Latest News
easyGroup Launches easyBet with Matchbook Partnership Amid UK Expansion
easyGroup has announced the launch of easyBet.net, a new brand in the sports betting industry that seeks to offer customers the best price for backing their team.
easyBet.net has chosen to enter this market in partnership with Matchbook, a peer-to-peer betting exchange designed for smart bettors who want more value. Matchbook has invested in a new industry leading management team and has implemented “best in class” compliance and regulation systems.
Easybet.net is the latest addition to the easy family of brands created and owned by entrepreneur and philanthropist Sir Stelios Haji-Ioannou.
This new venture marks the first time an “easy” brand has entered the sports betting industry. easyBet is a strategic brand extension with its name being just one letter apart from easyJet. easyGroup has historically had to pursue several infringement cases that have seen brand thieves use the “easy” name in the sports betting industry. The launch of easyBet.net will provide customers with the assurance of a legitimate member of the easy family and a trusted “easy” brand and prevent any further brand infringement in this sector. easyGroup is following most of the other big Uk consumer facing brands that have expanded in this sector such as Virgin, Sky, The Sun newspaper and of course Ryanair selling scratch cards.
Sir Stelios Haji-Ioannou said: “We are delighted to welcome easyBet.net to the ‘easy’ family of brands which is a natural new market to complement our other large consumer brands in the UK and Ireland.
“Launched at the beginning of October 2024 , easyBet offers Peer to Peer betting with the aim of giving customers fairer odds than traditional bookmakers. It allows you to bet on sports events – you can back what you think will win or lay what you think will lose. We believe this model offers fairer odds to the consumer.”
Malcolm Graham, CEO of Matchbook, said: “Matchbook is delighted to be partnering with the easyGroup to offer its betting exchange product. The ‘easy’ brand is renowned for consistently supplying quality and value to its customers. easyBet.net offers its customers industry leading odds across a wide range of sports, and geographic markets, offering a top-tier user experience. We are also thrilled that we will be supporting Stelios’ philanthropic activities via the license fees being paid to easyGroup.”
The post easyGroup Launches easyBet with Matchbook Partnership Amid UK Expansion appeared first on European Gaming Industry News.
assurance
eGaming Integrity wins SME News UK Enterprise Award for gambling assurance
eGaming Integrity has been named Independent Online Gambling Assurance Provider of the Year 2026 at the UK Enterprise Awards, organised by SME News. The company is based in the Isle of Man and works with operators in regulated online gambling markets.
According to the company, the award recognises its assurance work aimed at helping gambling operators evaluate whether their compliance processes are prepared for regulated market requirements, as regulatory expectations increase around compliance standards and customer protection.
eGaming Integrity said its internal audit reviews assess how gambling businesses operate in practice, including whether procedures and controls meet standards expected by regulators. The company added that the process is designed to help operators identify where controls are effective and where improvements may be needed before issues emerge.
Emma Shilling, Director at eGaming Integrity, said,
“This award recognises the reason eGaming Integrity was created. Responsible operators want to know where they stand before problems appear, and independent assurance provides that outside perspective.
“Our team has seen regulation from both sides, which helps us understand where processes can break down and how operators can make practical improvements.”
Speaking on the accomplishments of the 2026 winners, Laura O’Carroll, Awards Manager, said,
“The announcement of our UK Enterprise Awards is perhaps one of our most anticipated milestones every year, and the 2026 launch is no different. We are truly pleased to deliver our digital magazine and winners list, showcasing such excellence, to our readers again this year. Atop this, to our winners, and from our team to yours, we wish you all a sincere congratulations on your success in this year’s programme.”
The post eGaming Integrity wins SME News UK Enterprise Award for gambling assurance appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Bonus Buy
Booming Games launches Tasty Bonanza Max Scatter slot
Booming Games has launched Tasty Bonanza Max Scatter, a new online slot released on 16 July 2026 from the supplier’s Malta base. The title is the second game in its Max Scatter series and uses a 6×4 grid with Scatter Pays, cascading wins and a stated maximum win potential of 15,000x.
The game pays when eight or more of the same symbol land. Winning symbols are removed and remaining symbols cascade down, with new symbols dropping in until no further wins are formed.
Free Spins are triggered by landing four or more Scatter symbols, including Scatters and Max Scatters, awarding 10 Free Spins. During the bonus, Random Multipliers can appear with values from 2x to 100x and remain active until the cascade sequence ends, after which multiplier values are combined and applied to the total win. Three or more Scatter symbols during Free Spins add five additional spins, while the feature ends if the max win is awarded.
Booming Games also includes Bonus Buy options priced at 100x the bet amount and a “Super Buy Bonus” at 500x, which the company says offers multipliers from 15x to 100x. A BOOST+ option increases the bet by 25% and increases the chance of triggering bonus features.
Craig Asling, Director of Games at Booming Games, said: “Tasty Bonanza Max Scatter is a great example of how we’re innovating within one of our top performing franchises. By adding exciting new Max Scatter mechanics to one of our most popular slots, we are confident the game will appeal to players looking for top-quality entertainment and high-stakes gameplay.”
The post Booming Games launches Tasty Bonanza Max Scatter slot appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Gaming Realms
Gaming Realms launches Slingo games with Swiss4Win in Switzerland
Gaming Realms has launched its Slingo portfolio in Switzerland with Swiss4Win.ch, the online casino brand of Casinò Lugano, on 16th July 2026.
The supplier said the agreement is its second operator launch in the Swiss market and extends distribution of its content library through Playtech’s platform.
Swiss4Win.ch players now have access to a selection of titles including Slingo Sweet Bonanza, Slingo Xxxtreme and Slingo Gold Cash.
Mariachiara Lagravinese, Regional Account Manager at Gaming Realms, said: “Building on our recent debut in Switzerland, this partnership with Swiss4Win.ch will see us reach an even greater audience in the country where our unique content has been popular with local players.
“Switzerland represents an attractive market for us and this launch with a reputable local operator sees us strengthen our foothold in the region.”
Paolo Sanvido, CEO of Casinò Lugano, said: “We’re committed to offering our players a diverse portfolio of premium gaming content, and Gaming Realms’ Slingo titles bring something truly unique to our casino lobby. We’re excited to introduce these games to our customers and further strengthen our entertainment offering with engaging and innovative experiences.”
The post Gaming Realms launches Slingo games with Swiss4Win in Switzerland appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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