Playtech, the world’s leading gambling technology company, has signed a new deal with the premier online gaming company in North America, FanDuel, launching branded Live Casino content on their Canadian platform.

The deal is a key milestone for both companies, as FanDuel solidifies its position as a premium provider of online casino experiences and builds its Live Casino offering in Canada and Playtech continues its expansion across North America.

As part of the deal, Playtech has built a dedicated Live Casino studio to serve FanDuel Canada. Based in Riga, Latvia, the studio is designed to meet the specific needs of the Canadian market and FanDuel’s audience and will provide high-quality casino games for FanDuel customers in Ontario, Canada, offering Roulette, All Bets Blackjack, Baccarat, and 7-Seater Blackjack.

The agreement extends the provision of the Live Casino studio to other provinces across Canada, if and when they regulate, retaining flexibility for future expansion with this deal being the latest announcement from Playtech as it drives its expansion across North America, following recent studios built for Adventures Beyond Wonderland and Big Bad Wolf.

Advertisement

George Voyatzis, VP Commercial for Playtech, said: “It’s brilliant to see Playtech Live continue its growth in North America. Our partnership with FanDuel marks a really exciting moment for Playtech, and we look forward to delivering our Live Casino games for FanDuel and its users across Ontario. As we build more studios globally and release new content, this announcement is yet another example of Live taking over the gambling industry on a global scale.”

Dale Hooper, General Manager for FanDuel Canada, said: “We are proud to be announcing this deal with Playtech, which will bring our users across Canada the highest quality Live Casino experience. The addition of the innovative FanDuel Live Casino studio has been specifically localised to cater for the Canadian market and FanDuel. This unique proposition cements FanDuel’s premium position for online casino in the North American market. The agreement marks the beginning of what is sure to be a successful and exciting partnership with one of the world’s largest game providers.”

This marks the first collaboration between Playtech and FanDuel, as both companies demonstrate their appetite to enter into newly regulated markets and expand their global offerings, as well as the increasing dominance of Live Casino across the global gambling industry.

The Canadian Football League (CFL) has welcomed FanDuel as the league’s first authorized gaming operator and an Official Sportsbook Partner. Through FanDuel, fans and sports enthusiasts 19 years of age and over in Ontario will be able to place wagers on the CFL through in-game player propositions and futures bets.

Tyler Mazereeuw, Chief Commercial Officer of the CFL, said: “Responsible sports wagering is another way for our league to further its connection with our fans. In addition to taking in our fun, fast and entertaining brand of football, some fans may wish to engage with the game on a more personal level. We’re excited to work with FanDuel to deliver an exciting and innovative betting experience. While opening this new avenue of fandom is important to our league, wagering should only be done responsibly by adult fans who are 19 years of age and over with the means to do so.”

Beginning this season, FanDuel will offer fans an industry-leading CFL betting experience, including markets on a variety of in-game player props, such as anytime touchdown scorer, passing, rushing and receiving yardage, and more. Fans will also be able to wager on various futures bets, including which team will rise to the occasion in Hamilton on Sunday, November 19 to be crowned the 110th Grey Cup champion.

Dale Hooper, GM of FanDuel Canada, said: “We are very proud to kick off our partnership with the CFL, a league with some of Canada’s most passionate fans. The CFL is a Canadian institution, and we are excited to provide sports bettors with an industry-leading experience. We look forward to working with the CFL and TSN to continue to drive interest in this great league and the next generation of stars by contributing insights that add another element to the great storytelling that is taking place.”

Advertisement

The CFL recently implemented a Match Manipulation Policy to help safeguard the integrity of the league and protect against threats of match or competition manipulation. The league worked with the Canadian Centre for Ethics in Sport (CCES) to launch an e-learning course to help educate CFL players and personnel on the policy and how they can be targeted by match fixers.

Fans should rest assured that CFL action with its integrity upheld, in conjunction with FanDuel’s prioritization of responsible gaming practices, will create a safe and secure betting ecosystem.

“Responsible gaming is the foundation of FanDuel’s core values, and is built into everything the company does – from employee training, to in-product features and marketing strategy. Responsible gaming is an essential element in all decisions. FanDuel believes in the compliance of regulating bodies and provincial regulations, and continues to make responsible gaming the first priority, as maintaining the integrity of sport is essential to users’ safety and enjoyment,” Hooper added.