B2Tech will present at SiGMA Africa 2026 from 3–5 March 2026. The company’s participation reflects ongoing growth across regulated African jurisdictions and its focus on delivering an integrated framework that connects core omni-channel platform technology, operator brands, a full suite of marketing services, and embedded payments capability. 

SiGMA Africa brings together iGaming and digital entertainment stakeholders, including licensed operators, affiliates, regulators, investors, and suppliers. As African regulation continues to evolve, the event will delve into compliance, licensing, and market entry strategies as well as financial solutions. 

B2Tech designs and delivers best-in-class omni-channel sportsbook and casino platform technology configured for regulated environments. The platform is built to support mobile-first deployment and includes localization features designed for jurisdictional requirements, including multi-currency support and compliance controls aligned with market-by-market obligations. In addition, B2Tech’s platform delivers a range of operational tools that enable licensed operators to manage risk, operate within their local regulatory framework, and analyse performance data to inform strategic decision-making, underscoring the robustness and technical excellence of the platform. 

B2Tech’s technology powers a multitude of leading licensed sports betting and igaming operations across Africa. By combining global technology standards with a local operational model, the company enables operators to adapt to evolving regulatory requirements while benefiting from scalable and efficient infrastructure, positioning the platform as a trusted and high-performance solution for regulated markets. 

Within this ecosystem, YellowBet operates as a pan-African sportsbook and igaming brand powered by B2Tech’s proprietary platform, serving regulated markets through shared infrastructure designed to ensure operational consistency. 

The overall centralization of the platform allows for the control of performance, reporting, and regulatory compliance at a group level while enabling a level of flexibility in each market to ensure the right betting experience is offered to the customers in line with local preferences. Further information regarding YellowBet’s markets and operations is available at https://yellowbet.com/.  

Africa Bet Partners supports affiliate acquisition activity across regulated African betting markets. The program is structured around defined commission models, reporting visibility, and localized promotional alignment intended to support compliant acquisition practices. Combining global technology with local execution, Africa Bet Partners allows affiliates to get into regulated markets in a structured and controlled way, creating a powerful partnership opportunity for affiliates and operators seeking long-term growth in regulated African markets. More information is available at https://africabetpartners.com/. 

Integrated payments capability is delivered through PayAlo, embedded directly within the B2Tech platform environment, while maintaining API integration capability to provide African payments experiences to third-party platforms and merchants. PayAlo is designed to support deposits and withdrawals across markets, with transaction handling aligned to local exchange rules and regulatory expectations. The payments infrastructure is integrated into the main platform in order to ensure the unified monitoring of compliance, synchronization of reports, and control of transactions for different jurisdictions.  

B2Tech will outline its regional development approach at SiGMA Africa 2026 and explain how an integrated platform model can support regulatory alignment and sustainable market operations. The company will be present at Booth 73, where attendees can engage with its leadership team regarding platform architecture, market expansion, and ecosystem development.  

As regulatory bodies across the continent continue to advance their frameworks, B2Tech’s focus remains on ensuring compliant, scalable technology infrastructure for licensed operators operating across multiple countries, while managing all operations under a single unified management system. 

About B2Tech 

B2Tech is a technology provider specializing in best-in-class sportsbook and casino platform solutions for regulated African markets. The company supports licensed operators through an integrated ecosystem that includes the YellowBet brand, the Africa Bet Partners affiliate program, and integrated payments capability through PayAlo.  

Contact

Norman Itumo Nthiwa

B2Tech Communications

[email protected]

Atlaslive, a leading B2B iGaming platform provider, has been shortlisted in 5 categories at the GamingTECH CEE Awards 2026. The awards form part of the HIPTHER Prague Summit, scheduled for March 24–25, 2026, in Prague, Czech Republic.

The company has been nominated in the following categories:

• Best Online Casino Provider in CEE
• Online Casino Innovator of the Year (CEE)
• Best iGaming Platform Provider (PAM) in CEE
• Best Live Casino Provider in CEE
• Best Sports Betting Provider in CEE

These nominations highlight Atlaslive’s presence across platform infrastructure, live casino solutions, sportsbook operations, and product development.

“This recognition across five categories reflects the breadth of our platform. We focus on building infrastructure that performs under scale, supports multi-vertical growth, and adapts to evolving regulatory standards. Being shortlisted in both casino and sportsbook categories confirms that our approach delivers measurable impact across the full iGaming ecosystem.”
—Anastasiia Poltavets, CMO, Atlaslive

The GamingTECH CEE Awards spotlight innovation, operational performance, and leadership within the Central and Eastern European gaming and technology sector, recognizing companies contributing to platform development and service quality across regulated markets.

Online voting is now open, and industry peers can cast their vote via the official GamingTECH CEE Awards page.

The winners will be revealed during the awards ceremony at the HIPTHER Prague Summit in March.

Atlaslive continues to develop scalable, performance-focused iGaming infrastructure for operators across regulated markets.

About Atlaslive

Atlaslive is an iGaming platform provider delivering a dynamic platform for live operations and regulated growth. Casino, Sportsbook, and unified All-in-One solutions are available via White Label, Turnkey, and API integration models, enabling operators to launch faster, scale confidently, and retain full control over their business and growth strategy.

About Atlaslive

Atlaslive is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, and Payment Systems. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

On February 17, Atlaslive joined the global iGaming community in recognizing Responsible Gambling Day—a moment to reflect not only on industry growth but on how that growth is managed. Sustainable expansion is not driven by scale alone; it relies on responsibility, transparency, and player empowerment.

This year, regulators, operators, and advocacy organizations across Latin America and Europe emphasized the same principle: effective player protection depends on prevention, education, practical safeguards, and transparent processes.

As regulatory frameworks mature, licensing requirements increasingly embed stronger transparency and player protection standards. This reflects a shared understanding that regulated gambling can only succeed when operators, platform providers, and regulators align around harm prevention.

At Atlaslive, responsible play is embedded within the platform architecture. Configurable player limits and self-exclusion checks connected to market-standard exclusion systems ensure that users retain control over their participation. The objective remains consistent: gaming should remain entertainment, not a loss of control.

Industry-wide progress in age verification, automated safeguards, and compliance standards signals positive momentum. As regulatory expectations rise, trust becomes the foundation for sustainable engagement.

At Atlaslive, compliance is embedded directly into the platform’s architecture.

This includes:

• GDPR-compliant data handling, ensuring strict data protection and privacy standards across regulated markets.
• Built-in responsible gaming controls at the account level, allowing users to set deposit limits, session time limits, cooling-off periods, and self-exclusion preferences.
• Automated self-exclusion verification, including regulatory API integrations where required, preventing re-registration when exclusion is active.
• Real-time behavioral monitoring tools, enabling operators to identify and address potentially problematic gaming patterns.
• System-level enforcement of player decisions, ensuring that activated restrictions cannot be overridden manually.

These safeguards operate automatically and consistently, reducing ambiguity and supporting transparent enforcement of regulatory standards.

As expectations continue to rise across markets, responsibility becomes measurable through system design, automated controls, and clear accountability. This structure contributes to a more stable and sustainable gaming environment.

“Responsible Gambling Day isn’t about a one-day marketing message. It’s about a year-long commitment — one that operators, regulators, and technology providers share. When the industry embraces responsible play not as a burden but as a foundation, we move closer to a future where gaming remains a source of entertainment, not a cause of harm.”
— Anastasiia Poltavets, CMO, Atlaslive

About Atlaslive

Atlaslive is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.