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Betsson Group Publishes its Results for Q4 and FY 2024

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Betsson Group has published its results for Q4 and FY 2024.

Highlights for the Quarter October – December 2024

• Group revenue was EUR 306.8 (251.9) million, an increase of 22%. Organic increase of 48%.

• Casino revenue increased by 17%. Sportsbook revenue increased by 36% and the sportsbook margin was 9.8% (6.2%).

• EBITDA was EUR 86.4 (71.9) million, an increase of 20%. The EBITDA margin was 28.2% (28.6%).

• Operating income (EBIT) was EUR 70.2 (57.0) million, an increase of 23%. The EBIT margin was 22.9% (22.6%).

• Net income was EUR 53.1 (43.3) million and earnings per share was EUR 0.38 (0.30).

• Operating cash flow was EUR 84.6 (47.6) million.

• Net debt was EUR -139.8 (-59.6) million.

• Active customers amounted to 1.3 (1.3) million.

Highlights for the Period January – December 2024

• Group revenue was EUR 1106.6 (948.2) million, an increase of 17%. Organic increase of 41%.

• EBITDA was EUR 316.0 (262.7) million, an increase of 20%. The EBITDA margin was 28.6% (27.7%).

• Operating income (EBIT) was EUR 256.7 (210.5) million, an increase of 22%. The EBIT margin was 23.2% (22.2%).

• Net income was EUR 183.7 (173.0) million and earnings per share was EUR 1.32 (1.29).

• Operating cash flow was EUR 272.9 (230.4) million.

• The Board of Directors proposes an ordinary dividend of EUR 0.657 (0.645) per share, and a special dividend of EUR 0.10 per share.

CEO Comment

“Strong finish to the best year ever for Betsson — we continue to strengthen our position as one of the global leaders in gaming and betting.

“As we put 2024 behind us, we can conclude that it was the best year ever for Betsson, where we continued to strengthen our position as one of the global leaders in gaming and betting. The year was characterized by high growth, strengthened profitability and strategic investments in line with our long-term goals and our vision to offer the best gaming experience in the industry.

“Our investments in the Latin America and Central and Eastern Europe and Central Asia (CEECA) regions continue to be a key driver of the Group’s growth, and we have successfully built a strong position in several key markets using our expertise in online gaming and our proprietary technology platform and sportsbook. Our commitment to sports and marketing through strategic sponsorships has also played an important role in strengthening Betsson’s brand and engaging our players globally.

“Our investments to strengthen the product offering and increase brand awareness contributed to the excellent results for the year. For the full year 2024 we passed one billion euros in revenue for the first time, which was 17 percent higher than the previous year. At the same time, the EBIT margin strengthened to over 23 percent thanks to our scalable business model and continued cost control. The cash flows of the business and the robust balance sheet enable us to keep paying attractive dividends to our shareholders while we continue investing in future growth. For 2024, the Board has proposed an increased ordinary dividend of 0.657 euros per share, and a special dividend of 0.10 euros per share.

“During the fourth quarter we saw sustained high customer activity in both casino and sports betting. New records were set across the board on a Group level – customer deposits, gaming turnover, revenue and EBIT were the highest ever in a single quarter. Revenue increased by 22 percent and hence passed 300 million euros for the first time in a single quarter. At the same time, EBIT increased by 23 percent compared to the corresponding period in the previous year.

“I would like to thank our employees for their dedication and hard work, which have been instrumental in our continued growth over the past year. We have a fantastic team that continues to deliver exceptional results, and their passion and expertise, combined with our strong corporate culture, position us well for the future.

“We continue to forge new paths and act as pioneers in everything we do and look forward to continuing our growth journey in 2025. Geographic expansion and diversification remain key words for us, and we have a full pipeline of activities to support continued growth. With disciplined capital allocation, promising strategic initiatives and our commitment to strengthening the customer experience, we are confident that we can continue to create long-term value for our shareholders and customers.”

The post Betsson Group Publishes its Results for Q4 and FY 2024 appeared first on European Gaming Industry News.

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GG.BET adds ‘Popular Bets’ ready-made combo slips

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GG.BET has launched Popular Bets, a new platform feature that lets users place bets on ready-made combo selections in a few clicks.

The operator said the “Popular” section on the homepage highlights pre-built combinations based on popular matches and the latest markets. Once a user selects a combo, the full set of selections is automatically added to the bet slip.

According to GG.BET, the combos are generated using “enhanced recommendation algorithms” and built from markets that are popular among gg.bet users. The company said the goal is to reduce the time customers spend building selections and make the betting flow “easier and more accessible” for both experienced and newer bettors.

The update follows other recent product changes on the platform, including the launch of Bet Builder, which GG.BET said allows users to combine multiple markets within one match across both sports and esports.

The post GG.BET adds ‘Popular Bets’ ready-made combo slips appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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22Bet Partners

22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season

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As the football world prepares for its biggest stage, 22Bet Partners is warming up with a competition of its own.

In anticipation of the upcoming World Cup, the affiliate program has announced “The Winner’s League”, a limited-time campaign designed to reward new partners who bring winning traffic during the most exciting period of the football calendar.

Being a brand deeply rooted in the global sports scene, 22Bet has long aligned its identity with the energy, competition, and global passion surrounding football. The new campaign reflects that same spirit — turning affiliate performance into a league of its own.

Running from April 15 to June 15, The Winner’s League invites new affiliates to step onto the field, compete for performance-based rewards, and secure boosted revenue share conditions ahead of the football season’s peak traffic period.

For traffic owners focused on Tier-1, Tier-2 markets, the campaign offers a straightforward challenge: bring players, reach milestones, and climb the reward ladder.

How The Winner’s League Works

The promotion is available exclusively to new partners who register and meet the campaign requirements during the promotional period.

To participate, affiliates must:

  • Register in the 22Bet Partners affiliate program
  • Drive traffic from eligible Tier-1, Tier-2 regions
    (For detailed GEO information, partners are encouraged to contact their affiliate managers.)
  • Generate verified First Time Deposits (FTDs) during the campaign period

Only traffic that complies with the program’s official rules and conditions will be considered eligible.

Bonus Levels & Rewards

The Winner’s League operates with a clear milestone structure. As partners increase their performance, their rewards grow accordingly.

20 FTDs

  • 5% RevShare boost for 1 month

50 FTDs

  • 10% RevShare boost for 2 months

100 FTDs

  • 5% RevShare boost for 3 months
  • Exclusive Secret Football Box

The Secret Football Box will be awarded to the first 10 partners who reach the 100 FTD milestone.

Additional Campaign Rules

  • Bonuses are credited after FTD confirmation.
  • Each partner receives only the highest reward tier achieved.
  • The promotion applies to the following brands within the program:
    • 22Bet
    • Betlabel
  • All traffic must comply with the official affiliate program rules outlined in the Terms & Conditions

Playing the Long Game

For affiliates who treat performance marketing like a competitive sport, the timing of the campaign is no coincidence.

Major football tournaments historically bring some of the highest engagement levels in sports betting, and 22Bet Partners is positioning its affiliate network to capture that momentum early.

With The Winner’s League, the message is simple: the football season is approaching, the audience is warming up, and the field is open for new players.

For affiliates ready to compete, the league has already begun.

The post 22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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22Bet Partners

22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season

Published

on

22bet-partners-introduces-the-winner’s-league-—-an-affiliate-competition-built-for-football-season

As the football world prepares for its biggest stage, 22Bet Partners is warming up with a competition of its own.

In anticipation of the upcoming World Cup, the affiliate program has announced “The Winner’s League”, a limited-time campaign designed to reward new partners who bring winning traffic during the most exciting period of the football calendar.

Being a brand deeply rooted in the global sports scene, 22Bet has long aligned its identity with the energy, competition, and global passion surrounding football. The new campaign reflects that same spirit — turning affiliate performance into a league of its own.

Running from April 15 to June 15, The Winner’s League invites new affiliates to step onto the field, compete for performance-based rewards, and secure boosted revenue share conditions ahead of the football season’s peak traffic period.

For traffic owners focused on Tier-1, Tier-2 markets, the campaign offers a straightforward challenge: bring players, reach milestones, and climb the reward ladder.

How The Winner’s League Works

The promotion is available exclusively to new partners who register and meet the campaign requirements during the promotional period.

To participate, affiliates must:

  • Register in the 22Bet Partners affiliate program
  • Drive traffic from eligible Tier-1, Tier-2 regions
    (For detailed GEO information, partners are encouraged to contact their affiliate managers.)
  • Generate verified First Time Deposits (FTDs) during the campaign period

Only traffic that complies with the program’s official rules and conditions will be considered eligible.

Bonus Levels & Rewards

The Winner’s League operates with a clear milestone structure. As partners increase their performance, their rewards grow accordingly.

20 FTDs

  • 5% RevShare boost for 1 month

50 FTDs

  • 10% RevShare boost for 2 months

100 FTDs

  • 5% RevShare boost for 3 months
  • Exclusive Secret Football Box

The Secret Football Box will be awarded to the first 10 partners who reach the 100 FTD milestone.

Additional Campaign Rules

  • Bonuses are credited after FTD confirmation.
  • Each partner receives only the highest reward tier achieved.
  • The promotion applies to the following brands within the program:
    • 22Bet
    • Betlabel
  • All traffic must comply with the official affiliate program rules outlined in the Terms & Conditions

Playing the Long Game

For affiliates who treat performance marketing like a competitive sport, the timing of the campaign is no coincidence.

Major football tournaments historically bring some of the highest engagement levels in sports betting, and 22Bet Partners is positioning its affiliate network to capture that momentum early.

With The Winner’s League, the message is simple: the football season is approaching, the audience is warming up, and the field is open for new players.

For affiliates ready to compete, the league has already begun.

The post 22Bet Partners Introduces The Winner’s League — An Affiliate Competition Built for Football Season appeared first on Americas iGaming & Sports Betting News.

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