BMM Testlabs
Player Elite Enters U.S. Market, Receives BMM Testlabs Approval

Player Elite (PE), Australia’s leading provider of loyalty technology solutions for the casino gaming market, announced that it has officially entered the U.S. casino market, and has received its first regulatory approval by BMM Testlabs.
Founded in 2015, Player Elite has transformed the loyalty market throughout Australia with its real time data driven, omni-channel solution. With the power of their automated solutions Player Elite’s Digital Loyalty Solution (DLS) identifies individual consumer insights and automates activations and communications that drive loyalty, connection and member visitation for its over 100 gaming partners clients in Australia. In 2024, Player Elite expanded its operations to offer its solution to casino properties in the US through an exclusive distributorship agreement with The Hale Network.
Player Elite’s DLS is a fully automated, real time marketing platform designed to identify, reward, and communicate at an individual level to drive loyalty and profit through one interface. PE has worked over the last 12 months and received approval from BMM Testlabs to integrate with the Aristocrat Oasis 360 casino management system through its nConnect Gateway promotional system. The complete DLS platform uses membership data to identify and create opportunities to connect with the member base through its proprietary engines:
Player Elite ORCA App – omni-channel member app designed to streamline onboarding, deliver targeted promotions and enable daily member engagement.
Promotional Engine – gamifies promotions and rewards members across multiple touchpoints.
Offer Engine – automates and simplifies rewards strategies with real-time offers based on key behaviors.
Dynamic Bonusing – real-time bonusing engine that delivers instant rewards through fully automated staff and member communications.
Play-A-Comm – delivers personalized communications with four to five times more speed by automating SMS, email, and push notifications.
HYDRA – speeds up member sign-ups by combining AI and KYC technology for secure, seamless registration via app, SMS, or in-venue with a simple scan of their ID and face
Member Management – simplifies member tier program management by delivering instant upgrades and automated rewards, and streamlining the management of bonus points, status points, and redemption infrastructure.
“This is such an exciting time for the Player Elite team. With over 60 years of combined experience, we couldn’t be more thrilled to finally land in the USA. When we started this business, our mission was to transform the loyalty market with top-tier technology. Expanding to the U.S. was always in the plan, but seeing it happen now is a dream come true. We’ve been fortunate to work with gaming operators of all sizes across Australia and the globe, and our solutions have consistently delivered profitable loyalty growth for our customers,” said Bryan Te Wani, co-founder and CEO of Player Elite.
“With the U.S. market placing greater focus on loyalty solutions, we believe our proprietary system is ready to make a significant impact. We’re excited to collaborate with The Hale Network to expand into this key market, where we see a strong fit for our offering.”
Dr. John C. Hale, founder and CEO of The Hale Network, said: “From my experience as a founder and a creator of a loyalty solution in the casino industry, I can confidently state that Player Elite’s DLS is in a class of its own. It’s not one or two modules, it is a digital loyalty system which encompasses many providers that are currently being used into one product. As the exclusive distributor, I’m excited to offer Player Elite’s Digital Loyalty System, which enhances player engagement and integrates advanced cybersecurity measures with a documented ROI. This partnership between Player Elite and The Hale Network is designed to meet the evolving needs of the gaming industry, ensuring casinos operate efficiently while providing a secure, streamlined loyalty experience for both operators and customers. The Player Elite DLS is truly groundbreaking! THN is excited about this partnership with Player Elite.”
BIG Cyber
BMM TESTLABS’ BIG CYBER CLARIFIES LEADERSHIP TRANSITION AND ORGANIZATIONAL OVERSIGHT

BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that Amit Sharma, former Chief Executive Officer of its BIG Cyber business, has not been affiliated with the Company in any capacity since October 2024.
BIG Cyber is focused on delivering world-class cybersecurity solutions to the global gaming industry under the leadership of Marzia Turrini, President, iGaming & Cybersecurity at BMM Testlabs. Turrini provides executive oversight for BIG Cyber’s strategy, services, and partnerships, ensuring the highest standards of security, professionalism, and customer care.
BMM Testlabs Chief Executive Officer Martin Storm said, “We take the integrity of our brand and communications seriously. While we thank Amit for his past contributions, we want to make it clear that he no longer represents BIG Cyber, BMM Testlabs, or BMM Innovation Group in any form. Our BIG Cyber solutions business continues to grow under the trusted leadership of Marzia Turrini and our global team of experts.”
The post BMM TESTLABS’ BIG CYBER CLARIFIES LEADERSHIP TRANSITION AND ORGANIZATIONAL OVERSIGHT appeared first on Gaming and Gambling Industry in the Americas.
BMM
BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE

BMM Testlabs, the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced the promotion of Sacha McLaughlin to Vice President of Global Quality Assurance.
BMM’s President of Land-Based Gaming & Inspections, Kirk White, said, “Sacha has consistently demonstrated exceptional leadership, operational excellence, and a customer-first attitude. Her experience and passion will be critical as we continue to grow our QA services to meet the always-evolving needs of the global gaming industry.”
With over 18 years of experience in software implementation and seven years in the gaming industry, McLaughlin brings extensive knowledge of both agile and waterfall development methodologies, test planning, project management, and cross-regional team leadership. She is recognized for her ability to build and scale QA organizations that deliver quality, speed, and value to customers.
McLaughlin joined BMM in 2018 and has held roles of increasing responsibility within the Company, most recently serving as Senior Director of Quality Assurance. Throughout her tenure, she has been instrumental in expanding BMM’s QA capabilities and helping customers launch products into the global gaming market more quickly, with a focus on regulatory compliance, functionality, fairness, and security.
The post BMM TESTLABS PROMOTES SACHA MCLAUGHLIN TO VICE PRESIDENT OF GLOBAL QUALITY ASSURANCE appeared first on Gaming and Gambling Industry in the Americas.
BMM
THE VISUALIZE GROUP TO ACQUIRE BMM TESTLABS, PARTNERING WITH CEO MARTIN STORM TO ACCELERATE GROWTH IN REGULATED GAMING

Strategic acquisition positions BMM for rapid global expansion and increased operational scale in the fast-growing regulated gaming sector
The Visualize Group (“Visualize”), a private investment firm focused on concentrated investing in mission-critical, services-based companies, announced that it has agreed to acquire BMM Testlabs (“BMM”), a leading provider of testing, inspection, compliance, and certification (“TICC”) services for the global regulated gaming industry. BMM Testlabs’ President and Chief Executive Officer Martin Storm will retain a significant stake as part of the transaction and continue leading the business. Financial terms of the transaction were not disclosed, and the transaction is subject to regulatory approvals.
Headquartered in Las Vegas, Nevada, and founded in 1981, BMM provides TICC services to gaming product suppliers in regulated gaming markets across six continents. With a 44-year track record of commitment to integrity, innovation, and technical excellence, BMM ensures that gaming products meet regulatory standards and deliver secure, fair, and reliable experiences. Visualize will seek to uphold BMM’s reputation of service excellence and invest in supporting its customer base as regulated gaming markets continue to expand and grow globally.
As part of the transaction, Visualize will implement a broad-based employee ownership program to allow BMM’s employees the opportunity to participate in Visualize’s value creation plan for BMM, which includes several pre-identified organic and inorganic growth initiatives.
BMM Testlabs President and Chief Executive Officer Martin Storm said, “For 44 years, BMM has dedicated itself to becoming the premier service provider and partner to gaming regulators, suppliers, and operators, ensuring that regulated gaming is conducted safely, transparently, and compliantly. It’s a privilege to contribute to this journey and witness the achievement of our ambitious goals. Partnering with Visualize marks an exciting new chapter, as together we will drive growth for BMM and seize the immense opportunities within the evolving gaming market.”
C.C. Melvin Ike, Managing Partner of Visualize, said, “As thematic investors, we strive to invest in exceptional businesses and management teams providing mission-critical services in growing markets. BMM exemplifies this. Our team has closely studied the rapid global expansion of regulated gaming markets, and we believe this trajectory will continue. As new jurisdictions open around the world, the need for safe and compliant gaming continues to rise. With its global footprint, track record of technical leadership, and trusted reputation in the market, we believe BMM is the best-positioned regulatory technology platform to capitalize on the market opportunity. We’re thrilled to collaborate with Storm and the entire team at BMM.”
Advisors
Weil, Gotshal & Manges LLP acted as legal counsel to Visualize. Gadens acted as legal counsel to BMM Testlabs.
The post THE VISUALIZE GROUP TO ACQUIRE BMM TESTLABS, PARTNERING WITH CEO MARTIN STORM TO ACCELERATE GROWTH IN REGULATED GAMING appeared first on Gaming and Gambling Industry in the Americas.
-
Nasdaq:LTRYW7 days ago
Sports.com and Lottery.com Head to Toronto as Callum Ilott and Louis Foster Prepare for Final Street Battle of 2025
-
Asia4 days ago
DigiPlus Backs Stricter Online Gambling Regulation
-
AGCO4 days ago
Prime Skill Games Inc. Official Response to AGCO Press Release
-
Australia4 days ago
ACMA Blocks More Illegal Online Gambling Sites
-
Baltics4 days ago
Push Gaming levels up in Latvia and Estonia with OlyBet
-
Aristocrat Interactive4 days ago
Logifuture goes live in Mexico with Zoom Soccer via Aristocrat Interactive integration
-
Aquisitions/Mergers3 days ago
Pavilion Payments Acquires CasinoSoft
-
Africa3 days ago
Altenar appoints Brendon Jeacocks as Regional Director in South Africa