The Hellenic Gaming Commission (HGC) proudly announces its latest partnership with Mindway AI, a leader in solutions for responsible gambling based on neuroscience, advanced AI and expert analysis. This collaboration marks a significant advancement in the Greek gaming sector with the integration of Gamalyze, an award-winning, gamified reinvention of the self-test, now available on the HGC’s official website.

Gamalyze is designed to enhance player protection by offering insights into individuals’ gambling behaviour. This pioneering tool evaluates and profiles players, enabling early identification of potentially harmful gambling patterns. By providing personalised feedback, it empowers individuals to make informed choices about their gaming activities. This initiative underscores the HGC’s commitment to safeguarding players while promoting a sustainable and responsible gaming environment.

Gamalyze is a revolutionary gamified reinvention of the traditional self-test, transforming it into an engaging online card game designed to enhance self-awareness in gambling-related risk profiles and decision-making. Leveraging insights from neuroimaging, Gamalyze evaluates each player’s decisions during gameplay, providing a comprehensive report that highlights their strategic approach and sensitivity to rewards and losses. This innovative platform not only offers personalised feedback but also delivers tailored advice, empowering players to better understand and manage their gambling behaviours.

Advertisement

The launch of Gamalyze on the HGC website represents a pivotal moment not only for Greece but also for the global gaming industry. As one of the first collaborations between an international gambling regulator and a world-class AI technology provider, this partnership sets a new benchmark for regulatory practices and player protection measures.

The President of the Hellenic Gaming Commission (HGC), Dimitrios Ntzanatos, stated: “The HGC leverages technology to enhance player protection. The integration of Gamalyze into the Commission’s website marks a significant step towards a safer and more sustainable gaming environment.”

Mindway AI’s CEO, Rasmus Kjaergaard, also expressed enthusiasm about the partnership: “Working with the Hellenic Gaming Commission exemplifies the impact of international cooperation in elevating standards across the gaming industry. We are excited to see Gamalyze empowering players in Greece and enhancing the HGC’s efforts in promoting responsible gambling.”

As the gaming landscape continues to evolve, the HGC and Mindway AI remain at the forefront of innovation, ensuring that player protection remains a top priority. Gamalyze is now accessible through the Hellenic Gaming Commission’s website, offering a new era of transparency and responsibility in the Greek market and beyond.

Soft2Bet has officially launched ElaBet.gr in Greece, marking another major milestone in its strategic expansion across Europe. Securing a Greek operating licence reinforces the company’s commitment to regulated markets, bringing its industry-leading gamification features to one of Europe’s most established gaming landscapes.

This achievement reflects a collaborative effort between Soft2Bet’s product, compliance, and marketing teams, ensuring full alignment with the high standards set by the Hellenic Gaming Commission (HGC). Greece represents one of the region’s most dynamic and promising markets, and Soft2Bet is confident that ElaBet.gr unique offerings will introduce new opportunities for both the group and Greek players.

ElaBet.gr enters the market with a fully tailored approach, delivering a highly localised gaming experience that sets it apart from existing operators. The brand features Greek-speaking live casino tables and three exclusive games inspired by Greek mythology. Gates of Hades, River of Styx, and Medusa’s Madness have all been designed to resonate with local players and enhance engagement.

Advertisement

In addition to its bespoke content, ElaBet.gr is powered by Soft2Bet’s award-winning gamification mechanics, providing a dynamic, mission-based experience that strengthens player engagement and retention. The brand’s launch builds on Soft2Bet’s proven track record in markets such as Sweden, Denmark, Romania, Malta, Ontario, and Mexico, with an application currently underway for a New Jersey licence.

Founder and CEO of Soft2Bet, Uri Poliavich, commented: “We are not just launching a product. We are setting a new benchmark for the gaming industry in Greece. ElaBet.gr represents the highest standards of innovation and compliance, achieved through exceptional teamwork across our product, compliance, and marketing departments. By responding to both regulatory expectations and market demands, we are confident that our gamification-driven approach will redefine the player experience in Greece.”

ELA Bet’s launch is a key step in Soft2Bet’s broader European expansion strategy, demonstrating the company’s ability to adapt, localise, and innovate in highly competitive regulated markets. As Soft2Bet continues to grow, it remains committed to introducing market-leading products, strengthening its global presence, and delivering exceptional experiences to players and partners alike.

In-demand software provider adds a 12^th regulated market to its operations as full portfolio of games receives approval to launch from Hellenic Gaming Commission

Having vowed to enter three new markets over the course of 2025, hotshot software provider Swintt has already gone some way to delivering on this promise with the announcement that its games are now certified for release in Greece.

With the Hellenic Gaming Commission (HGC) giving the studio the greenlight to provide Swintt titles to licensed platforms in the country, Greece becomes the 12^th regulated market in which Swintt is approved to operate.

Advertisement

Following hot on the heels of similar approvals in the UK and Ontario last year, acquiring game certification for the Greek market will enable the provider to connect with even more players and operators across Europe and is merely the beginning of Swintt’s plans this year.

The team at Swintt also has its eyes on the Italian and Swiss markets, further expanding its outreach and demonstrating the studio’s commitment to ensuring that its content reaches a broad cross-section of customers in numerous global regulated markets.

Now that it has secured certification for Greece, Swintt will prepare its catalogue of games to ensure that they’re primed and ready for release in the country – and the provider is already working hard behind the scenes to identify potential partnership deals that will bring its line-up to market.

Building on this momentum, the Elysium Studios driven by Swintt catalogue of games is expected to be a hit in the Greek market, thanks to its cutting-edge graphics and innovative features with a focus on delivering immersive experiences that cater to their player preferences

David Mann, Chief Executive Officer at Swintt, said: “At Swintt, we’ve always been clear about our ambitions to expand, but it’s important for us to do that in a strategic way and only target regulated markets that make commercial sense to us – and Greece definitely fits this bill.

Advertisement

“As the 12^th regulated market where our games are certified for launch, we’re very happy to have been granted approval by the HGC and are already hard at work trying to find suitable partners to host our titles in the country. I’m very excited about the possibilities the Greek market will hold for Swintt and am already looking forward to getting our portfolio out to a wide new audience.”