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bwin Becomes “Official Betting Partner of the NFL” in Germany and Austria

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The international sports betting brand bwin has entered into a partnership with the National Football League and has become the “Official Betting Partner of the NFL” in Germany and Austria. With this multi-year partnership, the bwin brand is further expanding its presence in premium sports environments and wants to further increase the NFL’s fan base, especially in German-speaking countries. The official launch of the cooperation will take place at the 2024 NFL Munich Game on November 10 in the Allianz Arena in Munich, the home of FC Bayern Munich. bwin will also be present for the first time as an official partner at this year’s NFL game between the New York Giants and the Carolina Panthers in the Bavarian capital. In addition, bwin is the “official betting partner of Super Bowl LIX” in Germany and Austria.

As the official sports betting partner of the NFL, bwin will work with the league until 2026 to bring the enthusiasm for American football to an even larger audience in Europe.

bwin will delight fans with attractive promotions and exclusive content relating to the NFL and the international games. With the targeted offers relating to sports betting, bwin aims to not only strengthen the appeal of its brand, but also to attract more people to the NFL and American football.

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The partnership includes numerous activations that ensure a strong presence for the NFL and bwin. Targeted playouts are planned on the bwin and NFL channels. bwin sees itself as part of perfect game preparation and wants to create unforgettable experiences for its own users.

The cross-media integrations include social media content as well as special online formats as well as the NFL Pick’em and NFL Fantasy. This year, a special focus is on two highlight events – the 2024 NFL Munich Game, where bwin will be present on the LED boards in the stadium, and Super Bowl LIX.

Hans-Jörg Nisseler, Regional Brand Director Entain DACH: “With the NFL, we are working with a ‘best-in-class’ sports organization and supporting the league in our core markets of Germany and Austria. For bwin, this is the logical next step; major sponsorships have been firmly anchored in bwin’s DNA since the beginning. We want to support the NFL in continuing to grow its fan base. At the same time, we will position bwin as a premium brand for a unique sports and betting experience. We are very much looking forward to our time together.”

“We see how great the excitement and anticipation is for the upcoming game in Munich. November 10th is the NFL highlight of the year for our fans in German-speaking countries. That’s why we are delighted to have bwin on board as a responsible sports betting partner with whom we can create unique experiences together,” said Dr. Alexander Steinforth, General Manager, NFL Germany.

The post bwin Becomes “Official Betting Partner of the NFL” in Germany and Austria appeared first on European Gaming Industry News.

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Balkans

EGT’s Supreme Green Selection made its successful debut in Bulgaria

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Supreme Green Selection, the latest multigame in EGT’s portfolio, had its debut installation in Bulgaria. The gaming establishments of the leading operator Inbet throughout the country now offer the mix which is available in General Series’ slot cabinets.

Supreme Green Selection is a part of EGT’s latest multigame series Supreme Selection. This mix features 50 exciting titles, including popular games like Rise of Ra, Amazons’ Battle, and Burning Hot, along with new additions such as Rainbow Hot, Mighty Heracle, and Book of Artifacts. They all present players with various themes, eye-catching designs, and many attractive bonuses.

Biserka Draganova, Sales Manager for The Balkans and Egypt at EGT, commented: “I am very happy that we accomplished the first installation of Supreme Green Selection in the gaming halls of the local leader Inbet. The mix has a new interface, different from the other multigames in our portfolio, and allows players to select game according to the category they prefer. It also includes user-friendly updates, making it easier to scroll through and select your preferred games. When presented at this year’s ICE London, Supreme Green Selection immediately caught the attention of operators, players, and industry experts, and its first good results are already a fact. I am confident that the mix will become one of the favorite products of Inbet’s customers.”

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Mihail Hadzhiev, Casino Manager at Inbet, also gave positive feedback on the performance of Supreme Green Selection. He stated: “The selection of titles in the multigame is excellent as they keep players engaged for a long time, and during their next visit, our clients are looking for these slots again.” Mr. Hadzhiev added: “We can’t wait to try the other multigame from the series Mega Supreme Fruits Selection, as well as the new Bell Link Boost jackpot.”

The post EGT’s Supreme Green Selection made its successful debut in Bulgaria appeared first on European Gaming Industry News.

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Relax Gaming brings Christmas cheer with the release of feature-packed Money Sleigh

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Relax Gaming, the iGaming aggregator and provider of unique content, is getting players into the festive spirit with its latest release, Money Sleigh, a Christmas-themed slot guaranteed to deliver stocking-filled fun and the chance to unwrap big wins.

Santa and his team of loyal helpers are ready to guide players through this exciting holiday adventure, with the potential to win up to 10,000x their stake.

Set against a 5×4 grid, Money Sleigh combines high volatility with a series of thrilling features, including re-spins, coin collections, and symbol enhancements that keep the action jingling towards snowy rewards.

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The real excitement kicks off when three or more special symbols trigger the re-spin feature, where additional reels unlock as players gather more symbols, multiplying their chances of hitting it big.

Among the slot standout features is the Helper, which doubles the value of up to 8 other symbols, and Santa, who revives previously used symbols to further enhance the chance for big payouts. The dynamic Eternal Mystery symbol ensures that no two spins are alike, transforming into different special symbols with every spin to create a varied and unpredictable gaming experience.

Landing bonus symbols unlocks the lucrative bonus round, where players can collect up to 100,000 coins. Once the combined total of all values on the reels reaches this magic number, the round concludes with a massive payout, offering players a thrilling and satisfying reward to wrap up their festive gameplay.

Shelley Hannah, CPO at Relax Gaming, said: “We’re delighted to bring Money Sleigh to the market as part of our ever-growing portfolio of feature-packed games. The creative symbol mechanics offer the potential for truly festive wins, makes this game a perfect addition for the holiday season. We are confident that operators and players alike will enjoy the magic that it brings.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 was named the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

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Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

The post Relax Gaming brings Christmas cheer with the release of feature-packed Money Sleigh appeared first on European Gaming Industry News.

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Sky Dancer Casino Chooses Light & Wonder for Management System

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Light & Wonder announced a multi-year agreement to provide Sky Dancer Casino in Belcourt, North Dakota, with a new casino management system. This upgrade will enable the casino to streamline operations, elevate casino hospitality, and enhance the overall player experience.

The new Light & Wonder casino management system will replace Sky Dancer Casino’s current solution for more than 600 electronic gaming machines and table games. As part of the implementation, Light & Wonder will provide the casino with a suite of system offerings, including iVIEW PRO, TableView Web, Web Content Manager and ELITE BONUSING SUITE. These offerings will enable Sky Dancer Casino to optimise financial management, mitigate risk and enhance customer retention and satisfaction.

“We’re grateful for the opportunity to work with Sky Dancer Casino, a valued customer, on the implementation of their new gaming system. This collaboration underscores our commitment to delivering unique and innovative solutions to the gaming industry, particularly in the Midwest. We’re excited to support Sky Dancer’s continued success and look forward to building a long-lasting relationship,” said Jon Wolfe, President of Global Systems and Services at Light & Wonder.

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Light & Wonder Systems’ collaboration with Sky Dancer Casino marks a significant milestone, expanding the Company’s reach in the Midwest region. This collaboration underscores the company’s dedication to providing innovative casino management systems to casinos of all sizes. This latest agreement further strengthens the relationship between the Company and Sky Dancer Casino, a Light & Wonder games customer for over two decades.

“Our top priority is delivering an exceptional entertainment experience to our guests. Light & Wonder’s advanced systems solution will be instrumental in streamlining our operations and offering a personalized gaming experience that truly resonates with our players,” said Randy Brunelle, general manager of Sky Dancer Casino.

The post Sky Dancer Casino Chooses Light & Wonder for Management System appeared first on European Gaming Industry News.

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