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Cross-Selling and Upselling in Poker Stores: How to Increase the Average Check
Revenue optimization has emerged as one of the key success factors in the highly competitive online poker industry. With the growing costs of acquiring players and the challenge of retaining them, poker operators need more ways of generating revenue. In this light, the In-Store feature developed by EvenBet Gaming has brought a new change in the industry: boosting the operator’s revenue while offering engaging game perks for the players.
The mechanics of online poker rooms
Historically, online poker rooms have been able to attract a variety of players with diverse games, starting from the more common Texas Hold’em to the less known Razz. In the past, poker platforms have depended on rake, which is a small percentage of every pot, or tournament fees as their main sources of income.
However, nowadays, these models have become less dependable as poker operators face a number of challenges. They are always torn between the need to meet regulatory requirements, maintain their profit margins, and keep the players happy. This has led to the need to increase the average revenue per user (ARPU) without losing customers in this competitive environment.
Welcome cross-sell and upsell — two effective techniques successfully implemented in niches like e-commerce and are now actively used in the poker segment. These strategies have been effective in increasing the LTV and customer retention rates. For poker rooms, this could mean the difference between going bust and holding out for the long term.
Cross-selling in poker
Cross-selling is the practice of selling related products or services to existing customers. In the poker context, this could take several forms:
- Basic cross-sell: advertising casino games to sports bettors and the other way around. For example, a poker room may recommend slot games to the players who frequently play Texas Hold’em.
- Intermediate cross-sell: the use of player data to develop more specific campaigns. For instance, if data reveal that poker tournament players like to play blackjack, the room may target blackjack to tournament players.
- Advanced cross-sell: a more complex approach that employs dynamic and data-driven models to provide the player with customized suggestions. For example, when a player’s activity and their preferences are used to recommend new games or tournaments that may be interesting.
Upselling in poker
Upselling persuades the customer to choose a better version of the product they are already using. In poker rooms, this might involve:
- Providing VIP tournament seats to the ordinary cash game participants.
- Offering higher risk and reward tables to players who play at lower limits.
- Offering additional services such as higher level statistics or time bank top-up.
Through these strategies, poker operators can develop multi-players — customers who interact with several products. Multi-players have higher retention rates and an average future value of 50% higher than that of single-product players.
For poker room operators, understanding these cross-sell and up-sell strategies might be the only way to not only survive but prosper in the highly saturated online gaming market. It’s about the long-term perspective and the audience that will provide constant revenues.
Applying cross-selling and upselling to poker platforms
The poker industry is one of the most suitable for cross-sell and upsell strategies. The EvenBet Gaming In-Store feature is a game-changer for operators as it provides a range of virtual items that can improve the players’ experience.
Items available for cross-selling include:
- Play money packages: for those who wish to play or warm up with other games without staking their real money.
- Time bank extensions: allowing the players to spend more time making strategic moves over the course of the game.
- Rabbit hunting feature: enabling the players to see the cards that would have been dealt in the next round once a round is over.
- Opponent game statistics: informing the players about the actions and strategies of their opponents during the game.
Upselling opportunities in the store include:
- VIP cards with bundled perks: EvenBet store offers customisable sets of benefits that come at a lower price when bought together.
Yet another option are loyalty programme incentives that can come in different styles:
- Premium tournament entries: as players accumulate cash game points or achieve a certain hand count, they can unlock access to exclusive tournaments.
- Exclusive game access: higher-tier loyalty members might gain entry to special cash games or tables not available to the general player base.
These features are beneficial for the platform’s revenue, and they also boost the gaming experience and bring greater satisfaction to the players.
Strategies for increasing the cash flow
To optimize revenue in online poker stores, operators should implement a comprehensive strategy that encompasses several key elements:
- Strategic offer placement: display relevant promotions in the lobby and during the game, so that they do not interfere with the gameplay. This approach keeps the audience interested in your offer without being annoying.
- Personalized marketing: use player data to create specific promotions that will appeal to the players’ preferences and activities.
- Value-driven bundles: offer appealing promotional offers like “two for the price of one” and combo packages. Such offers have high perceived value for the players, as in a bundle they receive more than each separate item’s worth.
- Time-sensitive promotions: take advantage of the FOMO effect by offering time-sensitive products or services. This creates urgency, which in turn leads to faster buying decisions.
- Integrated loyalty schemes: integrate cross-selling and upselling opportunities in the loyalty programme. This helps retain the players for a long time and makes them use the platform more frequently.
By implementing these strategies, poker room operators can create a more engaging and profitable store environment. This holistic approach not only drives revenue but also enhances the overall player experience, fostering loyalty and sustained growth in the competitive online poker market.
Seizing the opportunity
Well-adopted cross-sell and upsell strategies can greatly improve both the cash flow and the players’ experience. This way, operators can increase their user lifetime value while enhancing the quality of the game. If you want to transform your poker platform’s monetisation model, learn more about EvenBet Gaming’s advanced store options and find out how these enhancements can help you increase player worth and involvement. The operators able to balance the revenue targets and player satisfaction will be in good standing to succeed in this competitive market.
The post Cross-Selling and Upselling in Poker Stores: How to Increase the Average Check appeared first on European Gaming Industry News.
Here are this weeks latest slots releases compiled by European Gaming
Tom Horn Gaming is thrilled to announce the launch of its latest Hold & Win slot game, Majestic Coins. This high-volatility 3×3 slot takes players on a winning quest, where shimmering coins, respins, and grand jackpots lead to massive wins. Set against a sleek black 3×3 reel grid with 5 win lines, Majestic Coins offers classic slot excitement with a modern twist.
Candy Links Bonanza 2 is the newest slot game from Stakelogic, inviting you to wander through magical realms filled with delightfully sweet treats. Amidst this charming backdrop, two 5×5 grids are placed side by side. The grid on the right is where all the gameplay unfolds, while the other grid collects coins. Forming lines of coins wins their values and activates the powerful Wheels of Fortune!
Step into a world where opulence meets nature in Zillion’s latest release, Royal Crown Fruits – a dazzling slot experience filled with vibrant fruit symbols, golden crowns, and thrilling rewards. With 20 winning lines, the game blends classic charm with modern excitement, offering players a chance to strike royal-sized wins.
Big Time Gaming is back with its most exhilarating instalment yet. Max Megaways III invites players to gear up and embark on a high-stakes Arctic mission that’s shaken, stirred, and loaded with epic rewards. In this 6-reel Megaways™ slot, players get up to 117,649 ways to win, and that’s just the start of the action. Armed with MegaDozer™ mechanics, Free Spins, and a treasure trove of bonuses, Max Megaways III is set to deliver edge-of-your-seat excitement like never before.
Play’n GO delves into the mysteries of ancient Egypt with the release of Myth of Dead, a visually stunning slot that combines engaging gameplay with the allure of legendary treasures. This 5-reel, 3-row game with 10 paylines offers a captivating journey into a world ruled by powerful deities and golden riches.
Belatra Games, the specialist online slots developer, has released Blast the Bass, a brand new title that immerses players into an adventure on the open seas. Set out in the deep ocean, Blast the Bass brings together engaging mechanics, big bonus features and fun graphics that entertain players on every spin. A salty old skipper acts as the Wild symbol and will substitute for all regular symbols to combine for winning lines.
Push Gaming has launched Mad Blast, a volatile, multiplier-focused, pay-anywhere game that builds crazy robots along with wild winnings. Set in the workshop of the Mad Tinkerer, quirky, colourful bomb symbols populate the reels, with eight or more required to award a win. Winning symbols are removed from play, and the cascade of replacement icons allows subsequent wins to be formed.
Relax Gaming has revealed Glyph of Gods, an Egyptian-themed slot where hieroglyphs hold the key to wins. Bringing a fresh take on the much-loved Egyptian theme, this game features Glyph Positions which allow for Wild, Bonus, and Glyph symbols to land in dedicated spots, opening up multiple opportunities for big winning moments.
Blueprint Gaming returns in style with Big Catch Even Bigger Bass, offering a plethora of modifiers to maximise players’ winning potential. After years of success with its iconic Fishin’ Frenzy™ series, Blueprint has moved from the ocean to a picturesque lake where a bait box of aquatic symbols take their place on the 6×4, 4,096 win matrix, nestled in a mountainous landscape.
Amusnet announces the exclusive launch of 20 Wild Goals at Betano in Romania from February 20th to March 24th, 2025. 20 Wild Goals is a 5-reel video slot set in a stadium environment, offering 20 paylines. The Wild symbol, represented by a ball, expands to cover the entire reel, boosting the potential for higher wins. The tumbling reel feature adds a layer of excitement by removing winning combinations and increasing multipliers with each subsequent spin.
The post Week 8/2025 slot games releases appeared first on European Gaming Industry News.
Amusnet announces the exclusive launch of 20 Wild Goals at Betano in Romania from February 20th to March 24th, 2025. This collaboration further strengthens the company’s long-term partnership with the operator and reflects Amusnet’s focus on providing localized gaming solutions to meet the needs of the Romanian market.
“With a clear focus on delivering localized, high-quality content, we continue to foster our mutually beneficial collaboration with Betano. By providing tailored gaming experiences, we ensure both Amusnet and our partners drive growth, meet player expectations, and strengthen our collective presence in the region,” said Andreea Popa, Commercial Manager at Amusnet Romania.
20 Wild Goals is a 5-reel video slot set in a stadium environment, offering 20 paylines. The Wild symbol, represented by a ball, expands to cover the entire reel, boosting the potential for higher wins. The tumbling reel feature adds a layer of excitement by removing winning combinations and increasing multipliers with each subsequent spin. The game presents a dynamic and engaging experience designed to appeal to players seeking thrilling gameplay.
Features
Expanding Wild
During the base game, the Wild symbol expands on the whole reel and substitutes for other symbols, increasing the winning potential.
Tumbling Reels with Increasing Multiplier
Winning symbols disappear, making way for the symbols above them while increasing the multiplier with each consecutive win. If new winning combinations appear on the screen after filling the empty positions, they are multiplied by Multiplier, which starts from x2 and increases by 1 with every consequent Tumbling Reels Feature.
Jackpot Cards
The four-level mystery jackpot bonus game Jackpot Cards is also available, just like in the rest of Amusnet’s Online Casino portfolio.
The post Amusnet Deepens Collaboration with Betano for Exclusive Launch of 20 Wild Goals appeared first on European Gaming Industry News.
International Game Technology PLC announced that it has achieved an environmental, social and governance (ESG) Score of 4.3 out of 5.0 from FTSE Russell, positioning IGT in the 97th percentile within the Travel and Leisure sector of FTSE Russell’s ESG Scores. This was an improvement from IGT’s previous ESG Score of 4.2 out of 5.0 in 2023, demonstrating its ongoing commitment to enhancing ESG performance.
“As a company committed to continually elevating our sustainability practices and leadership, IGT is proud to once again achieve an improved ESG score from FTSE Russell. Through our global Sustainable Play program, we execute sustainable practices and policies throughout our company and this improved score validates our ongoing efforts,” Wendy Montgomery, SVP of Marketing, Communications and Sustainability at IGT, said.
FTSE Russell’s ESG Scores and data model allows investors to understand a company’s exposure to, and management of, ESG issues in multiple dimensions. The ESG Scores are comprises an overall rating that breaks down into underlying pillar and theme exposures. Scores built on over 300 individual indicator assessments are applied to each company’s unique circumstances. The ESG Scores align with the UN Sustainable Development Goals (SDGs), all of which are reflected in FTSE Russell’s ESG framework.
The post IGT Achieves Improved ESG Score from FTSE Russell appeared first on European Gaming Industry News.
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