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Cross-Selling and Upselling in Poker Stores: How to Increase the Average Check
Revenue optimization has emerged as one of the key success factors in the highly competitive online poker industry. With the growing costs of acquiring players and the challenge of retaining them, poker operators need more ways of generating revenue. In this light, the In-Store feature developed by EvenBet Gaming has brought a new change in the industry: boosting the operator’s revenue while offering engaging game perks for the players.
The mechanics of online poker rooms
Historically, online poker rooms have been able to attract a variety of players with diverse games, starting from the more common Texas Hold’em to the less known Razz. In the past, poker platforms have depended on rake, which is a small percentage of every pot, or tournament fees as their main sources of income.
However, nowadays, these models have become less dependable as poker operators face a number of challenges. They are always torn between the need to meet regulatory requirements, maintain their profit margins, and keep the players happy. This has led to the need to increase the average revenue per user (ARPU) without losing customers in this competitive environment.
Welcome cross-sell and upsell — two effective techniques successfully implemented in niches like e-commerce and are now actively used in the poker segment. These strategies have been effective in increasing the LTV and customer retention rates. For poker rooms, this could mean the difference between going bust and holding out for the long term.
Cross-selling in poker
Cross-selling is the practice of selling related products or services to existing customers. In the poker context, this could take several forms:
- Basic cross-sell: advertising casino games to sports bettors and the other way around. For example, a poker room may recommend slot games to the players who frequently play Texas Hold’em.
- Intermediate cross-sell: the use of player data to develop more specific campaigns. For instance, if data reveal that poker tournament players like to play blackjack, the room may target blackjack to tournament players.
- Advanced cross-sell: a more complex approach that employs dynamic and data-driven models to provide the player with customized suggestions. For example, when a player’s activity and their preferences are used to recommend new games or tournaments that may be interesting.
Upselling in poker
Upselling persuades the customer to choose a better version of the product they are already using. In poker rooms, this might involve:
- Providing VIP tournament seats to the ordinary cash game participants.
- Offering higher risk and reward tables to players who play at lower limits.
- Offering additional services such as higher level statistics or time bank top-up.
Through these strategies, poker operators can develop multi-players — customers who interact with several products. Multi-players have higher retention rates and an average future value of 50% higher than that of single-product players.
For poker room operators, understanding these cross-sell and up-sell strategies might be the only way to not only survive but prosper in the highly saturated online gaming market. It’s about the long-term perspective and the audience that will provide constant revenues.
Applying cross-selling and upselling to poker platforms
The poker industry is one of the most suitable for cross-sell and upsell strategies. The EvenBet Gaming In-Store feature is a game-changer for operators as it provides a range of virtual items that can improve the players’ experience.
Items available for cross-selling include:
- Play money packages: for those who wish to play or warm up with other games without staking their real money.
- Time bank extensions: allowing the players to spend more time making strategic moves over the course of the game.
- Rabbit hunting feature: enabling the players to see the cards that would have been dealt in the next round once a round is over.
- Opponent game statistics: informing the players about the actions and strategies of their opponents during the game.
Upselling opportunities in the store include:
- VIP cards with bundled perks: EvenBet store offers customisable sets of benefits that come at a lower price when bought together.
Yet another option are loyalty programme incentives that can come in different styles:
- Premium tournament entries: as players accumulate cash game points or achieve a certain hand count, they can unlock access to exclusive tournaments.
- Exclusive game access: higher-tier loyalty members might gain entry to special cash games or tables not available to the general player base.
These features are beneficial for the platform’s revenue, and they also boost the gaming experience and bring greater satisfaction to the players.
Strategies for increasing the cash flow
To optimize revenue in online poker stores, operators should implement a comprehensive strategy that encompasses several key elements:
- Strategic offer placement: display relevant promotions in the lobby and during the game, so that they do not interfere with the gameplay. This approach keeps the audience interested in your offer without being annoying.
- Personalized marketing: use player data to create specific promotions that will appeal to the players’ preferences and activities.
- Value-driven bundles: offer appealing promotional offers like “two for the price of one” and combo packages. Such offers have high perceived value for the players, as in a bundle they receive more than each separate item’s worth.
- Time-sensitive promotions: take advantage of the FOMO effect by offering time-sensitive products or services. This creates urgency, which in turn leads to faster buying decisions.
- Integrated loyalty schemes: integrate cross-selling and upselling opportunities in the loyalty programme. This helps retain the players for a long time and makes them use the platform more frequently.
By implementing these strategies, poker room operators can create a more engaging and profitable store environment. This holistic approach not only drives revenue but also enhances the overall player experience, fostering loyalty and sustained growth in the competitive online poker market.
Seizing the opportunity
Well-adopted cross-sell and upsell strategies can greatly improve both the cash flow and the players’ experience. This way, operators can increase their user lifetime value while enhancing the quality of the game. If you want to transform your poker platform’s monetisation model, learn more about EvenBet Gaming’s advanced store options and find out how these enhancements can help you increase player worth and involvement. The operators able to balance the revenue targets and player satisfaction will be in good standing to succeed in this competitive market.
The post Cross-Selling and Upselling in Poker Stores: How to Increase the Average Check appeared first on European Gaming Industry News.
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Kambi Group plc and LeoVegas Group sign Turnkey Sportsbook extension and new Odds Feed+ agreement
Turnkey Sportsbook partnership extended until end of 2027 as LeoVegas Group continues gradual migration to in-house sportsbook, which now has access to Kambi’s premium Odds Feed+ solution
Kambi Group plc, the home of premium sports betting solutions, and LeoVegas Group have signed a multi-year Turnkey Sportsbook partnership extension, alongside a new agreement for Kambi’s cutting-edge Odds Feed+ product.
The Turnkey Sportsbook partnership will now run for an additional two years, through to the end of 2027, during which time LeoVegas will continue its migration to its proprietary sportsbook platform. In addition, LeoVegas and its stable of brands — LeoVegas, BetMGM, BetUK and expekt — has secured access to Kambi’s Odds Feed+, the industry’s premium odds feed solution. LeoVegas can now complement its in-house offering by selecting from Kambi’s full library of traded odds, which are delivered via a single API.
The Odds Feed+ agreement is set to run beyond 2027, enabling Kambi and LeoVegas to continue to build upon a partnership first formed in 2016.
Werner Becher, CEO of Kambi, said: “Our valued partnership with LeoVegas dates back almost 10 years and we are proud of the success we have achieved together. While we look forward to another two years of Turnkey provision, it speaks to the quality of our trading capabilities that LeoVegas also secured access to our Odds Feed+ solution, taking our partnership into a new phase.”
The post Kambi Group plc and LeoVegas Group sign Turnkey Sportsbook extension and new Odds Feed+ agreement appeared first on European Gaming Industry News.
Leading online casino operator Slots Temple has added established iGaming developer NetGaming to its ever-growing list of partners. Per the deal, NetGaming’s range of innovative online slot games will now be available for Slots Temple players.
NetGaming is a well-established content provider, best known for its range of Zeus-themed slots and games, which include Zeus’s Thunderbolt 5,000, Zeus’s Thunderbolt Plinko, and Zeus’s Thunderbolt.
Other hit titles in the studio’s catalogue include Shamrock Trio: Hold and Respin, Fireball Inferno Tiki, and Leprechaun’s Loot. The studio’s titles are defined by their creative designs and innovative gameplay mechanics.
NetGaming was launched in 2019 and has proven itself to be a huge hit among players, working alongside some of the biggest operators in the industry and establishing a global presence.
Slots Temple has established itself as a unique operator within the iGaming industry. The company began as an affiliate site before obtaining a license from the United Kingdom Gambling Commission to offer real-money slot games and tournaments.
In the time since, it has established itself as one of the most innovative operators on the market, putting an emphasis on tournaments and player communities. The site collaborates with some of the industry’s leading developers. This new partnership with NetGaming will further solidify its position as a leading player-centric operator, ensuring it provides players with a diverse and exciting games catalogue.
Fraser Linkleter, CEO at Slots Temple said: Our players always demand the best online casino games on the market, and by adding another innovative developer like NetGaming to our list of partners, we can ensure that we meet that demand.
NetGaming is a company that we have respected for a long time, and we have no doubt their products are going to be a huge hit with our players.”
Pallavi Deshmukh, CEO at NetGaming, said: ‘NetGaming is delighted to work alongside an established name like Slots Temple. Both companies strongly believe in the importance of providing top-quality online gaming experiences to customers, and we cannot wait to see how Slot Temple’s dedicated player base reacts to our games.”
The post Slots Temple Goes Live with NetGaming to Expand Games Portfolio appeared first on European Gaming Industry News.
They just can’t leave humans alone, can they? Brute Force: Alien Onslaught reunites the original Brute Force members… with a surprise addition. Joshua and Jason have recruited the help of Jade, a fearless mercenary, who doesn’t know defeat. This game joins the ranks of signature Nolimit City slots like Fire In The Hole 3, Highway To Hell and most recently Flight Mode. It’s time to lock and load, once again!
Unlike the prequel, Brute Force: Alien Onslaught features a 6 reel setup, wilds and a new baddie, Xylox, who can steal multipliers from Joshua, Jason and Jade. It’s going to be a battle of the ages but who will reign supreme?
A new challenge brings new features. When a Wild Symbol appears, it randomly transforms all low paying symbols on the reels into mid paying symbols, opening up more opportunities to connect. xNudge® makes another appearance similar to Brute Force, but with some small tweaks:
- Joshua xNudge® Wild – Each Nudge increases the win multiplier by +1 with the maximum multiplier value reaching up to 7x
- Jason xNudge® Wild – Each Nudge increases the win multiplier by +2 with the maximum multiplier value reaching up to 15x
- Jade xNudge® Wild – Each Nudge increases the win multiplier by +5 with the maximum multiplier value reaching up to 40x
- Xylox xNudge® Wild – Each Nudge increases the win multiplier by +1 and when he lands for the first time, he collects multiplier values from Joshua, Jason and Jade xNudge® Wilds. If he becomes sticky then he will continue collecting multipliers from non-sticky Joshua, Jason and Jade xNudge® Wilds.
The xNudge® Meter will summarise the overall xNudge® Multiplier values on the winning symbol.
REDemption Spins
No matter how hard you fight they just keep coming! Landing 3 Scatter symbols, including at least 2 red Scatters, will trigger 10 REDemption Spins where:
- Xylox xNudge® Wild will always be sticky when he lands.
- Joshua xNudge® Wild will be missing in action.
BLU Genesis Spins
There is always a glimmer of hope when you fight for good. Landing 3 Scatter symbols, including at least 2 blue Scatters, will trigger 10 BLU Genesis Spins where:
- Joshua, Jason and Jade xNudge® Wilds may become sticky when they land.
- Xylox xNudge® Wild will always be sticky when he lands.
Super REDemption Spins
Xylox has the upper hand with his swarms. Landing 4 Scatter symbols, including at least 3 red Scatters, will trigger 10 Super REDemption Spins where:
- Xylox xNudge® Wild will always be sticky when he lands
- Joshua and Jason xNudge® Wilds will be missing in action.
Super BLU Genesis Spins
Not everything is doom and gloom. Landing 4 Scatter symbols, including at least 3 blue Scatters, will trigger 10 Super BLU Genesis Spins where:
- Joshua, Jason and Jade xNudge® Wilds may become sticky.
- A sticky Joshua xNudge® Wild will always land on the first spins and will remain sticky throughout.
- Xylox xNudge® Wild will always be sticky when it lands.
Stellar Punishment Spins
It’s time to face the final boss himself. Landing 2 red and 2 blue Scatters will trigger 10 Stellar Punishment Spins where:
- Jade xNudge® Wild may become sticky when it lands.
- Jade xNudge® Wild will always land on the first spins and remains sticky throughout.
- Xylox xNudge® Wild will always be sticky when he lands.
- Joshua and Jason xNudge® Wilds are missing in action.
There are a plethora of Nolimit Boosters to keep you in the fight and with the upper hand.
xBoost 1 – Guaranteed Scatter symbol on reel 2
xBoost 2 – Guaranteed 2 Scatter symbols on reel 2 and 3
1 Guaranteed xNudge® xBoost – Guaranteed a minimum of 1 xNudge® Wild
2 Guaranteed xNudge® xBoost – Guaranteed a minimum of 2 xNudge® Wilds
3 Guaranteed xNudge® xBoost – Guaranteed a minimum of 3 xNudge® Wilds
4 Guaranteed xNudge® xBoost – Guaranteed a minimum of 4 xNudge® Wilds
5 Guaranteed xNudge® xBoost – Guaranteed a minimum of 5 xNudge® Wilds
The maximum payout of Brute Force: Alien Onslaught is 80,000x the base bet. Brute Force: Alien Onslaught is rated as “Extremely Volatile” delivering the thrilling high-stakes gameplay that Nolimit City fans know and love.
Per Lindheimer, Head of Product at Nolimit City, said: “There’s nothing we love more than alien invasions. We were blown away by the reception of the first Brute Force so of course, we had to make a sequel. More reels, a new bad guy and Wilds that make this game something to be reckoned with!”‘Brute Force: Alien Onslaught’ will be available to all Nolimit City partners on July 8th, 2025.
The post Nolimit City braces for another invasion in Brute Force: Alien Onslaught appeared first on European Gaming Industry News.
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