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BGC Welcomes Appointment of Poppy Gustafsson OBE as Minister for Investment and Commits to Delivering on Government’s Growth Agenda
Standards body the Betting and Gaming Council has congratulated Poppy Gustafsson OBE on her appointment as Minister for Investment and committed to working with Government to deliver their growth agenda.
The Former Darktrace CEO was appointed ahead of an inaugural International Investment Summit, to harness business expertise and drive economic growth across the UK.
BGC members already make huge economic investments across the nation, contributing £7.1bn to the economy, generating £4.2bn in tax, while supporting 110,000 jobs.
That economic footprint boosts growth around the UK, with nearly two thirds of industry supported jobs currently based outside London, including nearly 20,000 in the West Midlands alone.
BGC members have founded tech powerhouses in places like Stoke on Trent where bet365 are the biggest private sector employer, Flutter in Leeds and Sunderland, Ballys in Newcastle-under-Lyme, Entain in London and Nottingham, Evoke in Leeds and BetFred in Warrington, and support Britain’s hard pressed high streets through betting shops, as well as the hospitality and tourism sector, through casinos.
However, the sector is at a crossroads, as it seeks to implement the measures contained in last year’s White Paper, which will cost the sector around £1bn.
Further tax or regulatory changes now could undermine that investment and threaten jobs and growth in the UK, the BGC warned.
Meanwhile the BGC has previously called for the modest, but mission critical, modernisation plans contained in the White Paper for land-based casinos to be implemented without delay, unlocking significant investment across the UK.
They already boast cross-party support and include much needed reforms on cashless payments, gaming machine allocations and allowing all casinos to offer sports betting, which will strengthen the sector to better meet the needs and expectations of their customers.
BGC CEO Grainne Hurst said: “On behalf of our members, the 110,000 people whose jobs rely on the regulated betting and gaming industry, and the 22.5 million people who enjoy a bet each month, I’d like to congratulate Poppy Gustafsson OBE on her appointment as Minister for Investment.
“Poppy is an accomplished entrepreneur and brings a wealth of much needed business and financial experience to this new role. I’m also delighted to see that she will be a joint minister across the Department for Business and Trade and the Treasury, where I know her private sector expertise will make a huge contribution.
“From high streets to hospitality, from tourism to tech, our members generate £4.2bn in taxes for the Treasury and contribute £7.1bn to the wider economy. This is a sector ready to contribute on growth, jobs and investment across the economy.
“The BGC and our members remain committed to implementing changes outlined in the White Paper, ensuring those measures get the balance right between protecting the vulnerable, while allowing the vast majority of punters who enjoy betting responsibly to continue doing so without unnecessary intrusion.
“Our sector needs a solid and stable regulatory footing and tax environment to be able to unlock new investment and grow across the whole of the country. That is particularly true for our land-based casino members, where policy is already set, but needs to be implemented, to unlock vital new investment.”
On top of the sector’s wider economic contribution, BGC members also provide some of the country’s most popular sport with vital funding, from the grassroots to the elite level.
The Sky Bet sponsored English Football League and its clubs receive £40m, William Hill sponsors the Scottish Professional Football League, while a host of other BGC members from Betway to Kindred are supporting football and other sports.
Meanwhile, horseracing receives £350m, and snooker, darts and rugby league – which is currently sponsored by Betfred – receive more than £12.5m.
The post BGC Welcomes Appointment of Poppy Gustafsson OBE as Minister for Investment and Commits to Delivering on Government’s Growth Agenda appeared first on European Gaming Industry News.
affiliate program
All Roads Lead to the Helicopter — N1 Partners Turns SiGMA Central Europe 2025 into a Pit Stop for Deals
Reading Time: 2 minutes
N1 Partners is heading to SiGMA Central Europe 2025 with Booth 5056 G, charged with drive, precision, and the spirit of being first — presenting its top offers, products, and entering the final lap of the N1 Puzzle Promo before the grand finale.
After hitting the road in London and conquering the waves in Lisbon, N1 Partners is taking off to the sky — straight to SiGMA Central Europe 2025 in Rome. This time, all roads truly lead to the helicopter.
Inspired by Italian sports car engineering and the spirit of competition, with a true vibe of drive — from Ferrari and Maserati to Formula 1 — the N1 Partners stand merges speed, precision, and style in every detail, creating a space where affiliates can recharge, connect, and explore new opportunities.
Step Up to the HeliRun Challenge
Visitors can take on the HeliRun Challenge — a mechanical time-trial maze where accuracy and focus are key and winners will receive branded mini-helicopters and other limited prizes.
Win a Ferrari
One lucky guest will drive away with a Ferrari — in LEGO form, but full of prestige.
Simply collect a branded card at the booth, follow N1 Partners on social media, and drop your entry into the prize drum.
The draw will take place on Day 3 at 16:00, with results announced on Instagram.
What Awaits at Booth 5056 G
- Meet the N1 Partners team to discuss insights and top-tier deals.
- Enjoy aperol & gelato sessions and exclusive giveaways.
- Take part in interactive activations and surprise drops throughout the event.
- Get exclusive N1 merch featuring the Puzzle Piece — your link to future N1 Puzzle Promo prizes.
Every detail is designed for speed, style, and engagement — making the booth a must-visit destination in Rome.
Why Meet N1 Partners in Rome
For more than eight years, N1 Partners has been accelerating affiliate growth, uniting 14+ licensed casino and betting brands across Tier-1 markets.
The program offers:
- Flexible deals: RevShare up to 45% / Hybrid / CPA up to €700 for partners with top-performing traffic
- Transparent terms: no shave, no delays, guaranteed payouts
- Exceptional performance: Reg2Dep up to 70%
At Booth 5056 G, the team will present personalized offers and partnership opportunities for affiliates working with SEO, PPC, FB, or mixed traffic.
With N1 Partners, you don’t just work with the number one — you become one.
Don’t wait — book your meeting now and take off with N1 Partners.
Next Lap: Helicopter.
The post All Roads Lead to the Helicopter — N1 Partners Turns SiGMA Central Europe 2025 into a Pit Stop for Deals appeared first on European Gaming Industry News.
Latest News
All Roads Lead to the Helicopter — N1 Partners Turns SiGMA Central Europe 2025 into a Pit Stop for Deals
N1 Partners is heading to SiGMA Central Europe 2025 with Booth 5056 G, charged with drive, precision, and the spirit of being first — presenting its top offers, products, and entering the final lap of the N1 Puzzle Promo before the grand finale.
After hitting the road in London and conquering the waves in Lisbon, N1 Partners is taking off to the sky — straight to SiGMA Central Europe 2025 in Rome. This time, all roads truly lead to the helicopter.
Inspired by Italian sports car engineering and the spirit of competition, with a true vibe of drive — from Ferrari and Maserati to Formula 1 — the N1 Partners stand merges speed, precision, and style in every detail, creating a space where affiliates can recharge, connect, and explore new opportunities.
Step Up to the HeliRun Challenge
Visitors can take on the HeliRun Challenge — a mechanical time-trial maze where accuracy and focus are key and winners will receive branded mini-helicopters and other limited prizes.
Win a Ferrari
One lucky guest will drive away with a Ferrari — in LEGO form, but full of prestige.
Simply collect a branded card at the booth, follow N1 Partners on social media, and drop your entry into the prize drum.
The draw will take place on Day 3 at 16:00, with results announced on Instagram.
What Awaits at Booth 5056 G
- Meet the N1 Partners team to discuss insights and top-tier deals.
- Enjoy aperol & gelato sessions and exclusive giveaways.
- Take part in interactive activations and surprise drops throughout the event.
- Get exclusive N1 merch featuring the Puzzle Piece — your link to future N1 Puzzle Promo prizes.
Every detail is designed for speed, style, and engagement — making the booth a must-visit destination in Rome.
Why Meet N1 Partners in Rome
For more than eight years, N1 Partners has been accelerating affiliate growth, uniting 14+ licensed casino and betting brands across Tier-1 markets.
The program offers:
- Flexible deals: RevShare up to 45% / Hybrid / CPA up to €700 for partners with top-performing traffic
- Transparent terms: no shave, no delays, guaranteed payouts
- Exceptional performance: Reg2Dep up to 70%
At Booth 5056 G, the team will present personalized offers and partnership opportunities for affiliates working with SEO, PPC, FB, or mixed traffic.
With N1 Partners, you don’t just work with the number one — you become one.
Don’t wait — book your meeting now and take off with N1 Partners.
Next Lap: Helicopter.
Reading Time: < 1 minute
LEON Esports is excited to announce a new partnership with GamerLegion’s Counter-Strike 2 team — a leading German esports organization ranked among the top 15 teams in the world, renowned for its consistent top-tier performances.
This collaboration marks a new chapter for LEON Esports, as the brand continues to expand its presence in competitive gaming. Over the years, LEON has become an active force in esports — supporting professional teams and hosting its own tournaments across titles like CS2, Dota, Free Fire and Deadlock.
Together with GamerLegion, LEON Esports aims to bring even more action and engagement to fans — with exclusive offers, special markets, social media giveaways, and more challenges made for true esports and betting enthusiasts.
This partnership follows LEON’s successful collaborations with other major esports organizations such as SAW (Portugal), FlyQuest (Australia), and NFA (Brazil) — strengthening its position as one of the key players in the global esports scene.
Get ready for the next level — follow the action on our channels:
The post LEON Esports announces partnership with GamerLegion’s CS2 team appeared first on European Gaming Industry News.
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