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Gambling in the USA

Gaming Americas Weekly Roundup – August 26-September 1

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new appointments. Read on and get updated.

Latest News

Hard Rock Digital and Hard Rock Casino Rockford announced that Hard Rock Bet has been launched in Illinois, with its highly rated online sports betting app now live throughout the state and in-person wagering began on August 29 at Hard Rock Casino Rockford’s sportsbook. Hard Rock Bet recently launched its ‘Roll With Us’ fall campaign, welcoming players of all types to play on its easy-to-use app and online sportsbook by visiting HardRock.bet. New Illinois players can take advantage of Hard Rock Bet’s signup offer and receive $100 in Bonus Bets instantly following their first cash bet of at least $5. Hard Rock Bet offers pre-game, live betting, futures and multiple parlay options (including Same Game Parlays) as well as a free online rewards programme and engaging promotions.

Table Trac Inc. along with TransAct Technologies Incorporated, a global leader in software-driven technology and printing solutions, shared the results from the first six months of the SlotSUITE deployment. The floor-wide, single-wire printing solution, announced in December 2023, was recently implemented in a large regional casino in the American Southwest. SlotSUITE was developed through a partnership between CasinoTrac and TransAct Technologies. It integrates TransAct’s Epicentral SE with PromoTrac, CasinoTrac’s unified promotions administration and management system, using a single-wire solution that works on existing CasinoTrac gaming floor networks.

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Related Companies/Oxford Properties Group and Wynn Resorts revealed new project details for the next phase of Hudson Yards, including new renderings and animations as well as additional testimonials of support. The $12 Billion total project proposal to build Hudson Yards West on top of the undeveloped western rail yards, is a once-in-a-generation commitment that, if approved by City and State officials, would provide significant quality-of-life improvements for the neighborhood and enormous economic opportunity for the entire city.

New Appointments

Rush Street Gaming announced that casino and hospitality veteran Cliff Ehrlich has joined the company as its chief operating officer. Ehrlich assumes the role of Rush Street COO from Bill Keena, a longtime company and industry leader, who plans to retire later this year. Ehrlich’s career began in marketing at the Catskills’ Pines Resort Hotel in the 80s and transitioned in the 90s to casino development and operations. In 1996, he became co-owner of the Monticello Raceway and helped recruit the Oneida Indian Nation to build a casino on the property. Since 2022, Ehrlich has been Navajo Nation Gaming Enterprise’s chief operating officer, with oversight of four casinos, a resort destination hotel, travel plaza and food & beverage manufacturing.

Wanna.com, in August, announced the appointment of Chuck Bowling, former President and COO at MGM Resorts International, to its Board of Directors. With an impressive career overseeing prestigious properties such as the Mandalay Bay, Delano, Four Seasons Las Vegas and Luxor, Mr. Bowling brings a wealth of experience and strategic insight to the burgeoning enterprise. As Wanna.com prepares for its initial launch in approximately 25 to 30 states, Mr. Bowling’s extensive expertise in hospitality and gaming will be instrumental in guiding Wanna.com and Wanna Parlay, through this exciting phase of growth and development.

The post Gaming Americas Weekly Roundup – August 26-September 1 appeared first on European Gaming Industry News.

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Gambling in the USA

Zula Casino Kicks Off its Spectacular 1-Year “Zula-versary” with a Month of Events and Promotions

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Zula Casino launched its online social casino in the US exactly a year ago delivering more. More games. More rewards. More free-to-play entertainment through a personalized experience. Zula Casino marked its one-year launch by crossing the 1000 casino-game threshold – a milestone that positions it among the top platforms nationwide.

The month-long birthday bash intends to go over the top to give back to its amazing player community that helped make this first year so incredible. With its advent calendar format, players can unlock a special surprise each day ranging from a “Win-a-Vacation” event, a carnival event, free spins and new exclusive games, and a prize pool of over 25 billion Gold Coins (GC) plus 150,000 Sweeps Coins (SC) to be given out throughout the month. Over this period, Zula Casino will run other special events, including surprise happy hours with special coupons, various social media contests, and special giveaways.

“We’re incredibly proud of the player experience we’ve built over the last 12 months. The platform has garnered a substantial and loyal pool of players, and it’s not just because we offer one of the largest game selections from leading global providers, but also the exclusive experiences we’re providing, and the platform’s continued evolution with enhanced promotions, personalization, and seamless user experience,” said Tamar Laypan, Program Manager of Zula Casino.

Zula Casino has added over 1000 games across all categories over the past 12 months, including slots, jackpots, fish, table, plinko, megaways, crash, hold and win, tumble games, and more. These additions include top games like Big Bass Vegas and Fire Stampede, as well as branded exclusives like Gold Gold Gold 5000, supplied by Booming Games, and Sweet Bonanza 1000 by Pragmatic Play. With recent additions, Zula Casino now boasts 25 game providers, including Relax Gaming, Habanero, Evoplay, Pragmatic Play, RubyPlay, Gamzix, Let Us Entertain You Inc., to name a few.

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Zula Casino flourished in a tough and highly competitive market, launching its proprietary-integrated platform in September of last year. With an average TrustPilot score of 4.6 and almost 9K reviews, the online social casino is among the highest-rated free-to-play sites in the market.

Zula Casino was also previously shortlisted for the prestigious Global SBC Awards in the category of “Rising Star in Casino”.

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Diana Goode

NCPG Welcomes Diana Goode to the Board of Directors

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NCPG has announced the appointment of Diana Goode to the National Council on Problem Gambling’s Board of Directors. Diana, who has served as the Executive Director of the Connecticut Council on Problem Gambling (CCPG) since May 2018, brings over 25 years of nonprofit leadership experience to this role.

In her time with CCPG, Diana has championed initiatives that address problem gambling and promote responsible gaming across Connecticut. Additionally, she has played an active role on the NCPG Affiliates Committee, contributing valuable insights from her years of experience.

Before joining CCPG, Diana held executive roles in nonprofits focusing on poverty alleviation and financial literacy in Connecticut. Her academic credentials include a degree from Dartmouth College and an MBA in Finance and Marketing from the University of Connecticut. She resides in the Greater Hartford area, where she remains deeply engaged in her community.

Diana will serve an interim appointment in the Affiliates seat on the NCPG Board of Directors until Spring 2025.

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Gambling in the USA

Gaming Executives Positive on Current Business Conditions, Cautious on Future Growth Expectations

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Overall Balance Sheet Health, Access to Credit Continue to Improve 

In the face of slowing revenue expansion, gaming industry leaders continue to hold an overall positive view of the current business situation, with a notable improvement in credit conditions, according to the latest American Gaming Association (AGA) Gaming Industry Outlook.

The majority of respondents (88%) view the current state of the gaming industry as either good or satisfactory. Meanwhile, executives have a more conservative outlook on future business conditions, with respondents split on whether they expect conditions to improve over the next three-to-six months (3% net positive) and many expecting a decrease in customer activity (28% net negative).

“After years of very strong consumer gaming spending growth, expectations around customer activity over the next three to six months have cooled considerably,” said AGA Vice President of Research David Forman. “Still, gaming businesses remain well positioned, with executives touting strong balance sheets and more viewing access to credit as easy than restrictive for the first time in two years.”

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Gaming Executive Panel

Since Q1, gaming executives’ sentiment has shifted, with a greater number of respondents now expecting a decline in customer activity over the next three to six months (28% net negative, up from 4% net negative in Q1). Despite this, panelists foresee improvements in overall balance sheet health (34% net positive).

Additionally, more executives reported access to credit as easy (19%) rather than restrictive (3%) for the first time in two years, and fewer cite interest rates as a major limiting factor than in the spring.

Hotel (56%) and food and beverage facilities (56%) continue to be the main and growing focus of capital investment among operators, followed by live entertainment (28%) and casino floor slots (22%).

Meanwhile, gaming equipment suppliers now believe their pace of capital investment and game sales will decelerate (13% net negative).

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These expectations are impacted by evolving macroeconomic challenges, with uncertainty of the economic environment vaulting to the top of executive concerns (56%, up from 34% in Q1), followed by state regulatory concerns (31%), and inflationary or interest rate concerns and geopolitical risk (both 34%).

The Current Conditions Index 

The Current Conditions Index for Q3 2024 was 97.3, which is consistent with real annualized contraction of 2.7 percent. The Current Conditions Index measures real economic activity in the industry, as measured by gaming revenue, employment and employee wages and salaries.

The Future Conditions Index 

The Future Conditions Index, a leading indicator of changes in industry conditions, measured 98.9 in Q3. This indicates an environment in which real economic activity in the gaming sector, after controlling for underlying inflation, is expected to moderately decrease over the next six months (1.1% annualized rate).

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