Latest News
SYNOT Becomes the Main Partner of the BERANI ZLÍN Hockey Club

The SYNOT Group has announced a new partnership with the BERANI ZLÍN hockey club. As the main partner for the upcoming season, SYNOT is committed to supporting not only the sports development of the club but also increasing brand visibility both regionally and nationally within the hockey scene. This collaboration marks another step in SYNOT Group long-term strategy.
“Supporting sports at all levels has always been a long-term priority for us. We view this area of interest as a key component of a healthy and active lifestyle. I am delighted that we can become the main partner of the BERANI ZLÍN hockey club for the upcoming season. We are proud to be part of this ambitious team and wish them great success in the new season. I believe that together we will achieve excellent results,” said Ivo Valenta, owner of the SYNOT Group and founder of the SYNOT Foundation.
SYNOT Group support will be visible on hockey player jerseys and the ice rink, among other places.
“SYNOT joins our four main partners and becomes a crucial part of the club’s partnership structure. I would like to extend our heartfelt thanks to SYNOT for their support of sports in our region and for the excellent start to what we hope will be a mutually beneficial collaboration. Every major partner represents a significant commitment for us to ensure that our club effectively represents the brand both locally and throughout the Czech Republic,” said Jan Pravda, the club’s General Manager, about the new partnership.
He added: “We thank SYNOT for their support and look forward to our mutual cooperation!”
Both parties firmly believe that this new partnership will also bring joy to the club’s fans and contribute to the further success of the BERANI ZLÍN hockey team.
The post SYNOT Becomes the Main Partner of the BERANI ZLÍN Hockey Club appeared first on European Gaming Industry News.
Compliance Updates
BGC Represents Betting and Gaming Sector at Shadow DCMS Roundtable

Standards body the Betting and Gaming Council (BGC) has represented the regulated betting and gaming sector at a shadow DCMS roundtable held on Tuesday.
The roundtable, titled: Future of the Gambling Industry in the United Kingdom, drew industry leaders together to explore key issues including responsible gambling, regulatory developments and the future of the sector.
CEO Grainne Hurst represented the BGC at the summit, hosted by Shadow Secretary of State for Culture, Media and Sport Stuart Andrew MP and Shadow Minister for Gambling Louie French MP inside the House of Common’s Shadow Cabinet Room.
BGC CEO Grainne Hurst said: “It was fantastic to sit down alongside our members and other stakeholders from across our diverse sector to thrash out the challenges and opportunities facing the sector today with the shadow DCMS team.
“We are incredibly fortunate to have Stuart Andrew and Louie French, two dedicated MPs who understand this industry, and are keen to ensure the Opposition are completely across the key pressures facing our members, their millions of customers, and thousands of employees.
“Collaboration is key for the BGC, and we welcome this positive engagement with the shadow DCMS team.”
The roundtable also focussed on balancing economic growth with consumer protections and social responsibility.
Following welcome remarks, the summit heard industry’s perspectives on current challenges and future opportunities plus ways in which the Opposition can support future policy.
Grainne attended alongside representatives from BGC members, Flutter, Entain, Evoke, bet365, Bally’s, The Rank Group, Star Sports and the Hippodrome Casino, plus the UK Tote Group, National Lottery, BACTA and the Gambling Business Group.
BGC members support 109,000 jobs, generate £6.8bn for the economy while raising £4bn in taxes.
They also help fund horseracing to the tune of £350m a year through sponsorship, media rights and the levy, provide £40m for the English Football League and its clubs and millions more for rugby league, darts and snooker.
Each month in Britain around 22.5m adults have a bet and the most recent NHS Health Survey for England estimated that 0.4% of the adult population are problem gamblers.
The post BGC Represents Betting and Gaming Sector at Shadow DCMS Roundtable appeared first on European Gaming Industry News.
Compliance Updates
Allwyn Secures WLA and EL Responsible Gaming Certifications

Allwyn UK, operator of The National Lottery, has announced that it has secured the European Lotteries (EL) Responsible Gaming Certification, as well as Level 4 of the World Lottery Association’s (WLA) Responsible Gaming Framework – the highest possible level.
The responsible gaming accreditations from these leading industry bodies help ensure that members of these organisations – like Allwyn and other lottery operators worldwide – operate their licensed lotteries with the highest standards of player protection and safety. They also reflect how successfully a lottery has implemented responsible play into its day-to-day operations.
These industry-standard certifications demonstrate Allwyn’s firm commitment to participant protection – with a continuous programme of work to prevent underage and excessive play from the outset.
Allwyn’s CEO, Andria Vidler, said: “Just over a year on from taking over as The National Lottery operator, we’re delighted to announce that we’ve achieved these important EL and WLA Responsible Gaming Certifications.
“National Lottery games are specially designed to be safe and secure, ensuring they don’t appeal to underage or vulnerable players. However, with over 30 million people routinely playing National Lottery games – raising over £30 million a week for Good Causes in the process – it’s crucial that we continue to do everything we can to prevent underage and excessive play.
“So, it’s great to have this external recognition of what we’ve achieved so far, but we also know that our work in this area is never finished. We plan to continue working hard on our responsible play credentials and driving up our own high standards, keeping National Lottery players at the heart of everything we do.”
The post Allwyn Secures WLA and EL Responsible Gaming Certifications appeared first on European Gaming Industry News.
Dale Earnhardt Jr.
NASCAR Hall of Famer Dale Earnhardt Jr. Teams with Hard Rock International as Brand Ambassador

Hard Rock International has welcomed NASCAR Hall of Famer Dale Earnhardt Jr. as a brand ambassador to its roster of legendary athlete partners. This exciting partnership will bring exclusive collaborations and limited-time offers to NASCAR fans while they watch and revel in the 2025 season.
“Hard Rock is such a historic and iconic brand. I have always been a huge fan of music, so the vibes and attention to detail that Hard Rock puts into its locations is incredible to me. They have something for everyone – music, food, drinks, casino games and sports betting. I’m excited to partner with them and the opportunities we have to do some really fun things together,” said Earnhardt Jr.
“As a leader consistently delivering entertaining experiences across live music, gaming and sports to guests, Hard Rock is honored to have Dale Earnhardt Jr. as part of our team. Together we will celebrate the spirit of car racing at our properties across the globe through exciting new menu items, apparel and more,” said Keith Sheldon, President of Entertainment and Brand at Hard Rock International and Seminole Gaming.
Through the partnership, NASCAR fans will have the opportunity to engage with Earnhardt via Hard Rock Bet, which has already hosted a sweepstakes at Daytona International Speedway and will offer additional “money can’t buy” experiences for its players to meet the Hall of Fame driver. Fans can also follow along with Earnhardt’s sports betting picks on the top-rated Hard Rock Bet app and view exclusive video content on @HardRockBet channels.
Additionally, later this spring, Hard Rock Games will debut the free-to-play Full Throttle with Dale Earnhardt Jr. slot game on the Hard Rock Neverland Casino and Jackpot Planet apps. This high-octane game will put players in the driver’s seat, with their race car gaining speed with each win, delivering an adrenaline-fueled slot experience like no other.
Dale Earnhardt Jr. is an American professional stock car racing driver, champion team owner, businessman, NASCAR analyst, and 2022 inductee into the NASCAR Hall of Fame. He won a record 15 straight NASCAR Most Popular Driver awards from 2003 to 2017, consecutive NASCAR Busch Series Championships in 1998 and 1999 and the prestigious Daytona 500 in 2004 and 2014.
The post NASCAR Hall of Famer Dale Earnhardt Jr. Teams with Hard Rock International as Brand Ambassador appeared first on Gaming and Gambling Industry in the Americas.
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