Latest News
Soulbound Relaunches its Platform with Prediction Market Feature as Industry Grows 565%
Soulbound.gg, a decentralised streaming platform, has relaunched with a new design and interactive features, including real-time betting on live content.
With this relaunch, Soulbound is integrating StreamFi and GambleFi, which will redefine how content is monetised on live-streaming platforms. Traditional Web2 sites like Twitch or YouTube don’t offer an equal playing field for content creators. Monetisation takes a long time, as streamers have to cross a certain threshold of followers or views to start earning. However, Soulbound allows monetisation in real time. Streamers can start earning from day one, as the platform pays in its native token, Soulbucks (SBX), based on views, interactions and other engagement metrics.
On the other hand, the integration of GambleFi will add a new level of engagement in live-streaming. Viewers will be able to place bets on Soulbound on in-stream events—like predicting a player’s next move or the outcome of live matches. This creates a transparent streaming ecosystem where even viewers have potential reward opportunities for their engagement.
Soulbound will leverage decentralised oracles to ensure the accuracy of betting predictions and use smart contracts to manage payouts. This will allow viewers to access and withdraw their payouts instantly without any unnecessary fees or wait times.
The live-streaming market has been expanding rapidly and it’s one of the primary content types resonating with the Gen-Z population. The market is projected to reach $372.90 billion by 2030 at a current CAGR of 23%, and the inclusion of prediction markets represents a significant step towards creating a more engaging viewer experience. Models like GambleFi, which rewards users for their engagement, will prompt viewers to stick to specific platforms rather than move across different sources of entertainment.
The growing influence of prediction markets has become evident across different sectors. They’ve become more popular recently due to the US election season. Polymarket, which holds 99% of the decentralised prediction market as of September 2024, reported $1 billion in bets surrounding the 2024 presidential elections.
Casey Grooms, Co-Founder of Soulbound, said: “The surge in prediction market activity is undeniable. Recent data shows a 565.4% growth in Q3 alone, with betting volume increasing by 713%. Soulbound’s integration of prediction markets through GambleFi taps into this expanding market while offering creators and viewers a new level of interactivity.”
Soulbound also plans to introduce a Telegram dApp later this year. Telegram has been the most popular platform in recent months for launching decentralised mini-apps. It’s the most accessible medium to reach a large audience, as the messaging app currently has over 800 million active users.
Also, with integrations like Bot API and Wallet API, Telegram is currently the most optimal gateway for blockchain projects to easily access a global, decentralised audience. This will allow Soulbound users to dive into real-time predictions and interactions on the go.
For creators, this mobile integration offers a seamless way to grow their audiences and interact with fans through a decentralised app, extending their reach beyond traditional platforms. Developers also benefit from increased user acquisition and engagement as Soulbound’s prediction markets and gamified features keep viewers involved for longer periods.
Soulbound’s relaunch builds on a year of strong momentum, having raised $4 million in total funding, with a significant portion secured in August 2024. Supported by prominent investors like Animoca Brands, NGC Ventures and Big Brain Holdings, Soulbound is positioning itself as a decentralised content powerhouse. With instant creator monetisation, interactive prediction markets and new mobile-friendly decentralised features, Soulbound is redefining the landscape beyond traditional Web2 platforms.
The post Soulbound Relaunches its Platform with Prediction Market Feature as Industry Grows 565% appeared first on European Gaming Industry News.
Compliance Updates
UKGC: Market impact data on gambling behaviour – operator data to Oct 2024
The Gambling Commission has published further data on the gambling industry in Great Britain.
This data, sourced from operators, reflects the period between March 2020 and September 2024, inclusive, and covers online and in-person gambling covering Licensed Betting Operators (LBOs) found on Britain’s high streets.
Comparison should not be made with the industry statistics dataset, as this dataset may include free bets and bonuses and does not include data from all operators.
This release compares Quarter 2 (Q2) of financial year 2024 to 2025, with Q2 of 2023 to 2024, looking at how the market has changed in comparative periods over a year.
The latest operator data shows:
- online total Gross Gambling Yield (GGY) in Q2 (July to September) was £1.32 billion, an increase of 11 percent from Q2 the previous year. The overall number of total bets and/or spins increased 12 percent Year-on-Year (YoY), reaching a new peak for the third consecutive quarter of 25.2 billion, whilst the average monthly active accounts2 in the quarter increased 8 percent
- real event betting GGY increased by 6 percent YoY to £453 million. The number of bets decreased 10 percent, while the average monthly active accounts in Q2 increased 9 percent
- slots GGY increased 16 percent to £680 million YoY. The number of spins increased 13 percent to 23.3 billion while the average monthly active accounts in Q2 increased 16 percent to 4.4 million per month. Although this is a new peak for GGY in this dataset for the slots vertical, it should be noted that one operator has re-classified some of its products into the slot vertical this quarter, which has had an impact on the vertical data
- the number of online slots sessions lasting longer than an hour increased by 9 percent YoY to 10 million. The average session length remained at 17 minutes. Approximately 6.1 percent of all sessions lasted more than one hour compared to 6.6 percent in Q2 the previous year. The number of spins per session has fallen from 147 to 142 YOY, whilst the GGY per session has fallen from £4.20 to £4.13 in the equivalent timeframe
- LBO GGY decreased by 1 percent to £533 million in Q2 2024 to 2025, compared to the same quarter last year, while the number of total bets and spins decreased by 0.1 percent to 3.1 billion.
The post UKGC: Market impact data on gambling behaviour – operator data to Oct 2024 appeared first on European Gaming Industry News.
Latest News
Betano introduces a new immersive way of NBA betting
Betano, Kaizen Gaming’s premium sports betting and gaming brand announces the launch of its innovative in-game visualisation tool for National Basketball Association (NBA) games. Starting this season, Betano customers will be able to watch and interact with live games as if they were playing a video game.
Powered by computer vision and AI technology, the new feature takes real-time data points and turns it into 3D visualisations that are delivered in a hyper-personalised stream, allowing fans to select their viewing angle and enjoy every block, shot, and point scored from their preferred vantage point. Launched in partnership with Sportradar, Betano’s new gaming feature continues its commitment and passion for creating unique and unrivalled fan experiences in every sport.
George Kourakos, Kaizen Gaming Director of Innovation, said: “The arrival of AI technology and particularly computer vision is helping revolutionise the fan experience for leading sporting competitions. Increasingly, fans want to take control of how they watch and engage with sports, so they can create their own personalised experiences. We’re excited to introduce a whole new way of enjoying matches, allowing fans to choose their favourite angles to view the action. We remain dedicated to keep delivering innovations that enable our users to engage in new ways with all their favourite sports, always in a responsible manner”.
The new feature technology of the Betano platform arrives at the start of what is set to be another enthralling NBA season. Besides offering the competition’s matches through its platform, Betano has engaged with the world’s best basketball league by supporting Giannis Antetokoummpo. The two-time NBA MVP and 2021 NBA Champion has been Betano’s Global Brand Ambassador since 2023.
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Latest News
EGT Digital’s games are live on the top Italian betting sites Lottomatica and Goldbet
EGT Digital keeps on achieving milestones in Italy. Thanks to the partnership with the popular aggregator Microgame the Bulgarian provider’s slot games from the jackpot bestsellers Clover Chance and High Cash are already at the disposal of the clients of Lottomatica and Goldbet. Both websites are part of the market-leading Lottomatica Group.
Zornitsa Boncheva, Regional manager for Italy at EGT, commented: “The collaboration with Lottomatica Group in the online sector is a logical continuation of our fruitful collaboration with them in the land-based and VLT niches and is a great success for us. Our casino content is now available to visitors to some of the most prominent gaming platforms in Italy and I am happy to say that since their debut our titles, especially 10 Shining Diamond, have made a deep impression on players who highly appreciated their attractive design, many bonuses and high chances to win. I believe that this cooperation will give a big boost to our market entry in the near future.”
The post EGT Digital’s games are live on the top Italian betting sites Lottomatica and Goldbet appeared first on European Gaming Industry News.
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