Aristocrat Interactive, Aristocrat’s online Real Money Gaming (RMG) division, announced the launch of Caesars Ultimate Stars, a customized adaptation of the popular Aristocrat Interactive title Ultimate Stars. Caesars Ultimate Stars is now live in New Jersey and Michigan on Caesars Entertainment’s online casino platform, Caesars Sportsbook & Casino.

This version of Ultimate Stars has been reimagined to reflect Caesars Sportsbook & Casino’s unique brand identity, featuring the distinctive color scheme of the Caesars Sportsbook & Casino brand affixed to scoreboards and fan outfits, as well as jerseys and soccer balls that serve as game symbols. By delivering branded and differentiated products, this collaboration contributes to Aristocrat Interactive’s goal of giving players the best gaming experience possible, while also reinforcing the unique identity of its operator partners.

“This launch represents an exciting new chapter in our relationship with Caesars Entertainment. By introducing a player favorite game, with customized branded content, we’re not only enhancing our digital portfolio, but also solidifying our commitment to delivering innovative and tailored gaming experiences across North America,” said Elena Jaacks, Vice President, Global Customer Success at Aristocrat Interactive.

“Caesars Ultimate Stars is a valuable addition to our portfolio, and we’re pleased to bring this game to our players in New Jersey and Michigan. This branded game launch with Aristocrat Interactive underscores our commitment to delivering high-quality content through industry-leading partnerships. We have an aggressive roadmap for continued custom game releases that resonate with our audience, highlighting the unique themes and nature of our brands while providing exceptional gaming experiences,” said Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.

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With its original version already a favorite in various global jurisdictions, Caesars Ultimate Stars is now available in New Jersey and Michigan, and will soon launch in Pennsylvania, offering Caesars players a unique and tailored gaming experience that can’t be found elsewhere.

Gila River Resorts & Casinos has partnered with Peak Strategic Partnerships in a first-of-its-kind collaboration in the tribal gaming industry. Through this strategic alignment, Peak Strategic Partnerships will identify and broker sponsorship opportunities for Gila River Resorts & Casinos, further enhancing the brand’s presence and strategic partnerships across multiple industries.

As the first example of this innovative partnership, Gila River Resorts & Casinos has secured a landmark partnership with Carnival Corporation’s global portfolio of cruise lines, creating new opportunities to elevate guest experiences and brand visibility. This partnership will introduce exclusive offers and brand placements within the casino environment designed to enhance engagement between both brands and their audiences.

“We are thrilled to partner with Peak Strategic Partnerships to push the boundaries of sponsorship and brand collaborations in the tribal gaming industry. This partnership allows us to tap into valuable markets and deliver unique experiences for our guests while strengthening our position as a leader in the industry,” said Dominic Orozco, President and CMO of Gila River Resorts & Casinos.

Peak Strategic Partnerships, known for its ability to forge impactful brand partnerships, will leverage its extensive network and expertise to secure and manage sponsorships that will be meaningful to Gila River Resorts & Casinos.

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“This partnership marks a significant milestone, not only for Gila River Resorts & Casinos but for the tribal gaming industry as a whole. By utilizing a 24/7/365 casino environment to align with world-class brands, Peak is setting a new standard for innovative marketing and guest engagement. Brands are excited at the potential of unlocking Out-of-Home and Sponsorship budgets to align themselves with premier tribal operators such as Gila River Resorts & Casinos,” said Sean Boyd, COO of Peak Strategic Partnerships.