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William Hill Becomes the Sponsor of Futurity Trophy

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Arena Racing Company (ARC), Doncaster Racecourse and William Hill announced a new partnership with the sponsorship of the 2024 William Hill Futurity Trophy on Saturday 26 October. The deal means William Hill will once again sponsor the race they were first associated with in 1976.

The final Group One of the British Flat season consistently sees the most successful two-year-olds from Britain and Ireland compete over a mile. The race has proved to be a key stepping stone on the way to classic success for a number of colts in recent times, most recently, Auguste Rodin, who won the William Hill Futurity Trophy in 2022 before going on to win the Epsom Derby, Irish Derby and Irish Champion Stakes the following year.

As well as Auguste Rodin, recent Futurity Trophy winners Magna Grecia (2018) and Kameko (2019) both went on to victories in the QIPCO 2000 Guineas at Newmarket.

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The new deal showcases William Hill’s commitment to both flat and jump racing, sponsoring the final Group 1 of the British flat racing calendar as well as the opening meeting of the season at Cheltenham on the same day.

Aidan O’Brien has dominated this race in recent years and has won the Futurity Trophy a record 11 times. O’Brien looks set to hold a strong hand once again this year with The Lion in Winter currently the 7/2 Favourite.

ARC Director of Commercial Strategy & Partnerships, David Leyden Dunbar, said: “William Hill have a long association with Doncaster Racecourse and the Futurity Trophy in particular so we are delighted to welcome them back to the race. Recent years have proven it a fantastic opportunity for some of the UK and Ireland’s best two-year-olds, and we look forward to another excellent renewal in October.”

Racing Sponsorship Manager for William Hill, Mark Walton, said: “We are delighted to become the sponsors of the Group 1 William Hill Futurity Stakes, strengthening our relationship with Arena Racing Company as the curtain falls on the 2024 Flat season.

“It’s fantastic to once again be associated with such a prestigious event, the final Group 1 of the British Flat campaign, made more special by the fact that William Hill were the sponsors of the race when it became the Futurity back in 1976. I am tremendously excited to see which two-year-old emerges as racing’s next big star.

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“We’re thrilled to be sponsoring on such a key weekend in the British racing calendar, which also features Cheltenham’s Showcase meeting, as William Hill continues its commitment to great prices for our customers on the flat and over jumps.”

The post William Hill Becomes the Sponsor of Futurity Trophy appeared first on European Gaming Industry News.

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Amusnet Teams Up with Betcity.nl for Market Expansion in the Netherlands

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Amusnet proudly announces its partnership with the Netherlands operator Betcity.nl, marking a key step in strengthening its presence within the Dutch market. This collaboration combines Amusnet’s dynamic gaming content with Betcity.nl’s established reputation for providing exceptional online experiences to Dutch players. The partnership promises to offer an enriched gaming selection while maintaining the highest compliance standards in the Netherlands’ regulated market.

“Teaming up with Betcity.nl represents an exciting and strategic opportunity for Amusnet to bring forward our portfolio to the Dutch market in collaboration with a trusted local brand. We are motivated to jointly enhance the gaming experience with high-quality content that aligns with local players’ preferences,” said Dimitri De Temmerman, Managing Director Amusnet BNL.

The post Amusnet Teams Up with Betcity.nl for Market Expansion in the Netherlands appeared first on European Gaming Industry News.

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BEGE celebrates 15 years as Eastern Europe’s premier gaming expo

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The most significant event for the gaming industry in Eastern Europe – the Balkan Entertainment & Gaming Expo (BEGE) – will bring together leading companies, innovators, and industry representatives on November 27 and 28 for its 15th-anniversary edition. In celebration of this milestone, the organizers have prepared numerous surprises and special awards.

Once again, BEGE will offer a rich program, uniting industry leaders, investors, and successful entrepreneurs to share ideas, technologies, and inspiration. Visitors will have a unique opportunity to explore the latest gaming technologies, try out innovative solutions, and enjoy impressive demonstrations.

Traditionally, the first and second days of the event feature the EEGS conference, where internationally recognized speakers will present analyses and discussions critical to the development of the gaming industry. Special panels will provide a platform for leading gaming experts to discuss the future of the industry, emerging trends, and initiatives promoting responsible gaming practices.

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For the first time, BEGE will welcome startups, offering them the opportunity to participate in Gaming StartUp Challenge 6.0. This challenge provides a unique opportunity to meet with key industry figures. The most promising startups will be recognized and granted invaluable access to the experience and insights of industry leaders.

As always, the exhibition begins with the BEGE Awards ceremony, a symbol of recognition for innovation, outstanding achievements, and success across various sectors of the gaming industry, with awards such as “Online Provider of the Year” and “Online Game of the Year.” The awards will be presented on November 26 at an elegant dinner at Black&White club in Sofia’s Grand Hotel Millennium.

A key highlight of the program is the Proximity Zone, providing companies with additional visibility through live-streamed interviews and product presentations with leading global brands and experts.

BEGE is a must-attend event for anyone with an interest in the gaming industry. This year, more than 80 exhibitors and over 6,000 visitors from 70 countries are expected, making it a place where the passion for gaming and innovation meets business opportunities.

The post BEGE celebrates 15 years as Eastern Europe’s premier gaming expo appeared first on European Gaming Industry News.

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AC MILAN AND SPRIBE ANNOUNCE NEW PARTNERSHIP AND WELCOME AVIATOR AS THE CLUB’S OFFICIAL CRASH GAME

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Aviator, SPRIBE’s revolutionary game, becomes the Official Crash Game of AC Milan

AC Milan is pleased to announce that, starting from the current season, the global iGaming provider SPRIBE officially joins the Rossoneri family, with Aviator as the Club’s Official Crash Game Partner.

Since its market debut in 2018, Aviator has established itself as a popular phenomenon, becoming the number one crash game worldwide with over 42 million monthly active players globally.

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The partnership between AC Milan and SPRIBE combines the adrenaline of football with the dynamic gaming experience, offering fans – especially younger demographics – new opportunities for entertainment and a closer connection to the Rossoneri world.

Maikel Oettle, Chief Commercial Officer of AC Milan, stated: “We are thrilled to welcome SPRIBE and Aviator into the Rossoneri family. This partnership is built on the ambition to connect with our fans in fresh and engaging ways. Together with SPRIBE, we aim to offer our supporters an experience that combines the thrill of the pitch with the excitement of gaming, reinforcing the bond between our Club and Rossoneri supporters worldwide.”

David Natroshvili, CEO of SPRIBE, added, added: “We are pioneers in the crash game format and among the development teams forging significant marketing partnerships with organizations and sports teams, like this agreement with AC Milan. This partnership will help Aviator take off in the Italian market, increasing the game’s visibility among Rossoneri fans worldwide. The partnership with AC Milan, following our agreement with UFC, represents a major milestone, further establishing our presence in the sports world.

The post AC MILAN AND SPRIBE ANNOUNCE NEW PARTNERSHIP AND WELCOME AVIATOR AS THE CLUB’S OFFICIAL CRASH GAME appeared first on European Gaming Industry News.

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