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Conor Niland’s The Racket Wins William Hill Sports Book of the Year Award 2024
Former Irish tennis professional Conor Niland has won the William Hill Sports Book of the Year Award 2024 with his memoir The Racket: On Tour with Tennis’s Golden Generation.
The Racket becomes the first tennis book to clinch the world’s longest established and most valuable literary sports-writing prize in its history and Niland is the first author from the Republic of Ireland to win since Paul Kimmage’s Rough Ride: Behind the Wheel with a Pro Cyclist in 1990.
Niland’s autobiography describes the highs and lows of his career on the ATP Tour, revealing the hardships of the majority of players struggling to balance the books as they seek to breakthrough against the game’s best.
The Racket is an underdog story that lifts the lid on the perils of match-fixing and doping in tennis, while also sharing light-hearted tales of Niland’s seven years on the road.
The debut release from the 43-year-old was one of six books shortlisted for this year’s award, which was decided by a six-person judging panel, with Niland beating off competition from the likes of double Olympic champion Kelly Holmes and Afghanistan women’s football captain Khalida Popal.
Niland’s memoir was crowned the winner by a judging panel comprising chair Alyson Rudd, Clarke Carlisle, Gabby Logan, Dame Heather Rabbatts, Mark Lawson and Michelle Walder. In addition to the prestigious trophy, Niland also claims the winning £30,000 prize.
Alyson Rudd, Chair of the judging panel, said: “We are delighted to present Conor Niland with the William Hill Sports Book of the Year Award 2024 for his astonishing autobiography, The Racket.
“This prize seeks to highlight the best in sports writing and there is no doubting the fact that Conor’s work is of the highest calibre, offering a fascinating insight into his career as a tennis professional.
“The book brings the reader into the world of elite sport, but also emphasises the relatable underdog story of an everyman fighting against the odds to fulfil their dreams.
“The panel wishes to praise all six nominated authors and another year of stunning releases, showcasing the rich diversity of perspectives and experiences.”
Winning author Niland said: “I accept this award with a lot of humility. The other shortlisted books are incredible stories so I feel very fortunate to have won and so grateful.
“This is all pretty improbable. My brother told me I would win the William Hill Sports Book of the Year Award when he read this last Christmas, I took that with a pretty large pinch of salt, but he was right. It’s amazing.
“The pro tennis tour is a little bit of a misunderstood sport, we were able to show what the world is really like, for the guys a little bit further down the rankings.”
The post Conor Niland’s The Racket Wins William Hill Sports Book of the Year Award 2024 appeared first on European Gaming Industry News.
Armenia
TaDa to Participate in MAC Yerevan Summit
TaDa Gaming is going to participate in MAC Yerevan summit, one of the industry’s most influential gatherings for affiliate marketing and online gaming professionals, this 26-27 May.
With a strategic plan to: expand its footprint in Eastern and Eurasian markets; strengthen its partner and affiliate network; and demonstrate its 240+ portfolio of performance-driven content and award-winning gamification tools, TaDa will host live demonstrations, interactive play and one-to-one meetings at Stand G10.
In addition, the team will reveal TaDa’s seamless API integration capabilities, data-driven performance insights across key markets and the flexible collaboration models that make TaDa a valuable partner.
Speeding up successful outcomes in the conversion funnel is also critical. TaDa’s approach to Eastern and Eurasian markets has seen the provider expand from a supplier role into a “Growth Partner” for operators.
This has turned TaDa products into high-performance engines for traffic acquisition and business results and seen the company take the award for Game Studio of the Year 2026 at AIBC Eurasia.
Access to high growth markets across the region has been further enhanced by TaDa’s raft of gaming licences including the Romanian ONJN, UKGC and MGA and new player acquisition channels have already opened up for the ambitious content provider.
Visitors to Stand G10 will also be able to discover how TaDa combines its premium product content with integrated marketing strategies to optimise this traffic to amplify brand recognition and player engagement and retention; and to scale affiliate revenue engines.
Ray Lee, Director of Business Development at TaDa Gaming, said: “Our focus is on delivering content that performs. MAC Yerevan provides the ideal environment to connect with forward-thinking operators and affiliates who are looking for scalable, revenue-generating solutions.
“From our unique fish-shooting titles, trademarked slot series and award-winning Crash games, we are delivering next gen gaming that is shaping the future of iGaming. We welcome everyone to visit Stand G10 and find out more.”
The post TaDa to Participate in MAC Yerevan Summit appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI
MGA Launches Consultation on AI Gaming Charter
The Malta Gaming Authority (MGA) has launched a public consultation on a proposed AI Gaming Charter on the Ethical and Responsible Use of Artificial Intelligence.
The Charter has been developed in collaboration with the Malta Digital Innovation Authority (MDIA) and is intended to provide voluntary, principles-based guidance to support the responsible and transparent use of AI within the sector. It is designed to complement existing legal and regulatory frameworks, including the EU Artificial Intelligence Act, while reflecting the specific operational context of the gaming industry.
The post MGA Launches Consultation on AI Gaming Charter appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Admiral Bet
Amusnet Italy Announces New Strategic Partnership with Admiral Bet
Amusnet Italy has announced a new strategic partnership with Admiral Bet, marking another important milestone in the company’s expansion across key regulated European markets. By collaborating with a trusted and well-established operator, the provider continues to strengthen its presence in Italy.
Through this partnership, Admiral Bet players will gain access to a selection of Amusnet’s most iconic titles, known for their seamless gameplay, high-quality graphics and engaging mechanics. The integration is set to enhance Admiral Bet’s premium casino offering with content that has already proven highly popular among Italian players.
The initial rollout includes several flagship titles, such as the refined appeal of Shining Crown and Extra Crown, the dynamic rewards of 20 Golden Coins and the enduring favourite 20 Super Hot.
“Our collaboration with Admiral Bet represents a valuable opportunity to further strengthen our presence in Italy. It reflects our strong commitment to the market and our ambition to deliver top-tier entertainment to local players,” said Polina Nedyalkova, Director at Amusnet Italy.
“We are delighted to introduce Amusnet’s portfolio on Admiral Bet, further enhancing our content offering with a selection of titles that successfully combine the appeal of classic slot gameplay with refined visuals and intuitive mechanics. This integration represents another step forward in strengthening our product portfolio, allowing us to deliver a well-balanced and high-quality gaming experience that caters to a wide range of player preferences,” said Paolo Marchi, Managing Director of Admiral Bet.
This partnership further underscores Amusnet’s dedication to strengthening its footprint in regulated European markets, combining its leading game development expertise with Admiral Bet’s strong market reach and operational capabilities.
The post Amusnet Italy Announces New Strategic Partnership with Admiral Bet appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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