customer experience, we are confident that we can continue to create long-term value for our shareholders and customers.”

The post Betsson Group Publishes its Results for Q4 and FY 2024 appeared first on European Gaming Industry News.

GamingTECH Awards 2026

N1 Partners Wins Best Affiliate Program at GamingTECH Awards 2026

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N1 Partners won Best Affiliate Program in Central and Eastern Europe at the GamingTECH Awards 2026, presented at the HIPTHER Prague Summit, marking another milestone in its growth and industry recognition.

This achievement highlights the strength of N1 Partners’ affiliate ecosystem and its consistent focus on delivering performance-driven solutions for partners across key markets.

Alexa Bond, Head of Affiliates at N1 Partners, commented:

“This award reflects the work we put into building more than just an affiliate program. We focus on creating a strong, reliable ecosystem where partners can scale with confidence, supported by transparent processes, high-performing products, and a team that understands the realities of the market. It’s great to see this approach recognized at the industry level, and we see it as motivation to keep moving forward.”

N1 Partners continues to stand out through a combination of high-converting brands, flexible partnership models, and a product-driven approach to retention and monetization. With strong Reg2Dep performance in Tier-1 GEOs, tailored offers, and a growing portfolio of casino and sportsbook brands, the company provides partners with reliable tools to scale and maximize revenue.

A key factor behind this recognition is N1 Partners’ focus on performance-driven initiatives that directly support partner growth. One of the latest examples is the N1 SEO Traffic Cup, a flagship affiliate tournament designed for SEO traffic. The campaign challenges partners to compete by driving high-quality traffic, improving their N1 Cup Score, and climbing the leaderboard to unlock premium rewards.

N1 Partners would like to extend our sincere thanks to HIPTHER for this recognition and to all our partners whose trust and collaboration continue to drive our growth. This achievement would not be possible without you.

N1 Partners is a multi-brand affiliate program and direct advertiser. The company unites 14+ casino and betting brands, operates across Tier-1 GEOs, delivers Reg2Dep rates of up to 70%, and offers competitive deals for top partners — CPA up to €700 and RevShare up to 45%. Trusted by 14,000+ partners, N1 Partners is recognized for its transparency, flexibility, and partner-first approach — where people and communication quality remain the foundation of long-term success. 

The post N1 Partners Wins Best Affiliate Program at GamingTECH Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Baroness Fiona Twycross

BGC AGM 2026 Discussed About Surging Illegal Gambling Black Market

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The Betting and Gaming Council AGM 2026 has discussed about the surging illegal gambling black market. As speakers repeatedly highlighted, 1.5 million people in Britain are already gambling on unlicensed sites and staking around £10bn a year outside UK regulation.

That concern is only set to intensify in the coming weeks as the Government considers further regulatory changes. In particular, Financial Risk Assessments (FRAs), which would require customers to provide detailed financial information such as bank statements and will only drive more customers towards unlicensed operators.

Chaired by broadcasters Gloria de Piero and Liam Halligan, the event began with a keynote from the Gambling Minister, followed by a discussion with BGC Chief Executive Grainne Hurst. A panel on the illegal market and the Gambling Commission’s assessment of the challenge followed, alongside research, polling and personal testimony from across the industry highlighting the scale of the problem.

Baroness Fiona Twycross, Parliamentary Under Secretary of State and Minister for Gambling, opened proceedings by addressing the tensions in current policy. She acknowledged that the gambling duty changes announced in November’s Budget were “extremely challenging for the sector, particularly for online operators,” and that they would “significantly affect business decisions and staff.” She defended the government’s position, arguing the changes were necessary to support public finances and would raise over a billion pounds a year for the Treasury.

The minister was clear: “Illegal gambling causes harm to vulnerable consumers,” she said, adding that it also damages the regulated sector. She announced an additional £26m for the Gambling Commission over the next three years and publicly confirmed the establishment of an Illegal Gambling Taskforce. This will bring together major companies including Google, Mastercard, TikTok and Visa alongside law enforcement and advertising bodies with a focus on illegal payments, advertising and cross-agency collaboration. She also announced a forthcoming consultation on the banning of unlicensed sport sponsorships, including in the Premier League. For many in the industry, this welcome action on enforcement will sit uneasily alongside tax policy that they believe is actively driving consumers towards the harmful black market.

The post BGC AGM 2026 Discussed About Surging Illegal Gambling Black Market appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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BetPlays

BetPlays Announces Strategic Acquisition into a Premier iGaming Brand to Elevate Platform and Crypto Capabilities

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BetPlays has announced its integration into a major iGaming brand group. The move puts BetPlays in a strong position to elevate its services, with a robust technological infrastructure for quick expansion. This platform upgrade brings a faster and more efficient user experience and enhanced crypto compatibility. All accounts, wallets and profiles remain secure and intact. Players will enjoy a more secure experience with enhanced crypto compatibility and improved support options.

The integration brings a robust technological infrastructure to the popular BetPlays platform. The goal is to enhance operational efficiency through an upgraded, seamless user experience. With a stronger tech footing and enhanced crypto compatibility, BetPlays is looking ahead of the curve for continued growth in this competitive sector.

The full integration was completed on March 31. It deliver Betplays powerful new features to a familiar brand. BetPlays’ fanbase remains on the platform they know and love, with profile and payments intact. Additionally, users will benefit from a faster, more reliable system and consolidated resources.

The post BetPlays Announces Strategic Acquisition into a Premier iGaming Brand to Elevate Platform and Crypto Capabilities appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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