Latest News

David Haye Becomes Brand Ambassador of Highbet

Published

1 year ago

February 7, 2025

Niji Narayan

Reading Time: < 1 minute

David Haye, former World Heavyweight and Cruiserweight Champion, has become the new brand ambassador of Highbet.

This exciting partnership will see “The Hayemaker” connecting with fans each month through exclusive Highbet-branded content, combining Haye’s charisma, legendary career and passion for excellence with Highbet’s state-of-the-art online gaming experience.

David Haye, one of boxing’s all-time greats, joins the Highbet family with a legacy that few can rival. As one of only three fighters in history—alongside legends Evander Holyfield and Oleksandr Usyk—to hold both Cruiserweight and Heavyweight world titles, Haye has proven himself a true icon of the sport.

Haye’s partnership with Highbet promises to bring fans even closer to the action, offering incredible competitions, prizes and surprises that redefine the customer experience.

“When the opportunity to work with Highbet came up, I knew it was the perfect fit. Highbet is a fresh and innovative player in the UK online gaming market, and their vision for the future resonates with me. The team are very special and have followed my career very closely. Visiting their headquarters in Malta for the launch party felt like a family reunion. Highbet is driven by a young, passionate team with a big vision: to offer an unparalleled, responsible gambling experience for the UK market. From big fight previews to online Sports book and Casino games, their platform creates so many exciting ways to engage with fans. This partnership is more than business—it’s personal. I’m proud to work with friends on such an innovative project, and I can’t wait to see what we’ll achieve together,” said David Haye, Former Heavyweight & Cruiserweight World Champion.

The post David Haye Becomes Brand Ambassador of Highbet appeared first on European Gaming Industry News.

Related Topics:latest-news partnerships sports betting

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GoldenRace

GoldenRace to showcase V5 mobile betting solution at Peru Gaming Show 2026

Published

11 minutes ago

June 4, 2026

Wladimir P.

goldenrace-to-showcase-v5-mobile-betting-solution-at-peru-gaming-show-2026

GoldenRace will exhibit at Peru Gaming Show 2026 at the Centro de Exposiciones Jockey in Lima on 17-18 June, where it plans to showcase its new V5 mobile solution, according to the supplier.

The company said the V5 delivery focuses on performance and operator control, with a unified UI/UX built around “ultra-fast performance”, “total brand authority” through customisation, and “intuitive navigation”, including a “one-click hybrid toggle” to access markets.

GoldenRace also plans to highlight its Hit&Win games, including Arcade Heist—“recently crowned with the Game Innovation Award at the SiGMA Africa Awards 2026”—and Fortune Fighters, which the company said is built to run on the V5 infrastructure.

Other products listed for the stand include In-shop Mobile, a retail feature that enables customers to bet on their own devices while in-store, plus virtual Greyhound and Horse Racing content.

The supplier said it will also feature products from other group brands at the show: Spinmatic, Novusbet and Xpress Tech. GoldenRace said attendees can meet the team at stands 11-14.

The post GoldenRace to showcase V5 mobile betting solution at Peru Gaming Show 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

betcore

BetOnGames launches Cricket Strike Crash for its crash games portfolio

Published

1 hour ago

June 4, 2026

Wladimir P.

betongames-launches-cricket-strike-crash-for-its-crash-games-portfolio

BetOnGames, the instant games vertical of the BETCORE ecosystem, has launched Cricket Strike Crash, a sports-themed crash game, the company said on June 4, 2026.

Cricket Strike Crash uses a real-time multiplier that increases while the round continues, with players choosing when to cash out before the crash. BetOnGames positions the title for fast-cycle play and mobile-first sessions.

The game ships with a stated RTP of 97.5% and medium volatility. BetOnGames also says Cricket Strike Crash uses a “provably fair system” designed to provide transparency on outcomes.

Cricket Strike Crash joins BetOnGames’ wider instant games catalogue within BETCORE, alongside TVBET and ElCasino. The group offers operators access to crash games, instant win games and slots via a single B2B integration, according to the company.

A product video is available here.

The post BetOnGames launches Cricket Strike Crash for its crash games portfolio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Eastern Europe

FeedConstruct locks up exclusive Romanian football data and streaming rights

Published

4 hours ago

June 4, 2026

Wladimir P.

feedconstruct-locks-up-exclusive-romanian-football-data-and-streaming-rights

Deal covers Romania’s FA Cup, Super Cup, Liga 2 and Liga 3, women’s Superliga and national team matches, plus Liga 1 Futsal.

FeedConstruct has signed an agreement to secure exclusive data and video streaming rights for a portfolio of Romanian football competitions, the company said.

FeedConstruct said the rights are held on an exclusive basis across the full season and expand its European football content for betting operators.

The agreement covers the Romanian FA Cup, Super Cup, Men’s Liga 2 and Liga 3, Superliga Women, Women’s National Team matches, and Liga 1 Futsal competitions.

Financial terms, contract duration beyond “the full season,” and any distribution or integrity safeguards were not disclosed.

The post FeedConstruct locks up exclusive Romanian football data and streaming rights appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.