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Gambling Market Review for the First Half of 2024: Market Growth Mainly Driven by the Performance of FDJ and Online Sports Betting Operators

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Activity of monopoly operators (FDJ and PMU): growth dynamics for FDJ and declining activity for PMU

The activities of La Française Des Jeux (FDJ) and PMU represent 78.5% of the total market gross profit.

The gross profit of FDJ activities reaches €3.5 billion in the first half of 2024, up 5.5% compared to the first half of 2023.

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These good performances are mainly due to sports betting activities in points of sale and in competition, the GGR of which increased by 14% to reach €611 million over this period.

The lottery activity (composed of draw and scratch games) saw its gross sales increase to a level 4 times higher than last year (4% in 2024, or €2.9 billion, compared to 1% in 2023).

More specifically, the draw (+2.1% in turnover) benefited from attractive jackpot amounts for Euromilions players and the continued installation of the new EuroDreams game. For their part, scratch games continued their growth (+6.7% in turnover), driven in particular by the launches of Ticket d’or and Maxi Black Jack.

For the first time since the end of Covid, PMU activity in the first half of 2024 is down compared to the same period in 2023. Both the stakes and the PBJ are down (respectively -2% and -2.3%), bringing them back to levels below 2022. The first quarter of 2024 weighed heavily on these results, with a drop of around 4% in stakes and the PBJ.

Activity of licensed online gaming operators: a semester with strong growth with disparities depending on the gaming segments

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The first half of 2024 is marked by an increase in the GGR of the online market of 11% (i.e. €1.3 billion in GGR). This amount exceeds the previous historical high point recorded in the first half of 2021 (€1.2 billion). However, this increase masks disparities between the different segments with sports betting achieving a record first half (+16% GGR compared to H1 2023) , poker having experienced more moderate growth in its GGR (+2%) and horse racing betting showing a slight decline (-2%).

The gross profit for this semester is composed of 67% gross profit from sports betting , 20% gross profit from online poker and 13% gross profit from horse racing betting .

The total number of APAs increased by 13% over the period to reach 4.3M. This increase is mainly observed in sports betting (+16%, or 3.6M APAs) and, to a lesser extent, in poker, which saw its number of active player accounts (APAs) increase over the last months of the half-year (+11%, or nearly 1.5M APAs).

SPORTS BETTING: a very profitable half-year due to the Euro football championship and the good performances of French clubs

At the end of the first half of 2024, the level of bets recorded a growth of 24%, or €5.2 billion. Football accounts for 53% of bets. At the same time, the GGR increased by 16% to reach €871 million.

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This development marks a very profitable half-year for sports betting, due to the Euro football championship but also the excellent performances of French clubs in major football competitions (PSG in the semi-finals of the Champions League, Olympique de Marseille in the semi-finals of the Europa League).

This sharp increase in the GGR is accompanied by that of the CJA (+16% between the first halves of 2023 and 2024) and exceeds, in absolute amount, the record of the first half of 2021. A peak in recruitment is observed in June (+63%) and is explained by the marketing campaigns and acquisition strategies of the operators during the period of the Euro Football.

Overall, whatever the ratio chosen, the intensity of play seems to be increasing (+13% for the average bet placed, +7% for the average stake per CJA).

HORSE RACING BETTING: an increase in stakes and an expansion of the pool of players

After a moderate increase in its level of activity in 2023, the online horse racing betting segment is this time recording a more significant increase in its stakes, of around 6%, for a total of €787 million at the end of the first half of 2024 .

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Unlike stakes, the GGR will decline by 2% between the first half of 2023 and that of 2024. However, it remains in the same order of magnitude as at the end of the Covid crisis, i.e. around €170 million.

The number of CJA increases by 3% between the first half of 2023 and 2024 (i.e. nearly 500k CJA), reaching a new record for the horse racing betting segment. This increase echoes in particular that of the number of bets: +3% compared to the first half of 2023, to reach 254M bets.

ONLINE POKER: a growing segment, with a slower pace than in 2023

Online poker gross sales reached €257 million, 2% more than in the first half of the previous year.

Despite the relative slowdown in its growth, online poker has a solid unique player base of 1.2 million players, up more than 10% for the second year in a row.

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This consolidation of the player pool may originate, to a certain extent, from the cross-selling strategies carried out between this segment and that of sports betting. Indeed, the number of CJA increased significantly in June, with an increase of 31.1%, compared to June 2023. This strong increase in CJA, with a GGR that increases moderately, suggests the recruitment of occasional players or those who are discovering the poker offer.

The post Gambling Market Review for the First Half of 2024: Market Growth Mainly Driven by the Performance of FDJ and Online Sports Betting Operators appeared first on European Gaming Industry News.

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Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025

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Esports Charts, the leading esports viewership analytics provider, has partnered with StarLadder, a pioneering tournament organiser. The Budapest Major 2025 marks a highly anticipated comeback for StarLadder, as it is their first Counter-Strike Major since 2019 and a significant return to the top-tier esports arena.

As the official analytics partner of the StarLadder Budapest Major 2025, Esports Charts will provide comprehensive, real-time audience data and insights throughout the event. This will empower organisers, teams, sponsors and fans with unparalleled transparency and a deeper understanding of the tournament’s global reach.

Artyom Odintsov, Co-founder and CEO of Esports Charts, said: “We are thrilled and proud to provide viewership analytics for StarLadder for the Budapest Major 2025. Since both Esports Charts and StarLadder are Ukraine-born companies, we share similar values and deal with similar challenges, which brings us even closer.

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“It’s genuinely exciting to follow how viewership will develop at this Major. But knowing the expertise, drive, and passion that the organizers are bringing, I have no doubt we’ll witness some incredible things happen in Budapest.

“Esports Charts has always been driven by a mission to provide the esports community with accurate, actionable data, and we look forward to showcasing the impact and audience engagement of this world-class event.”

StarLadder has been a driving force in global esports for almost 15 years now, since hosting its first tournaments in 2011. Renowned for its innovation and reliability, the company has organised some of the industry’s most iconic events. These include the StarLadder Berlin Major 2019, which accumulated over 44 million hours watched and remains in the top 10 CS events by this metric, and the legendary StarSeries tournaments which started back in 2012.

Viacheslav Shcherbakov, Sales and Partnerships at StarLadder, said: “We’ve been working with Esports Charts since their founding and have always valued their professionalism and integrity. In a market where reliable data is essential, Esports Charts provides honest, transparent numbers, exactly the kind of insights sponsors and stakeholders rely on when assessing the potential reach of a World Championship event.

“We’re confident that this partnership will result in a high-quality analysis of our tournament’s performance and the audience data we’ll report to our partners. It’s a collaboration built on trust, shared values, and a deep understanding of what it takes to elevate esports to the next level.”

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The Starladder Budapest Major 2025 will be held from November 24 to December 14 in Budapest, Hungary. The event will bring together the world’s top 32 Counter-Strike 2 teams to compete for a $1.25 million prize pool and one of the most prestigious titles in esports.

The post Esports Charts Becomes Official Viewership Analytics Partner of StarLadder Budapest Major 2025 appeared first on European Gaming Industry News.

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Superbet Becomes New Main Sponsor of Jagiellonia Białystok

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Superbet has become the new main sponsor of Jagiellonia Białystok. The logo of one of Poland’s leading bookmakers will appear on the front of the Podlasie team’s match jerseys. This is the fourth Ekstraklasa club, alongside Lech Poznań, Górnik Zabrze and GKS Katowice, to join the bookmaker’s extensive sponsorship portfolio.

The new partnership is more than just a logo on a jersey – the collaboration between Jagiellonia and Superbet is intended to have a particularly fan-focused nature. The brand is announcing numerous dedicated campaigns, events and surprises aimed at fans of the yellow and reds. The first of these has already launched with the announcement of the partnership – and will undoubtedly delight anyone planning to purchase the new jersey.

Superbet will pay a 100 PLN bonus towards the purchase of an official Jagiellonia match jersey. A total of 1920 jerseys will be available as part of the promotion – a number symbolically related to the year the club was founded. The promotion is valid both in-store and online and is open to all Superbet app users.

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“When making a purchase in a stationary store, all you need to do is show the installed application, and for online customers, verification will take place via the email address: [email protected], to which you can simply send a short message, and in response, fans will receive a unique code entitling them to purchase a T-shirt at a discount,” explains Bartosz Malaka, Head of Marketing & Sponsoring at Superbet.

However, this is not the end of surprises for fans of the Białystok club, because if they register using the special code “JAGA,” they will also receive a welcome bonus.

“Jagiellonia fits perfectly into our sponsorship strategy – it’s a club with ambition, a strong identity, and enormous potential that combines modernity with local character. W’’re thrilled to be embarking on this journey together. Our logo will now appear on the fronts of the jerseys of four Ekstraklasa clubs, confirming our continued leadership in sports sponsorship,” said Łukasz Seweryniak, General Manager of Superbet Polska.

“Jaga is the perfect partner for us – with a great history and a huge, loyal community of fans who live and breathe this club every day. With them in mind, we’re preparing a whole package of activations, surprises, and events designed to build even stronger bonds. We want to show that just as Jaga is a super club, Superbet is a super sponsor,” Malaka said.

“I am extremely proud and happy to have entered into a partnership with such a renowned and recognizable brand as Superbet. I would like to emphasize that this is the highest-ever sponsorship agreement in the club’s history, which further underscores the importance of this partnership. I believe the word ‘partnership’ is key in the context of our agreement. I am most pleased that we are not just gaining a sponsor, but a true partner with whom we will achieve great things together,” said Ziemowit Deptuła, President of the Management Board of Jagiellonia Białystok SSA.

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The partnership with Superbet is another important step in Jagiellonia’s development – not only in terms of sporting activities, but also in terms of modern marketing and fan engagement. Both parties emphasize that this will be a collaboration based on genuine commitment and closeness to fans.

The post Superbet Becomes New Main Sponsor of Jagiellonia Białystok appeared first on European Gaming Industry News.

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VGCCC Fines Werribee RSL for Self-exclusion Failures

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The Victorian Gambling and Casino Control Commission (VGCCC) has fined the Werribee RSL $30,000 for failing to prevent 2 self-excluded customers from gambling.

VGCCC CEO Suzy Neilan said: “This is the first time the VGCCC has taken disciplinary action against a club or hotel for self-exclusion breaches.

“Self-exclusion programs empower people to manage their gambling by registering to be temporarily or permanently blocked from entering gambling areas of clubs, pubs and casinos.

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“By failing to respect a person’s decision to self-exclude, a venue may put customers who have decided to take a break from gambling, or quit altogether, at risk of experiencing gambling harm.”

In January 2024, the VGCCC received an anonymous tip-off that a self-excluded person entered the Werribee RSL gaming room and used the poker machines. The venue self-reported a second breach in May 2024, after realising a different customer had gambled at the venue on at least 4 occasions between February and May 2024.

Ms Neilan said: “Taking disciplinary action is the last resort. We would prefer venues take their harm minimisation responsibilities seriously by complying with their legal obligations, including through the effective implementation of tools like self-exclusion.

“Venues and their staff are the last line of defence for self-excluded customers, who should be able to trust that their decision to self-exclude will be respected. They must have the appropriate controls in place to prevent self-excluded people from entering gaming rooms.”

The VGCCC acknowledged that Werribee RSL cooperated with the investigations and has since taken steps to strengthen its procedures. These include improved and regular staff training, daily audits of the self-exclusion register and greater use of technology to identify self-excluded customers who attempt to enter the gaming room.

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This remedial action was taken into consideration in determining the amount of the fine.

The post VGCCC Fines Werribee RSL for Self-exclusion Failures appeared first on European Gaming Industry News.

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