The Dutch Online Gambling Association (NOGA) and the Licensed Dutch Online Gaming Providers (VNLOK) have launched the “Meld Vals Spel” (Report Cheating Hotline) to combat illegal online gambling practices.

This hotline has been set up to allow members of VNLOK and NOGA, other licensees, partner organisations and other professional stakeholders to report. At www.meldvalsspel.nl they can report unsafe practices of illegal gambling sites or apps, such as the fact that players are not protected, excessive bonuses are offered and minors are not excluded.

By collecting reports, Meld Vals Spel aims to gain a better understanding of the working methods of illegal parties. This contributes to a more effective approach to illegality and the protection of vulnerable players. The aim of Meld Vals Spel is not only to warn against the risks of playing at illegal gambling sites or apps, but also to ensure that illegal practices are dealt with severely. For example, by bringing illegal practices to the attention of the Gaming Authority (KSA), politics or social media platforms. In this way, the Reporting Point complements the efforts of the KSA.

Advertisement

Meld Vals Spel is an initiative of licensed providers. On www.meldvalsspel.nl, members of VNLOK and NOGA, other licensees, partner organisations and other professional stakeholders can easily report unsafe practices of illegal gambling sites or apps. A report can be a reason to conduct further investigation or to collect more signals that better visualize illegal practices. A report can also be a reason to inform the KSA.

For over three years, Dutch consumers have been able to legally participate in online gambling with providers that have been granted a license by the supervisory authority, KSA. These providers must meet strict legal requirements so that consumers can choose an attractive online gaming offer in a safe environment.

Helma Lodders, chairwoman of VNLOK and Eric Konings, acting director of NOGA: “Licensed providers of online gambling have a joint responsibility to offer players a legal, safe and responsible offer. This often goes well, but can also be improved. We work hard on this every day. At the same time, many Dutch people still come into contact with illegal gambling sites and apps. These illegal parties actively respond to the increasingly strict Dutch regulations by, for example, advertising on search terms such as ‘playing without limits’ or ‘playing without cruks’. In doing so, they specifically attract (vulnerable) players. These types of illegal practices endanger the safety of players and must be tackled firmly.”

Gambling operators in the UK face a tax of as much as 1.1% of profits on some types of games as the government seeks £100 million ($126 million) a year to invest in harm reduction and research.

The planned statutory levy on all licensed operators will range from 0.1% to 1.1% of the gross gambling yield, depending on the sector and nature of the gambling, according to a statement Wednesday from the UK’s Department of Culture, Media and Sport.

The UK has over the last few years introduced stricter regulation of gambling, including requiring operators to reduce the intensity of online games, carry out financial vulnerability checks of players and provide customers with better control over the types of marketing they receive. Many of the measures were announced under a Conservative government, which lost to the Labour Party in July’s General Election.

Advertisement

The government will review the charge within five years of its introduction, with the first formal review expected by 2030, according to the statement.

UK gambling stocks soared last month after UK Chancellor Rachel Reeves’ budget did not include much-speculated tax hikes on the sector.

The statutory levy is a separate initiative, proposed under the Conservative government in a 2023 white paper on gambling reform.

The announcement was welcomed by anti-gambling campaigner Matt Zarb-Cousin, who said that he was “really pleased” that it is being introduced. “It will totally transform the research, prevention and treatment of gambling harm,” Zarb-Cousin said.

The four biggest gambling operators – Entain Plc, Flutter Entertainment Plc, William Hill-owner Evoke Plc and Bet365 – previously pledged to pay 1% of their gross gambling yield to an industry-funded charity GambleAware in anticipation of the levy.

Advertisement

In the year ending in March, the charity said it received donations of £49.5 million, £46.6 million of which came from the top four operators.

“This represents a significant step towards protecting people from gambling harm. The levy is also a crucial step towards ensuring continued support through a statutory system and is something we have been calling for since 2017,” GambleAware CEO Zoë Osmond said of the plans in a statement.

The Betting and Gaming Council, which lobbies for the industry, said that it supports plans for the levy outlined in last year’s proposal.

“Ministers must not lose sight of the fact the vast majority of the 22.5 million people who enjoy a bet each month, on the lottery, in bookmakers, casinos, bingo halls and online do so safely,” Betting and Gaming Council Chief Executive Officer Grainne Hurst said in a statement.