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Gambling Market Review for the First Half of 2024: Market Growth Mainly Driven by the Performance of FDJ and Online Sports Betting Operators

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Activity of monopoly operators (FDJ and PMU): growth dynamics for FDJ and declining activity for PMU

The activities of La Française Des Jeux (FDJ) and PMU represent 78.5% of the total market gross profit.

The gross profit of FDJ activities reaches €3.5 billion in the first half of 2024, up 5.5% compared to the first half of 2023.

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These good performances are mainly due to sports betting activities in points of sale and in competition, the GGR of which increased by 14% to reach €611 million over this period.

The lottery activity (composed of draw and scratch games) saw its gross sales increase to a level 4 times higher than last year (4% in 2024, or €2.9 billion, compared to 1% in 2023).

More specifically, the draw (+2.1% in turnover) benefited from attractive jackpot amounts for Euromilions players and the continued installation of the new EuroDreams game. For their part, scratch games continued their growth (+6.7% in turnover), driven in particular by the launches of Ticket d’or and Maxi Black Jack.

For the first time since the end of Covid, PMU activity in the first half of 2024 is down compared to the same period in 2023. Both the stakes and the PBJ are down (respectively -2% and -2.3%), bringing them back to levels below 2022. The first quarter of 2024 weighed heavily on these results, with a drop of around 4% in stakes and the PBJ.

Activity of licensed online gaming operators: a semester with strong growth with disparities depending on the gaming segments

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The first half of 2024 is marked by an increase in the GGR of the online market of 11% (i.e. €1.3 billion in GGR). This amount exceeds the previous historical high point recorded in the first half of 2021 (€1.2 billion). However, this increase masks disparities between the different segments with sports betting achieving a record first half (+16% GGR compared to H1 2023) , poker having experienced more moderate growth in its GGR (+2%) and horse racing betting showing a slight decline (-2%).

The gross profit for this semester is composed of 67% gross profit from sports betting , 20% gross profit from online poker and 13% gross profit from horse racing betting .

The total number of APAs increased by 13% over the period to reach 4.3M. This increase is mainly observed in sports betting (+16%, or 3.6M APAs) and, to a lesser extent, in poker, which saw its number of active player accounts (APAs) increase over the last months of the half-year (+11%, or nearly 1.5M APAs).

SPORTS BETTING: a very profitable half-year due to the Euro football championship and the good performances of French clubs

At the end of the first half of 2024, the level of bets recorded a growth of 24%, or €5.2 billion. Football accounts for 53% of bets. At the same time, the GGR increased by 16% to reach €871 million.

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This development marks a very profitable half-year for sports betting, due to the Euro football championship but also the excellent performances of French clubs in major football competitions (PSG in the semi-finals of the Champions League, Olympique de Marseille in the semi-finals of the Europa League).

This sharp increase in the GGR is accompanied by that of the CJA (+16% between the first halves of 2023 and 2024) and exceeds, in absolute amount, the record of the first half of 2021. A peak in recruitment is observed in June (+63%) and is explained by the marketing campaigns and acquisition strategies of the operators during the period of the Euro Football.

Overall, whatever the ratio chosen, the intensity of play seems to be increasing (+13% for the average bet placed, +7% for the average stake per CJA).

HORSE RACING BETTING: an increase in stakes and an expansion of the pool of players

After a moderate increase in its level of activity in 2023, the online horse racing betting segment is this time recording a more significant increase in its stakes, of around 6%, for a total of €787 million at the end of the first half of 2024 .

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Unlike stakes, the GGR will decline by 2% between the first half of 2023 and that of 2024. However, it remains in the same order of magnitude as at the end of the Covid crisis, i.e. around €170 million.

The number of CJA increases by 3% between the first half of 2023 and 2024 (i.e. nearly 500k CJA), reaching a new record for the horse racing betting segment. This increase echoes in particular that of the number of bets: +3% compared to the first half of 2023, to reach 254M bets.

ONLINE POKER: a growing segment, with a slower pace than in 2023

Online poker gross sales reached €257 million, 2% more than in the first half of the previous year.

Despite the relative slowdown in its growth, online poker has a solid unique player base of 1.2 million players, up more than 10% for the second year in a row.

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This consolidation of the player pool may originate, to a certain extent, from the cross-selling strategies carried out between this segment and that of sports betting. Indeed, the number of CJA increased significantly in June, with an increase of 31.1%, compared to June 2023. This strong increase in CJA, with a GGR that increases moderately, suggests the recruitment of occasional players or those who are discovering the poker offer.

The post Gambling Market Review for the First Half of 2024: Market Growth Mainly Driven by the Performance of FDJ and Online Sports Betting Operators appeared first on European Gaming Industry News.

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Russell Ferris appointed Managing Director at Racecourse Media Group

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Racecourse Media Group (RMG) has appointed Russell Ferris to the new role of Managing Director.

Russell, currently CEO of Weatherbys Ltd, will be joining RMG on August 18.

He can count on more than 20 years of senior management and directorial experience in the racing industry, including as Managing Director of Limerick Racecourse and Director, Ireland for At The Races. He joined Weatherbys Ireland in 2016 and was promoted to Weatherbys Ltd Group CEO three years later.

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Nick Mills, CEO of RMG, said: “Russell is highly regarded within the industry and will bring a wealth of expertise, experience and enthusiasm to RMG. Russell will oversee and further align the Commercial and Broadcast departments and help take the business to new levels in terms of innovation, engagement and revenues. I very much look forward to welcoming Russell to RMG in August.”

Russell, who also sits as a Non-Executive Director on the Boards of Racing Digital and Venture Bio, said: “I am delighted to be joining a great team at RMG and very much looking forward to the new challenge. RMG play a pivotal role within the industry both domestically and internationally, and I am excited by the company’s vision to further enhance the sport’s appeal, reach and engagement to ensure a bright future for all.

“I’d like to thank the Weatherbys family for the opportunity provided to me. It has been fantastic to see the business develop and diversify in recent years, and I know that I leave it in great hands with Sharon O’Regan and a talented team across the business.”

The post Russell Ferris appointed Managing Director at Racecourse Media Group appeared first on European Gaming Industry News.

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SOFTSWISS Named Online Casino Innovator in CEE 2025

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SOFTSWISS, a global tech provider, won the Online Casino Innovator in CEE title at the GamingTECH CEE Awards 2025 with its forward-thinking Game Aggregator. The award celebrated companies that drive innovation, excellence, and leadership in the iGaming and tech landscape across Central and Eastern Europe.

SOFTSWISS continues to lead online casino innovation in the CEE region with its Game Aggregator – one of the largest and most advanced game hubs in the iGaming industry. The solution offers over 27,800 exclusive games from 280+ leading providers, supporting more than 1,250 brands. Operators can integrate it via a one-time API as a standalone product for any third-party platform or as part of the SOFTSWISS Casino Platform.

The Game Aggregator offers a vast portfolio of RNG and live games for desktop and mobile, including slots, table games, crash, and casual games – many optimised for crypto gameplay. The content is fully localised to suit operators’ target markets, supporting multiple languages, currencies, and regional preferences.

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The Game Aggregator is certified to operate across key markets in Europe, Africa, and Latin America, with licenses or compliance in countries like Greece, Romania, Spain, Brazil, Nigeria, and South Africa. The platform provides powerful innovations that help operators grow their business effectively:

  • Tournament Tool: A versatile tool that enables operators to launch custom competitions in five simple steps. With mechanics like total bets, highest multiplier, and total wins, this solution saw an 80% growth in adoption by operators in 2024.
  • Crash Games in Tournaments: A new integration that elevates engagement.
  • Non-Monetary Prizes: Enhances reward variety with trips, gadgets, and more.
  • GGR Report Builder: Aggregates performance data across all games and providers.
  • Jackpots for Crash and Live Games: Implemented via the Jackpot Aggregator integration, leading to over 50% growth in average total player value.

Alena Bekus, Deputy Head of SOFTSWISS Game Aggregator, comments on the win:
“This award is a meaningful recognition of our team’s continuous efforts to build not just a product, but a powerful ecosystem that supports our partners’ growth. We constantly listen to our clients, innovate based on their needs, and work to deliver a flexible, scalable, and forward-thinking solution that meets the evolving demands of the iGaming market.”

By focusing on operator success, player engagement, and industry adaptability, SOFTSWISS continues to deliver forward-thinking solutions that set new benchmarks. Winning this award reaffirms the company’s role as a true innovator in iGaming.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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BAFTA and DCM release star-studded cinema trailer to celebrate the art of video game storytelling

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  • Actress Susan Wokoma stars alongside Baldur’s Gate 3 duo, Samantha Béart and Neil Newbon, Doug Cockle (Witcher 3), Jane Douglas (games presenter), and Sir Ian Livingstone, co-founder of Games Workshop.  
  • The trailer launches in cinema ahead of the 21st BAFTA Games Awards on Tuesday 8 April. 
  • Research conducted by BAFTA found young adults say video games are important to their wellbeing and a form of social connection (YouGov) 

BAFTA and DCM (Digital Cinema Media) have teamed up with award-winning actress Susan Wokoma to create a national cinema advertising campaign that promotes and celebrates the art of storytelling in video games. It’s the third campaign delivered by the partnership and is releasing in cinemas ahead of the 21st BAFTA Games Awards on Tuesday 8 April 2025.

The 105 second trailer was produced by Common People Films and DCM Studios, with Jennifer Sheridan directing the film. Susan features alongside famous faces from games – such as Samantha Béart and Neil Newbon from Baldur’s Gate 3 – who share their love for video games with cinema audiences nationwide.
Jeremy Kolesar, Creative Director, DCM Studios, “We’ve seen a flourishing intersection between games, film and TV in the UK. Whether it’s a franchise-inspired series or film, a narrative-driven game, or an engaging acting performance, each medium strengthens the other. We’ve tried to capture this in our third cinema campaign with BAFTA, which draws from the diverse UK games industry to inspire the next generation of talent with an adventurous cinematic experience.”

World-renowned for its annual Film Awards, BAFTA has been celebrating the craft, skill and creativity of the games industry for over 20 years, spotlighting the best games and talent in its annual Games Awards ceremony.

The cinema trailer explores the connectivity between film, games and TV, highlighting the depth of video game storytelling and the many varied games that captivate audiences worldwide.

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Tony Roberts, Founder/ EP, Common People Films: “This is the second time BATFA and DCM have asked us to bring their brand and message to life and we’re incredibly proud of the work we deliver for both of them. Having a diverse roster of talent, it was exciting to get our directors to write with a focus in games this time round and we think Jennifer has captured something very special. The games industry is a jewel in the crown of British industry and should be celebrated. Another great collaboration.”
BAFTA and YouGov research 

As an arts charity, BAFTA supports the next generation of screen talent through various initiatives, bursaries and scholarships.  Three alumni of BAFTA’s programmes were given paid roles on the production of this trailer – Jade Fabiyi (camera), Reece Grant (Art Department) and Shona Hart (Stagehand).

This ethos is reflected in the UK cinema placement of the campaign, which targets 16-34 year-olds during the preshow for multiple blockbuster releases. This includes the new A Minecraft movie, based on one of the best-selling video game franchises of all time.

Recent research conducted by BAFTA with YouGov found that:

  • Adults aged 18-34 consider video games as important to wellbeing, with a third (31%) citing video games as a form of self-care (higher than Film – 28% or TV – 27%) and 39% of 18-34s consider video games as a form of social connection (compared to 30% Film/TV).
  • Over half of UK adults see games as ‘a form of entertainment’ (54%).  However, only 1 in 5 consider games as great storytelling (20%) and there is lower awareness that games contain meaningful messages about today’s world (9%) compared to TV (33%)
  • Over half (53%) of 18-34s would trust the quality of a game that has been nominated or won a BAFTA Games Award.
  • Two thirds (62%) of UK adults were not aware that some of the world’s most celebrated games are made in the UK, and 1 in 5 would be more likely to play a game made in the UK (21%).

Donna Mathews, Executive Director of Engagement, Marketing and Communications at BAFTA said: “BAFTA is known for celebrating excellence in the screen arts and games are no exception. Our members recognise the craft, skill and creativity that goes into making every game and our Awards showcase the incredible variety of games on offer.  Like TV and film, games are a way to explore stories and learn about the world around us and young adults see games as more than a form of entertainment, with many considering games important to their wellbeing and social connection.  The UK games industry is a world-leading creative force, with talented people making games up and down the country, so with thanks to DCM and Common People Films we are putting games on the big screen to share our appreciation of this art form with audiences nationwide too.”  

Susan Wokoma said: “Film, TV and games are connected by the passion of the people who make it. It takes so many people to make these things and seeing people really take ownership of their story and their passion, that’s the thing that threads throughout all of those mediums.” 

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Jennifer Sheridan, director, said: “What makes gaming so captivating is its ability to fully immerse you in the story. It invites you to engage with the narrative interactively. The beauty of storytelling in games lies in how your experience can be completely unique, even if you’re playing the same game as someone else. This film celebrates that diversity and the incredible journeys that games can take you on.” 

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