Editor’s Take

Why this matters: Florida is a “monopoly market” controlled by the Seminole Tribe, meaning there is only one door in: Hard Rock Bet. By securing vendor registration here, BETER gains access to one of the most populous states in the U.S. without the fragmentation of competition seen in states like New Jersey. The immediate deployment of Setka Cup (table tennis) fills a crucial need for 24/7, fast-paced content during U.S. daytime off-hours.

The Full Story

BETER, the provider of next-gen betting content and data, has officially entered the Florida sports betting market after securing Vendor Registration from the Seminole Tribe of Florida (dba Seminole Gaming).

The regulatory approval allows BETER to supply its fast-paced betting products to the state’s sole authorized operator, Hard Rock Bet.

Day One Impact: Table Tennis Following the approval, BETER has immediately launched its exclusive Setka Cup table tennis tournaments on the Hard Rock Bet platform.

• The Product: Setka Cup provides 24/7 live streaming, real-time data, and odds.

• The Reach: Florida becomes the fifth U.S. state where Setka Cup is available to bettors.

• The Metric: BETER covers approximately 700,000 fast-paced events annually, offering up to 50 betting markets per event with margins often exceeding market standards.

Next Phase: Esports While table tennis is live now, BETER has confirmed that its esports portfolio—specifically ESportsBattle—will be integrated into Hard Rock Bet in the “near future.” This will bring round-the-clock eFootball, eBasketball, and other fast-market disciplines to Florida bettors.

Management Commentary Chuck Robinson, Chief Revenue Officer at BETER, emphasized the strategic value of the exclusive Hard Rock partnership:

“Launching Setka Cup with our partner Hard Rock Bet is particularly significant, as it allows us to introduce our fast-betting content to Florida bettors through a highly trusted sportsbook platform. We see strong long-term potential in Florida… Our esports content, particularly ESportsBattle, will also be going live soon.”

Valeriia Tarchynska, Chief Legal Officer at BETER, noted the complexity of the approval:

“Obtaining vendor registration in Florida reflects the strength of our regulatory strategy… We are grateful to the Seminole Tribe of Florida dba Seminole Gaming for their cooperation throughout the registration process.”

This approval is part of a wider U.S. expansion strategy for BETER, which has already secured access in key states including Ohio, Arizona, and Kentucky.

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Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has strengthened its presence in Latin America after partnering with Brazino777, an online casino and sports betting brand known for its player-first experience and fast withdrawals, to roll out a selection of its top-performing titles to the Brazilian market.

Following the agreement, Greentube’s platform is now live with Brazino777 in Brazil, marking an important milestone in the supplier’s regional growth strategy and reinforcing its commitment to delivering market-relevant content in newly regulated jurisdictions.

As part of the collaboration, Brazino777 players can enjoy some of Greentube’s most popular new releases, including Piggy Prizes:Wand of Riches 2, Trinity Treasures Wukong Buy Bonus, and Caichen Triple Blossom.

Alongside these titles, a curated selection of Greentube’s iconic classic games have also been integrated, including Book of Ra deluxe, Diamond Link: Mighty Sevens, and Cash Connection – Golden Sizzling Hot.

These games were selected for their proven performance in regulated markets and their strong appeal to Brazilian players, making them an ideal fit for Brazino777’s growing casino offering.

Now, with Brazil’s regulated online gaming landscape offering fresh opportunities, the collaboration is well positioned to reach new heights as the region continues to thrive.

Greentube’s latest Brazilian partnership further reinforces its strategic focus on Latin America as a key growth market. With a diverse portfolio of innovative slots and well-established fan favourites, the company continues to strengthen its position as a leading supplier worldwide.

Wilson Francisco, Sales and Key Account Manage at Greentube, said: “Our launch with Brazino777 is a major step forward for our strategy in Brazil. Their deep understanding of the local audience, paired with Greentube’s commitment to delivering top-performing, culturally relevant content, is a powerful combination.

“We’re confident that this partnership will elevate the player experience and help set new standards in the market.”

Andre Medeiros, Country Manager for Brazil at Brazino777, said: “Greentube’s portfolio is recognised globally for its quality, performance and player appeal. As a brand rooted in Brazilian culture, Brazino777’s focus is simple: a fun, smooth experience our community can enjoy every day.

“Partnering with Greentube reinforces that promise by expanding the entertainment options available to our players in Brazil.”

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