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London Urged to Restrict Gambling Advertising in Northern Ireland

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The UK Government has been urged to restrict gambling advertising in Northern Ireland.

Members of the Stormont Assembly’s All Party Group on Reducing Harm Relating to Gambling have written to Lisa Nandy, Secretary of State for Culture, Media and Sport, asking her to act to protect the public in the region.

In a letter sent at the end of Safer Gambling Week, the MLAs, including the group’s chairman Philip McGuigan (Sinn Fein) and Robbie Butler (UUP), have asked Ms Nandy to bridge a gap around gambling advertising online.

They said Northern Ireland is an outlier in the UK in not having updated gambling legislation since the advent of the internet.

While gambling policy is devolved, MLAs are concerned there is not enough time remaining in the current Assembly mandate to be able to pass a new Bill.

The Irish Parliament recently passed legislation introducing tight restrictions on gambling marketing.

It includes a new Gambling Regulatory Authority of Ireland which has the power to set the times, places and events where gambling advertising can be broadcast, displayed or published.

In their letter to Ms Nandy, the MLAs write: “We urge you to use your existing powers under the Gambling Act 2005 to take immediate action on gambling advertising and promotion and protect people across these islands from further gambling-related harm.”

They pointed to a recent cross-border report by Maynooth University and Ulster University showing that young people across the island of Ireland are exposed to “extremely high levels of gambling marketing” through televised sports programmes and social media content.

“Northern Ireland now stands alone as the only jurisdiction on these islands without updated gambling legislation since the advent of the internet,” they wrote.

“Unfortunately, our Executive does not have sufficient legislative time in the current Assembly mandate to take forward a Gambling Bill.

“This leaves our population here (who already experience the highest levels of gambling-related harm across these islands) highly vulnerable.”

“While remote gambling operators licensed by the Gambling Commission can freely advertise in Northern Ireland, as online and broadcast advertising is a reserved matter, our population is afforded no protection by the regulator.

“However, you have the power under existing laws to prevent our children from being bombarded with gambling related marketing during major sports broadcasts, such as Premier League matches, and prevent those already experiencing gambling harms from being targeted by gambling companies on social media.

“Introducing restrictions similar to those in Ireland would have a profound benefit for Northern Ireland, Britain and Ireland, where British TV is widely watched.”

“We urge you to use your existing powers to take immediate action to restrict the promotion of gambling in the UK and reduce the harm caused by gambling across these islands.”

A spokesperson for the Department for Culture, Media and Sport indicated they would respond to the letter from the MLAs in due course.

The post London Urged to Restrict Gambling Advertising in Northern Ireland appeared first on European Gaming Industry News.

American online gambling

New Analysis Shows Majority of Online Gambling Operators Targeting U.S. Players are Unlicensed

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According to Blask’s latest analysis of the U.S. iGaming landscape, 290 out of 362 operators active in the American online gambling ecosystem (approximately 80%) are offshore platforms operating outside domestic regulatory frameworks. The data highlights a structural reality of the U.S. market: while regulation has expanded significantly over the past decade, offshore operators still dominate the competitive landscape in terms of brand presence.

This dominance is not limited to the number of operators. It also translates into a substantial share of total market value. Blask estimates that the total U.S. online gambling market reached approximately $79.8B in Competitive Earning Baseline (CEB) in 2025. Of that total, only around $25.2B was captured by licensed domestic operators, while the majority flowed to offshore platforms.

In other words, roughly three quarters of the U.S. market value remains outside the regulated ecosystem, despite more than a decade of state-by-state legalization.

The persistence of offshore dominance is closely tied to the fragmented structure of U.S. gambling regulation. Several of the country’s largest markets still operate without any online gambling legalization, while many regulated states allow sports betting but not online casinos — creating structural gaps that offshore platforms continue to fill.

States that offer full online gambling regulation, including both sports betting and casino, show significantly lower offshore penetration. Markets such as New Jersey and Michigan capture roughly three quarters of their online gambling value domestically, demonstrating that comprehensive regulation can meaningfully increase channelization. However, no U.S. jurisdiction has fully eliminated offshore activity.

The post New Analysis Shows Majority of Online Gambling Operators Targeting U.S. Players are Unlicensed appeared first on Americas iGaming & Sports Betting News.

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Baltics

Expanse Studios Secures Certification for Estonia and Latvia Markets

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Expanse Studios, a subsidiary of Meridian Holdings, announced that it has received certification enabling the commercial deployment of its content across Estonia and Latvia.

Gaming Associates, a UKAS-accredited testing laboratory (accreditation number 9263), certified Candy’s Bonanza and Leprechaun’s Wish as compliant with the technical standards established by Baltic regulatory authorities. This certification allows the games to be deployed on licensed gaming platforms operating within these jurisdictions.

The Baltic certifications advance Expanse Studios’ systematic expansion across regulated European markets where formal certification processes create entry barriers for B2B content providers. Estonia and Latvia operate structured regulatory frameworks requiring independent technical verification before content deployment on licensed platforms.

Regulatory certification processes in European markets typically require 8-12 months and substantial compliance investment, creating competitive advantages for studios maintaining multi-jurisdictional certification capabilities.

“This certification gives us a solid foundation for further growth in this part of Europe. The approvals in the Baltics allow operators to go live more quickly, and they reflect the way we approach regulated markets. We focus on building compliant, reliable distribution capabilities that create real long-term value,” said Damjan Stamenkovic, CEO of Expanse Studios.

The post Expanse Studios Secures Certification for Estonia and Latvia Markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Compliance Updates

NCPG Strongly Endorses Introduction of Bipartisan POINTS Act

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The National Council on Problem Gambling (NCPG) endorsed the introduction of the bipartisan Providing Opportunities for Individuals In Need of Treatment & Support (POINTS) Act, led by Rep. Erin Houchin (R-IN), Rep. Andrea Salinas (D-OR), Rep. Troy Carter (D-LA), and Rep. Mariannette Miller-Meeks (R-IA). The POINTS Act is the first bipartisan legislation introduced in Congress in 15 years to address problem gambling among the general population.

The legislation would create the first dedicated federal funding stream to support prevention, screening, intervention, and treatment services for individuals at risk of or experiencing gambling addiction. If passed, the POINTS Act would reallocate one-third of the existing federal excise tax on sports wagers (0.25% of handle), generating an estimated $100 million annually without raising or creating new taxes. Federal excise tax revenue from sports wagering exceeded $150 million in FY2024 and reached an estimated $300 million in FY 2025.

“Gambling addiction can quietly devastate families. The financial damage and emotional strain often build over time and affect far more than the person placing the bet. I’ve seen how those consequences can impact loved ones and communities. As access to sports betting and online gambling grows, we have a responsibility to confront the addiction that can follow. The POINTS Act directs existing federal gaming revenue toward prevention, treatment, and recovery programs to help people get back on their feet,” said Rep. Erin Houchin.

“As sports betting and online gambling continue to expand across the country, we have a responsibility to ensure people struggling with addiction are not left behind. Gambling addiction can devastate individuals and families, yet too many communities still lack the resources needed to provide prevention, treatment, and recovery support. The POINTS Act helps close that gap by investing existing gambling excise tax revenue into programs that expand care, raise awareness, and connect people to the help they need,” said Rep. Andrea Salinas.

“The POINTS Act recognizes that gambling addiction is a public health issue requiring a coordinated national response. States and tribes need stable federal support to expand access to prevention, treatment, and recovery services. This legislation provides a responsible and sustainable funding mechanism to meet that need,” said Heather L. Maurer, Executive Director of NCPG.

The post NCPG Strongly Endorses Introduction of Bipartisan POINTS Act appeared first on Americas iGaming & Sports Betting News.

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