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Superbet Secures €1.3 Billion Refinancing

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Superbet Group has announced the signing of €1.3 billion refinancing agreement with existing investors Blackstone and certain funds and accounts managed by HPS Investment Partners (HPS), to support the company’s ongoing expansion.

The new €1.3 billion arrangement provides Superbet with a strong financial platform for the coming years as the company continues to execute on its growth strategy – including its expansion into the Brazilian market, M&A optionality and further investment in innovative technologies.

Following a substantial investment in the proprietary technology platform, the company has accelerated growth and strengthened market positions across Europe. Additionally, the company has successfully expanded into new markets, highlighted by a recent launch in Brazil.

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Hans-Holger Albrecht, Chairman of the Board, Superbet Group: “We are delighted to announce the successful signing as we continue our growth trajectory. The fact that we have two blue-chip investors, Blackstone and HPS, is not only a milestone for the company, but also, given our strong balance sheet, is something that enables us to continue our expansion story, driven by our unique tech and product position.

“Together with Blackstone and HPS, we will drive sustainable growth through investments in innovative technology, the enhancement of our entertainment ecosystem, and strengthen our strong culture of responsible entertainment.”

Jimmy Maymann, Co-CEO of Superbet Group, said: “The core vision of Superbet is to scale at pace and become a global leader in the tech and entertainment industry, through product innovation and a customer-centric approach. We are proud to team up with Blackstone and HPS, world leaders in asset management, in our growth journey. I am highly confident that this landmark moment will give us strong momentum to achieve our ambitious goals.”

Sacha Dragic, Founder & Co-CEO of Superbet Group, said: “I am thrilled that we have signed this refinancing deal, a testament to our commitment to becoming global leaders in our industry. Our unique business model seamlessly integrates strategic investments in cutting-edge technology with a diversified product portfolio, carefully aligned with modern consumer trends.

“Furthermore, our strong financial fundamentals and operational excellence provide a solid platform to accelerate growth in our existing markets while also targeting expansion into high-potential future markets.”

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Raphael de Botton, Senior Managing Director at Blackstone Tactical Opportunities, said: “Sacha is a visionary founder and entrepreneur, backed by an exceptional management team. We are proud to continue to support this company on its remarkable journey of growth and innovation. With exciting expansion plans on the horizon, we look forward to our ongoing partnership and the opportunities that lie ahead.”

The post Superbet Secures €1.3 Billion Refinancing appeared first on European Gaming Industry News.

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Sky Bet extends sponsorship of The Overlap

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Sky Bet has renewed its partnership with The Overlap – the UK’s No.1 football YouTube channel founded by Gary Neville – for a further two years.

As a founding partner since the channel’s launch in April 2021, Sky Bet will continue as the headline sponsor of The Overlap Interviews and Fan Debates, key formats that have helped the channel become a leading voice in football content.

Featuring in-depth conversations with major figures from sport and entertainment, as well as dynamic debates between football legends and fan creators, The Overlap has built a dedicated audience and strong community.

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Sky Bet will also maintain its presence in the weekly Stick to Football podcast through the popular Super 6 segment. The feature sees panellists Roy Keane, Ian Wright, Jamie Carragher, Jill Scott, and Gary Neville predict six results from the weekend’s matches in the free-to-play football game, Super 6.

The renewed partnership underscores Sky Bet’s continued commitment to delivering original, fan-first football content that resonates with audiences across platforms.

Gary Neville Quote: “I want to thank Sky Bet for partnering with us over the past four years. Without their support, we wouldn’t have been able to deliver the content you see today. It’s fantastic to have them on board for another two years, and I’m excited to see what we can achieve together.”

The post Sky Bet extends sponsorship of The Overlap appeared first on European Gaming Industry News.

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SPRIBE Drops Aviator Challenges

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The world’s number one crash game gets even more thrilling with the addition of Missions, Races and Tournaments

SPRIBE, the award-winning developer behind the original crash game, Aviator, has added another tool to the box with the launch of Challenges, bringing even more excitement, entertainment and competition to the experience.

Aviator Challenges allows operators to launch Missions, Races and Tournaments, forging an additional competitive layer and even more social interaction, while providing a fresh way for players to engage with the game, which is now played by more than 60 million people per month.

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Missions see players complete a task before a set deadline, while Races are similar but with a limited prize pool up for grabs, creating a strong sense of FOMO while helping operators control promo budgets. Tournaments then take the classic and well-loved format.

SPRIBE gives operators full control over creating and running Aviator Challenges, and they can choose the type, timing, prize, names, descriptions, colours, and tasks for deep personalisation and granular localisation.

Aviator Challenges has debuted with operators in Africa and will be rolled out globally over the coming weeks and months. This will be followed by the launch of regional tournaments, which again will debut in Africa before being made available internationally.

The launch of Challenges will drive even greater engagement with Aviator, which currently sees players place more than 400,000 bets per minute across 5,500+ online casinos and sportsbooks worldwide.

Giorgi Tsutskiridze, CCO at SPRIBE, said: “Challenges take the Aviator experience to a whole other level for both players and operators.

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“Those that have already embraced Challenges have seen an immediate, positive impact on player behaviour across core KPIs such as retention and bet numbers per player.

“To get the most out of Challenges, operators do need to be creative, especially when it comes to marketing support, segmentation, prize zones, rewards and tasks.

“But we have ensured Challenges have the flexibility to do this and a whole lot more.

“Aviator is already the number one crash game in the world with more than 60 million players a month, but with Challenges, we expect that number to climb ever higher.”

The post SPRIBE Drops Aviator Challenges appeared first on European Gaming Industry News.

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Akhil Sarin Chief Marketing Officer at Stake

Stake strikes new global partnership with Street League Skateboarding

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The worlds of street culture and cutting-edge entertainment collide as Street League Skateboarding (SLS) and online gaming powerhouse Stake announce a new global partnership.

This partnership, which kicked off with Stake center stage as the Presenting Rights Partner of SLS Miami and the first SLS Takeover in Santa Monica in May, will run throughout the SLS Championship Tour season, culminating with the Super Crown in São Paulo in December.

The wide-ranging partnership will see Stake prominently featured across the live events with branding on key skate course features and broadcast segments at the biggest skateboarding events worldwide.

Additionally, fans can expect to see the Stake brand integrated into the unique SLS social content, including the “What’s at Stake” event preview, and the all-new Game of S.T.A.K.E. – a creative twist on the classic Game of Skate, which will feature a head-to-head battle between SLS pros.

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To round out the partnership, Stake will also be the presenting rights partner of the annual Trick of the Year contest, which allows skaters worldwide to submit their tricks for the illustrious prize. The Trick of the Year award winners will be announced in December.

“We’re excited to welcome an exciting brand like Stake to the SLS family”, said Frank Lamicella, CEO of Thrill Sports and parent company of SLS. “This partnership will deliver innovative activation elements and experiences to both our brands and fans as we travel the world for the 2025 SLS Championship Tour.”

“Skateboarding is more than sport – it’s fashion, music, culture, and raw energy. That’s exactly the space Stake loves to play in, and SLS is the perfect partner to bring that to life,” said Akhil Sarin, Chief Marketing Officer at Stake. “This alignment makes it an excellent partnership for our brand.”

The post Stake strikes new global partnership with Street League Skateboarding appeared first on Gaming and Gambling Industry in the Americas.

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