Latest News
Scientific Games Scores Deal with NBA for Lottery Scratch Games in US
Scientific Games continues to light up the company’s licensed properties portfolio with another big win. National Basketball Association (NBA)-licensed instant scratch games are now available to U.S. lotteries through Scientific Games, bringing the fan-passionate brand of professional basketball to their players.
As part of the new, multi-year agreement, Scientific Games will work with U.S. lotteries to help create custom second-chance promotions and experiential prizes to amplify their NBA-themed scratch games. Lotteries can also work with local NBA teams in their states to create team-specific games through sponsorships.
The Massachusetts Lottery, perennially ranked No. 1 worldwide for instant scratch game sales, is the first to feature an NBA-branded scratcher under the Scientific Games agreement. The Lottery launched an NBA Champion Boston Celtics-themed game on November 19 with the 2024-25 NBA season in full swing. With total sales of $1.6 billion since the introduction of its first sports-themed ticket in 2006, the Mass Lottery is also ranked No. 1 in the U.S. for retail sales in this category.
“The Celtics are one of the most iconic franchises in all of sports and we are thrilled to commemorate their most recent championship with a ticket that offers their passionate fanbase the opportunity to win up to one million dollars and a variety of experiential and merchandise prizes,” said Mark William Bracken, Executive Director of the Massachusetts State Lottery.
The NBA has a rich tradition of game-changing plays, storied rivalries and team dynasties. It is the most innovative league in sports, helping drive the growth of the sport around the globe. The NBA comprises 30 teams in North America, 29 based in major U.S. cities and one in Canada.
Tina Hoover, VP Licensing for Scientific Games, said: “We are excited to welcome the NBA back into the lottery category. The NBA has a loyal and passionate fanbase, which makes the brand perfect for lottery games that appeal to players in communities across a state. Each game can be customized to a lottery’s home market. Best of all, sales from the games will benefit the lottery’s good cause programs in those same communities.”
In fiscal year 2024, licensed branded games created by Scientific Games for North American lotteries represented USD $2.6 billion in retail sales.
Latest News
Stakelogic has announced the departure of Olga Bajela
Stakelogic would like to announce that Olga Bajela has decided to pursue new opportunities and will be leaving the company.
Olga leaves behind a successful Stakelogic that has grown over the years in which she was employed. As previously communicated, Dejan Loncar has taken on the role of Chief Commercial Officer (CCO).
We once again extend our heartfelt thanks to Olga for her contributions and wish her all the best in her future endeavours.
The post Stakelogic has announced the departure of Olga Bajela appeared first on European Gaming Industry News.
Latest News
Momentoom Integrates Alea Casino Game Aggregator to Deliver Unmatched Content Variety
Momentoom, a fast-growing provider of iGaming solutions, is excited to announce its latest integration with Alea, one of the leading casino game aggregators in the industry. This collaboration provides Momentoom’s partners access to an extensive library of premium casino games from the best content providers worldwide.
Alea is renowned for its innovative approach to casino game aggregation, offering a diverse selection of games that cater to a wide range of player preferences. From classic slots to modern video games, Alea’s portfolio ensures operators can provide an engaging and memorable gaming experience.
With this integration, Momentoom reinforces its commitment to delivering high-quality solutions that empower operators to stand out in a competitive market. By combining Alea’s vast game selection with Momentoom’s advanced Turnkey and API offerings, operators can now access a seamless, scalable platform designed to drive player satisfaction and revenue growth.
Artyom Dovlatyan, CPO of Momentoom, commented: “This partnership with Alea is another step in our mission to offer our clients access to the best tools and content the industry has to offer. By integrating Alea’s exceptional game library, we’re ensuring our partners have everything they need to provide their players with an unparalleled gaming experience.”
Momentoom remains dedicated to growing its portfolio of partnerships with industry-leading providers, delivering innovative solutions that meet the evolving demands of operators worldwide.
The post Momentoom Integrates Alea Casino Game Aggregator to Deliver Unmatched Content Variety appeared first on European Gaming Industry News.
Latest News
WorldMatch Announces Partnership with Placard
WorldMatch has announced a new partnership with Apostas Sociais to bring its extensive catalog of games to placard.pt, Portugal’s premier online betting platform.
The collaboration marks a significant milestone in WorldMatch’s strategic expansion within the Portuguese market. Under the agreement, players on placard.pt will gain access to an initial offering of 70 video slots, featuring a diverse mix of captivating themes and innovative game features designed to deliver excitement and entertainment.
Carlos G. Carvajal, Commercial Director Iberia & Latam at WorldMatch, commented: “Our agreement with Apostas Sociais to showcase WorldMatch content on placard.pt is a pivotal step in our brand’s penetration of the Portuguese market. I am fully satisfied to have a partner who is a benchmark in this market. The success, prestige, and trust of leaders like Filipe Safont and Nuno Ruivo made the foundation of our relationship one of absolute confidence from the very beginning.”
Nuno Ruivo, Key Casino Manager at Placard.pt, commented: “We are very proud to have WorldMatch as a games provider. We believe this will be a very fruitful partnership. Being a fairly recent player in the Portuguese market, our strategy is to steadily develop our brand and make our mark in the fast-growing gaming market. This will be achieved by partnering with games providers such as WorldMatch, with fresh and exciting new content that will definitely allow both our companies to move forward and excel in the eyes of the Placard.pt users.”
This new collaboration underscores WorldMatch’s commitment to delivering top-tier content that resonates with local players while fostering sustainable growth in regulated markets.
The post WorldMatch Announces Partnership with Placard appeared first on European Gaming Industry News.
-
Anthony Attard6 days ago
Aquimo Announces First-of-its-kind Partnership with Sportsnet to Bring Interactive Mobile Gaming and Elevated Fan Experiences to Hockey Night in Canada Broadcasts
-
Latest News6 days ago
UNLV Announces $15M Gift from Las Vegas Sands to Establish Sands Institute for Chinese Language and Culture
-
Brazil6 days ago
Salsa Technology is primed for joint IGI Expo and CGS event in Florianópolis
-
EveryMatrix Press Releases6 days ago
EveryMatrix showcases ‘Everything is possible’ experience across three stands in four days at ICE 2025
-
Asia6 days ago
Delasport Teams Up with Betable Group in UK and Philippines Partnership
-
Balkans5 days ago
Gamanza Games launches in Bulgaria with inbet partnership
-
Historical Horse Racing6 days ago
Spectrum Gaming Group Releases US Top 10 Trends to Watch for in 2025
-
Latest News5 days ago
Octoplay Goes Live with Svenska Spel Sport&Casino, Expanding Swedish Presence