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Caesars Entertainment

Caesars Entertainment Launches its Newest Proprietary iGaming Platform, Horseshoe Online Casino

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Caesars Entertainment Inc. has launched Horseshoe Online Casino, a cutting-edge online casino app and desktop platform developed for the seasoned casino player.

Horseshoe Online Casino builds on the legacy of the Horseshoe brand, a leader in providing exceptional gaming experiences since 1951 with a heritage that celebrates casino players who know what they want. Now live exclusively in Michigan with plans to expand into other jurisdictions where Caesars’ digital iGaming platforms are live, Horseshoe Online Casino leverages the vast network of world-class Caesars destinations throughout North America to deliver a rewarding experience that ties online gaming to Caesars’ industry-leading customer loyalty program, Caesars Rewards.

“The Horseshoe brand is anchored by a promise to put the player first. A brand with such a storied past deserves an online equivalent that pays respect to the legacy it has established in gaming, and that is what we’ve created with Horseshoe Online Casino. This launch reinforces our multi-brand online casino strategy by seamlessly bringing another one of our world-class Caesars brands into the palms of players’ hands,” said Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital.

The debut launch of Horseshoe Online Casino in Michigan is made possible through Caesars’ partnership with Sault Ste. Marie Tribe of Chippewa Indians. Those 21 and older in The Great Lakes State can now download the Horseshoe Online Casino app on iOS and Android or visit horseshoeonlinecasino.com to enjoy a dynamic online casino experience with a revolutionary multi-lobby navigation layout modeled after a real-life casino floor layout with curated lobbies dedicated to core casino game mechanics, including high limit slots, private live dealer tables, linked progressive jackpots, variations of poker and roulette, and more.

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Aesthetically, Horseshoe Online Casino immerses players into a platform accentuated by the classic sophistication of the Horseshoe brand and its signature gold horseshoe iconography, an emblem of good fortune proudly displayed at 10 Horseshoe destinations operated by Caesars Entertainment in North America. From a functionality standpoint, Horseshoe Online Casino operates on a natively built proprietary gaming platform with a bespoke bonus engine offering deeply customizable player promotions and a sleek interface with near-instant loading times, similar to the crown jewel of Caesars Entertainment’s online casino portfolio, Caesars Palace Online Casino.

Much like the iconic Horseshoe Las Vegas on the Las Vegas Strip, Horseshoe Online Casino embodies the Horseshoe brand – the most rewarding place to play where legends are made. Since its inception, Horseshoe has been positioned as a leader in appealing to the savvy casino gamer. Its introduction into the online casino space aims to build onto this position by offering casino games featuring Horseshoe iconography, high limit slots, specialty table games, and an expanded library of progressive jackpots.

The new platform features a rich collection of exclusive, Horseshoe-branded custom gaming titles, made possible through Caesars’ strategic partnerships with leading gaming providers. Players can explore a range of exciting new titles, including Horseshoe Rising Rewards by Games Global, 2x3x Horseshoe by AGS, Horseshoe 3 Coin Cowboy by Bragg Gaming, and Horseshoe Slick Riches LuckyTap by Design Works Gaming. These titles accompany the platform’s expansive gaming catalog, highlighted by emblematic titles offered across casino floors at Caesars Rewards destinations.

Players on Horseshoe Online Casino in the US earn Caesars Rewards Credits through their play that can be redeemed for exclusive Caesars Rewards experiences at one of Caesars’ more than 50 world-class destinations across North America. The platform also debuts with promotions offering digital players the chance to win real-world experiences at top Caesars destinations, like Horseshoe Las Vegas, with packages featuring travel credits, culinary experiences, VIP nightlife, and more.

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Anna Mackney Head of Regional Sales US at Play’n GO

Play’n GO Announces North American Operator Partnership with Caesars Entertainment

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Play’n GO, a leading casino entertainment provider, has  announced a new U.S. operator partnership with Caesars Entertainment.  

The partnership brings Play’n GO titles such as Buildin’ Bucks, Piggy Blitz, and Reactoonz online across Caesars Palace Online Casino, Caesars Sportsbook & Casino and Horseshoe Online Casino in Ontario, Michigan, Pennsylvania, New Jersey, and soon in West Virginia.  

This partnership marks another significant milestone in Play’n GO’s growing U.S. footprint, highlighting the company’s commitment to delivering world-class entertainment to players across the country, where it is now licensed in six states.  

Anna Mackney, Head of Regional Sales US at Play’n GO: commented: “The Caesars brand is synonymous with world-class gaming and entertainment in North America, and it’s an exciting time for our business to announce this partnership. Our mutual commitment to high-quality entertainment and responsible gaming makes them the perfect partner for us as we mark this latest milestone on our U.S. journey.”

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Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital added: “Bringing Play’n GO’s popular titles live on our platforms is a win for our players. We’re committed to continuously making strides in building out our portfolio of titles on our online casino platforms and we’re thankful to bring another great partner like Play’n GO into the fold to make that happen.”

The post Play’n GO Announces North American Operator Partnership with Caesars Entertainment appeared first on Gaming and Gambling Industry in the Americas.

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Caesars Entertainment

Red Rake Gaming expands into New Jersey through Caesars partnership

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Red Rake Gaming, a leading developer of premium online casino content, is excited to announce its launch with Caesars Entertainment in the state of New Jersey, further expanding its presence in the regulated U.S. market.

Red Rake Gaming’s top-performing titles are now available across Caesars’ major online casino brands in New Jersey, including Caesars Sportsbook & Casino, Caesars Palace Online Casino, and Horseshoe Online Casino.

This partnership marks a major milestone in Red Rake Gaming’s U.S. expansion strategy, aligning with one of the most iconic and trusted brands in the global gaming industry.

Nick Barr, Managing Director for Red Rake Gaming Malta, commented: “We’re incredibly excited to partner with Caesars Entertainment for our New Jersey . Caesars’ strong brand recognition and extensive reach provide the perfect platform to showcase our diverse content.

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We are confident that our titles will deliver a thrilling experience for players in the Garden State.”

This collaboration highlights Red Rake Gaming’s commitment to providing innovative, compliant content tailored to regulated markets. U.S. players can enjoy a wide range of feature-rich slots, interactive bonus games, and immersive gameplay experiences.

The post Red Rake Gaming expands into New Jersey through Caesars partnership appeared first on Gaming and Gambling Industry in the Americas.

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Bread Financial

Caesars Entertainment and Bread Financial Introduce New Caesars Rewards® Prestige Visa, a Premium-Level Credit Card Allowing Caesars Rewards Members to Earn Tier Status Faster and Unlock Luxury Rewards with Every Purchase

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Caesars Entertainment (NASDAQ: CZR), the largest casino entertainment company in the U.S., is playing a bold new hand by launching a second, elevated, Caesars Rewards® Visa Signature credit card with Bread Financial (NYSE: BFH), a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions. For a $149 annual fee*, the Caesars Rewards Prestige Visa Signature credit card includes up to $450 in annual value and gives members all the benefits of high-end experiences as well as waived fees for foreign transactions*.

Cardmembers will receive Prestige Perks worth up to $450 and redeemable annually across Caesars’ 50+ U.S. destinations, including:

  • A complimentary hotel night upon anniversary (up to $300)*
  • $50 Slot Play*
  • $100 Caesars dining credit*
  • Accelerated earn rates for Caesars Rewards destinations at seven Reward Credits® per $1 spent*

“Caesars Entertainment has always been about giving our members unmatched access to the best experiences in the industry,” said Josh Jones, chief marketing officer at Caesars Entertainment. “Through our world-class Caesars Rewards program and our relationship with Bread Financial, we’re expanding the ways our members can earn and enjoy perks—from one-of-a-kind experiences, exceptional dining options, accelerated status opportunities and more – this new card option brings even more excitement, value and VIP treatment to every guest staying and playing with Caesars Entertainment.”

“The Caesars Rewards Prestige Visa credit card gives cardmembers more ways to earn rewards immediately on everyday purchases and unlock exclusive perks on travel, entertainment, dining and gaming —making every tap a step closer to their next unforgettable Caesars experience,” said Val Greer, EVP and chief commercial officer at Bread Financial. “This new credit card offers Caesars’ most dedicated members additional opportunities to make each purchase even more rewarding.”

Additionally, the credit card provides more ways to earn Tier Credits through welcome offers and annual bonuses, enabling members to achieve their Caesars Rewards loyalty program tiers faster. New cardholders can earn up to 25,000 additional Tier Credits in their first year*.

Welcome Offer

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  • Platinum Status upgrade*
  • 2,500 Tier Credits after first purchase outside of Caesars Rewards destinations*
  • 20,000 Reward Credits and 2,500 Tier Credits after $1,000 spend outside of Caesars Rewards destinations*

Annual Bonuses

  • 2,500 Tier Credits with $5,000 annual spend + another 2,500 Tier Credits with $10,000 annual spend*
  • 15,000 Tier Credits with $50,000 annual spend*

The new credit card adds to the existing Caesars Rewards Visa suite, including the Caesars Rewards Visa Signature Credit Card. Whether members are gaming, dining, or on the go, Caesars and Bread Financial have cardmembers covered with two distinct credit card programs to choose from and limitless ways to earn. The Caesars Rewards Visa card has also been elevated with a sophisticated new black design, bringing a sleek, modern edge to a card that delivers everyday perks with timeless luxury.

The post Caesars Entertainment and Bread Financial Introduce New Caesars Rewards® Prestige Visa, a Premium-Level Credit Card Allowing Caesars Rewards Members to Earn Tier Status Faster and Unlock Luxury Rewards with Every Purchase appeared first on Gaming and Gambling Industry in the Americas.

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