Latest News
Gambling Market Review for the First Half of 2024: Market Growth Mainly Driven by the Performance of FDJ and Online Sports Betting Operators
Activity of monopoly operators (FDJ and PMU): growth dynamics for FDJ and declining activity for PMU
The activities of La Française Des Jeux (FDJ) and PMU represent 78.5% of the total market gross profit.
The gross profit of FDJ activities reaches €3.5 billion in the first half of 2024, up 5.5% compared to the first half of 2023.
These good performances are mainly due to sports betting activities in points of sale and in competition, the GGR of which increased by 14% to reach €611 million over this period.
The lottery activity (composed of draw and scratch games) saw its gross sales increase to a level 4 times higher than last year (4% in 2024, or €2.9 billion, compared to 1% in 2023).
More specifically, the draw (+2.1% in turnover) benefited from attractive jackpot amounts for Euromilions players and the continued installation of the new EuroDreams game. For their part, scratch games continued their growth (+6.7% in turnover), driven in particular by the launches of Ticket d’or and Maxi Black Jack.
For the first time since the end of Covid, PMU activity in the first half of 2024 is down compared to the same period in 2023. Both the stakes and the PBJ are down (respectively -2% and -2.3%), bringing them back to levels below 2022. The first quarter of 2024 weighed heavily on these results, with a drop of around 4% in stakes and the PBJ.
Activity of licensed online gaming operators: a semester with strong growth with disparities depending on the gaming segments
The first half of 2024 is marked by an increase in the GGR of the online market of 11% (i.e. €1.3 billion in GGR). This amount exceeds the previous historical high point recorded in the first half of 2021 (€1.2 billion). However, this increase masks disparities between the different segments with sports betting achieving a record first half (+16% GGR compared to H1 2023) , poker having experienced more moderate growth in its GGR (+2%) and horse racing betting showing a slight decline (-2%).
The gross profit for this semester is composed of 67% gross profit from sports betting , 20% gross profit from online poker and 13% gross profit from horse racing betting .
The total number of APAs increased by 13% over the period to reach 4.3M. This increase is mainly observed in sports betting (+16%, or 3.6M APAs) and, to a lesser extent, in poker, which saw its number of active player accounts (APAs) increase over the last months of the half-year (+11%, or nearly 1.5M APAs).
SPORTS BETTING: a very profitable half-year due to the Euro football championship and the good performances of French clubs
At the end of the first half of 2024, the level of bets recorded a growth of 24%, or €5.2 billion. Football accounts for 53% of bets. At the same time, the GGR increased by 16% to reach €871 million.
This development marks a very profitable half-year for sports betting, due to the Euro football championship but also the excellent performances of French clubs in major football competitions (PSG in the semi-finals of the Champions League, Olympique de Marseille in the semi-finals of the Europa League).
This sharp increase in the GGR is accompanied by that of the CJA (+16% between the first halves of 2023 and 2024) and exceeds, in absolute amount, the record of the first half of 2021. A peak in recruitment is observed in June (+63%) and is explained by the marketing campaigns and acquisition strategies of the operators during the period of the Euro Football.
Overall, whatever the ratio chosen, the intensity of play seems to be increasing (+13% for the average bet placed, +7% for the average stake per CJA).
HORSE RACING BETTING: an increase in stakes and an expansion of the pool of players
After a moderate increase in its level of activity in 2023, the online horse racing betting segment is this time recording a more significant increase in its stakes, of around 6%, for a total of €787 million at the end of the first half of 2024 .
Unlike stakes, the GGR will decline by 2% between the first half of 2023 and that of 2024. However, it remains in the same order of magnitude as at the end of the Covid crisis, i.e. around €170 million.
The number of CJA increases by 3% between the first half of 2023 and 2024 (i.e. nearly 500k CJA), reaching a new record for the horse racing betting segment. This increase echoes in particular that of the number of bets: +3% compared to the first half of 2023, to reach 254M bets.
ONLINE POKER: a growing segment, with a slower pace than in 2023
Online poker gross sales reached €257 million, 2% more than in the first half of the previous year.
Despite the relative slowdown in its growth, online poker has a solid unique player base of 1.2 million players, up more than 10% for the second year in a row.
This consolidation of the player pool may originate, to a certain extent, from the cross-selling strategies carried out between this segment and that of sports betting. Indeed, the number of CJA increased significantly in June, with an increase of 31.1%, compared to June 2023. This strong increase in CJA, with a GGR that increases moderately, suggests the recruitment of occasional players or those who are discovering the poker offer.
The post Gambling Market Review for the First Half of 2024: Market Growth Mainly Driven by the Performance of FDJ and Online Sports Betting Operators appeared first on European Gaming Industry News.
EU Taxes
Malta Prepares For EU Budget Battle To Stave Off Gambling Levy
Malta’s Prime Minister has said his nation will veto any attempts by the EU to introduce a bloc-wide online gambling levy, threatening to place the industry at the centre of febrile European politics.
Robert Abela has told Malta’s parliament that he would use his nation’s member state veto to block the passage of the next EU budget, if a proposed gambling levy is included.
The budget, formally known as the Multiannual Financial Framework (MFF), lays out how the EU will spend its €2trn budget from 2028 to 2034.
The prospect of adding a continent-wide tax to the budget remains only a proposal, but the idea has heavyweight backing.
Vice-president of the European Parliament Victor Negrescu is spearheading these efforts, arguing that a fast-growing digital industry that generates billions in revenue should be subject to EU-level taxation.
Negrescu says that the levy could generate between €2-4bn every year.
“This industry fully benefits from the EU’s single market, digital infrastructure and crossborder access, but operates under fragmented rules, unequal taxation and insufficient enforcement,” he said.
The online gambling sector might well quibble with the specifics of these claims.
The idea that it “fully benefits” from the EU single market may have been unassailably true in the point-of-supply era, but the subsequent fragmentation of national rules that Negrescu refers to has significantly complicated that picture.
Nevertheless, backing for the levy from a senior European politician has naturally spooked the industry and its primary champion within the EU, Malta.
The levy would be so damaging to Malta’s economic interests that it is willing to use its most powerful EU instrument by executing a veto in the European Council in order to block the budget from being approved.
That would likely plunge the island nation into the centre of a political firestorm, but recent history suggests that smaller EU nations and their allies can successfully disrupt budget negotiations.
During discussions over the 2020 EU budget, Poland and Hungary successfully secured concessions after they both threatened to veto the MFF over rule-of-law requirements.
Malta will also hope to rely on support from the Friends of Cohesion, an informal alliance of 16 nations concerned with regional development, of which it is a part.
Negrescu’s pledge to pair his levy with a “clear EU directive against illegal and unlicensed platforms” is unlikely to satisfy the online gambling industry, despite growing complaints of a rampant black market from a number of quarters.
Malta strikes again
In simple terms, Malta is seeking to protect an industry which accounts for 10 percent of its gross domestic product.
The nation has shown a clear willingness to ignore the EU’s wishes in order to shield the many gaming firms that host their headquarters within its borders.
Most notably, the creation of Bill 55 has successfully protected local companies from having to repay hundreds of millions of euros in player refund settlements.
Ongoing cases before the Court of Justice of the European Union suggest that Europe’s top judges will soon rule against Bill 55, which is now Article 56A of Malta’s gambling act.
The European Commission also launched infringement proceedings against Malta over the provision
Tax troubles.
There are so far no specifics on how the levy would be calculated or what value it would be set at, but beyond Malta an additional levy would also be extremely challenging for operators in European markets already struggling with high tax burdens.
This includes the Netherlands, where a government report released this week has shown that staggered increases to taxes of 37.8 percent of gross gambling revenue (GGR) have failed to deliver any benefit to the country’s budget.
Even a relatively slight increase to this tax rate could send more operators scurrying out the market and see channelisation dive further than its current rate of 55 percent.
Nations like France, where online betting is taxed at 59.3 percent of GGR, or Portugal, with its 8 percent turnover tax on online sports betting, would also feel an impact.
Negotiations over the contents of the EU budget are set to continue for several months, with the approval process expected to be completed in late 2026 or early 2027.
Leaders in the Council of Europe have agreed to come to a preliminary deal on the MFF by October, according to a coordinated statement issued earlier this month.
Malta’s devout opposition to a possible gambling levy is just one of a range of issues under discussion, including a stark divide between nations such as Germany, which favour spending cuts, and the Friends of Cohesion, who want additional cash for agriculture and regional funding.
The post Malta Prepares For EU Budget Battle To Stave Off Gambling Levy appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
anime
G2 drops limited-edition One Piece streetwear capsule on June 25
The esports organisation’s second anime apparel collaboration will be sold exclusively via g2esports.com/shop.
G2 is launching a limited-edition G2 | One Piece capsule collection on June 25, with the drop available exclusively through the organisation’s online store at g2esports.com/shop.
The collection is inspired by One Piece’s Gear 5 Monkey D. Luffy and includes hoodies, zip-ups, t-shirts, caps, sleeves, and tote bags. According to G2, the items use a black-and-white palette and feature a minimalist embroidered logo alongside a custom G2 | One Piece Jolly Roger that combines the G2 samurai emblem with Luffy’s straw hat.
“At G2, we’re continuing to push the culture and fashion of esports beyond competition alone, and this One Piece collection is a natural extension of that,” says Sabrina Ratih, COO of G2 Esports. “We wanted to create a capsule that continues to elevate the esports fashion space – understated, premium, and stylish enough for everyday wear, while still carrying the spirit of adventure, ambition, and individuality that defines One Piece and G2 alike. Every piece is designed to bridge the gap between fandom and everyday style, and continuing our mission to redefine what esports fashion can be.”
G2 described the drop as its second anime collaboration, following a previous apparel collaboration with Solo Leveling. The company positioned the release as part of its broader effort to connect esports, anime, and streetwear.
One Piece debuted in 1999 and remains one of the largest anime franchises globally. G2 cited over 600 million manga copies sold and more than 1,160 episodes for the series.
The post G2 drops limited-edition One Piece streetwear capsule on June 25 appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
Ygam joins four UKRI-funded gambling harms research partnerships
Projects sit within UKRI’s Research Programme on Gambling and the GHR-UK Evidence Centre, backed by the statutory levy.
Ygam has been named as a partner on four projects funded through the UKRI Research Programme on Gambling, supported by the statutory levy. The charity will work with academic teams including the University of Birmingham, Bournemouth University, the University of Plymouth, Lancaster University, and Liverpool John Moores University.
The four projects sit within the Gambling Harms Research UK (GHR-UK) Evidence Centre, which coordinates 19 one-year Innovation Partnerships under the programme. UKRI has been appointed by the UK Government to oversee research commissioned through the new statutory Gambling Levy. Under the levy, 20% of annual funding will be allocated to research, equating to £22.1 million in 2025/26.
Emily Tofield, Chief Executive of Ygam, said: “We are pleased to be working in partnership with leading university partners, contributing our expertise in a key strategic area of our work. A defining strength of our approach is that it is grounded in robust insight and research, underpinning everything we do. This enables us to understand how and why harms emerge and translate that into practical, preventative education that is credible and scalable. We look forward to achieving these outcomes together and informing effective measures to prevent harms among children and young people.”
Ygam said its advisory panels — including young people, individuals with lived experience, community and faith leaders, gaming and esports representatives, and student ambassadors — will help shape the research to reflect “real-world experience and diverse community perspectives.”
The four partnerships are: INTEGRATE (University of Birmingham, Ygam, Al-Hurraya and Community Connexions), focused on intersectional gambling harm and interventions for children, young people and emerging adults; “From Evidence to Action: Safeguarding Neurodivergent Young People in Gamified Digital Environments” (Bournemouth University, Ygam, Work’n’Diversity CIC), focused on gambling-like risks in gamified digital environments; GRASP (University of Plymouth-led partnership including NatCen, NHS and third-sector organisations, and Ygam), mapping support pathways and gaps in prevention and recovery; and GRACE-Net (Lancaster University and Liverpool John Moores University with local authorities, NHS partners, third-sector organisations and Ygam), testing collaborative approaches in the North West of England and sharing learning more widely.
The post Ygam joins four UKRI-funded gambling harms research partnerships appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
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